IMC_PPT - COMPLETE 11 DEC
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Transcript of IMC_PPT - COMPLETE 11 DEC
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IMC CINEMA GROUP
CAROLINE BRENNANMAURA HICKEYHAJRA AHMED
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AGENDA
• Social Media Summary• UX Evaluations• User Problems• Heuristics• Recommendations• Card Sorting• Wireframes• ORM Database• Community Guidelines• Content Calendar• Stakeholders• Risk Escalation Protocol
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SOCIAL MEDIA SUMMARY!
SOCIAL'MEDIA'PLATFORM' FOLLOWERS' COMMENTS/LIKES' TWEETS/POSTS' COMMENTS'
Twitter' 39,068! 663! 12,429!Mostly!retweets!and!job!hire!
Facebook' 91,076! 92,474! 10!over!2!wks!Intermittent!posts!
and!job!hire!
Instagram' 1,803! −! 33!1!post!3!weeks!ago!&!!previous!in!June!!
YouTube' 265! 24,739! 5! active!1!year!ago!BLOG'E'IMC'SHOWBIZ' 69!raters! 135! 18!
Most!recent!blog!in!September!
Google'+' !! !! !! Not!active!!Kilkenny! 4! !! 0! !!Athlone! 8! !! 1! !!Carlow! 8! !! 0! !!Clonmel! 4! !! 0! !!Enniskillen! 0! !! 0! !!Tullamore! 11! !! 1! !!
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UX EVALUATIONS
• 12 Evaluations• 6 Evaluees• 3 Scenarios
• Booking a movie ticket• Registering for the App• Buying a Gift Card and Venue Hire
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USER PROBLEMS
• Lack of flexibility on dropdown menus• Password problems• CAPTCHA difficulty• Not being able to find the app• No search option on the website• No option to purchase gift cards online• Cinema hire doesn’t show the cost
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LACK OF FLEXIBILITY ON DROPDOWN MENU
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PASSWORD PROBLEMS
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CAPTCHA DIFFICULTY
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NOT BEING ABLE TO FIND THE APP
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NO SEARCH OPTION ON WEBSITE
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NO OPTION TO BUY GIFT CARD ONLINE
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VENUE HIRE DOESN’ T SHOW COST
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HEURISTICS
• Visibility of System Status • Consistency and standards • Recognition rather than recall •Match between systems and the real world • Help and documentation • Aesthetic and minimalist design
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VISIBILITY OF SYSTEM STATUS
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CONSISTENCY AND STANDARDS
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RECOGNITION RATHER THAN RECALL
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MATCH BETWEEN SYSTEM AND THE REAL WORLD
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HELP AND DOCUMENTATION
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AESTHETIC AND MINIMALIST DESIGN
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AESTHETIC AND MINIMALIST DESIGN
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RECOMMENDATIONS
� Dropdown menu inter-‐changeability� Condense show times to reduces scrolling� CTA button for buying ticket & downloading the app� Simplify password & CAPTCHA process � Loyalty membership scheme is confusing � App should be available at Apple App Store � Sign in option for members� Design Compatibility for all browsers� Auto fill option
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CARD SORTING
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CARD SORTING
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WIREFRAMES
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ORM DATABASE
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COMMUNITY GUIDELINES
• General Guidelines• House Rules• Respect Others• Follow the Law• Our Rights• Your Rights and Privacy Protection
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CONTENT CALENDAR
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STAKEHOLDERS
• Social media manager • Email campaign manager • Content writer • Social media coordinator • UX designer • App Developer • Customers
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RISK ESCALATION PROTOCOL
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