Imagination beyond imagination

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    Managing PartnerPhenomena Communications

    Dr. Ali Anani - Managing Partner

    Dr. Ali Anani : As General Manager, Dr. Ali Anani heads and supervises a team of talented young professionals, and manages the overall brand strategy - ensuring the cohesiveness and creative parts of each campaign for all Agency clients.

    Dr. Ali Anani holds a PhD from the UK (1972). He has a wide experience in many fields. His accomplishments include the writing of more than eighty publications in international journals, the writer of three printed books in Arabic and one E-book in English. He has written widely for the media and presented a TV program and many radio programs.

    Dr. Anani main credit is his creativity thinking where he scored among the top %5 creative people worldwide. Dr. Anani is an invited lecturer for more than fiy international conferences and an author of many business slogans. Moreover, he has travelled to more than fiy countries as an invited speaker and consultant and has consulted for many international agencies including UNIDO, Atomic Energy Agency, UNDP, ESCWA, private businesses and governmental agencies.

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    Dr. Ali Anani - Managing Partner

    Dr. Ali Anani : As General Manager, Dr. Ali Anani heads and supervises a team of talented young professionals, and manages the overall brand strategy - ensuring the cohesiveness and creative parts of each campaign for all Agency clients.

    Dr. Ali Anani holds a PhD from the UK (1972). He has a wide experience in many fields. His accomplishments include the writing of more than eighty publications in international journals, the writer of three printed books in Arabic and one E-book in English. He has written widely for the media and presented a TV program and many radio programs.

    Dr. Anani main credit is his creativity thinking where he scored among the top %5 creative people worldwide. Dr. Anani is an invited lecturer for more than fiy international conferences and an author of many business slogans. Moreover, he has travelled to more than fiy countries as an invited speaker and consultant and has consulted for many international agencies including UNIDO, Atomic Energy Agency, UNDP, ESCWA, private businesses and governmental agencies.

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    indexBeBee or LinkedIn- Inert and Active IndicatorsCreative Metabolism of IdeasSimple, but CreativeOur Distance from True LivingPatterns Are the Mirrors of FutureNuggets of WisdomParasitic ThoughtsTrapping IdeasUnexpected Passion MigrationsContamination of EmotionsGoing Viral- Is it wrong?The Consortium HivePathogenic ThinkingRaining MiseriesFractal Emotions and PerceptionsLiving on the Edge of ChallengeAdaptations to Emotional FloodingThe Positive Side of Negative EmotionsBeBee is to Engage with Passionate CuriosityFinding Answers to Simple QuestionsIteration of IdeasConscious and Subconscious QuestionsHumans Are Constantly FractalsTwo illusions don't make a factWhen not to ask why?Avoid Building Concrete RelationshipsStatic Concepts in a Dynamic WorldThe Paradox of Imagination

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    BeBee or LinkedIn- Inert and Active Indicators

    The real success of any social media platform is truly measured by the degree of ideas pollination and metamorphosis into new and honey-like ideas. There are inert indicators such as number of views. Views are like nitrogen that is the main constituent of air (about %78) whereas oxygen is about %20. This reminds me of Pareto Rule in which %20 of say employees produce %80 of the work output. The number of views is an inert indicator as much nitrogen is.

    The real active and oxygen-like indicators are not pertinent to the number of new ideas and their impact. Buzzes are molecules, and what we do with these buzzes is what really counts. Or, buzzes are honey and exposing this honey to readers may improve or degrade the quality of honey. The number of views shall not change the quality of honey; it is actions that do change honey are the impacting ones. Commenting that leads to generating new ideas/perspectives from published buzzes is the real power of a social platform.

    We may denature the quality of a buzz by being over-zealous and rushing it to gain wide popularity. This is because we do this to support a manager, over-reacting to a buzz because it conforms to our ideas or whatever reason for doing that. Without intending so, we may in fact kill the idea. Trees that grow fast die sooner than trees that grow slowly to become very

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    tall. The reason for that is the need to balance the supply of water and having the correct vessel design to carry water from the roots to the top of the tree. In very fast growth, trapped air (air locks) blocks water transportation and the tree dies. We may have viral growth in the number of views, but what guarantees do we have that we may be forming air pockets that kill the tree. Just think of how many fade ideas we had over the years. To grow tall is not necessarily to grow fast. We need to balance the opposite needs of growth so that growth may be lasting. Rapid earnings in the stock markets lead to bubble formations like the water bubbles in the vessels of trees that eventually kill them. I would extend the same to the rapid growth of followers on social media and any fast growth in general. The very rapid in the number of followers could be harmful and may lead to bursting.

    Honey ideas may be spoiled by the heated discussion like honey gets denatured by rapid heating and cooling cycles. As with honey, heating and cooling the spread too many times can cause it to lose its color and aroma. After multiple heating sessions, it is a good idea to throw the honey away. Sometimes we may need to throw some ideas away because of our own actions in spoiling honey ideas. What value does number of views have if they they end up in wasting a honey idea?

    Honey wax is viscous and doesnt flow easily. Bees know his fact. They gradually form hexagon honeycombs by a subtle flow of the wax, which is turned semi-molten by the heat generated by the waggling bee workers. It is not enough to produce buzzes; equally important is housing these ideas into friendly structures that allow for the good keeping of those ideas and handling them properly. A real indicator of success for any social platform is how ideas are preserved without hindering their flow.

    There are people who make honey wine by fermenting honey. If the resulting wine is too alcoholic, pouring the wine in a glass shall soon show wine tears. The tears will not show if we only have water or alcohol in the glass, but will show if we have enough alcohol (%15). We ferment the produced honey by commenting and exchanging views. In doing so, I hope we produce the tears of joy. I am writing this buzz as reflection on the buzz BeBee vs. LinkedIn: Some Numbers Behind the Writing Buzz by Christine Stevens.

    BeBee or LinkedIn- Inert and Active Indicators

    If pollination and metamorphosis of ideas are the goals of a social media platform then the chosen indicators must reflect these objectives. We arent after very rapid processes as much as learning processes that self-adjust continually. If these are accepted key indicators then beBee is a forerunner. This is evidenced by the new hives formed and writing buzzes on published buzzes on this platform. I dare say beBee is an emerging winner.

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    Creative Metabolism of Ideas

    Trees are amazing as they turn limited resources into a huge variety of chemicals that serve strategic purposes such as growth and survival. Trees utilize sunlight to convert carbon dioxide into sugar and then convert this sugar into varieties of products (primary and secondary metabolites). Basically trees use sixteen chemicals (derived from soil and fertilizers) to produce so many products and each with a strategic purpose. Trees are the best cook on earth.

    Creative Metabolism of Ideas

    For me, trees are the mother of all creative metaphors. Trees are able to link what they produce to their requirements. Not only may that as trees produce some chemicals selectively and when needed to push off predators, to give one example. If we probe on the strategies that trees developed to defend themselves it becomes obvious their ingenuity in charting out defensive strategies that we humans have a great opportunity to learn from.

    This is one reason I dont greatly welcome representing creative ideas as light bulbs. Sunlight is essential for trees to produce creative as well as commonly needed chemicals. Sunlight is an ingredient of creativity and isnt creativity. I think we need to rediscover the

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    real meaning of creativity.

    Take beBee as an example. It is a vivid platform to illumination with daily ideas radiation over the globe. We bees are the trees that get exposed to this ideas radiation and we are therefore responsible for taking this radiation purposefully to activate low-quality ideas into purposeful products that evolve with the emerging needs. Trees use water and carbon dioxide to produce sugar that is a source of stored energy to cook other reactions using its own produced-sugar as a starting material, and including the building of cells walls. A tree knows that somebodys waste is somebodys starting material.

    BeBee is a rich forest connecting different trees around the globe. BeBee success, like any other startup, is linked to its ability to produce products that serve a purpose. No matter what, beBee eventual success shall depend on the quality of individual bees or trees to produce what is appropriate with the timespace requirements of a tree. We need an enriched soil to provide the microelements for trees to synthesize the requirements needed for a tree to grow and face environmental challenges. Th