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Transcript of Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo,...
![Page 1: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/1.jpg)
Images: Ushahidi, Pro Publica Technorati, The Guardian
What is Digital Activism?Mary Joyce | Oslo, Norway | October,
2011
![Page 2: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/2.jpg)
What is Digital Activism?
![Page 3: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/3.jpg)
What is Digital Activism?
![Page 4: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/4.jpg)
What is Digital Activism?
![Page 5: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/5.jpg)
What is Digital Activism?
![Page 6: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/6.jpg)
=
The Digital Activism Equation
+ ______
Digital Activism
![Page 7: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/7.jpg)
The Digital Activism Equation
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
Digital Activism
![Page 8: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/8.jpg)
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
+ Digital Activism
![Page 9: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/9.jpg)
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
+ Digital Activism
Custom Application >
=Digital Technology
Regime Change
![Page 10: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/10.jpg)
The Digital Activism Equation
Goal of Political
or Social
Change
+Digital Activis
m=
Digital Technolo
gy
![Page 11: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/11.jpg)
Digital Technology Details
Digital Technology
Goal of Political
or Social
Change
+ Digital Activis
m
=
![Page 12: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/12.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
![Page 13: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/13.jpg)
Digital Technology: Social Network
Goal of Political
or Social
Change
+ Digital Activis
m
=
![Page 14: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/14.jpg)
Digital Technology: Social Network
Goal of Political
or Social
Change
+ Digital Activis
m
=
![Page 15: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/15.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
![Page 16: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/16.jpg)
Digital Technology: Blog
Goal of Political
or Social
Change
+ Digital Activis
m
=
![Page 17: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/17.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
![Page 18: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/18.jpg)
Digital Technology: Micro-blog
Goal of Political
or Social
Change
+ Digital Activis
m
=
< gain influence (celebrities)< gain influence (#tags)< interact with @supporters
< share other news
< share your news
![Page 19: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/19.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
![Page 20: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/20.jpg)
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com
![Page 21: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/21.jpg)
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com, fanhow.com
![Page 22: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/22.jpg)
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com, fanhow.com
![Page 23: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/23.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
SMS inviting people to events
all mobile phones
whenever needed
(1 minute)
![Page 24: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/24.jpg)
supporterSMS
supporter
supporter
supporter
supporter SMSSMSSMSSMS
supporter
SMS
Digital Technology: SMS Invitations
Goal of Political
or Social
Change
+ Digital Activis
m
organizer
supporter
supporter
SMSSMSsupporter
![Page 25: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/25.jpg)
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
SMS inviting people to events
all mobile phones
whenever needed
(1 minute)
Video getting attention with emotion
YouTube, Vimeo
whenever needed
(several days)
![Page 26: Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.](https://reader036.fdocuments.in/reader036/viewer/2022062805/5697bfa11a28abf838c95b9d/html5/thumbnails/26.jpg)
Digital Technology: Video
Goal of Political
or Social
Change
+ Digital Activis
m
=
•Short (3 minutes max)
•Emotion (anger, inspiration,
humor)
•Explain your cause (text or
voice)
•Make a call to action
•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q