Imaginationunleash the dragon

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This scrapbook is about us imagining a new and more inspiring visual philosophy for Imagine™.

What ideas are in our box?

The next few pages explore some distinct visual styles. Think of them as jumping off points.

As Quentin Blake would no doubt agree, there’s more

than one way to fly…

“Keep true to the dreams of thy youth…”

“Imagination is

the one

weapon

in

the war

against

reality”

It’s all about making the right Impression…

“Everything has its beauty -

but not everyone sees it”

Inspiration doesn’t always come from above

…sometimes its right beneath your feet.

Memory feeds the

imagination

“Reality is merely an illusion - albeit a very persistent one”

albert einstein

Sometimes less is more

“to be with children who are bursting

with ideas… eyes

shining… cheeks pink

with excitement… brains on

fire… is unbelievably thrilling and

exciting”