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Transcript of IMMN presentation
THIS IS ME
About golden age marketing / communication / babyboomers / youngtimers / mature marketing / 50 plus marketing / babyboomermarketing / the silver generation / senior marketing / people growing old / elderly..... / or anything else we would like to call them.
Our and your clients.
Arjan in’t Veld – consumer, creative director, teacher marketeer, internet addict and communicator
www.mokkamarketing.nl / www.inthefield.nl
“Visualizing the Future of Mature Marketing in Europe and Beyond”
Advertising is the song nobody wants to hear
Think different, act different
These people are old
John (55) – a boomer
John (7)
John (10)
John (11)
John (21)
John (22)
Well, this is John
So, he is a youngtimer, what would that mean for the (near) future?
Changing work & conditionsExperienced potentials
Playing in the elderly playground
No more 50 plus fairs
Online, butNo more 50 plus media
Make it functional
Things like viral marketing could work, why not?
Searching for new icons
And campaign models
Health care in development
Pensionado feeling
Happy fifty publications
Holidays will never be the same
Bridge the gap between generations
Revival of old brands
Don’t forget your roots
Products youngtimers would never use
New marketing tools
What works?
- Nostalgia- Experience connected to wise- Show a change in life- Still going strong- Never too old to learn- A connected feeling - Growing older can be fun
And just stop connecting growing older with problems, disabilities and disfunctionality. Were in the middle of society here.
Spread the word!
Thank you!
Feel free to contact me at [email protected]