Social and Ethical Aspects of Marketing Communication

Social and Ethical Aspects of Marketing CommunicationSUBMITTED BY: GROUP CPRACHI KHARBANDA 27 HAIDER ALI 39 POORVI SRIVASTAVA 56 ABHINAV THAKUR 109 SAMRIDDHI CHOPRA 154 Gender stereotypingTECHNOLOGY FOR WOMEN TOUTED AS A GLAMOUR PRODUCT

MOTORCYLES ARE FOR BOYS, SCOOTERS ARE FOR GIRLS

Housewives StereotypingHTTPS://WWW.YOUTUBE.COM/WATCH?V=GQIZFQUKW_M

HTTPS://WWW.YOUTUBE.COM/WATCH?V=XQGBT-TNYPK BREAKING STEREOTYPE

The melt by diamond wife- Buy her jewellery if you want things

Curse of dark skin

This is one stereotype the world of advertising has just refused to give up on. Possibly the origination of this stereotype could be the rule of English in India where the fair skinned women were thought to be the epitome of beauty. The entire fairness category is stuck in this time wrap. The women protagonists can be good singers, working women, Cricket commentators, budding entrepreneurs but they cannot succeed in life if they are not fair. Wish the advertising and research industry stepped out to see how dark skin need not be a curse.

https://www.youtube.com/watch?v=kNU7QJXG2Tc fair and lovelyhttps://www.youtube.com/watch?v=9ugQMhxjJJQ fair and handsome

Indian stereotypes abroadhttps://www.youtube.com/watch?v=AAd69F96apo#t=43Breaking these stereotypeshttp://www.campaignindia.in/Video/297117,tanishqs-new-campaign-markets-affordable-diamonds.aspx?eid=29&edate=20120417&utm_source=20120417&utm_medium=newsletter&utm_campaign=daily_newsletter tanishq ad breaking stereotyping barrierhttps://www.youtube.com/watch?v=oJVDM1smexA breaking stereotypes, trulymadly5 unethical sales practices for salesperson

Making promises and commitments to customers that your product development team cannot fulfill.Customers oft times will make purchase or contract renewal decisions based on product or service upgrade timelines. Failing to meet product functionality or service upgrade timelines may leave customers in a rut and will result in unsatisfied customers. Thus, it is very important to keep new developments under wraps until the engineering team is certain that the new product developments will be completed before promised delivery dates.Misrepresenting promotions or products to close a deal with a prospective customer or up-sell a current customer.Tricking customers may work in the short-run through increased customer acquisition rates and up-sell percentages, but in the long-run it will lead to brand reputation damage and deteriorating customer retention rates that will almost always out-weigh the short-run benefits. Thus, companies need to ensure that sales representative and account manager incentives are deterring them from misrepresenting products and/or promotions.Leaving customers in the dark about promotion or pricing changes.Not being transparent about promotion period end dates and/or price changes is a slimy way to increase contract values in the short-term, but almost always will result in disgruntled customers. The cost of non-disclosure is substantial with promotion end dates and price changes as it shows a break in the circle of trust, which will permanently alter a customer relationship and often will cause a customer loss.Skipping contract commitment disclosures. Customers hate to be caught off-guard and be tied to commitments that are contained in the fine print of a deal.Doing so upsets customers and leads to decreased levels of customer satisfaction and declining retention rates. Even if disclosing contract commitments upfront will decrease sales opportunities on the front end, it will ensure that you are only selling to good customers that will value your products and promote them to peers and colleagues.Making sales final before a customer has had ample time to try-out a product.Product sales are as important as product advocates, as positive publicity and recommendations generate new lead opportunities and sales. Having unsatisfied customers only leads to customer detraction, so it is in a companys best interest to establish free product trial periods and/or 15 or 30 day full refund policies to let customers try out your products. Doing so will also signal to your customers you are confident that you are selling a top of the line product, which will boost product interest.

Advertising to childrenAdvertising to children is the act of marketing or advertising products or services to children, as defined by national legislation and advertising standards.

Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents buying decisions and are the adult consumers of the future.

According to the 2008 YTV Kids and Tweens Report, kids influence:Breakfast choices (97% of the time) and lunch choices (95% of the time).Where to go for casual family meals (98% of the time) (with 34% of kids always having a say on the choice of casual restaurant).Clothing purchases (95% of the time).Software purchases (76% of the time) and computer purchases (60% of the time).Family entertainment choices (98% of the time) and family trips and excursions (94% of the time).

9Industry spending on advertising to children has exploded over the past two decades. In the United States alone, companies spent over $17 billion doing this in 2009 more than double what was spent in1992.Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with theirkids.Here are some of the strategies marketers employ to target children andteens:PesterpowerWere relying on the kid to pester the mom to buy the product, rather than going straight to the mom. Barbara A. Martino, AdvertisingExecutiveIt refers to childrens ability to nag their parents into purchasing items they may not otherwise buy. Creating pester power, works as powerful force Pestering or nagging can be divided into two categories:Persistence a plea, that is repeated over and over again Nagging method appeals to parents desire to provide the best for their children, and plays on any guilt they may have about not having enough time for theirkids.

Source: KidfluenceThe marriage of psychology andmarketingWell-paid researchers and psychologists help advertisers to access to in-depth knowledge about childrens developmental, emotional and social needs at different ages.Analysing childrens behaviour, fantasy lives, artwork, even their dreams, companies are able to craft sophisticated marketing strategies to reach young people.

Building brand nameloyaltyPlanting seed of brand recognition in very young children these seeds then grow into lifetime relationships.According to the Center for a New American Dream:Babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two,And by the time children head off to school most can recognize hundreds of brandlogos.

Adult-oriented businesses such as banks and automakers are now targeting children.

Magazines such asTime,Sports Illustrated,VogueandPeoplehave all launched kid and teen editionswhich boast ads for adult related products such as minivans, hotels andairlines.

11Buzz or streetmarketingNew twist on the tried-and-true word of mouth method. Idea: find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Helps a company to successfully connect with the savvy and elusive teen market by using trendsetters to give their products coolstatus.Well-suited to the Internet

Commercialization ineducationSchool setting delivers a captive youth audience and implies the endorsement of teachers and the educational system. some of the benefits include:Sponsored educational materials

Supplying schools with technology in exchange for high companyvisibility.

Exclusive deals with fast food or soft drink companies to offer their products in a school ordistrict.

Advertising posted in classrooms, school buses, on computers, etc. in exchange forfunds.

Contests and incentive programs

, where young people in particular usesocial networking platforms to spread the word about music, clothes and other products, It should come as no surprise that thetop ten viral marketing campaigns(as of 2008)relied heavily on YouTube, Hotmail and Facebook to reach hundreds of millions of viewersand this wasbeforeTwitter became a mainstay of social media. ..For example, when Burger King re-launched its Subservient Chicken TV commercial online in 2004, it attracted 15 million hits within the first five days and more than 450 million hits over the next few years.

BOOK IT!, the longest-running corporate-supported reading incentive program in the country, was originally launched by Pizza Hut in 1985. Today, the program reaches more than 680,000 classrooms and 14 million children annually. Teachers and librarians set monthly reading goals and present students with a reading award certificate when goals are met.

Students take the certificates to a Pizza Hut restaurant, where they are congratulated by a team member and given a free, one-topping Personal Pan Pizza. There is no purchase necessary and the pizza can be taken to go.

12TheInternetThe Internet is an extremely desirable medium for marketers wanting to targetchildren:Its part of youth culture. Kids are often online alone, without parentalsupervision-Unlike broadcasting media, which have codes regarding advertising to kids, the Internet isunregulated.Sophisticated technologies make it easy to collect information from young people for marketing research, and to target individual children with personalizedadvertising.By creating engaging, interactive environments based on products and brand names, companies can build brand loyalties from an earlyage.The main ways that companies market to young people onlineinclude:Relationship building through ads that attempt to connect with consumers by building personal relationships between them and thebrand.Viral ads that are designed to be passed along tofriends.Behavioural targeting, where ads are sent to individuals based on personal information that has been posted orcollected.

Marketing adult entertainment tokidsIn 2008, an estimated 17 million children watched the Superbowl with their families. Alongside the football, they also watched a number of highly creative and engaging ads for beer andalcohol.Specific areas where the FTC is calling on entertainment media to improve on include restricting the marketing of mature-rated products to children, clearly and prominently disclosing rating information and restricting childrens access to mature-rated products at retail.[7]Challenge : Promotionof adult-oriented entertainment does not necessarily fall within the parameters outlined by regulatory agencies such as the FTC.

For example, Nickelodeons 2011 Kids Choice Awards were hosted by hip-hop artist Snoop Dog, who, in addition to producing music that is not rated for children, is also a spokesperson for the fruity alcoholic beverage, Blast. Alcohol companies also use social networking platforms like Facebook to humanize their brands and make it easy for customers to connect with theirproducts.

14TV commercialsWatch an average of 3 to 4 hours of TV per day1 after-school activity for 6 to 17 year oldsspend 1500 hours in front of the TV annually900 hours in the classroomaverage child sees > 20,000 commercials each yearAmerican children will have viewed ~360,000 commercials on television before graduating high schoolFood and toys are the two most commonly advertised products. Concerns:Most children younger than 6 do not understand that the purpose of advertising is to sell a productChildren up to age 8 cannot distinguish advertising from regular television programmingChildren who watch 4 or more hours of TV a day are more likely to believe advertising claims than children who watch TV less often9 out of 10 food ads on Saturday morning TV are for sugary cereals, candy, salty snacks, fatty fast foods and other junk food.

RegulationsThe Young Persons (Harmful Publications) Act, 1956 Prohibits advertisements relating to any harmful publication i.e., any publication that tends to corrupt a young person (person under the age of 18 years) by inciting or encouraging him or her to commit offenses or acts of violence or cruelty or in any other manner whatsoever.

According to the ASCI Code, advertisements addressed to minors shall not contain anything, whether in illustration or otherwise, which might result in their physical, mental, or moral harm or which exploits their vulnerability. For example:

Advertisements may not Encourage minors to enter strange places or to converse with strangers in an effort to collect coupons, wrappers

Feature dangerous or hazardous acts which are likely to encourage minors to emulate such acts in a manner which could cause harm or injury

Show minors using or playing with matches or any inflammable or explosive substance; or playing with or using sharp knives, guns, or mechanical or electrical appliances, the careless use of which could lead to their suffering cuts, burns, shocks, or other injury

Feature minors in promoting tobacco or alcohol-based products

Feature personalities from the field of sports, music, or cinema for products which, by law, either require a health warning in their advertising or cannot be purchased by minors.

source:http://www.mondaq.com/india/x/192384/advertising+marketing+branding/Advertising+Law+in+India

16What is Subliminal Advertising ?A subliminal message is a signal or message designed to pass below (sub) the normal limits of perception.

Hidden words or images that are not consciously perceived but may influence one's attitudes and behaviors

it might be inaudible to the conscious mind (but audible to the unconscious or deeper mind) or might be an image transmitted briefly and unperceived consciously and yet perceived unconsciously.

Amazon A to ZTostitos LogoThe KFC dollar Bill18How ethical are they?

Choice & Free Will

Safety and Values

Legality

Choice & Free willManipulates the subconcsious

Does away with both concsious decision making and free will

In essence, removes choice from the customerMcdonalds AdSafety & ValuesCater to unethical desires; target a market inappropriately

Increase consumers desire to engage in unhealthy practice

Sexual undertones or cigarette smoking are examples

Marlboro : The F1 BarcodeLegalityOutlawed in UK and Australia

No such laws restricting subliminal ads in India

Potential revocation of broadcast license in the US by FCC

Bush Presidential CampaignAdvertisement of Unhealthy Products

Surrogate AdvertisingAdvertisement for products like cigarettes or alcohol which are injurious to healthDisguised as other products

The cloak of Music CDs/ Events

Brand extension Haywards beer promoted through Haywards soda

Roping in Celebrities for AdvertisementsMisleading AdvertisementsClaim: No added MSGFSSAI Verdict : Misleading; does contain the substance

Claim: Makes taller, stronger, sharperFSSAI verdict: No substantiating study; merely adds to nutrition

Claim: 100% natural; rich in antioxidants; thakawat hataye chusti layeFSSAI verdict: Misleading

Playing it smartNada Maida (a brand popular in South India), tries to portray that consuming maida (white flour) will make young children energetic. Linking junk food with health is not restricted to India. A youtube ad of Coca Cola, meant for the western audience, makes it seem a fun exercise to earn a can of coke. The ad, which received more than 200,000 hits in one-and-a-half months, asks participants to burn 140 calories to win a can of coke. Burning that much calories requires 23 minutes of physical exercise, the ad claims. It ends with the audience cheering for the people who earn their cokeAkin to surrogacyDebate over whether they actually inspire physical exercise or not

High sodium content; two pods of green peas. Hardly healthy Sales Promotions SALES PROMOTION:Consists of media and non-media marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand, or improve product availability.

OBJECTIVES OF CONSUMER SALES PROMOTION:Stimulate trialIncrease consumer inventory and consumptionEncourage repurchase Neutralize competitorsIncrease sales of complementary productsStimulate impulse purchasing Allow flexible pricing

SALES PROMOTION TECHNIQUESPrice Deals Coupons RebatesCross-PromotionsContests, Sweepstakes, GamesPremiumsSamplingAdvertising Specialties

Ethical Issues In Sale Promotions Ethical practice in sales promotion is the important concerns because unethical practice creates a negative image of business.

Ethical issue in sale promotion

Deceptive sales promotionPromotional tactics by using manipulationFalse impression to promote sell product Mixture of good and bad productsFraudDiverting (or arbitraging):Secretly purchasing a product where it is less expensive, usually as a result of a trade promotion, and reselling in areas where prices are higher.

Examples of unethical sales promotions

Deceptive advertising in sales promotion

Sensa and Three Other Marketers of Fad Weight-Loss Products Settle FTC Charges in Crackdown on Deceptive Advertising for their sales promotion.ContinuedExamples of unethical sales promotions

False impression to promote sell productNow a days all the ecommerce website gives false impression to increase their sale, like big billion day of flipkart.

ContinuedExamples of unethical sales promotions

ContinuedPromotional tactics by using manipulationHeavy discount are shown outside of various retail outlets but these discounts are on very few products.

Examples of unethical sales promotionsMixture of good and bad products To churn out the product which are near to expiry date snickers sale out some product at a half price at various kiosks.

Principle to be followed in sales promotionAll sales promotion activities should be legal, honest and truthful.All sales promotion activities must be created with responsibility towards the consumer and society.Sales promotion must be conducted decently and agreeably, and should be deemed fair and honest to all consumers.The organizers will not offer sales promotion products (advertising and gift items, prizes, samples, etc.) the nature of which could cause offense or which are considered socially unacceptable.All sales promotion activities shall respect the rules of good ethics in business competition.The organizers shall take care to ensure that the sales promotion products (advertising and gift items, prizes, samples, etc.) Correspond to high Sales promotion activities aimed at children or designed to attract children shall be created and realized in a way that does not cause physical, mental or moral injury to children. They must not exploit childrensdevotion, gullibility and inexperience. safety, durability and practical use standards.Advertising in Bad Taste/Offensive AdvertisementsObjections to advertising of certain productsUse of sexual appeals- suggestive, demeaning, raunchyUse of Shock ads (that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals)

Example: Calvin KleinBenetton AdsBenetton sentenced to death adBijan Designer for Men

the photographs "aim at giving back a human face to the prisoners on death row, showing inmates, murder victims whose attackers were pictured in an advertising campaign.36Advertising in Bad Taste/Offensive Advertisements (contd.)Taste, of course, is highly subjective: What is bad taste to some is perfectly acceptable to others.Tastes change. What is considered offensive today may not be so tomorrow. Example: the first ad for deodorant that appeared in a 1927 Ladies Home Journal.Taste is also geographic. A shockingly bloody ad for a small surf-wear company in Sydney, Australia, showed a gutted shark lying on a dock. Protruding from its cut-open belly were a human skeleton and an intact pair of surfer shorts. The tagline: Tough clothes by KaduTriple stitched. Strongest materials available. Homegrown and sewn. The ad was considered quite offensive in North America, it won the Grand Prix at the International Advertising Festival in Cannes, France.

Grooming, fashion, and personal hygiene products often use partial nudity in their ads. Where nudity is relevant to the product, people are less likely to regard it as obscene or offensiveexcept, as in the case of Abercrombie & Fitch, when the advertising is targeting kids.

The girl on the left has the hair and cheeks of a cherub, of an angel. The other girl has her hair spiked up like devil horns and resists a smile. Although attempting a uniting effect, the ad fails in its racist shortcomings, separating colors into good and evil. Pope Benedict XVI kissing a senior Egyptian imam Ahmed Mohamed el-Tayeb, on the lips after the Vatican denounced it as an unacceptable provocation, was aimed at fostering tolerance and 'global love.Samsung has begun running a print ad this week, taking the iPhone 5 to task for all of its features. Comparing the new Apple handset to its own Galaxy S III, Samsungs breakdown doesnt seem all the close at all.Sisley fashion junkie: This ad is not only associating shopaholism with serious addictions such as alcoholism and drug addiction, but it seems to be promoting the use of these substances in order to depict their brand as addictive and hip.

39Donut giant's "charcoal donut", was called "bizarre and racist" by a leading human rights groupThe advert shows a woman apparently wearing dark make-up and bright pink lipstick, with a 1950s beehive hairstyle. She is holding a "charcoal donut", out of which a bite has been taken. The slogan next to the image reads: "Break every rule of deliciousness.

Said Nadim Salhani, CEO for Thailand, "We're not allowed to use black to promote our doughnuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white, would that be racist?"

Calvin Kleins Get Unhooked ad CampaignThe British government banned anti-smoking advertisements that were part of the "Get Unhooked" campaign because they caused "fear and distress" in children. These public service advertisements featured in magazines, television, and on the internet displayed images of smokers' faces and lips being hooked with fish hooks "to illustrate how they were 'hooked' on cigarettes." Although this campaign received hundreds of complaints citing that the advertisements were offensive, disturbing and violent, the Department of Health was reported as saying that the "Get Unhooked" campaign was "highly effective."

Star ModelsBrazilian modelling agency Star Models created an eating disorder awareness campaign featuring your typical fashion sketch on the left with the models photo-shopped to look like a human version of the same on the right. Shocking and controversial it may be, but some think for the right reasons. These are fashion sketches, not a recommendation for what you should look like. There's a level of subconscious conditioning that affects girls and women when they see this type of imagery.

RSPCA badger cull ad banned for 'exterminate' claim

The RSPCA said it used the word "exterminate" carefully and deliberately, because it was possible that more than 70% of the badgers in the pilot areas would be killed, with a "real risk" that badger populations in some areas of the cull would be wiped out completely.However, the ASA ruled that the ad was likely to mislead as there was uncertainty around the actual number of badgers that would be culled.

Deceptive or Misleading AdvertisementsFor advertising to be effective, consumers must have confidence in it. So any kind of deception not only detracts from the complete information principle of free enterprise but also risks being self-defeating.The only product claimsexplicit or impliedthat are considered deceptive are those that are factually false or convey a false impression and therefore have the potential to deceive or mislead reasonable people.The fact is that advertising, by its very nature, is not complete information. It is biased in favour of the advertiser and the brand.

Deceptive or Misleading Advertisements (contd.)When advertisers cross the line between simply giving their point of view and creating false expectations, thats when people begin to object.Professor Ivan Preston points out, The bigger the lie, the bigger the protection. Isnt that amazing? (CASE: Pizza Hut sued Papa Johns Pizza for the slogan Better Ingredients. Better Pizza)This can be avoided if marketers simply improve the kind of information they give in their advertising. Advertisers should have a reasonable basis for any claims they make, whether those claims are facts about the product, non-facts such as Coke is it, or non-product facts.

Examples of False AdvertisingHidden fees - These are extra fees not specified in the advertised price, such as activation fees for cell phones or pre-delivery inspection charges on a new car."Going out of business" sales - This entails raising the prices from merchandise that was already on sale and then marking them down.Misusing the word "free" - When the sale is "Buy one. Get one free," the second item is not really free because you have to buy the first one.Changing the measurement units and standards - An example is changing from pounds and ounces to metric to hide the fact that the product was downsized.Fillers - Food often has fillers to increase its weight, like meat injected with broth or brine. Misuse of terms - This includes the terms "light" and "natural"Incomplete comparison - An example is saying a product is better than another but not explaining in what way it is better.Examples of False AdvertisingInconsistent comparison- This includes comparing a product to only the competitors it can beat.Misleading illustrations - An example is showing the product in a picture as being bigger than it actually is.Coloring - This would include putting yellow oranges in a red mesh bag to make them appear riper than they are.Angel dusting - This is adding a very small amount of something beneficial so it can be labeled as such, like a cereal that contains 10 essential vitamins and the actual amount of them is less than one percent of the Recommended Dietary Allowance.Bait and switch - This is advertising one product and substituting a similar product at a higher price, claiming the advertised product is unavailable or sold out.Acceptance by default - This refers to a contract where the consumer must opt out of a service or feature and if they dont, they will be charged for it.

Taco Bell meat scandal that happened when Taco Bell claimed that their seasoned meat is 88% beef.. Lifewater misleading because fruit names are used to describe Lifewater flavors even though Lifewater does not contain any actual fruit or fruit juice, and such names likely to deceive consumers. ingredients that are synthetic or created via chemical processing,. Duracell Ultra Advanced and Duracell Ultra Power batteries were more expensive than regular batteries although did not provide longer life than regular alkaline batteries.

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Nivea had to pay $900,000 in 2001 as a part of settlement for misleading ads, and had to stop producing Bio-slim Complex. Listerine got in trouble claiming that the product could prevent and cure sore throats. Thus, rinsing with Listerine was as effective as flossing when it comes to fighting tooth and gum decay. Using Listerine as a over the counter medicine in fact wasnt clinically supported. Pfizer had to pull its commercials and change its claims. Siris commercials are misleading and deceptive. Fazio bought his IPhone 4S last November, and he felt that in the commercials the virtual assistant has a great performance contrary to the actual operating results of Siri.49

L'Oreal adverts were "not representative of the results the products could achieve".The Advertising Standards Authority agreed that the images were exaggerated and breached its code of conduct.L'Oreal admitted retouching but denied that the two adverts were misleading.The Proctor & Gamble ad, featuring a long-lashed brunette, claimed that the mascara could deliver '2x more volume' but in small print at the bottom of the ad it disclosed that the model's lashes had in fact been enhanced by Photoshop. The National Advertising Division, thus, decided to ban an ad by Covergirl for their NatureLuxe Mousse Mascara.

ethical issues in packaging

some brands use packaging to mislead potential buyers and coerce them into buying something they might not really need. In this article we will explore 3 of the most common ethical issues a packaging designer or brand might face.1) Misleading labelsSometimes marketers use labels that are clearly misleading the consumer. They provide information that is untrue or is highly exaggerated. Labels that display nutrition information such as low fat, fat free, cholesterol free and 100% pure juice are common examples. If you think of fat-free milk for instance, one might think there are no calories in there whatsoever, when in fact thats not the case.2) Packaging graphicsWhen brands use pictures in packaging they have the tendency to make things look more attractive than they actually are. When the discrepancy between the image and the real thing is too big, you might end upmisleading the consumer. In addition, some store brands or other small brands try to imitate the way big brands package their products while selling discount products, often leading to disappointed customers.3) Environmental friendly packaging problemsThriving on the success of environmentally friendly products, many brands label their products green, when in fact the product itself often doesnt adhere to the same standards. For instance, degradable trash bags actually remain intact for decades in a landfill, while a lot of biodegradable packaging is gone in a matter of days.Furthermore, packaging and labeling produce tons of excess waste that gets thrown out once the consumer has purchased the product. In other words, eco-friendly has to be taken with a pinch of salt in some cases.src:http://blog.esko.com/other-cool-things/3-ethical-packaging-problems-designers-brands-face-every-day/51Marketers can use label information to mislead consumers by providing false information to exaggerate the attributes of their product.There are many cases in which marketers use pictures in packaging that do not represent the actual product.Some marketers label their products as environmentally friendly even though the products don't actually have environmentally friendly attributes.

Problems With Label InformationSometimes marketers use label information to mislead consumers by providing untrue information to exaggerate the attributes of their product. Labels that display nutrition information like low fat, fat free , cholesterol free, and 100% pure juice are examples.

Source: Boundless. Problems with Packaging. Boundless Marketing. Boundless, 21 Jul. 2015. Retrieved 24 Aug. 2015 from

52Problems With Packaging GraphicsThere are many cases in whichMARKETERSuse pictures in packaging that do not represent the actual product. For example, packaging may make a certain product look nice and attractive, but the actual product may not be as good as depicted once opened. In addition, some storebrandsor other small brands try to imitate the way big brands package their products. Thisleadsto confusion among consumers.Problems With Packaging SafetyConsumers are concerned with packaging safety issues, especially when it comes to products for children. Marketers should avoid unsafe packaging that uses high ingredients of chemicals that are unsuitable for young children and are not tamper-proof.Problems With Environmental IssuesSome marketers tend to label their products as environmentally friendly. However, the products actually do not have environmentally friendly attributes. For example, degradable trash bags actually remain intact for decades in a landfill. Packaging and labeling also produce a lot of excess waste that just gets thrown out once the consumer has purchased the product. In addition, the work that goes into producing the packaging and labeling is wasted once the consumer has purchased the product. It goes into the trash and is never seen of or thought of again.