Imagination Technologies Group Overview - SMMT · OpenVG. DirectX. etc. De-interlace. Frame rate...
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Imagination Technologies Group Overview May 2010
Transcript of Imagination Technologies Group Overview - SMMT · OpenVG. DirectX. etc. De-interlace. Frame rate...
Imagination Technologies Group Overview
May 2010
Company Overview
2
Leading Semiconductor IP Supplier POWERVR™ graphics, video, display processing ENSIGMA™ receivers and communications processors META™ processors – SoC centric real-time, DSP, Linux Licensees: Leading Semis and OEMs #3 Silicon Design IP provider *
Innovative Consumer Product Manufacturer PURE digital radio, internet connected audio
Established technology powerhouse Founded:1985 Listed:1994-London Stock Exchange:IMG Employees: more than 650 worldwide
UK Headquarters
R&DSales
* Source: Gartner IP Suppliers Report, March 2010
2 © Imagination Technologies Ltd.
Group Revenues
05
101520253035404550556065
04/05 05/06 06/07 07/08* 08/09
PURETechnology
£m
* 13 months to April ‘08
*
3 © Imagination Technologies Ltd.
Everything, Everywhere
4
The connected “four screens”:TV, PC, Mobile & In-Car
The Cloud
Mobile devices have to deliver the internet, PC capabilities, TV, music, navigation and more…
44 © Imagination Technologies Ltd.
© Imagination Technologies Ltd.5
Our Technology Business
SoC Technologies & Solutions
SoCPOWERVR
Video
Audio Display
METAProcessor/DSP
POWERVRDisplay
Customer’sInternal IP
POWERVRGraphics
3rd Party IP
ENSIGMACommunications
RadioTV
Mobile TVWiFi
Bluetoothetc
MeOSNucleus
LinuxAndroid Audio
SW Stacks etc
OpenGLOpenGL-ES
OpenVGDirectX
etc
De-interlace
Frame rate conversion
Noise reduction
etcMPEG1/2/4
H264VC1etc
MarketsMobile Phone
Multimedia
Hand-held Multimedia
Home Consumer &
Entertainment
Mobile Computing
In-Car Electronics
Emerging Markets
IMGworksCustomised IP
METAAudio
The Virtuous Technology Cycle…
© Imagination Technologies Ltd.6
Creates & Licenses IP
Creates SoCs& Sells Chips
Semiconductor Partners
Makes products& sells them to consumers…
OEMs
Consumers demand more, better,
cheaper…everywhere
Consumers
…which drives demand for more
advanced & efficient IP …
Emerging trendwith OEM partners
SUNPLUS
Ecosystems are growing & evolving
© Imagination Technologies Ltd.7
UI Developers
NaviDevelopers
Games Developers
Middleware e.g. Flash
OS Vendors & Communities
Tools & SDK developers
OEM Developers
POWERVR Insidergraphics ecosystem
Video codec developers
Imaging apps developers
Multimedia Player vendors
POWERVRvideo ecosystem
RF tuner developers
Modem developers
Stack developers
ENSIGMAcommunications
ecosystem
DSP algorithm developers
OS suppliers
Toolchainsuppliers
METAProcessor & DSP
ecosystem
© 2009 Imagination Technologies Ltd.8
End ProductsIncreasing Numbers, Breadth of Markets and Capabilities
8 © 2010 Imagination Technologies Ltd.8 © Imagination Technologies Ltd.
Mobile Phones with POWERVR SGX>50 phones released to market; many more in development
FujitsuF-01A
NECN-02A
NECN-04A
SharpSH-04A
SharpSH-03A
SharpSH-01A
FujitsuF-03A
Palm Pre
NECN-06A
NECN-07A
NECN-08A
NECN-09A
FujitsuF-09A
SharpSH-06A
SharpSH-05A
SharpSH-07A
SharpSH-06ANERV
NECN-08A
My Select
NEC830N
NEC930N
AppleiPhone 3GS
MotorolaDroid
Nokia N900HTC Qilin(Dopod T8388)
NECN-01B
NECN-02B
NECN-03B
NECN-01A
FujitsuF-01B
FujitsuF-02B
FujitsuF-03B
FujitsuF-04B
SharpSH-01B
SharpSH-02B
SharpSH-03B
SharpSH-04B Sharp
SH-05B
Vodafone 360 H1(Samsung )
9 © 2010 Imagination Technologies Ltd.
SamsungWave
EmblazeElse
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SamsungGalaxy S
Sony EricssonVivaz
Samsungi8910HD
UMPC, MIDs, Connected PMP
SonyVaio P-series
SonyVaio X-series
DellMini 10 Nokia
Booklet 3G
Archos 5
SharpWillcomm D4
AsusR50A
Archos 9
AppleiTouch 32GB
FujitsuUH900
AcerAspire One AO751H
AsusS121
ClarionMind
10 © 2010 Imagination Technologies Ltd.
© Imagination Technologies Ltd.11
Partner Chip Design & ShipmentN
o. o
f SoC
s
3 3 0
10 91
2017
3
2821
7
40
27
13
50
32
18
67
41
26
78
49
29
85
50
35
0
10
20
30
40
50
60
70
80
Mar-02
- Mar-03
- Mar-04
- Mar-05
- Mar-06
- Mar-07
- Apr-08
- Apr-09
Oct-09
Total Partner SoCs committed
Partner SoCs in development
Partner SoCs shipping
0
20
40
60
80
100
Mar02
- Mar03
- Mar04
- Mar05
- Mar06
- Mar07
- Apr-08
- Apr-09
Oct-09
Uni
t vol
ume
© Imagination Technologies Ltd.12
Market Segment Total SoCsper Segment
SoCs Shipping
End-user Products
Mobile Phone Multimedia 30 13 ~190+
Handheld Multimedia 9 5 ~20+
Home Consumer & Entertainment 21 8 ~250+
Mobile Computing 10 5 ~75+
In-car Information & Entertainment 11 4 ~15+
Emerging Markets/Others 4 0 0
Total 85 35
SoC Design Wins Growing
© Imagination Technologies Ltd.13
Our Business Targets
0
100
200
300
400
500
600
FY'04 FY'05 FY'06 FY'07 FY'08 - FY'10 - - - - -
Mid-Term Target
FY2010/11
Long Term Target
Million Units
The Business of IP
Why Do Licensees Choose Imagination?
© Imagination Technologies Ltd.15
What Our IP Offers What It Means to Partners
Industry Leading Performance
Best in ClassIt does the job better than
anything else
Proven/MatureIP with successful shipping
history
Low RiskIt will always work correctly in
volume production
Designed for MobilePerformance at lowest power
Lowest PowerLongest battery life (mobile)eco friendly, no fans (fixed)
Complete RoadmapsScalable architectures
Maximised ROIFrom low to high end, over
multiple products & markets
Solution FocusSoC ready + ecosystems
Time To MarketShortest SoC design time;
unrivalled ecosystems
The Benefits of Using 3rd Party IP
Lower Total Cost of Ownership (TCO) “Standard” technology is rarely developed by a single company Developing & maintaining standards-based IP in-house
is no longer cost-effective
Lower Risk Proven IP dramatically reduces silicon failure Proven application software means
fewer problems in the field 100% standards conformance assured
Shorter Time To Market & Time To Volume Slash development time Lower risk means faster volume ramps
Better utilisation of Internal R&D Re-assign for solutions & services or customer-specific IP Major trend for all semiconductor & technology providers
Staying Up To Date With Latest Standards Partnership with IP provider enables customers to maximise
influence on future standards without the cost© Imagination Technologies Ltd.16
© 2009 Imagination Technologies Ltd.17
Make or Buy:
Cycle times are shrinkingVolumes are getting higher - the stakes are getting higher too
Pre-verified platforms essential Use internal resources for adding proven value and delivering solutions
Time
SalesVolume
Margin
Time in market Time to market
17 © Imagination Technologies Ltd.
IP Technologies Overview
© Imagination Technologies Ltd.19
Imagination’s IP – Comprehensive Solutions
Radio Processor(RPU)
Communications
Central & Embedded Processors (CPU, EPU)
Real Time; DSP; Apps Platforms, e.g. Linux
Display Processors
Image enhancement
Audio Display/Video
Graphics Processors (GPU)
Graphics & Video
SoC
POWERVRVideo
METAProcessor/DSP POWERVR
Display Enhancement
Customer IPValue-add IP & Technologies
POWERVRGraphics
3rd Party IPMemory, Peripherals, Analog, I/O
ENSIGMACommunications
IMGworksCustomised IP
METAAudio
© Imagination Technologies Ltd.20
POWERVR™ graphics
Industry’s leading mobile and embedded graphics acceleration solution Highly efficient architecture - best performance and power per unit area
Tiled-based & deferred pixel shading architecture => optimal bandwidth
Universal Scalable Shader Engine (USSE™) Scalable architecture; low power; high performance OpenGL 2/3*, OpenGL|ES 2.0/1.1, OpenVG 1.1, DirectX 9/10+*
System Memory Bus
PixelCo-
Processor
Pixel DataMaster(ISP)
TexturingCo-
Processor
Vertex DataMaster
(Geometry)
TilingCo-
Processor
TexturingCo-
Processor
General Purpose
Data Master
Pixel DataMaster(ISP)
PixelCo-
Processor
Universal Scalable Shader Engine
ThreadScheduler
ThreadScheduler
ThreadScheduler
Multi-ThreadedExecution Unit
Multi-ThreadedExecution Unit
Multi-ThreadedExecution Unit
CoarseGrain
Scheduler
(CGS)
Host Bus
Multi-level Cache
Control and Register Bus Host CPU
Interface
Sys. MemInterface System Memory Bus
© Imagination Technologies Ltd.21
POWERVR™ video
Multi-standard HD/SD video decode and encode Industry-leading low power consumption Small silicon area H.264 High/Main/Baseline, H.263, MPEG4, MPEG2, VC-1 Unique architecture combining programmable stream processor
with multi-mode hardware engines
POWERVR VXD Family Architecture
META MTX Stream Pre-processor
EntropyDecoder
Accumulator
Multi-modeMotion
Compensation& Prediction
Multi-mode post-processing engine(e.g. de-blocking;
Filtering)
Host Interface
Multi-mode Transform Engine
Power Management
ESInput
VideoOutput
ErrorControl
HeaderDecoder
© Imagination Technologies Ltd.22
POWERVR™ display
Advanced family of display enhancement products for HDTV and STB I2P, PDP, IEP, CADI, TVE,…
Industry-leading performance verified by leading manufacturers POWERVR I2P261 uses innovative hybrid motion + gradient compensation 90% of full Motion Compensation using 25% silicon area
POWERVR I2P261
Memory Interface
MotionEstimation
Balance & Filter
Line Stores
Noise Reduction
System Registers
CadenceDetection
TemporalAnalysis
SpatialAnalysis
Optional Direct Video Input
Direct Output/Memory Output
Optional Direct Video Input
Host Memory
POWERVR I2P261
Competitor
© Imagination Technologies Ltd.23
ENSIGMA™ communications
IP platform solution based on Programmable Universal Communications Core (UCC™) and META™
Programmable demodulation complex vector processor (MCP) Configurable signal input (SCP) & error correction (ECP) engine Global TV terrestrial standards: DVB-T Nordig, ISDB-T 13seg,
ATSC, DVB-T2, and many more Connectivity: Wi-Fi and more to come Radio standards: DAB/DAB+, FM/RDS, ISDB-Tmm, etc Mobile TV standards: DVB-H, T-DMB, ISDB-T 1-seg, etc
ENSIGMA UCCP310
UCC
System
Mem
ory
Mem
ory (pre-)Arbiter
MCP
DMAC
META MTXController
BusInterface
Data
Mem
ory Bus
External Control(Optional)
Rx Digital IF/ZIF
SCP
AGC/RSSI
SCP
Link LayerAccelerators
TXP
Tx Digital IF/IQ
Rx Digital IF/ZIF
MPEG-2TS
ECP
ExpansionPort Core
Memory
The Connected World:Increasingly Fragmented
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PAL
FM/AM
-
TACS
Analogue
DVB-T orDVB-S orDVB-C
DAB
Ethernet
GSM
Digital1st Gen
DVB-TDVB-T2DVB-SDVB-S2Wi-Fi
FMDABDAB+Wi-Fi
Ethernet 10/100Wi-FiAll TVAll Radio
GSM3GLTEWi-Fi (VoIP)Bluetooth
Digital2nd Gen
(HD)Digital3rd Gen
(Converged Global)DVB-TnDVB-SnDVB-CnDVB-HnATSC M/H, FloISDB-T 1/3/13GB20600Wireless HDMI
-Plus:FMDAB/DAB+/DMB-RHDRadioXM/SiriusISDB-Tmm
-Plus:Ethernet 10/100/1G/10GWi-FiWiMaxPowerlineNFCUWB
-Plus:-2G/GSM-3G/LTE/4G-CDMA-TD-SCDMA-PHS-Bluetooth
2424 © Imagination Technologies Ltd.
The Connected World:Increasingly Fragmented
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PAL
FM/AM
-
TACS
Analogue
DVB-T orDVB-S orDVB-C
DAB
Ethernet
GSM
Digital1st Gen
DVB-TDVB-T2DVB-SDVB-S2Wi-Fi
FMDABDAB+Wi-Fi
Ethernet 10/100Wi-FiAll TVAll Radio
GSM3GLTEWi-Fi (VoIP)Bluetooth
Digital2nd Gen
(HD)Digital3rd Gen
(Converged Global)DVB-TnDVB-SnDVB-CnDVB-HnATSC M/H, FloISDB-T 1/3/13GB20600Wireless HDMI
-Plus:FMDAB/DAB+/DMB-RHDRadioXM/SiriusISDB-Tmm
-Plus:Ethernet 10/100/1G/10GWi-FiWiMaxPowerlineNFCUWB
-Plus:-2G/GSM-3G/LTE/4G-CDMA-TD-SCDMA-PHS-Bluetooth
ENSIGMAUCCP
Multi-StdProgrammable
Radio Processor Unit
(RPU)
2525 © Imagination Technologies Ltd.
© Imagination Technologies Ltd.26
META™ processors
Multi-threaded 32-bit embedded processor/DSP for SoCs Scalable family from simple controller to central processor DSP extensions for excellent audio and signal processing Single cycle context switch between threads Linux 2.6, MeOS™, Nucleus and native execution per thread Full CODESCAPE™ toolchain Extensive audio codec and internet communications support
System on Chip
On-Chip RAM
SoC Infrastructure
SoC Infrastructure
Processor(Video)
Processor (Graphics)
Processor(Comms)
Processor(Central)
Peripherals
META Processor(Audio/Linux)
Off-Chip RAM
On-Chip RAM
System on Chip
Graphics
Video
CommsCentral
Processor Unit (CPU)
On-Chip RAM
Off-Chip RAM
The CPU’s Peripherals META
META
META
META
META Connected ProcessorsThe future of embedded CPUs and MCUs
Connectivity is not an option! CE products will all need to be connected Broadcast plus internet and other forms of
connectivity is the way forward
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SoC
CPU
Memory
Memory
GPU
I/O, Analogue, PowerComms
RPU
Internet Enabling technologies Partners Services & content
METAConnected ProcessorIP Platform
2727 © Imagination Technologies Ltd.
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Connecting Chips to CloudsExamples
Home Device/
Hub
WiFi
Internet
Com
ms
Healthcare Portal
EnergyPortal
SecurityPortal
Security & Surveillance
BroadcastBroadcast
DomesticPower
Management
Assisted Living & Health CareLocal
Others?
Home Multimedia
Others
2828 © Imagination Technologies Ltd.
Technology IP –Markets
30
Key Markets & Driving Forces
Mobile Phone & Handheld Multimedia App stores: changing the landscape UI key for product ID (after plastics) Web 2.0 video & graphics essential Connectivity, location awareness new driversHome Consumer & Entertainment Convergence of broadcast & internet – the next major wave UI becoming key to product differentiation Bringing the three screens together (mobile, PC, TV) is key
Mobile Computing Tablets – large display smartphones, not small laptops Unconstrained internet – no compromise to laptop Graphics and video acceleration essential
Navigation & Electronic Dashboards Graphical richness and innovation key – UI, dashboard, navi Cars overdue for better integration in a multimedia-driven world Electronic displays save costs and improve user experience
Our IP cores are designed to ride and drive these trends
Emerging Markets Healthcare in the home – aging populations drives the need Green energy – good for everyone ecologically Home connectivity & automation – numerous innovations
30 © Imagination Technologies Ltd.
Semiconductors Ongoing consolidation Moving beyond fabless – solutions are key Process advances still following Moore’s law
OEMs Unstoppable trend to application platforms High Level Operating Systems (HLOS) everywhere Connectivity and internet in everything
Middleware & Content App stores have created real content market in mobile
This will propagate to other segments Open standards APIs (e.g. Khronos multimedia) proliferating Adobe’s Flash integral to the future of mobile internet
Consumers Expect everything everywhere User-generated content & interactivity Sufficiently technology-savvy to influence new innovations more fun, easier to use, more productive, save time…
Industry Trends
3131 © Imagination Technologies Ltd.
Imagination Market Update – 2012As at December 2009
Market SegmentTAM* 2012M Units
IMG SAM** 2012M Units
Potential IMG Share
of SAMKey Factors
Mobile Phone Multimedia 1200 750 30%-50%
Market dividing into Application phones & Basic phones; growing interest in full IP portfolio
Handheld MultimediaPMP (players), DSC (cameras), Mobile TV
290 250 30%-50%Growing market for graphics & video as well as multi-std. connectivity + broadcast
Home Consumer Digital TV/STB, Radio/ Audio, DPF (photo frames)
440 250 10%-25%DTV/STB/IPTV accelerating use of broadening range of IMG’s IP; Internet audio & DAB growing
Mobile ComputingMID, Ultra-Mobile PCs, Netbook PCs, Laptop PCs
300 200 20%-40%Our key relationships ensure growth in Intel and ARM “camps”; DirectX expertise key
In-car ElectronicsNavigation, PND, Dashboard
100 40 15%-30%Strong semi & OEM partners + recent Navteq relationship show relevance of our IP in automotive
Total 2330 1490
* TAM = Total Available Market in the segment (e.g. total number of handsets per year)** SAM = Serviceable (by IMG) Available Market in the segment (e.g. the proportion of handsets open to graphics use)
32 © Imagination Technologies Ltd.
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Handsets Deployed By Operators World-wide>250m phones utilising Imagination’s IP solutions
AppleiPhone 3GS
Sony EricssonG900
(MBX)
AppleiPhone 3G
(MBX)
Sony Ericsson Satio
Sony EricssonSatio
AppleiPhone 3GS
NEC N-01A
Sharp SH-03B
Fujitsu F-04B
AppleiPhone 3GS
MotorolaDroid
Palm Pre
AppleiPhone 3GS
NokiaN95 8GB
(MBX)
HTC Dopod T8388
MotorolaXT701
Samsung SPH-B2300(ENSIGMA)
Samsungi8910HD
Over 150 handset models sold world-
wide containing Imagination’s IP
solutions
Sony Ericsson Apple Satio iPhone
3G(MBX)
NokiaN900
SamsungWave
Sony EricssonVivaz
Vodafone360 H1
Note: In some regions, handset sales are managed by retail channels rather than operatorsAll phones shown based on POWERVR SGX unless otherwise stated
Samsungi8910HD
GoldEdition
EmblazeElse
33 © Imagination Technologies Ltd.
© Imagination Technologies Ltd.34
Adoption Curves for Graphics Acceleration
All of the key markets are showing increasingly rapid adoption of ever more powerful GPU-based graphics acceleration
2006 2008 2010 2012 2014 2016 2018 20200%
50%
100%Phones
Netbooks
Auto-Motive*
PMPs
DTV/STB
* % of all cars sold
PURE Consumer Electronics Overview
© Imagination Technologies Ltd.36
DAB Contemporary DAB Traditional
Product Portfolio
In-Car DAB
Siesta(DAB+)
Chronos II(DAB+)
EVOKE-1S
MoveTEMPUS-1S
DAB – Bedside
ONE Mini ONE Elite(DAB+)
ONE Classic(DAB+)
Connected Radio
AVANTI Flow(DAB+)
EVOKE Mio
EVOKE Flow(DAB+)
EVOKE-2S(DAB+)
PocketDAB 1500Chronos iDock II(DAB+)
Chronos CD II(DAB+)
EVOKE-3
Highway(DAB+)
www.thelounge.comi-10
Accessories
• The world’s leading digital radio brand• Technology innovator and trend setter • Product style and quality
• Showcases Imagination IP and drives the market• Digital radio • Connected radio/audio and multimedia
Siesta Flow(DAB+)
Siesta iDock(DAB+)
Elan II(DAB+)
DAB Handheld
Sensia(DAB+)
Digital radio Profile 1 products (DAB, DAB+, DMB-R) shipping PURE launched in Australia, France, USAWidest range of international products
The Lounge & “Flow” platform “Flow” product range doubled Launch of Apps on Lounge and Sensia platform Connected audio platform licensed to O2
Coming in 2010… Further market expansion Enhancement of Sensia product family Significant additions to the “Flow” product range Launches of new connected servicesMajor updates to The Lounge Launch of music download services
37
Product & platform development
37 © Imagination Technologies Ltd.
Wi-Fi and Internet ConnectivityAll of your content wherever you want it
Wi-Fi Internet Router
PURE Media Server
DAB/ Internet in the kitchen
PURE’s online content portal
DAB/traffic info in-car
DAB/ Internet in the bedroom
DAB/Internet Micro Hi-Fi in
the living room
38 © Imagination Technologies Ltd.
Company Confidential NDA RequiredSlide No. 3939 © Imagination Technologies Ltd.
Technology Market DataAs at June 2009
© Imagination Technologies Ltd.41
Mobile Phone Multimedia
Increasing number of app stores driving rich graphics content 45nm & below enables advanced
OS’s in lower cost handsets e.g. Android, Symbian, WinCE
Popularity of Web 2.0 social networking going mobile driven my low power video UIs and personal navigation
driving graphics … this fuels mobile gaming
POWERVR MBX & SGX are the de facto standards for mobiles Graphics & video becoming “must
haves” for all smartphones
POWERVR SGX-3D UI, navi, gaming-Flash10, browsersPOWERVR VGX-low end UI-Flash LitePOWERVR VXD+VXE-Web 2.0 Social Networking-Video capture and playback-Streaming video
ENSIGMA UCCP3- WiFi, Bluetooth- Broadcast TV-Digital Radio
Definition: Smartphone - any phone with a high level OS or ability to update applications after initial deployment Mobile Phone Multimedia (MPM) – any phone where rich graphics, video and/or audio media is a key feature
Smartphones will absorb most of the featurephone TAM by 2013
META AXD-Connected Audio
0
200
400
600
800
1000
1200
1400
2008 2009 2010 2011 2012 2013
M UnitsSmartphones
Featurephones
Basic
Note: not all IP technologies described are used in products shown; products are for illustration only
0
50
100
150
200
250
300
350
2008 2009 2010 2011 2012 2013
M UnitsNon-phone Mobile TV
High End PMP
Low end PMP
© Imagination Technologies Ltd.42
Handheld Multimedia
Not everyone wants everything converged on one device users expect smartphone-class
functionality on media-only devices People will often not change their
phones for new media features so growth in complementary sub-
$200 multimedia products Handheld multimedia products are
attractive “impulse buys” much better for gifts than phones
Audio codecs & post-processing (e.g. Dolby 5.1) need more MIPS Connectivity everywhere changes
media consumption patterns don’t need to store everything
Dedicated handheld multimedia devices will continue to grow
POWERVR SGX-3D UI, gaming
POWERVR VGX-low end UI
POWERVR VXD-Video playback-Streaming video
ENSIGMA UCCP3- WiFi, Bluetooth- Broadcast TV-Digital Radio
META AXD-Connected Audio
Definition: Handheld Multimedia (HMM) – Personal Media Players (PMPs), non-phone based Mobile TVs, multimedia-enabled Personal Navigation Devices (PNDs)
Note: not all IP technologies described are used in products shown; products are for illustration only
© Imagination Technologies Ltd.43
Home Consumer Electronics
HDTV is at the front of a new wave of consumer electronics all broadcast moving to HD HD unstoppable for new content
Consumers expect content from multiple sources broadcast, broadband, phone, PMP podcasting and internet access
Connected audio set to inject new life into radio and audio markets STB essential for new services multi-format video and audio content
TV is the #1 home “display resource” …but for much more than just TV
viewing
Connectivity and HD driving new technology take-up
Definition: HCE – Digital TVs and Set-Top Boxes (DTV & STB); Digital Radios; Connected Audio devices
POWERVR SGX-3D UI, gaming
POWERVR VGX-low end UI
POWERVR VXD-Video playback-Streaming video
ENSIGMA UCCP3- WiFi, Bluetooth- Broadcast TV-Digital Radio
META AXD-Connected Audio-Dolby 7.1, 5.1
050
100150200250300350400450500
2008 2009 2010 2011 2012 2013
M Units
Digital Radio (satellite)
Connected AV
Digital Radio (terrestrial)
STB
DTV
Note: not all IP technologies described are used in products shown; products are for illustration only
© Imagination Technologies Ltd.44
Mobile Computing
Mobile Internet driving next generation products must be full desktop experience Flash, accelerated browsers key
Intel vs ARM we’re strong in both camps! PC ODMs seeing boom in
netbooks – their next big market MID + VoIP: how much will this
impact phone sales? Android, Chrome OS and Linux all
becoming stronger consumers starting to look for a
credible alternative to Windows
Netbooks & Mobile Internet are hot consumer-driven markets
POWERVR SGX- Gaming, FlashPOWERVR VXD/VXE-Video playback-Streaming video-- Web 2.0 interaction
ENSIGMA UCCP3- WiFi, Bluetooth- Broadcast TV-Connected Audio
META AXD-Connected Audio
0
50
100
150
200
250
300
350
2008 2009 2010 2011 2012 2013
M Units
MID
Netbook
Laptop/notebook
Note: not all IP technologies described are used in products shown; products are for illustration only
0
20
40
60
80
100
120
2008 2009 2010 2011 2012 2013
Connected ICE
Dashboard/Driver Info
In-Car Navigation
Personal Navigation
© Imagination Technologies Ltd.45
In-Car Electronics
In-car systems rapidly evolving integrating UI, navi, dash multimedia functions becoming
essential, e.g. multi-stream video PND OEMs developing 3D
graphics based products map rendering UI and POI (Points of Interest)
Smartphone applications now driving in-car look and feel In-car communications set to
expand streaming TV, video, audio connectivity – WiFi, Bluetooth etc increasingly sophisticated car
networking
POWERVR SGX- instrumentation- 3D navigation- rear seat gaming
POWERVR VXD/VXE-Video playback-Streaming video-Camera processing
ENSIGMA UCCP3- WiFi, Bluetooth- Digital & FM radio -Broadcast TV-Connected Audio
META AXD-Connected Audio-communications
Electronic dashboards & connected ICE will be key from 2012
Note: not all IP technologies described are used in products shown; products are for illustration only
Imagination Technologies Group Overview
May 2010
