Imkt120 1105 b-01-unit 1 ip_lewisscotta

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Building Consumer Relations Thru Social Media... Northwestern Technologies

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Transcript of Imkt120 1105 b-01-unit 1 ip_lewisscotta

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Building Consumer Relations Thru Social Media...

Northwestern Technologies

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Social Media Opportunity Awaits…

Emergence of Social Media

Current Social media Landscape

Opportunities and Benefits of Social Media

Conclusion

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Emergence of Social Media…

Social networking is evolving rapidly

Social networking began with teenage socializing

Social networking rapidly evolved into a business network

The marketing power of social media has increased brand loyalty

Charts reveal evidence of evolution

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Social networking sites reached 82 % of online users

Charts from Media Metrix reveal evidence of evolution

Social networking accounts for 19% of online time in 2006

Social networking accounted for 69% of online time in 2011

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Social networking is also on the rise in other countries

Statistics reveal the effect of social media in other countries

Social media in other countries has also grown with users 55 and older

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Current Social Media Landscape…

Social media has grown larger in 2011

Blogs, social network sites, podcasts, video and photo sharing

Largest social networks in 2011

I. Facebook (750 million users)II. Twitter (250 million users)III. Linkedin (115 million users)IV. MySpace (50 million users)V. Google Plus (25 million

users)

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Current Impact on B2B Marketers

B2B companies that blog generate 67% more business

69% B2B companies are generating a budget for social media

41% B2B companies have generated customers through Facebook

86% of B2B companies are currently using social media for marketing

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Opportunities and Benefits of Social Media…

Reaching millions worldwide

Getting your brand recognized

Opportunities of being noticed through news distributions

Offers the opportunity to respond to consumers

Ability to understand consumer opinions and trends

Quick and cost free method of gaining information about new markets

Social networking brings visitors to your site

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85% of marketers surveyed declare that social media generated exposure

Other benefits are also shown from using social media

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Conclusion…

Let Word wide Advertising be Northwestern Technologies solution to the social media trend

World Wide Advertising conducts researches in order to provide the best social media exposure for our clients

World Wide Advertising has been the source of success for many organizations for over 25 years

World Wide Advertising is a world wide leader for business promotions

World Wide Advertising is staffed with professionals that will help meet all the advertising needs for Northwestern Technologies

Questions or comments

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Sources Cited

Bullas, Jeff, 10 Things You Must Know About the State of Social Media in 2011. Weblog. 2012. jeffbullas.com, . Web. 08 Jan, 2012

http://www.jeffbullas.com/2011/12/23/10-things-you-must-know-about-the-state-of- social-media-in-2011/

Krishnamurthy, Raghuraman, "Enterprise Architecture and Emergence of Social Media". Weblog Post. The Open Group. 14 Nov 2011

. Web. 08 Jan, 2012 http://blog.opengroup.org/2011/11/14/enterprise-architecture-and-emergence-of-social-media/

Nelms, Dan, “Social Networking Growth Stats and Patterns". Weblog Post. Social Media Today. 16 June 2011 . Web. 08 Jan, 2012

http://socialmediatoday.com/amzini/306252/social-networking-growth-stats-and- patterns

Wiebesick, Chad, “Five Awesome B2B Social Media Statistics". Social Media Today. 25 Aug 2011 . Web. 08 Jan, 2012

http://socialmediatoday.com/chad-wiebesick/343431/five-awesome-b2b-social-media-statistics

Google News, “Social Network User Statistics As of July 2011". Google + News, 08 Aug 2011 . Web. 08 Jan, 2012

http://google-plus.com/598/social-network-user-statistics-as-of-july-2011/

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Sources Cited

John, “5 Ways Associations Benefit From Social Media". Social Media Dudes, 05 Jan 2011 . Web. 08 Jan, 2012

http://socialmediadudes.com/social-media/5-ways-associations-benefit-from- social-media/

Bullas, Jeff, “Social Media Presents Opportunities, Dilemmas for Retailers”. CNBC.com, 31 Oct, 2011. . Web. 08 Jan, 2012

http://abcnews.go.com/Technology/social-media-presents-opportunities-dilemmas-retailers/story?id=14847584

Wee, Willis, “7 Social Media Marketing Benefits Revealed". Weblog Post. The Open Group. 2010 . Web. 08 Jan, 2012

http://www.penn-olson.com/?p=16911