Imagineering constellations

Executive master in imagineeringFriday, February 9, 2007 - Lommel

Imagineering constellations

­ Imagineering:­business­innovation­by­creating­meaningful­experiences­for­employees­and­customers­based­on­empathy

­ Imagineering­constellations:­

Problem-owner:­intuitive­simulation­of­imagineering­concept­

Audience:­enhanced­awareness­of­empathic­understanding

Systems constellations technique

1. Clears­overview­of­complex­interrelationships­and­stimulate­changes­(Gminder,­2005;­Lehmann,­2006)­

2. Produces­visual­information,­complementary­to­verbal­information­(Franke,­1996)­

3. Improves­clients’­self-image­and­psychic­state­(Höppner,­2001)­

4. Experiences­of­stand-ins­are­very­significantly­determined­by­their­positions­and­not­by­their­individual­life­stories­(Schlötter,­2005).­

Enriching (imagineering) research ...

1. By­systematic­identification­of­ill-structured­problems­(Ackoff­1978,­Chapman­1989,­Butler­1995,­Gibson­1998)

2. On­effects­of­solution­decisions­(Yadav­&­Karonkanda­1985,­Davis­&­Moe­1997,­Durgee­et al.­1999,­Desai­2002)

3. Using­the­mind­of­the­manager­(Mintzberg­et­al.­1998,­Zaltman­2003,­Blichfeldt­2005,­Nijssen­&­Agustin­2005)­

4. In­an­antropomorphic­projection­(Aaker,­1997;­Tan­Tsu­Wee,­2004;­Freling­&­Lukas,­2005­)

5. As­a­soft­systems­metaphor­(Checkland­&­Scholes­1992/2005,­Hackley­1999,­Zikmund­2003,­Zaltman­2003)

Soft Systems Methodology

Imagineering constellations: application of systems constellation to imagineering issues

Embodied­way­to­identify­imagineering­chances­and­problems

1. Origin:­psychodrama;­Moreno­1920s-;­Dichter­1940s-:­father­of­qualitative­market­research

2. Five­main­phases:­dialogue,­projective­identification,­systems­feedback,­simulation,­and­creative­translation­(Franke­1995,­2003;­Höppner,­2001;­Wesseler­et­al.,­2003;­Gminder,­2005,­2006)­

1. Dialogue: Verbalizing­problem,­imagineering­concept,­and­core­constructs

2a. Construct projection: Anthorpomorphizing­/­projective­identification­of­core­constructs

2b. Current systems projection: Positioning­current­stand-in­constructs­in­the­room

3. Emotional systems feedback: Construct­stand-in­questions:­1.­How­do­you­feel?­2.­How­about­your­tele­

experiences?­3.­Which­movements­would­you­like­to­make?

4. Simulation and vision phase: Adding­imagineering­concept­and­optimizing­constellation­energy

5. Creative translation: Verbalizing­insights­and­

emotions­on­constellation­effects­of­the­imagineering­concept­

Five kinds of intervention opportunities

1. Acknowledging­by­naming

2. Adding­missing­constructs

3. Autopoiesis:­self-movement­

4. Creating­order

5. Polarising

Rules problem owner­

1. Construct­choice:­combination­of­rationality­and­emotionality

2. Stand-in­choice:­intuitively­on­resonance,­carefully­asking­if­people­are­open­to­stand­for­the­constructs

3. Positioning­stand-ins:­intuitively,­carefully­and­in­silence;­taking­stand-ins­by­the­shoulders,­making­­first­step­and­slowly­following­the­felt­movement

4. Think­laterally

Rules audience

1. Concentrate­on­experiences:­physical­sensations,­feelings,­relationships­experiences,­and­intentions­

2. Respectfully­describe­your­experiences­when­asked­by­the­facilitator­at­the­end­of­the­constellation­and­your­interpretation­of­the­constellation­‘answer’­to­the­problem­owner’s­question.

Rules stand-ins

1. Forget­which­construct­you­stand-for

2. Concentrate­on­experiences:­physical­sensations,­feelings,­relationships­experiences,­and­intentions­

3. Describe­your­experiences­when­asked­by­the­facilitator.

Summary: What,­How,­Why,­When,­and­Who­for­problem­owner

1. What:­Soft­systems­metaphor­within­the­phenomenological­paradigm

2. How:­Expressing­imagineering­concept­‘problem’­and­construct­choice,­construct­and­systems­projection,­feedback,­and­imagineering­simulation­

3. Why:­Awareness­of­unconscious­imagineering­knowledge

4. When:­Intuitive­check­on­imagineering­concept­decisions

5. Who:­Imagineers­with­open­mind­and­high­EQ.

Additional theoretical validity1. Action­research­approach­(Lewin)­

2. Brain­theory­(Damasio)

3. Brainstorming:­creative­–­critical­differentiation­(Osborn)

4. Construct­theory­(Kelly)

5. Embodied­metaphor­perspective­(Lakoff­&­Johnson)

6. Emotional­intelligence­(Goleman)

7. Field­theory­(Mc­Taggart,­Laszlo)­

8. Lateral­thinking­(De­Bono)­

9. Phenomenology­(Merleau-Ponty)

10.Sensemaking­(Weick)