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Impact By (really) Listening To Your Audience...Grow Your Museum’s Impact By (really) Listening To...
Transcript of Impact By (really) Listening To Your Audience...Grow Your Museum’s Impact By (really) Listening To...
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Grow Your Museum’s Impact By (really) Listening
To Your Audience
Charlie Trautmann
Sciencenter
Ithaca, New York USA
Connected Audiences - September 15, 2017
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OUTLINE
1. About the Sciencenter
2. The planning retreat
3. Listening to the community
4. Forming the vision
5. Impact
6. What we learned
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Sciencenter Ithaca, New York
New York City
Ithaca
Niagara Falls
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Build slides
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Power the future
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Build slides
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Time for a retreat!
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“How Will the World be Different Because the Sciencenter Exists?”
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4 QUESTIONS
1. What kind of community do you want to live in?
2. How would that be different from the way things are now?
3. What would be needed to bring about those kinds of changes
4. How could the Sciencenter do to help?
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WHAT WE HEARD…
“Growing economic gap”
“All youth should reach their potential”
“Healthy, resilient, sustainable”
“Safe, diverse, family-friendly”
(Note: no one asked for “more science”)
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What are we passionate
about
What drives our financial
engine
What could we be best at
“Sweet Spot”
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A community in which every young person
is empowered to use science in shaping a better future…
Sciencenter’s New Vision
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5-YEAR IMPACTS
• Common vision by staff & board
• Support of community, media, university
• Attendance up 10%
• Diversity up - 15% of attendance
• Endowment up 60% (provides 10% budget)
• Campaign finished at 110% of goal
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LESSON # 1
Keep the conversation at a high level
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LESSON # 2
Help everyone to own the results
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LESSON # 3
Listen without judging or selling
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LESSON # 4
Be open-minded in connecting audience
needs with your mission
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LESSON # 5
Take as much time as you need
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LESSON # 6
Communicate, communicate,
communicate...
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