IMI MSc/Diploma inDigital Business

Embrace digitalexcellence and giveyour organisationa competitive edge

Context and Rationale for the MSc in Digital BusinessIMI and UCC have partnered to develop the MSc in Digital Business.

By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being – the world of digital business.

Digital business is the creation of new business designs by blurring the digital and physical worlds.

To compete in the face of digital disruption, your firm must transform. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. The challenge for most is not to see what is possible, but to determine what is profitable with digital technology. Enterprises seek digital edge transformation processes, business models and the customer experience by exploiting the pervasive digital connections between systems, people, places, and things. Any company large or small, old or new can use this digital technology to create a winning edge for its business.

Adapted from Accenture Technology Vision 2015, Martin Gill, Forrester Research 2014, Mc Donald & Rowsell-Jones, Gartner Inc.

Emerging Themes that reflect shifts in the business ecosystem+ The Internet of Me is changing the way people around the world interact through technology, placing the end user

at the centre of every digital experience.

+ Digital devices are powering an Outcome Economy and enabling a new business model that shifts the focus from selling things to selling results.

+ The Platform (R)evolution reflects how digital platforms are becoming the tools of choice for building next-generation products and services – and entire ecosystems in the digital and physical worlds.

+ The Intelligent Enterprise is making its machines smarter—embedding software intelligence into every aspect of its business to drive new levels of operational efficiency, evolution and innovation.

+ Advances in more natural human interfaces, wearable devices and smart machines are extending intelligent technology to interact as a “team member,” working alongside employees in a Workforce Reimagined.

The Digital Business programme has been developed with support of:

“The leading edge tools in Digital Business (e.g. Digital Value Map and Digital Innovation with Commercialisation) help to address complex, contemporary business needs. Combined with the modules in the Mobile Social Collaborative Web, we facilitate a much greater understanding of where our business can and should change for new challenges and which can be applied ubiquitously within our industry and in society. The resultant Blueprint (towards digital privacy readiness in a multinational IT Corporation has enabled multiple organisational entities to collaborate effectively with our customers and achieve digital privacy compliance on our cloud.”

Kenneth Russell, Principal, Digital Organisation ConsultingBU IT& Cloud Service Sales, Ericsson Global Professional Services

“It is an excellent course with fantastic lecturers, high quality materials and learnings that you will begin to apply in the workplace. It has changed the way I approach business every day. Best investment your company will make in you & the very best investment you will make in yourself.”

Barry O’Sullivan, General ManagerFexco

“The Digital Business programme was an ideal professional development experience for me. The programme uniquely combines a variety of subjects from design thinking to digital product commercialisation and the critical aspects of building customer trust and digital engagement. The programme is delivered in a very practical and thought provoking way. This generated great debate and collaboration between the participants – which was a significant part of the learning. The topics and themes covered have been extremely relevant to my role in Digital Transformation, within Banking.”

Tom Hayes, Head of Digital Transformation DeliveryAIB

ParticipantsTestimonials

IMI Diploma in Digital Business4 |

Who this programme is for + If you are interested in digital transformation, digital innovation, developing sustainable digital relationships with consumers and

if you want to be proactive in developing successful innovative solutions.

+ If you embrace the “digital future” and require expertise to help with understanding new and emerging digital business models.

+ If you are responsible for driving innovation initiatives within an organisation.

+ If your role requires you to learn about digital threats within cyber security.

+ If you want to learn how to better understand customers and partners towards developing “disruptive” customer experiences.

+ If you require expertise on how to successfully interact with other stakeholders in an omni-channel environment.

+ If you want to learn how to successfully utilise and integrate social networks and social media as part of your organisation’s innovation and sales and marketing strategies.

+ If you want to learn how to effectively evaluate digital business initiatives.

Key Themes Maximising Business Value in the Digital Economy.

Internetof things

InnovateTransform

DisruptExploit

Open Innovation

Visual Social

Prosumers

Smart Devices

Design Thinking

Machine Learning

Semantic Analytics

Digital Investment

Cyber Security

Business Intelligence

Business Models

Customer Experience

Management

Mobile Business

Ecosystems

Agile

Meet the Programme Directors

Dr Philip O’Reilly Jeremy Hayes

Programme Duration:Classes run from 9am to 5pm each day.

Programme Duration:Part 1 (Cork)

28, 29 September 06 October 201708, 09, 10 November 201706, 07, 08 December 201717, 18, 19 January 201714, 15, 16 February 201814, 15, 16 March 2018

| 5IMI Diploma in Digital Business

Theme

01Theme

02Theme

03

The Social and Collaborative Web Objective

+ Provides participants with the ability to create and capture business value by leveraging established and emerging web and mobile technological trends.

Participants Will

+ Explore technological, social, legal and economic characteristics of established and emerging web and mobile technological trends, such as social media, social networking and collaboration platforms.

+ Examine value drivers, commercial opportunities and business cases for exploiting these trends/phenomena.

+ Critique challenges, best practices and critical factors for successful exploitation of these trends/ phenomena.

Participant OutcomesUpon completion of Part 1, participants should be able to:

+ Utilise social networks and media towards maximising business value.

+ Design and implement a process for facilitating the creation and commercialisation of digital innovations in their organisation.

+ Identify the key strengths of international Digital Business exemplars and apply same to their organisational/industry setting.

+ Apply open innovation and crowdsourcing techniques to their organisation.

+ Critique how analytics can be utilised as part of their organisation’s sales and marketing campaign.

Digital Product Development & Commercialisation Objective

+ To provide participants with techniques to drive and evaluate innovation initiatives within an organisation.

Participants Will

+ Focus on agile digital product development and on using innovative user-centred design processes to move from idea to invoice.

+ Gain an appreciation of innovation, emerging business models and trends in a digital world increasingly local and mobile forces.

+ Become familiar with the agile manifesto and the impact that an agile mind-set can have on organisational thinking. User-centred approaches to digital product design are presented. Guided by agile development methods, participants use a toolbox of design tools to tackle different challenges and to move ideas forward to market.

Digital Sales, Customer Experience Management & Trust Objective

+ To equip participants with the tools one needs to assess their organisation’s omni-channel strategy, identify areas of improvement, maximise customer experience and build and maintain trust in a digital environment.

Participants Will

+ Gain insight on how the elements of an omni-channel sales strategy can bring customers to you.

+ Develop social media KPI’s to maximise business return on investment and social media.

+ Develop an omni-channel customer experience management strategy.

+ Critique how social media monitoring and data analysis can be used to improve sales and product development activities.

+ Design a cyber security framework.

+ Appreciate how to create trust in online environments.

Part 1

IMI Diploma in Digital Business6 |

To leverage these insights into the new “digital business” landscape, Part 2 digs deeper into key topics for next-generation digital business. It allows participants to apply their new insights and skill set in an applied and meaningful way, crafting value by undertaking an applied digital business project in their own organisation.

Participant OutcomesUpon completion of Part 2, participants should be able to:

+ Assess the investment value of a Digital Business initiative towards informing the development of a Digital Business Investment portfolio.

+ Utilise Business Intelligence technologies to provide insight on their businesses ecosystem, informing all innovation, commercialisation and business models.

+ Research, analyse, develop and implement a Digital Business Initiative.

+ Examine how to extract business intelligence from social listening tools.

+ Develop and implement a dynamic threat intelligence framework incorporating automated actions in real time.

Digital Business Investment, Financing and Analytics Reviews the theory and practice associated with digital business investments and the role of Business Intelligence tools in underpinning such decisions. Focuses on financing options for digital business initiatives.

Digital Product Development and Commercialisation

Digital Sales, Customer Experience Management

and Trust

Governing and Managing Digital

Business

The Mobile, Social & Collaborative Web

Digital BusinessInvestment and

Analytics

Digital BusinessSeminars

Research Methods

Governing & Managing Digital Business Provides participants with an understanding of the key governance issues in managing a digital business, particularly with regard to regulation, reporting, compliance, risk and cyber security.

Research Seminars in Digital Business Provides participants with an understanding of the latest emerging challenges/opportunities in digital business.

Research MethodsDigital Business Research Project Participants undertake supported self-directed work in an area of particular professional interest relating to Digital Business.

Part 2

Digital Business Research Project

IMI Diploma in Digital Business | 7

Dr Paidi O’Reilly Paidi is the Director of Innovation & Research with a UK headquartered software company. He oversees development and implementation of their innovation strategy. Paidi also delivers innovation and technology subjects to masters-level students at UCC. Paidi sits on the Innovation Management Standards Consultative Committee within the National Standards Authority of Ireland (NSAI). Paidi has over fifteen years experience as a consultant and professional trainer. He has worked with many public and blue-chip organisations in the UK and Ireland. Paidi has a particular interest in the use of innovation models for policy making and management strategising. He has published his work in leading academic and practitioner outlets.

Jeremy Hayes Jeremy Hayes has worked as a lecturer and researcher in the Department of Accounting, Finance and Information Systems in UCC since 2001. His research interests are in the area of Business Models and Innovation Management and some are published in leading international journals and conferences, including Information Systems Research (ISR) and Journal of Strategic Information Systems (JSIS). He has worked on business model innovation for research projects such as the FP6 CALIBRE project (Co-ordination Action for LIBRE software engineering for open development platforms for software and services) and the IRCHSS O3C Project (Open Code, Open Content and Open Commerce). Through training, workshops and consultancy projects, he has worked with client firms to help them to innovate their business models. Organisations he has worked with include; the Vietnam Chamber of Commerce International, Eazysafe and the Bank of Ireland Business Accelerator Programme.

Dr Mary Daly Dr Mary Daly is a lecturer and researcher in Business Information Systems in the Cork University School of Business. Her teaching covers undergraduate, postgraduate and executive education modules. Research interests include Decision Support Systems, Big Data, The Role And Impact Of Information Systems For Strategic Decision Making, as well as IT and Data Governance. Prior to joining UCC in 2004, her career spanned international and multinational corporations as well as indigenous manufacturing and distribution companies, providing IT management, project management and process improvement expertise for enterprise systems implementations.

Joe Lennon Joe Lennon is a software developer from Cork, Ireland. Joe’s primary background is in software development - primarily in the form of Web and Mobile applications. Joe has a deep knowledge of client-side Web Development using HTML5, CSS3 and JavaScript. Joe has written over twenty articles and tutorials

for IBM developerWorks, on topics such as DB2, Node.js, AngularJS, MongoDB, Ruby, JavaScript, HTML5, Python, PHP and more. Joe has also written for Smart Developer magazine and Safari Books Online. His first book, Beginning CoucDB, was published in 2009, and my second book, HTML5 in Action, was published in March 2014.

Professor Joseph Feller Professor Joseph Feller is a Senior Lecturer (Business Information Systems) with the Cork University Business School at UCC, and is the Director of the Business Information Systems research masters and doctoral programmes. He also serves as editor of the “Cutter Benchmark Review”, as a Senior Consultant with “Cutter Consortium’s Data Insight and Social BI Practice”, and as the Founding President of “SIGOPEN” (a special interest group of the global Association for Information Systems). His teaching and research focuses on various forms of collective intelligence and action (e.g. open innovation, crowdsourcing, crowdfunding, etc). His published work includes 5 books, 75+ academic papers, and 125+ industry articles and reports. He has directed numerous research projects funded by Irish, EU, and US research bodies and is a frequent presenter and panelist at international conferences.

Dr Philip O’Reilly Dr. Philip O’Reilly is a Senior Lecturer in the Department of Accounting, Finance & Information Systems at University College Cork (UCC) Ireland, is the Director of the Irish Management Institute’s Digital Business programme, the Director of the State Street Advanced Technology Centre at UCC and a Senior Consultant with the Cutter Consortium. Dr. O’Reilly has led research teams which have been successful in securing in excess of €2m in research funding in recent years. His research focus is Fintech. Dr. O’Reilly has been invited to deliver keynotes and workshops by numerous multinational companies. Specifically, in the financial services domain, Dr. O’Reilly has delivered keynote addresses at the Irish Banking and Federation 2014 National conference. This flagship event brought together key senior bankers, policy makers and commentators to present their thoughts on the challenges and opportunities that innovation plays in tomorrow’s banking environment. Philip received the Stafford Beer Medal in recognition of the most outstanding contribution to the philosophy, theory and practice of Information Systems (IS) from the Operational Research (OR) Society at an Awards Ceremony which took place at the Royal Society, Carlton House Terrace, London. Founded over 50 years ago, the OR Society is the world’s oldest established learned society catering to the Operational Research profession and one of the largest in the world, with 3,000 members in 53 countries. Dr. O’Reilly has in excess of 100 peer reviewed publications. His work has been published in leading journals in the information systems field including the European Journal of Information Systems (EJIS), Journal of Strategic Information Systems (JSIS) and Information Technology and People (IT&P). Furthermore,

Biographies

IMI Diploma in Digital Business8 |

his work has been presented at the leading information systems conferences in the world. Dr. O’Reilly is a multiple award winning researcher, having received best paper awards from numerous top ranked journals and conferences including EJIS, ECIS and SIGIR.

Professor Mark Hutchinson Mark Hutchinson is Professor of Corporate Finance in the Department of Accounting Finance and Information Systems at UCC. From 2000 to 2002 Prof. Hutchinson traded Futures, Options and Cash Equities at HSBC Investment Bank in London. At HSBC he was responsible for institutional market making and proprietary trading. In 2007 he joined UCC where he founded the Centre for Investment Research with researchers at CASS Business School, DCU, UCC and the University of Miami. This centre focuses on researching investments and trading strategies. He regularly presents his research throughout Europe and the US and has published articles in leading international academic and practitioner journals. He currently sits on the curriculum development committee of the CAIA Association in the US.

Graham FaganGraham has recently become the Head of IT Partner Management at AIB. Prior to this he was Head of Customer Experience and Multi-Channel at BT, where he led the development and go-to market strategy for digital customer experience services. These services are targeted at helping large corporations manage their customer journeys more effectively and transform there to serve. A number of the new wave of services that he had successfully led the development of have been internationally and nationally acclaimed e.g. (Dublin 2015) “BT Cloud Contract” awarded at An Post Smart Marketing Awards, (New York 2014) “Digital Screen Media” for Bank of Ireland’s branch digital interaction programme. He has worked in the ICT industry for 18 years and during that time he has held positions in business transformation, architecture, commercial marketing and digital strategy. Prior to BT he worked for a number of multinational companies such as Dell, Perot Systems and Bank of Ireland. He holds first class honours degrees (BSc and MSc) from Trinity College in Business and IT. Graham’s current research interests are focused in the area of Proactive Customer Contact, Omni-Channel Development and Customer Experience Measurement.

Rashmi KnowlesRashmi is Chief Security Architect at RSA, The Security Division on EMC. She works to promote the adoption of RSA’s core technology with customers and partners and drives thought leadership initiatives in EMEA. Her current responsibilities include working with customers in a trusted advisor role to help realise the business benefits of comprehensive data security and is a prominent evangelist and spokesperson for both professional and industry conferences. She is a frequent blogger on ThoughtFeast.co.uk and has appeared on both BBC Television and Radio as a subject matter expert for “Advanced Cyber

Threat”. Rashmi has over twenty five years experience in data communications, mobile communications and has focused on information Security for the last fifteen years.

Professor Joseph FellerProfessor Joseph Feller is a Senior Lecturer (Business Information Systems) with the Cork University Business School at UCC, and is the Director of the Business Information Systems research masters and doctoral programmes. He also serves as editor of the Cutter Benchmark Review, as a Senior Consultant with Cutter Consortium’s Data Insight and Social BI Practice, and as the Founding President of SIGOPEN (a special interest group of the global Association for Information Systems). His Teaching and research focuses on various forms of collective intelligence and action (e.g. open innovation, crowdsourcing, crowdfunding, etc). His published work includes 5 books, 75+ academic papers, and 125+ industry articles and reports. He has directed numerous research projects funded by Irish, EU, and US research bodies and is a frequent presenter and panelist at international conferences.

Neal SchafferNeal is a recognised innovative leader in the world of business social media and one of the foremost international experts on maximising ROI from Social Networks and Social Media. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognised as a Forbes Top 50 Social Media Power Influencer two years in a row as well as a “Forbes Top 5 Social Sales Influencer”. Neal counts many of the top Fortune 500 companies among his clients.

Dominic MazzoneDominic Mazzone is a serial entrepreneur, and a digitally focused management consultant. He evolves businesses into successful disruptors of the future. Through speaking, writing, and consulting he inspires his audiences to smash their old notions of what a business should be. From starting his first business at 16, to leading a successful corporate career, to digitally transforming entire industries, to incubating new and exciting companies, Dominic has been featured in Media across North America including “Bloomberg”, “CBC”, “NBC”, “ABC”, “FOX”, “Chicago Tribune”, and the “Toronto Star”. Dominic is the Managing Partner of Smashbox Consulting Inc.

Andrew PopeAndrew Pope is a lecturer in Information Systems at University College Cork & Co-Director Msc in eBusiness. Andrew has been heavily involved in a number of industry funded research and development projects, and has taken an active role in the formation of the Financial Services Innovation Centre. These activities highlight his commitment to developing deep linkages within industry. His work involves a number of research domains including Knowledge Management, Decision Support, Innovation and Design Thinking.

IMI Diploma in Digital Business | 9

Entry Requirements Participants are required to provide evidence of relevant work-based learning at a management level and/or should hold a relevant academic qualification at primary degree level.

Validation Successful participants will be awarded the IMI Diploma in Digital Business. This qualification will be validated and awarded by University College Cork - National University of Ireland, Cork and will be academically equivalent to a Post Graduate Certificate (Level 9) Minor Award on the National Framework of Qualifications.

On successful completion of IMI Diploma in Digital Business Part 2, participants will be awarded the MSc in Digital Business. This is accredited by University College Cork at (Level 9) on the National Framework of Qualifications.

Alternatively, after Part 1, participants can choose to exit the MSc in Digital Business pathway and follow MSc in Business Practice pathway or MBS in Business Practice pathway as outlined on next page.

Pricing and Payment Options For 2017 the IMI is offering promotional rates* and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of core textbooks, meals and parking at the IMI Campus. These prices are only guaranteed for the Autumn 2017 intake of the IMI Diploma in Digital Business or MSc in Digital Business.

We offer all our programme participants a 10% discount on double rooms at the IMI Residence on campus at the National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB

Corporate Partnership. By becoming an MoB Corporate Partner your organisation can avail of considerable additional volume discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email programmeadvisors@imi.ie.

Tax Relief on Tuition Fees If you are paying for your tuition fees yourself it is now possible to apply to the Revenue Commissioners for tax relief for this IMI Diploma. The amount of relief available varies from person to person and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see www.revenue.ie for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of IMI Diploma three.

Reflective Integrated Assignment Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of IMI Diploma three.

IMI Diploma in Digital Business10 |

Monthly PaymentsPay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged PaymentsPay for 60% of your course in advance of its commencement and the 40% balance is due before the start of your fourth

module.

Non-Member SME Pricing Corporate Member

IMI Diploma in Digital Business

€9,990 €9,190 €8,390

IMI Diploma in Digital Business leading to an MSc in Digital Business

Part 1 €9,990 €9,190 €8,390

Part 2 €16,250 €14,950 €13,750

€26,240 €24,140 €22,140

IMI Diploma in Digital Business leading to an MSc in Digital Business

IMI Diploma 1 €9,990 €9,190 €8,390

IMI Diploma 2 €9,990 €9,190 €8,390

Business Research Project

€7,790 €7,490 €7,190

€27,770 €25,870 €23,970

IMI Diploma in Digital Business leading to an MBS in Business Practice

IMI Diploma 1 €9,990 €9,190 €8,390

IMI Diploma 2 €9,990 €9,190 €8,390

IMI Diploma 3 €9,990 €9,190 €8,390

RIA €650 €650 €650

€30,620 €28,220 €25,820

For more information on the master pathways, contact the team at: 1800 22 33 88 or email: programmeadvisors@imi.ie

IMI Diplomain Executive

Coaching

30Credits

Part 2

30Credits

Part 3

30Credits

MSc inOrganisational

CoachingImplementation

IMI Diplomain Executive

Coaching

30Credits

Part 2

30Credits

BusinessResearchProject

35Credits

MSc inBusinessPractice

MBS Pathway

15 IMI Diploma Programmes

6 IMI Masters Pathways

Leadershipand Change

IMI Diploma in IMI Diploma in IMI Diploma in

For more information on the master pathways, contact the team at: 1800 22 33 88 or email: programmeadvisors@imi.ie

ManagementCapabilities

• Business Finance• Management• Regulatory Management• Management of Governance and Compliance• Marketing and Digital Strategy

StrategicThinking

• Strategy & Innovation• Data Business • Digital Business• Technology Leadership• International Business Development

MSc Pathway

MBS inBusinessPractice

IMI Diploma 1

30Credits

IMI Diploma 2

30Credits

BusinessResearchProject

35Credits

IMI Diploma 1

30Credits

IMI Diploma 2

30Credits

30Credits

MSc inBusinessPractice

MSc in Data Business Pathway MSc in Digital Business Pathway

30Credits

Part 2

IMI Diplomain Data

BusinessPart 1

60Credits

MSc inData

Business

IMI Diplomain DigitalBusiness

Part 1

30Credits

60Credits

MSc inDigital

BusinessPart 2

MSc in Organisational Coaching Implementation Pathway

RIA 5Credits

IMI Diploma 3

• Leadership• Executive Coaching• Organisational Development & Transformation• Organisational Behaviour• Strategic Human Resource Management

IMI Diploma in Digital Business12 |

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