Email MarketingSarah Hoddinott, ASI

In this webcast• Not a ‘How To’ Session• Basic Email Marketing Abilities• Email Marketing Plus– Additional License(s)

required– Deliverability– Measurements– Source Codes– Scheduling

For How To Information• ASI Helpsite - help.imis.com• ASI At Your Desk Training - website

Basic Email Marketing Abilities• Create Branded Email Templates• Email a Single Contact• Email from a List– Dashboard– List attached to email

• Lists and Communication Preferences

Standard email capabilities in iMIS 20

Let’s take a look…

Email Marketing - Plus• New deliverability and tracking within iMIS 20– Emails delivered through Advanced Email service

rather than SMTP– Tracks not only what was sent but:• Delivered vs bounced vs blocked• Whether email was opened• If links were embedded, did they click

• Reporting for all messages or just one message – IMMEDIATE!

Let’s take a look…

Compare the TwoStandard Email Abilities• Create / update

templates• Manage lists and

preferences• Send emails (SMTP)• Comm & Interaction log

Email Marketing Plus• Create / update

templates• Manage lists and

preferences• Send emails (enhanced

deliverability)• Additional tracking of

emails for reporting / analysis / opens/ bounces etc.

Other Licenses to Consider• Process Automation

Plus– Scheduled

communications e.g. the new monthly donor welcome letter

– Send SSRS Report– And more…

• Campaign Management– Set up source codes and

campaign heirarchy

– Source codes can be deployed anywhere• RiSE Commerce Pages• Communities• Email (ours or another)• Facebook / Social Media• And more…

Email MarketingSarah Hoddinott, ASI