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© 09 - 12 imc Corporation Page # 1 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
An Introduction To Our Global Market Research Agency
© 09 - 12 imc Corporation Page # 2 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
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© 09 - 12 imc Corporation Page # 2 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
• Market research agency with unique tools, products, data and perspectives on the global marketplace.
• Extensive portfolio of ongoing research projects with myriad international brands and organizations.
• Commitment to value and excellence. • We believe in the power of information to transform our
businesses and our world.
The Company
• 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research
scholars and practitioners. • In house, we speak English, Arabic, Hindi, Tamil, Tagalog,
Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean and Turkish.
• Values include collaboration, attention to detail, efficiency and pro-active service.
Employees
© 09 - 12 imc Corporation Page # 3 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
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© 09 - 12 imc Corporation Page # 3 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
• Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide.
• Research thought leadership, state-of-the-art research tools and products, training and execution.
• Information repositories and panels. • Cultural awareness and trend analysis.
Services
• Pure market research, delivering research services to major global players and innovative sectors.
• Deep quantitative and qualitative expertise. • Rigorous scientific approaches. • Research components and blended solutions. • Focus on research resulting in positive change and
transformed relationships between organizations and their constituencies.
Core Business
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Success Factors: Research Experts
imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.
Versatile Research
Components
• World-class consultants and scholars • Virtual organization of full-time
employees and a network of free agents and freelance researchers
• Quantitative and qualitative balance • Academic/scientific and commercial
perspectives • Global presence and deep ties into
multi-national organizations • Industry and practice champions • Deep collaboration within the
organization, and with clients
Research Experts
Tools and
Process
© 09 - 12 imc Corporation Page # 5 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
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© 09 - 12 imc Corporation Page # 5 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
Success Factors: Versatile Research Components
• Advertisement Concepts • Advertising Tracking • Audience Research • Awareness, Attitude and Usage • Brand Equity • Brand Positioning • Brand Tracking • Business-to-business • Competitive Analysis • Customer Satisfaction • New Product/Service Innovation • Packaging, Design and Name Testing • Pricing • Product Feature Evaluation • Segmentation • Software User Interface Testing/
Usability • Web Analytics and SEO
Also, custom and hybrid research design.
Research Experts
Versatile Research
Components
Tools and
Process
© 09 - 12 imc Corporation Page # 6 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
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© 09 - 12 imc Corporation Page # 6 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
Success Factors: Tools and Process
• Real-time and longitudinal data collection
• Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods
• Focus on cost and time efficiency; global operations for maximum efficiency
• Data repositories (sector, country and project/product specific)
• Systematic technological approaches
• Robust technical infrastructure • Highly collaborative processes and
state-of-the art collaboration tools
Research Experts
Tools and
Process
Versatile Research
Components
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Japan
22
Asia and the Pacific
Europe
North and South America
13
121
Global/Regional Teams & Coverage Capabilities
Consultants Full time
Headquarters Agents
7
8
Agents
Scholars & Ph.D.s
Full Time + 171
+ 800
+ 89
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• Increasingly global access and awareness
• Demographic shifts
• Tumultuous political economies
• Social movements
• Information cultures and knowledge
economies
• Technological progress and emergent effects
• Global data and insight
Consumer Trends
2
3
1
Cultural/Societal Trends
Business Trends
• Expanding global marketplace.
• Market and device convergence (e.g.
Telecommunications, IT and Media industries).
• Social media and other emerging technologies.
• Sustainable business practices and triple
bottom line reporting.
• Nimble, responsive and real-time
organizational transformations.
• KPIs and other measurement systems.
• Big data and business intelligence
opportunities.
We help our clients address key market issues and opportunities
• Increasing demand for real-time communication
and content on the move.
• Desire for seamless user experience on one
device and/or across multiple devices.
• Continually looking for service enhancements and
convenience factors.
• Demand for transparency, pro-activity, and
fairness of cost and service.
• Desire for good branding and high design.
• Increasingly looking to buy from ethical,
sustainable, and green organizations.
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© 09 - 12 imc Corporation Page # 9 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
Value Proposition and Meaningful Results
Standardized Research Products
Technology driven research
implementation
Real-time operations
World-class consultants and scholars
Global presence and collaboration
Superlative insights
Expert Insight
Time-efficiency
Real-time Access
Cost-effectiveness
Accessible deliverables
Longitudinal and reusable data
Scalable research execution
© 09 - 12 imc Corporation Page # 10 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 10 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause
Understand market evolution
2 1 4 8
User experince assesment and imporment research
Products and services engineering
3 5 6
Retail and shopping behavior research
7
Products
and services
trialing and testing
Media research
Brand research
Customer and
consumer managment research
Market Research Lifecycle
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Click to edit Master title style Click to edit Master title style imc Research in the Technology Sector For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies. Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases. We custom-build research solutions for your specific issues across a full range of applications, including: - Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements. - Product/service development—key information on market gaps, wants, potential and uptake. - “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies. imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—securing your customer relationships and supporting the long-term health of your business. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.
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Geographic coverage
Western Europe
UK
France
Rep. of Ireland
Germany
Spain
Portugal
Greece
Italy
Sweden
Switzerland
Finland
Denmark
Austria
Belgium
Netherlands
Norway
Central & Eastern Europe
Russia
Poland
Czech Republic
Turkey
North America
USA and Canada
Latin America
Mexico, Brazil
Argentina, Chile
Asia & ME
India
China
Taiwan
Thailand
Malaysia
Japan
Korea
Australia
UAE
Bahrain
Qatar
KSA
Kuwait
Jordan
Other
South Africa
Israel
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2,074 mil. $ revenue 2011 Revenue generated in 10 countries worldwide
Revenue per country [100,000. $]
Revenue
(as a contractor of automotive clients)
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Case Study: Market Segmentation Study for an International Telecommunication Services Provider
Research Objectives: – Internationally harmonized targeting of the business market for mobile
communications. – Targeting business clients according to their needs regarding mobile
communication (future oriented trend analysis). – Prioritization of business target groups /segments and support of marketing plans. – Optimization of service and proposition development/ more effective CRM
activities. – More targeted communication of benefits.
The Solution: – One comprehensive segmentation for five markets:
• Application of the imc Research segmentation process • Supplementation response which overcomes the traditional view by company
size • Acknowledgement and consideration of local interests
– Integration of segment information into the data warehouses of nationally operating units of the client (by modeling)
The Results: – Increasing customer loyalty through a better understanding of heterogeneous
target groups. – Increasing ARPU through more targeted propositions. – Possibility of harmonization and central co-ordination of proposition development. – Better knowledge of the heterogeneous needs of prospective clients .
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Case Study: Customer for Life program (CfL) = Customer satisfaction program
– Conducted in more than 30 countries – Done for sales and service events – Web based reporting system – Different methodologies: online, CATI, postal
– Industry intentions and purchase study
– Syndicated study. – Covering key European markets. – Ad hoc projects:
– Including brand and new concepts research . – Usability and safety research.
– Rebranding research:
5 countries in 2007, 20 focus groups.
– New concept’s contribution to the brand :
7 countries in 2009, 1500 online interviews.
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More information AR Elsharawy Managing Director, Americas [email protected] Lisa Galarneau, Ph.D. Research Director, Global Insights [email protected] Donald Eleventh , Ph.D. CEO [email protected] Lark Lee, Ph.D. International Chief Operating Officer [email protected] General inquiries: [email protected] Web: http://www.imc-re.com Twitter: @imcresearch
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Disclaimer
19
imc Research, the imc Research logo, imc Research.com, imc Research.net, and imc Research Dynamic Server are
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