iMinds - iLab.o, Open innovation in ICT
Transcript of iMinds - iLab.o, Open innovation in ICT
Technologies are not consumed, but domesticated by users.
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These apps were created in collaboration with citizens and industry,
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back in 2007...
iCity, Hassel & Leuven, living lab with HP and Microsoft
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the trouble with users
Who are they?How will they use your product?How (high) do they value your product?
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iLab.o living lab services
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we offer a three-step process of user research
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explore evaluate
exit procedure - formal ending & confrontation outcomes - post-usage validation - direct input for
business model - extra labtests (research into isolated variables)
Environmental scan - Expert interviews - Current habits & practices - User segmentation - Crowdsourcing new ideas, concepts &
applications - Co-design sessions - Dummy text of the printing and typesetting industry
test
Classic user research - Multi-method approach (self reporting, observation,…) - Logging (objective registration of user activity) -
Co-creation sessions - Finetuning with test users
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launch, listen, learn in a controlled setting
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adoption potential estimationwillingness to payambassador identificationcontextualizationconcept finetuning
{fast track
demo living lab marketbasic research
time-to-market5 years
corporate driven ICT innovation
... 1 year
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testing with optimal mix of usersbased on innovation related
characteristics
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new needs dissatisfaction user experience product related knowledge innovator
ordinary user
extreme user
expert user
classic lead user
user innovator
defector
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fast track from ideation to demo
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ideation co-creation demo
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extra support for SMEs
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SME funding opportunities
“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” MIX / ICON / International Projects
50%
75%10K
25K 35% < 60%
project complexity
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Wednesday, January 23, 13