Immobi Ad Specs

8/10/2019 Immobi Ad Specs

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Ad Specs


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Ad Specs


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STANDARD BANNER: Ad Specs

MAX LOAD SIZE

5KB

8KB

10KB

15KB; 60KB

20KB; 80KB

20KB; 80KB

40KB; 160KB

40KB; 160KB

20KB; 80KB

40KB; 160KB

100KB; 200KB

200KB; 200KB

200KB; 200KB

DEVICES OPERATING SYSTEM

Feature Smartphone Tablet Various OS Blackberry Android iOS Kindlere Windows

DIMENSIONS

120x20

168x28

216x36

300x50; 600x100

320x48; 640x96

320x50; 640x100

300x250; 600x500

120x600; 240x1200

468x60; 936x120

728x90; 1456x180

1024x768; 1536x2048

320x480; 640x960

1280x800; 1600x2560

These placements support high denition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI.

*

*

*

*

*

*

*

*

*

*

*Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device HD sizes are unavailable for Kindle Fire.

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Note: If standard banner does not render, a fail safe text ad will

be implemented (See text ad spec)

File formats:PNG, GIF, JPEG, Animated GIF

Availability

iOS, Android, Blackberry (RIM), Windows Phone,

Feature Phone (Symbian, Palm, Nokia, etc.)

Mobile Web, In-App

Characters

Logo

ANIMATED GIFS

TEXT ADS

Frame Rate

Looping

Animation

NOTE: Devices not supporting GIFs display the rst frame of the GIF as static image

ITEM

ITEM

A standard banner ad is an ad unit that can be either static or animated

and placed within a publishers specied ad content area around their

live mobile content.

Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression

tracking and click trackers from approved vendors. Please contact your

account manager for more information

Standard Banners

40 characters

(Including spaces)

38x38px

(.PNG format only)

0.2 seconds minimum

5 seconds maximum

3 Loops Max

Max 15 seconds

SPECS

SPECS

STANDARD & TEXT AD SPE


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File formats: PNG, GIF, JPEG, Animated GIF

HD sizes supported for standard banner placem

* HD Compatability in certain regions only. Contact y

InMobi Account Manager for more details.

STANDARD BANNER SIZES

Ad units that can be eithera static or animated

*

*

*

*

*

*


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RICH MEDIA SPEC

SUPPORTED RICH MEDIA AD FORMATS:

Expandable (1 piece )

Click-to-Rich (2 piece)

Interstitial

Rich Banner

Full-page Flex Plus (exclusive to InMobi)

IAB Mobile Rising Stars

Availability

iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App

Windows not supported at this time

All available formats are supported on HD devices (e.g. both iOS retina display and Android)

InMobi Studio is our preferred rich media ad building platform as the platform

capabilities are most compatible with the InMobi network. InMobi also accepts third

party ad tags from various external vendors.


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X

A A

A

X

B

A*

Expandable (1 piece)An expandable ad starts as a banner in the

contracted state and expands into a larger

rich media ad where users can interact w ith

unique brand experiences. The expanded

state can retract to the initial banner state

when the user initiates the close button.

Click-to-Rich (2 piece)A Click-to-Rich is similar to an expandable but

is built in 2 pieces. The initial state begins as a

banner, and when tapped the unit opens in a

web-view.

RICH MEDIA SPEC

* The small banner may be either a static or animated GIF for

iOS and some Android devices.


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* Available in certain regions only. Contact your

InMobi account manager for details.

** Pertinent content should not be visible in

the upper right and left hand corner of thesafe area (50x50 pixels). This is where the

required MRAID close but ton will appear.

Larger ads can be supported through timers and

other InMobi Studio actions and components

that load no more than 200KB at a time. Cap

5MB for both smartphone and iPad

vDIMENSIONS

320x48

320x50

300x250*

120x600*

300x250

728x90

SAFE AREA**

320x416

320x416

320x416

768x928

768x928

768x928

BANNER WEIGHT

100KB

100KB

100KB

100KB

100KB

100KB

MAX INITIAL LOAD

200KB

200KB

200KB

200KB

200KB

200KB

EXPANDED SIZE

320x480

320x480

320x480

768x1024

768x1024

768x1024

DEVICE

Smartphone

Smartphone

Smartphone

Tablet

Tablet

Tablet

Expandable (1 piece)and Click-to-Rich(2 piece) Specs

RICH MEDIA SPEC

Note: Static fail safe banner is recommended

implemented in the InMobi Studio platform (.JPEG)


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X

A

InterstitialAn interstitial ad is a full screen

advertisement, which may be displayed

during launch, in between content or upon

exit of an application or mobile web page.

RICH MEDIA SPEC


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DIMENSIONS

320x480

768x1024

SAFE AREA**

320x416

768x928

MAX INITIAL LOAD

200KB

200KB

DEVICE

Smartphone

Tablet

** Pertinent content should not be visible in the

upper right and left hand corner o f the safe area

(50x50 pixels). This is where the required MRAID

close button will appear

Larger ads can be supported through timers and other InMobi

Studio actions and components that load no more than 200KB

at a time. Cap 5MB for both smartphone and iPad

Interstitial Specs

RICH MEDIA SPEC


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Tap-to-Video unitDisplays an inline banner

ad that launches a full

screen* (landscape) video

when tapped.

* Full screen video view is available for both

the mobile web and in-app. In certain OS

SDK combination videos, full screen is not

available, in which case video will play inline

in the ad.

User must

tap to play

X

A

VIDEO AD SPEC


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FORMAT

H.264/ACC

(encoded)

MAX FILE SIZE

2.2MB

FPS

24 FPS

RESOLUTION

Up to 640x960

(aspect ratio: 16:9 or 4:3)

LENGTH

Up to 30 seconds

iOS and Android Video Specs

VIDEO AD SPEC

* Banner ads must be provided by the client. (Refer to the banner dimensio ns on page 7 for acceptable sizes)


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A

Rich BannerA rich banner is an

HTML 5 ad unit capable

of leveraging all rich

media capabilities

RICH MEDIA SPEC


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DIMENSIONS

320x48

320x50

120x600*

300x250*

728x90

INITIAL LOAD

200KB

200KB

200KB

200KB

200KB

DEVICE

Smartphone

Smartphone

Tablet

Tablet

Tablet

* Available in certain regions only. Contact your InMobi

account manager for details.



`Larger ads can be supported through timers and other

InMobi Studio actions and components that load no more than

200KB at a time. Cap 5MB for both smartphone and iPad

Rich Banner Specs

RICH MEDIA SPEC


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RICH MEDIA SPEC

Full-page Flex PlusThe Full-page Flex Plus

ad format from InMobi

enables ads to adjust

to changes in device

orientation, and can also

re-size and re-position

the creative for optimal

utilization of screen

display area.


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RICH MEDIA SPEC

DIMENSIONS

320x480

1024x768

768x1024

SAFE AREA*

320x416

1024x672

768x928

MAX INITIAL LOAD

200KB

200KB

200KB

DEVICE

Smartphone

Tablet

Tablet

* Pertinent content should not be visible in

upper right and left hand corner of the safe area

(50x50 pixels). This is where the required MRAID close

button will appear

Larger ads can supported through timers and other InMobi


at a time Cap 5MB for both smartphone and iPad

Full-page Flex Plus Specs


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RICH MEDIA SPEC

SUPPORTED IAB MOBILE RISING STARS AD FORMATS:

Pull

Slider

Flimstrip

Full-page Flex

Availability

iOS (iPhone/iPad), Android (Smartphone/Tablet), Mobile Web, In-App

Windows not supported at this timeAll available formats are supported on HD devices (e.g. both iOS retina display and Android)

IABs Mobile Rising Stars Formats provide highly engaging ads using InMobi Studio, our Rich

Media authoring tool. IABs Mobile Rising Stars formats work across all major mobile platforms.

IAB MOBILE RISING STARS:


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ITEM

Frame Rate

Animation

Video

SPECS

24 fps Maximum

Max 15 seconds

Max 30 seconds

NOTE: Devices not suporting GIFs display the rst frame of the GIF as static image

IAB Mobile Rising Stars: Common Specs

RICH MEDIA SPEC


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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Pull

The Pull format enables to

vertically slide a bottom

or top banner over the

content being consumed.

It allows for generating

rich and interactive

experiences with the user

in complete control.


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RICH MEDIA SPEC

* Subsequent maximum user initiated le load

size is 100KB for smartphone and 150KB

for tablet

** Pertinent content should not be v isible in

the upper right and left hand corner of the

safe area (50x50 pixels). This is w here the

required MRAID close button will appear.





vDIMENSIONS

320x50

320x48

320x50

120x600

300x250

728x90

SAFE AREA**

320x250

320x416

320x416

768x928

768x928

768x928

BANNER WEIGHT

100KB

100KB

100KB

100KB

100KB

100KB

MAX INITIAL LOAD*

40KB

40KB

40KB

60KB

60KB

60KB

EXPANDED SIZE

320x250

320x480

320x480

768x1024

768x1024

768x1024

DEVICE

Smartphone

Smartphone

Smartphone

Tablet

Tablet

Tablet

IAB Mobile Rising Stars: Pull Specs




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RICH MEDIA SPEC

IAB Mobile Rising

Stars: SliderThe Slider format enables

the user to slide a banner

at the bottom to reveal a

full-page ad. The user can

also use the slide motionto close the ads.


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RICH MEDIA SPEC



for tablet









vDIMENSIONS

320x50

320x48

320x50

120x600300x250

728x90

SAFE AREA**

320x250

320x416

320x416

768x928

768x928

768x928

BANNER WEIGHT

100KB

100KB

100KB

100KB

100KB

100KB

MAX INITIAL LOAD*

40KB

40KB

40KB

60KB

60KB

60KB

EXPANDED SIZE

320x250

320x480

320x480

768x1024

768x1024

768x1024

DEVICE

Smartphone

Smartphone

Smartphone

Tablet

Tablet

Tablet

IAB Mobile Rising Stars: Slider Specs

Note: Static fail safe banner i s recommended



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RICH MEDIA SPEC

IAB Mobile Rising

Stars: FilmstripThe IAB Mobile Filmstrip

is a scrollable, multi-panel,

horizontal or vertical Ad

unit. It empowers the user

with complete control over

how multiple frames of

content are consumed.


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for tablet






other InMobi Studio actions and componentsthat load no more than 200KB at a time. Cap


vDIMENSIONS

320x50

320x48

320x50

120x600300x250

728x90

SAFE AREA**

320x250

320x416

320x416

768x928768x928

768x928

BANNER WEIGHT

100KB

100KB

100KB

100KB100KB

100KB

MAX INITIAL LOAD*

40KB

40KB

40KB

60KB60KB

60KB

EXPANDED SIZE

320x250

320x480

320x480

768x1024768x1024

768x1024

DEVICE

Smartphone

Smartphone

Smartphone

TabletTablet

Tablet

IAB Mobile Rising Stars: Filmstrip Specs

Note: Static fail safe banner i s recommended

implemented in the InMobi Studio plat form (.JPEG)

RICH MEDIA SPEC


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DIMENSIONS

300x600

INITIAL LOAD

100KB

DEVICE

Tablet

Note: Static fail safe banner is recommendedimplemented in

the InMobi Studio platform (.JPEG)



at a time. Cap 5MB for both smartphone and iPad

IAB Mobile Rising Stars: Flimstrip In-Content Specs

RICH MEDIA SPEC


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RICH MEDIA SPEC

IAB Mobile Rising

Stars: Full-page FlexThe Full-page Flex format

enables ads to smoothly

re-orient to change when

a user switches between

portrait and landscape

orientations.


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RICH MEDIA SPEC

FOREGROUND

CREATIVE

320x320

480x480

600x600

BACKGROUND

CREATIVE

480x480

800x800

1024x1024

MAX INITIAL LOAD

40KB

40KB

60KB

DEVICE

Smartphone

Smartphone

Tablet


Studio actions and components that load no more than 200KB at a

time. Cap 5MB for both smartphone and iPad

IAB Mobile Rising Stars: Full-page Flex Specs


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Popular Rich Media Features

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FEATURE

Custom Animation

Inline Audio

Audio on Demand

Inline Video

Full Screen Video

Drag and Drop

360 and Pannable Images

Shake and Tilt

Image Gallery

Add-to-Calendar

Smart Day Parting

Google Map

Location

DESCRIPTION

Fluid animation engine with high-performance sequencing and easing

Stream audio directly into the creative

Stream audio when user sends a request for it

Stream video directly into the creative

Stream video in full screen mode

Drag UI to create puzzles, builders, and more

Product rotations and panoramas

Accelerometer control for interactive experiences or simple games (iOS Only)

Tactile galleries with thumbnail views, lightbox previews, and image downloads (iOS Only)

Add a meeting or event to the calendar (iOS Only)

Display a dierent image or message depending on the time of the day

Embedded map to show locations

Use user location to nd point of interest

Rich Media Capabilities


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FEATURE

Facebook and Twitter

Interactive Games

Flex Orientation

Transparency

Swipe

Auto-play

Tap-to-play

Flick

Countdown

Data Capture

Form Submission

Call-to-action

Full Analytics

DESCRIPTION

Share or post to social media

Hidden objects, tile-matching, spot-the-dierence, and other simulator games

Creative adapts to change in device orientation

Control image opacity

Supports dragging gestures

Audio/ video starts as ad is rendered

Click to play audio/ videoFast swipe and release

Timer for events

Form ll and support

Collect survey responses

Initiate a call, or send email, SMS/ text

Analytics on user actions to enable optimizing creative for delivering higher engagement


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