Impact and Exploitation in Horizon 2020
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Impact and Exploitation in H2020* Dublin, 10 th November 2016 * Slides Selected from the original 80
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Transcript of Impact and Exploitation in Horizon 2020
Impact and Exploitation in H2020*
Dublin, 10th November 2016
* Slides Selected from the original 80
9.30 – 10,30 Impact within an H2020 proposal - Q&AImpact and relationships with Objectives, Target groups, Results, ActivitiesWhat it is intended with impactHow it is quantified and assessed
10,30 – 12,00 (includes short coffee break) The impact section in RIA-IA - Q&AAnalysis of the sections of the impact, Measures to maximise impact (dissemination, communication and exploitation)
12,00 – 12,30 Exploitation activities and the exploitation workpackage12.30 - 13.30 Launch Break (sandwiches)
Part I
The best Excellence part cannot compensate for an unconvincing Impact statement or the lack of a comprehensive implementation plan…
Roumen Borissov, Project Advisor - REA
Origin
From latin: impactus, past participle of the tense «impingĕre» (strike)
the point where the bullet hits a target
ImpactThe bullet is the “exploitable result”The target is the “challenge“ (societal, economic, etc. ) and its “groups” (customers/users)
The “effect” of the collision is the “impact”
Better Translated in «European projects»
It is the combination of EFFECTS and CHANGES (the collision) that the results of the PROJECT (the bullet) cause at societal, economic, environmental, political, scientific, etc. level (the type of target) in the mid-long term
….therefore….
The more «disruptive» is the «innovation» in projects’ results, the wider and deeper the effects and changes for customers and users are expected to be (higher impact)
ALWAYS VERIFY THE INNOVATIVENESS OF YOUR PROJECT!
What Is Your Unique Value Proposition (UVP)?
CAREFUL!
«AMAZING» PROJECT RESULTS ≠
«AMAZING» IMPACT
2.1 Expected impacts
What should I write?
What are the ingredients to considerTo translate a research result, the innovative solution, into “competitiveness” and value it is necessary to consider:
The customersThe market (current and potential competitors, dimensions, etc.)The «framework» (regulation, standards, etc.)Different actors (partners, suppliers, users, etc.) Operations!
…in other words, the IMPACT (changes induced) that the project has on these elements.
Moreover:
“to know what to write it is importantto understand how and what is evaluated”
Examples of negative evaluationsNO INNOVATION - NO ADDED VALUE NO BENEFICIARIES/NO MARKET
not enough specific groups of specific industries areselected.
Week definition of target groups
There is no market survey and exploitation routes are not adequately investigated
The lack of quantified targets means that impact on the innovation capacity is not convincingly described
Considerations on existing obstacles missing (legal,technical)
Limited vision/ local non-interdisciplinary/ intersectoral /European
the economic feasibility of the proposed technology is somewhat unclear
the project suffers from a lack of business plan(including a business model)
the proposals estimations concerningadditional turnover and jobs creation are overambitious
Insufficient development of the dissemination/exploitation plan
detailed explanation on how estimated impacts can beachieved is not provided
IPR management is not sufficiently planned/IP management is not fully clear
outputs of the project will only partially contribute to the expected impacts
methods of communication and uptake are not defined sufficiently
Some positive comments
The expected impact of the project is both ambitious and realistic
The proposal definitely enhances innovation capacity and integrates new knowledge. It increases capability to
change the existing processes of product development…The proposal is well organized in terms of impacts on
European companiesTargets seem achievable within the project time line.
The exploitation plan is properly presented and detailed, providing different options to exploit the technology
Good involvement of strategic partners to create new market scenarios
The project outlines a well designed plan for the exploitation of results and proposes various measures to
ensure the long-term sustainability
Accurate identification of market, consumers, producers
Detailed IPR management Clear analysis of the needs of final beneficiaries
Excellent impact in terms of scientific advancement The communication and dissemination activities are explained and planned in great detail
The LOGICAL FRAMEWORK:A useful tool to start preparing your proposals
The Lean Canvas: a good tool to prepare an exploitation plan
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Exploitation is a process to achieve
long term project sustainability
THE RIGHT WAY TO WRITE A PROPOSAL DOES NOT EXIST!
Requirements:CompetenceCoherencePragmatismGood senseStyle
…HOWEVER…
Checklist/questions for a well organised ImpactWhat will be the effects/benefits?How wide will the (market) range of effects/benefits be?How will we measure them?How will we verify them?Who will directly benefit from project results (target groups)?Who could indirectly benefit from them?How will we get in contact with such actors?How much time and costs to produce these benefits?What barriers and obstacles must we overcome? How?
