Photo Finish Records1755 Broadway

New York, NY 10019Phone: 212-707-2000 Fax: 212-708-2000

E-Mail: priscillagonzalez@photofinishrecords.comWeb: photofinishrecords.com

Memo

Dear fellow Photo Finish Records Coworkers:As we looked forward to expanding our horizons for sensational signed rock band

MisterWives it is especially important to emphasize the new IMC plan we have incorporated for the band. Having completed thorough research pertaining to MisterWives loyalty fan base we want to impact these loyal fans and continue their “New & Uprising” band description through a “Buzz” campaign. The following are current areas of this memo’s concentrations:

Advertising- Preston Shelbourne- Logistics for locations and timeline: Logos, Cartoons, and Chalk Art. Engaged sponsorship with Home Depot

Sales Promotions- Ben Coppolo- Concentration on merchandise- Creating partnership with PacSun and HotTopic

Events/Experiences- Ryan Buckley- “Our Own House” Time Square Takeover campaign outlets through Buzzfeed, Vevo and Billboards. Ryan will be working closely with Morgan Rosenkranz.

Public Relations- Morgan Rosenkranz-Lead connection with Jack Friedman (Communications Coordinator) and Lucie Scott (Community Development Coordinator), partnerships with HotTopic, PacSun and Home Depot

Social Media- Ryan Buckley-Launch on Snapchat and continue update of our launch for “Our Own House” Time Square Takeover

Gerardo and I will be working closely with each and every one of you through this 2016 Buzz campaign project. The launch of “Our Own House” Time Square Takeover campaign will serve as MisterWives first major “Buzz” campaign.

To: Photo Finish Records CEO- Dr. Jennifer Dapko

From: CMO- Priscilla Mercedes Gonzalez

CC: Coworkers- Morgan Rosenkranz- Public Relations Director, Ben Coppolo- Sales Promotion Director, Ryan Buckley- Events/Experiences & Social Media Coordinator and Preston Shelbourne- Advertising Coordinator, Gerardo Cueva- MisterWives Band & Marketing Coordinator/ Liason

Date: December 12, 2015

Re: Integrated Marketing Communications campaign for MisterWives – “Our Own House” campaign

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Background Information: MisterWivesMisterWives is an Indie Pop band from Queens New York. MisterWives has written two hit

songs called “Reflections” and “Our Own House”. Our demographics for MisterWives include female and males from the age of 15-30 years of age. This is wide range of market we have been able to use “City Startups” to complete a detailed segmentation for MisterWives niche target market. Our continue focus is on three groups: Upper Middle Age Family- Bohemian Mix and New Beginnings, Low Income Younger Individuals- City Startups and Urban Achievers. MisterWives major competitors in the Indie Pop genre industry include Twenty One Pilots, Echosmith, MGMT and Bastille. Echosmith has been described to have “vivid neon colors” “enthusiastic lyrics and rhythms” these description match exactly to MisterWives, but our campaign will provide MisterWives with an exceptional opportunity to differentiate themselves from any band out there, especially Echosmith. As we look towards the launch “Our Own House” campaign no other competitor has completed this magnitude of marketing. We look forward to creating a new experience for MisterWives loyal fans and attract new fans. “Our Own House” Time Square Campaign

Following the recent success of the EP “Our Own House” we decided to create a campaign centering the message of the song. MisterWives is a New York native band so what better than to develop an innovative way to create an inspiring performance in the heart of Time Square. Sitting in the middle of Time Square will be a small 10-foot wide x 14-foot depth 6-foot high four walled house. On the exterior the walls will be completely white. One wall will be an unbreakable clear wall, this will allow for a secret performance by MisterWives to be performed in the Center of Time Square on December 30th 2016. The idea is to involve all citizens of New York to participate in the creation of their “own house “from February 24 2016- March 11 2016. Home Depot will be sponsoring the creation of this home and supply the necessary paints and sprays. In order to create buzz prior to the undercover performance day we will be placing the MisterWives signature logos and cartoons around Brooklyn, Bronx, Queens and Time Square. Below you will find the certain images we want to include throughout this campaign:

Through this we wanted to also include several chalk art designs including the MisterWives logo and some photos of the band. Throughout the two months for the project we want to involve fans from the outside locations of New York. Through social media outlets specifically for this campaign, Twitter, Instagram and Snapchat fans will be able to make direct requests of certain quotes, lyrics or images they would like to see on the house. The individuals who will have the opportunities to draw or write these requests will be the MisterWives band members, MisterWives production team, MisterWives friends, families, fellow artists, actresses, and Photo Finish Records members. Incorporating fellow artists with strengthen their presence on their own social media outlets and of course strengthen buzz of

Unknown. (Unknown). MisterWives Logo [digital image]. Retrieved from http://www.misterwives.com

Unknown. (Unknown). MisterWives Album Cover [digital image]. Retrieved from http://www.misterwives.com

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MisterWives campaign. We also need media outlets to engage in our campaign, which is why we will be using outlets such as Buzzfeed, Vevo and Billboards to reach our target market. When it comes to our social media impact for this project it goes without saying how important and impactful this marketing tool will be for MisterWives. Here are a few tips to keep in mind as we go forward with this project.

Music Marketing: DO’s Music Marketing: Don’t

1. Risk is definitely required: In order to successfully launch a band there must be risk involved. Plan while you go along, it increases imagination to the endless ideas.

1. Waffles Are To Be Consumed With Maple Syrup, Not Read: this means that marketers and artists should avoid lengthy explanations of the band. Short simple and straight to the music.

2. Be informative and strategic. Include contact information without overselling your musician. Involve your musicians on apps such as BandPage, BandsInTown and MailChimp for Facebook.

2. “Do not glance over the value of cross-linking when using Twitter”(@WeAreAmplified, 2012): This is key to continue brand exposure through all internet outlets. This aspect needs to be constantly monitored for crucial events during the timeline of the band’s life.

3. Follow up emails, flyers and feedback from venues and fans. This includes answering back to crucial comments made online or at a location, keeping the image of your musician in prestige condition is crucial.

3. Dark and grainy pictures= Depression. Make sure our images and videos keep a bright positive environment to keep our fans engaged and in a happy go lucky mood.

4. Do include personal diaries of the band/musician. Fans want to feel included and at a more personal level with their favorite bands. Have your artist update their social outlets and keep videos to market for future projects and to share with fans. This increases support for the band and loyalty from fans.

4. Don’t abuse the hashtag. When it comes to our followers there should be 2-3 hashtags associated with any advertising, promotions or sales. Overwhelming fans with hashtags will drive them away.

5. Comedy sells. Keeping our outlets and campaign strategies light and stress free keeps our loyal fans engaged and attracts new fans.

5. Artist Comparison. When advertising our band/ musician stay away from grouping or identifying them with a competing artist.

Post “Our Own House” Time Square Takeover Campaign launchUpon completion of “Our Own House” Time Square Takeover Campaign we want to

provide fans around the world with souvenir merchandise of this special event/experience we

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have created for MisterWives. We will be partnering with certain PacSun locations and HotTopic locations located in major cities. This is where we will be able to provide exclusive MisterWives merchandise that will provide a secret gift along with them. There will be a certain number of merchandise that will be sold and there will be randomly placed tickets for the upcoming MisterWives concert tour. The tickets will be specialized to the same city where the store and concert will be located. For example, a fan buys a MisterWives exclusive t-shirt in the Miami, FL PacSun location then that winner will be able to attend the Miami, FL concert. During the tour we will be able to provide new merchandise upon the contractual agreement we have for PacSun and HotTopic.

Future Projects and Brand Expansion for MisterWivesMisterWives does have future projects for brand awareness already being launched. We

are currently working hand in hand with the production company for the 2019 drama filled film Jim Button & Luke. This film will be including MisterWives song “Queens”. MisterWives is also being looked at for musical influences in the upcoming 2018 film Fantastic Beasts & Where To Find Them in regards to their singles “Coffins” and “Queens”. This film will be crucial for MisterWives to obtain since it is a J.K. Rowling’s book based film and has three installments.

As we proceed with our campaign project we plan to increase hours in order to hit certain deadlines in place. Photo Finish Records is immensely excited and honored to be the head of this project and with the support of its team members Photo Finish Records and myself know we can complete this campaign with excellence and continue growing MisterWives continues success. If there is any questions, comments or concerns please feel free to email me or reach me directly through my office number provided at the top of this memo.

Thank you for your engagement and time!

Best,Priscilla Gonzalez

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