IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations.
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Transcript of IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations.
iMihmTV
Luxury Homes
Target Audience
Mutually Beneficial Associations
Objectives
• Focus on Luxury Home Target Market
• Increase credibility by association
• Produce and distribute appealing Print, Web and Social Media assets to Luxury Home target market
• Establish unique brand awareness of iMihmTV Luxury Home Marketplace
• Capture Flow of Client Clicks (internet)
Associate Requirements
• Have a similar target client base• Be considered a leader in their field• Desire to expand client base in Luxury Home
market• Produce one relevant article for print each
quarter (about 800 words + a few related images)
• Produce one blurb per month “Brilliant Design Idea” Two paragraphs 1 image
• Be willing to answer question on “Ask the Expert” section of iMihmTV website
Distribution Provided by iMihmTV
• Monthly emails to exclusive proven target audience of Luxury Home buyers
• Quarterly publication of “Luxury Home Marketplace” magazine Print and Electronic distribution
• Weekly feature updates on iMihmTV web site• SEO optimization of all assets• iMihmTV edits and publishes material provided
by associates
Distribution Provided by iMihmTV
Electronic Magazine
Benefits of being iMihmTV Associate
• Increased credibility by association
• Referrals from other associates
• Referrals from “Ask the Experts”
• Improved distribution and awareness of Associate brand message
• Featuring of associates Web presence on iMihmTV website
How it works content…
Quarterly Article Submissions
Monthly Brilliant Design Ideas
Luxury Home Real Estate Videos and Listings
Magazine
Target Emails
iMihmTV Website
Coldwell Banker Pittsburgh Moves Website
Coldwell Banker International Previews Website
Zillow AOLRealtor.comOther Web sites
Target Audience Residence
Direct Mail
Direct Email Direct C
lient Search
How it works… Link FlowMagazine
Target Emails
Google AdWordsSEO
Coldwell Banker Pittsburgh Moves WebsiteLinks
Coldwell Banker International Previews WebsiteLinks
Associates Web Sites and email
iMihmTV
Zillow AOLRealtor.comOther Web sitesLinks
MLS Links
Other Agencies using MLS “Tour” featuresLinks