Driving Engagement and add value on social media through travel blogstudy case in Indonesia

Iman Brotoseno @imanbrblogger, passionate underwater photography & social media activisthttp://blog.imanbrotoseno.com http://dunialaut.com Friday, May 4, 2012

How many blogs are there in Indonesia ?

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sample community blogging

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Indonesia19,500,000

blog integration with other social

networks

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Pie of Information source in Internet

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komodo & orangutan cases

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trending topic in time lineBATIK & SEA GAMES

XXVI  SEA  Games  held  in  Jakarta  and  Palembang  in  last  November  2011  was  also  one  example  of  a  successful  sporting  event  in  both  the  Eield  and  timeline.  In  timeline,  SEA  Games  being  the  key  word  number  one  during  the  month  of  November  2011  

National  days  such  as  National  Batik  Day,  held   each   October   2   was   greeted   by   the  public.   Festivities  marking   the  day  when  batik   is   recognized   as   a   UNESCO   world  heritage   is   celebrated   with   a   crowd  wearing   batik   shirts,   both   formal   and  casual.  This  excitement  was  spreading   in  tineline,   where   people   invite   friends   to  come   celebrate   the   Day   of   Batik,   which  raises   the   trend   "Batik   Day"   as   the  number  24  most  popular  keywords  in  the  month  of  October  2011.

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trending topic in time line

Both  Pulau  Komodo  or  the  SEA  Games  can  be  a  trending   topic  because   it  meets  three   conditions:   critical   mass,   singularity   of   topic   and   time,   and   mass   media  exposure.

Religious  festivals  such  as  Lunar,  Galungan,  Brass,  and  the  Birth  of  the  Prophet  Muhammad  is  also  often  ride  a  trending  topic.  Thus  the  festival  has  a  tourism  opportunity,  which  can  be  promoted  by  local  governments  as  a  tourism  magnet.

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PATTERNS OF THE PEOPLE HAVING CONVERSATION ON INTERNET

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GROWTH OF MIDDLE CLASSTOURISM IS NOT JUST A LIFE STYLE, IT BECOME NEEDS OF THE MIDDLE CLASS

TRAVELLING ACROSS THE COUNTRY

DISTRIBUTING MONEY TO LOCAL ECONOMIES AND PROMOTE INFRASTRUCTURE DEVELOPMENT

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CONCLUSION

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THANK YOUIman brotoseno - @imanbr http://blog.imanbrotoseno.com http://dunialaut.com

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