Imkt120 assignment1 williams_regina
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Transcript of Imkt120 assignment1 williams_regina
Social Media: A Guide To Your Success
Northwestern Technologies
Agenda
Social Media: How it all began
Current Social Media Landscape in the IT Industry
How To Get Started With Social Media
What Social Media Can Do For You
Conclusion5
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What Is Social Media?
Quick, effective way to reach potential customers
Efficient
Interaction among people to create, share, and exchange ideas
Interaction
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Facebook, Twitter, Simpy, Digg, YouTube
Examples
Bookmarking, Networking, News, Photo and Video Sharing
Types
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History of Social MediaHow it All Began
First Email Delivered
Blackboard is foundedBlogging BeginsAOL Instant Messenger created
Google Opens as a major Internet search engine
1971
1998
1997
2000
2004-2013
The dot.com bubble bursts
Many social media sites emerged
What Social Media Can Do For You
• Get Your Name Out There• Instant Support For Your Business• Less Expensive Way To Advertise• Allows Different Avenues To Communicate• Targeted Traffic
How To Get Started With Social Media
Search Google For A List Of Social Media Sites
Add Media Links To Company’s Website
Set up A Profile
Advertise
✓
✓
✓
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Conclusion
• 89% of respondents said that social media marketing has generated more business exposure
• 64% saw lead generation increase by using social media 6 hours or less per day
• 69% of marketers use social media to gather marketplace intelligence
• 62% of marketers using social media for 2+ years reported a rise in search engine rankings
• 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
Curtis, Anthony “The Brief History of Social Media. 2013
http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
Dyer, Pam. “The Top Benefits of Social Media Marketing. 01 July 2013. http://socialmediatoday.com/pamdyer/1568271/top-benefits-social-media-marketing-infographic
[Four Social Media Recruitment Mistakes (And How to Avoid Them)]. Retrieved September 8, 2013 from: http://www.sourcecon.com/media/2010/09/social-media-speech-bubbles.png
[How social media efforts can compliment your networking strategy – by Guest Blogger: Desiree Dupuis]. Retrieved September 8, 2013 from: http://networkinginvan.com/wp-content/uploads/2011/11/Social-Media-Networking-Tips.png
[Slider Social Media]. Retrieved September 8, 2013 from: http://1.bp.blogspot.com/-DXnA9YOIT7I/UglESBqSW9I/AAAAAAAAAgE/PPHESWUPnyE/s320/slider_social_media.png
[Social Media Marketing]. Retrieved September 8, 20133 from http://www.seotrafficsearch.com/internet-marketing/social-media-marketing
[Two Core Aspects on How to Promote Websites on Social Networking Sites]. Retrieved September 8, 2013 from: http://www.organicconnexions.com/wordpress/wp-content/uploads/2012/09/How-to-Make-Money-with-Social-Networks.jpg
Sources Cited