Insights Middle EastCompany Profile

September 2014

Straight talking, Clear thinking

► Dynamic, energetic and passionate, Insights Management Consultancy LLC, founded in 2009, is a

hospitality and service industry focused practice with a specialty in consumer and business research,

marketing, distribution and sales. Already widely respected for their work in establishing new hotel brands,

re-energising ailing properties and for ground breaking research in the online space, IMC are retained by

independents, regional and global brands alike to ensure their business is correctly positioned, new

properties are carefully researched, teams are trained and distribution is optimized.

► With a team of professionals who have extensive experience in sales and marketing, launching, managing

and operating business across the GCC, Middle East and North Africa, IMC are well prepared to advise on

feasibility, pre-opening, on-going strategy and business positioning to optimize investment or current

performance.

► From their Abu Dhabi HQ and with offices in Dubai, UK, Egypt and Lebanon, IMC's connectivity to many of

the hospitality and travel industry decision makers, leaders and influencers means they are well placed to

provide key information, on the ground intelligence and real customer facing sentiment.

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Business Divisions

Inside InsightsResearch

Sales & Marketing

e-Distribution Training

Representation

Feasibility

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Research

We are on the ground

► Insights has led and participated in some of the GCC

and Middle East's foremost thought leadership. Retained

as the representative for PhoCusWright in the region,

Insights led the research for the very first “Middle East

Online Travel Overview” and has been a vital partner in

future forecast studies for Amadeus' "The Future of

Travel" report.

► We are always appointed because of our thorough

knowledge of the region and ability to conduct face to

face research and real groundwork.`

► Our approach involves getting "under the surface" of research. Careful, discreet and thoughtful our team

are able to ask the questions which matter, draw practical conclusions and make thorough

recommendation. It is our personalised approach to research that our partners most appreciate.

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Sales & Marketing

Strategic Intensity

► Every single business is different. Every location is

different, has different demand generators, market mix,

segmentation, seasonality and price points. Everyone

has a different competitive environment both primary

competitors and secondary competitors.

► At Insights, we prefer to take a strategic approach to

sales and marketing. A quick fix is usually just that. A

correctly positioned hotel, with a strategic sales and

marketing plan will.

► We take time to define the real competitive set, to establish the hotels real positioning. At all times we are

frank, honest and often realistic. if you want to move forward it is important to understand exactly where

you are now and where you need to go.

► Mapping out a real "plan of attack" we implement an intensity plan which will involve short term tactics and

long term fixes that involves the entire team. Teamwork is the hallmark of all success.

► Our bespoke structure and re-structure engagements have given our partners the right platforms moving

forward.4

Distribution & Channel Management

Driving Revenue

► At Insights our team cares about your top AND bottom line

performance. We thoroughly understand the distribution

costs for each system and we dig deep to establish the

pros and cons of connectivity.

► Our team takes time to carefully analyze the hotels

anticipated business levels, the PMS type and we run a

very detailed cost analysis, system very system before

making our recommendations.

► On the ground support, training and technical services are

all vital as are integration with websites, PMS, accounting

systems and portfolio building.

► Often systems are a mysterious world, hence why we take time to sit with our partners. We explain the

advantages and disadvantages of each system and work with you to make the correct connectivity

decisions always using our core value of remaining impartial and neutral for all vendors.

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Training

People are our passion

► Without a shadow of doubt a well trained highly

motivated sales force will already be a differentiating

factor in your hotels desire to drive more revenue.

► At Insights we have developed a portfolio of proprietary

trainings designed for each level of the sales

organization.

► Sales skills and tactics are taught. When combined with

high morale, correct goal setting and recognition, our

trainings have provided real results and vastly reduced

sales department turnover.

► Happy Selling

► Heads in Beds

► Data Talks

► High Performance Sales

► Sales & Marketing strategic leadership

► Mastering Distribution

► Market segmentation & source market set-

up

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Representation

aCtiv8

► To tap into a new market more effectively you’ll need a

dedicated sales & marketing team with a deep

understanding and knowledge of the local conditions and

players.

► At Insights, we open up the region’s growing traveler-

base while also ensuring your brand is responsibly

presented and marketed – without the time, expense

and uncertainties of doing it yourself.

► Our team has been an extension to our partner's Sales &

Marketing teams since 2009, working with some of the

worlds most sought after brands and hotels; Crans

Montana Tourism Board, Steigenberger, Radisson Blu

Edwardian, Sun Resorts, Southern Sun to name a few.

► aCtiv8 provides various solutions to our

partners who need to access the GCC,

Middle East and UK source markets. We

are re-energizing the traditional Sales &

Marketing Representation Services and

providing solutions from project base to full

white label service.

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Feasibility Studies

Real work by real people

► Our feasibility studies are:

► Carefully tailored towards the work to be undertaken.

► Our primary focus is always on establishing exactly

what the key points of focus are.

► We will cut straight to the heart of the matter, provide

detailed rationale, backed by thorough and concisely

presented statistical information.

► Our approach involves genuine ground research, both

primary and secondary and forms the foundation of all

our feasibilities and business plans

► Our methodology is personalised, focused and intense.

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Credentials

Hospitality & Tourism – Global Brands

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Hospitality & Tourism – Independents

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Other Industries

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Research

► White label report 2010

“Securing the Price for the ME as the Global Hub”

► Market Research – GCC

► Regional Research Report

“Middle East Online Travel Overview Report 2012”

Sponsored by: Amadeus, IHG, Travelport, Hyatt, Marriott,

Moevenpick, MakeMyTrip, Occupancy Marketing & Google

► White label report 2014

“Shaping the Future of Travel in the GCC market”

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Business Consultancy

Business Plans & Feasibility Studies Business Re-structuring Plans

Maid 4 You- A business plan for a professional home services

company in Abu Dhabi

Details Group - a Communications, Events & Interiors separate

operations - Abu Dhabi

Confidential Client - 5 year business plan for a stand alone

Emirati wedding hall in Abu Dhabi.

The Nest Home Boutique - A home boutique retail outlet in Abu Dhabi

Confidential Client - Authentic themed restaurant & café – Abu

Dhabi

Sharanis Spa – A ladies day spa in Abu Dhabi rebranded as Anahata

Spa

Ember Lifestyle Management - Business Plan - Abu Dhabi –

Now operational

Confidential Client – A complete HR policies and procedures manual -

Abu Dhabi

Confidential Client - A business plan for a beauty salon - Dubai Confidential Client – An IT Security Company - Gap and Financial

Assessment

Confidential Client - A business plan for an Urban Spa in Abu

Dhabi

Al Salam School - 5 year Business Plan for the expansion of the school

including a GAP analysis

Confidential Client – Feasibility Study for a home accessories

and furniture outlet in a mall in Dubai.

Sea Hawk - 5 year Business Plan for re-structuring the diving center

Vision Engine – Engine performance modification company –

Dubai

Confidential Client - a 10 year feasibility study for a 5 star resort in

Dubai

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Strategic Partners

Research

► PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect.

Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and

organizational effectiveness

► PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism

and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting,

trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers,

strategists and research professionals from all segments of the industry value chain use PhoCusWright research for

competitive advantage.

► PhoCusWright enables clients to bolster productivity through superior staff training and education. Scalable products,

customized programs and cost-effective delivery improve the performance of thousands of travel, tourism and

hospitality employees worldwide.

► To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright

produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada,

China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing

ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts

on five continents and Insights is their Middle East analysts since 2009

.

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Digital Marketing

► Improved Profitability: via higher traffic and better conversion and achieved by developing online marketing

strategies for search engines, travel portals and social media channels.

► Saving on commission fees: revenue focus is through your direct channels, lessoning dependency on Online

Travel Agencies (OTA’s).

► Increase brand awareness online: grow your brand into different regions and languages such as Arabic,

English, German and many more.

► Create competitive advantage: by making your website work harder for you in a busy marketplace. The

internet is forever changing, and we can adapt your website to retain its competitive edge quickly.

► Develop in-house expertise: impart skills and knowledge to hotel’s team members

► Occupancy Marketing is an internet marketing company, fully devoted to the travel and tourism industry. Working

globally with unique luxury hotels and international hotel groups, Occupancy Marketing have an in-depth knowledge of

how hotels work.

► The main objective is to increase revenue to hotels, from accommodation, spa, meeting rooms and restaurant sales,

through higher occupancy and reduced distribution costs. This experience translates into a return on your investment of

10:1:

The company was established in 20012, headquartered in Edinburgh, Scotland with offices in London & Abu Dhabi

and Insights is their Arabic Content Centre

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Distribution

► h2c specializes in hospitality e-marketing and distribution strategies, quality assurance services customized for content

optimization, training/education and travel market research.

► h2c’s expert team stands for unbiased industry insight, customized solutions, knowledge building and sustainable

profitability. H2c is committed to improve its clients’ competitive positioning by linking strategy, processes and

technology for optimal performance.

► h2c’s market knowledge enables hospitality industry decision-makers seeking to reach the next level to take action and

maintain control whilst increasing their profitability.

► h2c supports hotels to better understand their customers’ preferences and booking behavior translating them into

effective distribution strategies.

► h2c’s services are complemented by its partner network in the areas of hospitality IT, Search Engine Optimization and

Search Engine Marketing as well as travel industry market research, which has access to a global network of analysts.

The company is headquartered in Dusseldorf, Germany and Insights is their Gulf & Middle East Representatives

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THANK YOU

P.O. Box 42303 Abu Dhabi, UAE

Tel: +971 2 499 5600

Fax: +971 2 499 5601

inquiry@insightsmc.com

Insightsmc.com