Images Tyler, TX: 2011

Tour the campus of the University

of Texas at Tyler.

What’s Online

HAPPILY EVER AFTERQuality of life attracts retirees

ADDITION AND ABSTRACTIONMuseum expands with community support

Move It, Move ItFit City Challenge gets residents healthy

SPONSORED BY THE TYLER AREA CHAMBER OF COMMERCE

2011 | IMAgES-TYLER.COM

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2011 EDITION | VOLUME 6

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cOntents

Features

14 MOVE IT, MOVE ITFit City Challenge gets residents healthy.

18 HAPPILY EVER AFTERQuality of life attracts retirees.

22 BEYOND THE BOOkSTyler college campuses offer multiple amenities.

26 ADDITION AND ABSTRACTIONMuseum expands with community support.

30 BIg BUSINESS wITH AN OLD-FASHIONED FEELBrookshire remains Tyler’s No. 1 food market.

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22


www.tjc.edu

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ON THE COVER Tyler is home to 25 city parks, where outdoor sports are ample. Photo by Antony Boshier

departments

10 Almanac

40 Biz Briefs

42 Chamber Report

43 Economic Profile

44 Image gallery

53 Local Flavor

55 Health & wellness

56 Education

58 Sports & Recreation

60 Arts & Culture

63 Community Profile

66 Through the Lens

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What’s Online images-tyler.com

Tour the campus of the University

of Texas at Tyler.

What’s Online

HAPPILY EVER AFTERQuality of life attracts retirees

ADDITION ANDABSTRACTIONMuseum expands with community support

Move It, Move ItFit City Challenge gets residents healthy

SPONSORED BY THE TYLER AREA CHAMBER OF COMMERCE

2011 | IMAgES-TYLER.COM

®

TYLER, TExAS

See more photos in our online photo gallery

Get the inside scoop from our photographers’ blog

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Digital eDition

Facts & statsDig deeper with in-depth data on industries, schools and more

ViDeoGet a moving glimpse at favorite local places and attractions

Real estateLearn about the local housing market and get started finding your place


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Tyler is shaping up, thanks to the Fit City Challenge – an ongoing citywide health initiative helping residents shed pounds and save lives.

“Our goal is our mission statement, which is to make Tyler a fit city one bite, one step and one health-conscious decision at a time,” says George Roberts, chief executive officer of the Northeast Texas Public Health District. “We feel obesity is one of the greatest threats to Tyler, and to the United States as a whole.”

Tyler Partnerships Make Fit City Challenge a Reality

Roberts first proposed the lofty initiative more than two years ago, and soon gained media support from the Tyler Morning Telegraph and KYTX CBS19. Today, the Fit City Challenge steering committee guides a coalition of more than 50 partners from Tyler’s education, business, government, medical and nonprofit

communities. In October 2010, the Fit City Challenge kicked off with a day-long celebration in Tyler’s Bergfeld Park, where thousands turned out for fitness and cooking demonstrations, and information on area health resources.

“We wanted to have a big event to get everyone excited,” says Susan Guthrie, communications director for the City of Tyler and Fit City Challenge steering committee member. “There are so many community resources that focus on health and fitness, and we wanted to help people find something they love, whether it be running or organized sports. There’s not just one answer from the fitness standpoint.”

Parks, Fitness Centers AmpleIn November 2010, Tyler Mayor Barbara Bass

led the first monthly FitWalk at Rose Rudman Recreational Trail. One of 25 city parks, Rose

TYLER’S FIT CITY CHALLENGE GETS RESIDENTS ACTIVE

On the

STORY BY MELANIE HILL

What’s OnlineFor more information about the Fit City Challenge, visitwww.fi tcitytyler.com.

Move

The Southside Trail is one of many ways to exercise outdoors in Tyler.

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www.tylerisd.org

Welcome to Tyleran introduCtion to the area’s people, plaCes and events

in the loopA recent drive down the highway may have thrown a few passengers for a loop. loop 49,

a toll road, is noticeably missing a toll booth. The booth has been replaced with a high-tech

system that allows travelers to pay tolls electronically. vehicles can now be equipped with

an electronic toll tag, and drivers without one will have a bill with toll charges mailed to

them. The loop is part of the plan to give Texas a first-class transportation system, and

what was originally constructed as a simple two-lane roadway now has plans to become a

four-lane divided highway.

smells like RosesThe rose capital of the world puts on quite a show every fall.

For three days, guests can mingle with rose royalty as they

celebrate Tyler’s most memorable town staple. The rose has

long had special significance in Tyler, and in 1939 the town

organized its first Texas Rose Festival. The festival fast became

legend, and today it’s recognized by many as the state’s most

elegant and beautiful community event. each year guests enjoy

art shows, floral displays and the crowning of the Rose Queen.

The real stars of the show – the roses – are

on display by the thousands at the Rose

show in Tyler’s Municipal Rose Garden.

up and Awaytyler takes flight at the historic aviation

Memorial Museum. the museum, chartered in 1985, honors the millions of men and women who have distinguished themselves in aviation. inside the museum’s exhibit hall is a collection of memorabilia, as well as a multimedia theater room and gift shop.

the hangar stores the aircraft, which include both permanent and rotating displays. permanent displays include an FJ-4 Fury, a 2-tC Buckeye and an F-105d thunderchief. Members of the museum are also heavily involved in aviation education in the east texas area, sponsoring activities and presentations, as well as educational outreach.

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Almanac

Play Timediscovery science Place is a hands-on children’s museum for all kids, big and small.

The museum opened in 1993 with the goal of opening kids’ minds to the wonders of

science, technology and culture by sparking their natural curiosity through exhibits

and activities. The museum includes three exhibit halls, a Wet lab Activity Center

and discovery Center. The two permanent exhibits include discovery landing, which

features a Magic school Bus and more than 80 hands-on activities, and Joyce Buford

exhibit hall, where kids can play in their own child-size community.

Fast Factsn the Cotton Belt railroad depot, built in 1905, now houses tyler transit and a railroad memorabilia museum.

n heisman trophy winner and nFl hall of Famer earl Campbell, nicknamed the tyler rose, was born in tyler.

n the city’s no. 1 tourist attraction is the tyler Municipal rose garden, with 38,000 rose bushes and more than 500 varieties.

n in 1985, the international adopt-a-highway movement originated in tyler. the first road adopted for cleanup purposes was a 2-mile stretch of u.s. highway 69.

n a historical marker is now in place at the site of Camp Ford along u.s. highway 271. the camp was the largest Civil War prisoner of war compound west of the Mississippi river.

n “the singing Fisherman,” Johnny horton, one of the most influential honky tonk and rockabilly singers of all time, was raised in tyler.

Take a hikerelaxation and recreation in tyler

center around tyler state park. inside the park is a 64-acre lake, perfect for fishing and boating. if you’re looking to cool off on a hot day, the lake offers the perfect refuge, and has become a popular swimming spot in the city. in addition to the waterways, the park offers approximately 14 miles of hiking/biking trails.

the fun doesn’t end when the sun goes down; multiple campsites are scattered throughout the park. guests can pitch their own tent or take advantage of one of the park’s screened shelters. if fishing is your style, drop a line at lake palestine, regularly filled with catfish, crappy and bass.



www.texasbankandtrust.com

POPULATION (2009 ESTIMATE)County: 209,714

City: 109,000

LOCATIONTyler is in northeast Texas, about 90 miles east

of dallas and 90 miles west of shreveport, la.

BEgINNINgSTyler, named after President John Tyler, was

officially incorporated in 1848. it is the county

seat of smith County and has the distinction

of being the only city in America named for

the 10th u.s. president.

FOR MORE INFORMATIONTyler Area Chamber

of Commerce

315 N. Broadway

Tyler, Tx 75702

Phone: (903) 592-1661

Fax: (903) 593-2746 www.tylertexas.com

tyler at a glance

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SMITH

New Chapel Hill

Tyler

Lindale

Whitehouse

Noonday

DALLAS

Bullard

Tyler

What’s Online Take a virtual tour of Tyler, courtesy of our award-winning photographers, at images-tyler.com.

Feel FreeFreedom rings loud and clear at Brooksfield

high school’s newest museum. The American

Freedom Museum is a 15,000-square-foot

collection of artifacts and galleries displaying

the nation’s long history. The interior is divided

into three sections: the Museum lobby, the hall

of Presidents and the hall of Freedom.

The hall of Presidents includes traditional

relics of our former leaders, as well as a few

unexpected items like a lock of George

Washington’s hair. The hall of Freedom has

galleries dedicated to each war in which the

u.s. has participated, including a special section

dedicated to the holocaust.

swing Awaygolf is good in tyler. so good, in fact, that the

city was picked by Golf Digest as the no. 1 golf city in texas. Willow Brook Country Club is home to an 18-hole, par-71 golf course. nearby hollytree Country Club also includes 18 holes, set on a course of tiered greens, waterways and trees to challenge its members. For another challenge, golfers should take a swing at the Cascades golf Course, a 300-acre course with rolling hills and some of the largest pine trees in the country. For something suitable for everyone, try arrowhead golf Club, designed with every skill level in mind.


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Tyler is shaping up, thanks to the Fit City Challenge – an ongoing citywide health initiative helping residents shed pounds and save lives.

“Our goal is our mission statement, which is to make Tyler a fit city one bite, one step and one health-conscious decision at a time,” says George Roberts, chief executive officer of the Northeast Texas Public Health District. “We feel obesity is one of the greatest threats to Tyler, and to the United States as a whole.”

Tyler Partnerships Make Fit City Challenge a Reality

Roberts first proposed the lofty initiative more than two years ago, and soon gained media support from the Tyler Morning Telegraph and KYTX CBS19. Today, the Fit City Challenge steering committee guides a coalition of more than 50 partners from Tyler’s education, business, government, medical and nonprofit

communities. In October 2010, the Fit City Challenge kicked off with a day-long celebration in Tyler’s Bergfeld Park, where thousands turned out for fitness and cooking demonstrations, and information on area health resources.

“We wanted to have a big event to get everyone excited,” says Susan Guthrie, communications director for the City of Tyler and Fit City Challenge steering committee member. “There are so many community resources that focus on health and fitness, and we wanted to help people find something they love, whether it be running or organized sports. There’s not just one answer from the fitness standpoint.”

Parks, Fitness Centers AmpleIn November 2010, Tyler Mayor Barbara Bass

led the first monthly FitWalk at Rose Rudman Recreational Trail. One of 25 city parks, Rose

TYLER’S FIT CITY CHALLENgE gETS RESIDENTS ACTIVE

On the

sToRy By MELANIE HILL

What’s OnlineFor more information about the Fit City Challenge, visitwww.fitcitytyler.com.

Move

the southside trail is one of many ways to exercise outdoors in tyler.


Rudman Recreational Trail provides a scenic backdrop for jogging, walking, biking and rollerblading. Residents also enjoy the parks’ 1,000-plus acres of playgrounds, athletic fields, walking trails, tennis courts, multipurpose courts and open spaces.

Indoor facilities include the Glass Recreation Center, a multiuse fitness and community center housing basketball and volleyball courts, an indoor track, weight room, cardio equipment and group classes. The city also is home to numerous private fitness centers, including Premier Fitness and Woodcreek Athletic Club. At the Olympic Center, a comprehensive medical fitness center operated by East Texas Medical Center Regional

Healthcare System, services include personal trainers, group classes and massage therapy. The center also provides community education and periodic screenings and seminars at no cost.

“I see what we do as the bookends of the health-care continuum,” says Jeramie Hinojosa, director of ETMC Olympic Centers and Fit City Challenge steering committee member. “People often get thrust into the health care system out of necessity, but prevention is starting to become more prevalent. Because exercise impacts your everyday quality of life, we want to get to people while they’re still healthy.”

Fitness classes, dancing and health screenings are just a few of the activities

available at the Tyler Senior Citizens Center, proving that good health knows no age limit in northeast Texas.

For more, visit the City of Tyler’s website at www.cityoftyler.org.

Smoking Ban a Part of the Bigger Picture

Tyler residents also can breathe easier, thanks to a smoking ordinance banning smoking in all public buildings. From restaurants to parks, there is no question that Tyler is a picture of health.

“What we want is for people to look at Tyler as a fit city,” Roberts says. “We want them to walk in and realize that this is a community interested in their citizens being healthy.”

“Our goal is … to make Tyler a fit city one bite, one step and one health-conscious decision at a time.”

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Clockwise from top left: Jogging along the south tyler trails; Joe Canal, a member of the tyler Bicycle Club, says cycling is growing in popularity in the community; residents work out at the etMC olympic Center.

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www.brookhill.org

Just right for retirement


Famed for its azaleas and roses, Tyler is happily cultivating another valuable bumper crop: retirees.

Over-55 residents now represent the fastest-growing segment of the city’s population. And while to some extent that reflects the Baby Boom generation reaching senior citizen status, retirees leaving the full-time workforce are f locking to Tyler in increasing numbers, drawn by its outstanding quality of life, affordability, amenities and climate.

“There is a lot of growth going on in this area, period, and we have a lot of different desirable amenities and quality of life things that seniors want,” says the chamber’s Henry Bell. “We want a good mix of people in Tyler, and seniors bring with them some very desirable things. They bring us new dollars, new wealth, pension plans and

wonderful volunteers, great people we can certainly use in our very large nonprofit world.”

Tyler is Certified Retirement City

Proud of being the first Certified Retirement City (by the East Texas Council of Government) in Texas, the chamber has been making a conscious effort to recruit seniors, stressing the “10 major ingredients for the ideal retirement spot.”

Among the leading attractions: Tyler’s appealing climate, its ambiance and its convenient location.

“We have four distinct seasons, but fairly mild – we’ve got a kind of Old South feeling here,” says Bell. “It’s definitely not the Hollywood image of Texas – no tumbleweed blowing down the street or horses, though you can

TYLER AMENITIES, qUALITY OF LIFE ATTRACT MANY RETIREES

Just right for retirement

sToRy By LAURA HILL

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Serving Tyler and East Texas Since 1991

1308 Clinic Dr.

Tyler, TX 75701

(903) 597-7558

(800) 853-9689 Toll-free

(903) 597-9107 Fax

Special Health Resources is committed to

excellence in programs serving youth,

adults and families. We promote positive

family communication; professional drug and

alcohol prevention, intervention and

treatment; client-centered HIV/AIDS education,

outreach, testing, intervention and treatment; and

indigent health care.

certainly go riding if you’d like. We’re pretty central, close to Houston, Dallas and Shreveport, and three hours from New York or Los Angeles.”

Tyler’s Affordability, Health Care Rank High

Also leading Tyler’s top 10 is the favorable cost of living, ranked 16th in the nation by Places Rated Almanac (Special Millennium Edition). With local sales tax restricted to only non-essential items, low property tax rates and no state income tax, seniors find their dollars go farther.

Seniors also are looking for outstanding medical care, says Bell, and Tyler meets their needs well.

“Health care hires a little over a third of all employees in the community,” says Bell, “We’ve got three major hospitals, one part of the UT system that services a research and residency hospital, and we have one specialty hospital for spine and joint. The area attracts a lot of health care professionals, too.”

Tyler Housing Options Many, Varied

When it comes to housing, Tyler also offers many options.

“We have a great variety of offerings of retirement facilities here,” says Bell. “We have all kinds of choices, from independent living, lots of them, to assisted living to memory care, all located throughout the community and available to different economic levels.”

Lake View Apartment Homes in North Chase, for example, offers attractive apartments for lower-income residents, while the Hamptons provides independent living, assisted living and memory care within the same community.

Like their neighbors, retirees are discovering all the cultural, educational and recreational opportunities the community offers, from Tyler Junior College’s national championship men’s soccer team to a full-season symphony, an art museum, a performing arts center and much more. Seniors can avail themselves of educational opportunities at UT Tyler and continuing education options at Tyler Junior College. A variety of shopping, dining and entertainment choices are also available close at hand, and community festivals light up the calendar.

Who said retirement, especially in Tyler, is dull?

From left: the hamptons retirement community; there are plenty of cultural, educational and recreational activities to keep retirees busy in tyler.

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When it comes to Tyler’s academic residents, there is no “town vs. gown” rivalry here –

in fact, quite the opposite.Home to three college campuses,

Tyler residents benefit not only from students and faculty who are active in the community, but also from the academic, cultural, athletic, even medical offerings that the schools provide to the community.

Tyler junior CollegeSince 1926, TJC has been providing

local students with two-year degrees, as well as working with employers and residents on workforce training and other enrichment programs. The school also gets heavily involved in many community projects, earning it a spot

on the President’s Higher Education Community Service Honor Roll.

“We work to adapt quickly, be f lexible and to meet the needs of the local economy,” says Fred Peters, director of marketing and public affairs. “And we believe that our students benefit personally from learning and exploring about what their role is in society and how they can give back while they’re here.”

Texas CollegeAt Texas College, providing a unique

college experience has been the goal for more than 100 years. The college offers 16 degree programs within four divisions, as well as two associate of arts degrees. The school also is seeing strong community buy-in with its Alternative Certification Teacher

Education Program, as well as with the Success Program for adults who wish to complete their degree or expand on their existing training.

“We pride ourselves in being an integral part of the community through open-enrollment processes that give both students and adults opportunities to complete a degree,” says Christie Howard, director of public relations. “Success is a growing program for us because it allows an adult who stopped work on his or her degree, for whatever reason, to come and complete it in 15 to 18 months. What Texas College sets out to do is solidify the success of the community that surrounds it.”

University of Texas at TylerWith facilities for everything from

touring Broadway shows to exercise and

TYLER COLLEgE CAMPUSES OFFER MULTIPLE AMENITIES

sToRy By jOE MORRISPhoToGRAPhy By TODD BENNETT

Beyond the

Books

tyler Junior College


fitness – not to mention top-notch medical care – the University of Texas at Tyler is a major hub of activity for the entire region.

Cowan CenterWhen it comes to arts and culture, there’s no

better local outlet than the R. Don Cowan Fine and Performing Arts Center, which provides space for local and touring entertainers and theatrical productions.

“The [Cowan Center’s] mission is to bring the best national and international touring performers and speakers to East Texas, and to draw all walks of life to experience the arts and culture,” says Beverley Golden, director of marketing and communications for UT Tyler.

UT Tyler Sports CentersThe community’s physical needs aren’t

forgotten either, as members of the public can access the Citizens First Bank Perkins Soccer Complex, Maytee Fisch Convocation Center in the new Herrington Patriot Center and Summers Tennis Center, state-of-the-art facilities that also allow the community to become engaged in the school’s NCAA/American Southwest Conference athletic programs, Golden says.

UT Health Science CenterAt the UT Health Science Center at Tyler,

cutting-edge research is carried out, while more than 20 outpatient clinics work in tandem with the hospital and emergency-care center to handle more than 138,500 outpatient visits and 3,700 inpatient stays per year.

Academic initiatives at UTHSCT include residency programs in family and occupational medicine, as well as an internal-medicine residency program partnership with Good Shepherd Medical Center in Longview and a graduate-level, public-health program via interactive television with the UT School of Public Health in Houston.

“The Tyler metropolitan area is a major provider of health care services in the region,” said UTHSCT President Dr. Kirk A. Calhoun. “Having an academic medical center such as UT Health Science Center here is critical to the further development of these medical services. We add the additional elements of comprehensive education and innovative research to the delivery of high-quality medical care. That’s an important contribution.”

By the numbers

1926Year Texas Junior College was founded

16Number of degree programs offered at Texas College

138,500Number of outpatient visits per year at the UT Health Science Center

6,201Number of students enrolled at the University of Texas at Tyler

Top: r. don Cowan Fine and performing arts Center Bottom right: dub and B.J. riter Millennium Carillon tower and plaza on the campus of the university of texas at tyler


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or more than 50 years, artists and art lovers alike have found a welcoming home in Tyler.

Tyler junior League Launches Museum Project

A walk around the award-winning Tyler Museum of Art, full of exhibits and programs both traveling and permanent, gives very little hint of what was a pretty bleak arts scene in 1952.

Back then, a group of volunteers from what would become the Junior League of Tyler saw the need for a local arts presence, so they sent “picture ladies” out to conduct in-school education programs and began working toward a local museum. Their efforts paid off in 1960, when an arts center was established in the former Jamie T. Smith home, a first stop on the road to today’s multicultural center.

“Several of those children who were visited by the ladies are now leaders in our community,” says Kimberley Tomio, the museum’s director. “Over the years we have seen a sense of a legacy grow as the museum has really become a part of life here.”

Tyler Museum Expands Permanent Collection

The museum has two galleries, as well as a library, classroom, café and gift shop. It also has a permanent collection with more than 1,500 works, including paintings, prints, photographs and sculpture by artists such as Al Held, Robert Motherwell, James Surls, Vernon Fisher, Alexander Calder, Terry Allen and Charles Umlauf.

The permanent collection also has received a major donation of Mexican folk art from Laura and Dan Boeckman of Dallas. At more than 650 pieces, the donation is the largest ever for

the museum, and one of the largest collections of its kind in the United States.

“We’re very excited about the gift, because it really puts us on the map,” Tomio says.

New Museum Building Planned

The new collection is so vast that it can’t all be displayed at once. And oddly enough, the museum’s current cramped quarters are responsible, in part, for the Boeckman donation.”

“We have to be a larger institution to reflect how much the community is growing,” Tomio says. “Our current site has been wonderful, but we can’t expand on it and we need to grow. When the Boeckmans heard of our plans, they began to meet with us about housing the collection.”

A 14-acre property has been purchased across from the University of Texas at Tyler campus, and funds are being raised to build a new 42,000-square-foot facility there – almost triple the current building’s size. Fundraising has begun and if construction can begin in 2011, the new facility should take between two and three years to build and get settled into.

In the meantime, however, the museum is hardly standing still. Exhibits covering everything from 18th and 19th century British teapots to Chinese jade have recently graced the exhibit halls, and a full roster of education programs for adults and children continues to be mounted on an ongoing basis.

“We have the desire to bring as many diverse programs as possible to the community,” Tomio says. “We work with a lot of other organizations to do so, and we’re very happy to continue expanding those efforts.”

TYLER MUSEUM ExPANDS wITH COMMUNITY SUPPORT

sToRy By jOE MORRIS | PhoToGRAPhy By TODD BENNETT

tyler Museum of art

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With an Old-Fashioned FeelBig Business

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With an Old-Fashioned Feel

Brookshire’s world of wildlife Museum and Country Store


when customers at his tiny grocery store on Tyler’s downtown square needed help

back in the 1920s, Wood T. Brookshire was known for jumping over the counter to assist them. More than 80 years later, that same legendary customer service is the driving force behind Brookshire Grocery Co., which has grown to include 150 stores in Texas, Louisiana and Arkansas.

“If there’s a trademark we’ve built our reputation on, it’s providing very good service that is friendly and helpful,” says Sam Anderson, director of consumer and community relations for Brookshire Grocery Co. “One of our company mottos is to provide a great

food and shopping experience, and Brookshire makes a sincere attempt to provide customers with clean stores and products they want at a fair price. We refer to our employees as partners and treat them fairly with good wages and benefits, and the opportunity to share ownership in the company.”

Brookshire HistoryBrookshire Grocery Co. began

in 1928 with a 25-by-100-foot store, and by 1939 the founder owned three stores in Tyler, including the first air-conditioned grocery store in East Texas. A warehouse was added in 1953, and the company continued to grow.

Today, its 150 stores operate under five banners, most of which are

Brookshire’s Food Stores and Super 1 Foods Stores. There is also one Ole Foods location in Corsicana, Texas, that carries Hispanic foods and one ALPS (Always Low Price Store), a discount store in Nashville, Ark. The all new next-generation grocery store concept FRESH by Brookshire’s opened its very first location in March 2011.

“We’re primarily known for our retail outlets, but we also operate several manufacturing facilities in the Tyler area, including a water and juice plant, ice cream plant, dairy plant, bakery plant and ice plant,” Anderson says. “We have two distribution facilities in Tyler, and in the Smith County area we employ approximately 3,000 people.”

sToRy By jESSICA MOzO | PhoToGRAPhy By TODD BENNETT

BROOkSHIRE REMAINS TYLER’S NO. 1 FOOD MARkET


Open-Door PolicyMany of those employees, or

partners, have made a career working for Brookshire Grocery Co. The company was listed among the 85 Best Companies to Work for in Texas by Texas Monthly magazine four years in a row.

“We have a wall in our office where we put up pictures of those with 35 or more years of service, and there are probably close to 100 in that category,” says Anderson, who has worked for Brookshire for 25 years. “They’ve always treated me fairly and honestly, and they provide opportunities by promoting from within.”

Partners also value the company’s open-door policy.

“I feel very blessed because if I need to talk with the CEO or president, I simply walk down to their office and talk,” Anderson says. “If I have to call or e-mail them, they respond back with no problem.”

Community ConnectionAnother one of Brookshire’s

hallmarks is giving back to communities in which they operate. The company’s corporate giving program donates more than $1 million annually to more than 800 charities.

Every December for the last 29 years, Brookshire has sponsored a Spirit of Christmas Food Drive, where the company collects enough food to feed 16,000 families in Texas, Louisiana and Arkansas.

“Each store also has a Community Connection team that is purely voluntary, and once a quarter they do some kind of benefit in their community,” Anderson says. “They get to decide what is important in their community – it isn’t corporate-mandated. Here in Tyler, we have helped distribute winter coats at a coat drive and worked at dances for disabled adults.”

Brookshire’s World of Wildlife Museum and Country Store are free to the public as a community service of Brookshire Grocery Co. The country store, a life-size replica of a 1920s grocery store, illustrates the old-fashioned grocery business. For more, visit www.brookshires.com/museum.

In 2010, Brookshire kicked off a new philanthropic effort – Brookshire’s WWII Heroes Flight. The company took 75 World War II veterans on all-expense-paid trips to Washington D.C. to visit the World War II Memorial, Arlington National Cemetery, the U.S. Capitol and other sites. The veterans were divided into two groups, and trips were made in May and October.

“The men ranged in age from about 83 to 96, and we had a blast,” Anderson says. “They were neat, wonderful, gracious men. They absolutely loved it.” Brookshire hopes to provide additional Heroes Flights in 2011.

From left: Brookshire’s Food store, Brookshire’s Country store



Tyler’s Largest Convention HotelOur Hotel Offers:• 183 finely appointed guest rooms and suites• Two concierge levels for VIP guests• Outdoor saltwater pool, sun deck• Exercise room with nautilus equipment• Over 9,000 sq. ft. of meeting space• Full-service restaurant and lounge with nightly entertainment• On-site guest laundry facilities• Complimentary high-speed Internet• Business center and ATM in lobby

Our Rooms Offer:• Clean, crisp comfortable bedding with choice of pillows• Large work desk with ergonomic chair• 32” flat-screen TVs with premium movie channels• In-room iron/board and hair dryers, coffee makers• Upgraded bathroom amenities• Complimentary high-speed wireless Internet

5701 South Broadway Ave. Tyler, TX 75703

(903) 561-5800Fax: (903) 561-9916

Please contact our Sales Department for more information or group rates.

For reservation, please call (800) HOLIDAYor visit us online atwww.holidayinn.com/tylertx

www.holidayinn.com/tylertx

Calling All FoodiesFRESH BY BROOkSHIRE OFFERS NEw SPIN ON gROCERY SHOPPINg

Tyler area residents now have

a trendy new place to shop

for groceries and prepared meals.

Brookshire Grocery Co. recently

opened a 58,000-square-foot

“next generation” food store

called FResh by Brookshire’s.

in addition to a full shop of

traditional grocery items, FResh

offers a wide range of specialty

grocery items, as well as items that

cater to special dietary needs. The

artisan bakery serves made-from-

scratch breads found nowhere else

in Tyler. The market and seafood

departments bring in the freshest

products from across the globe,

and the farmers market-style

produce department features

local, organic items. decadent

pastries and desserts are made

fresh daily from only the finest

ingredients.

FResh also serves up fresh

coffee, gelato, sandwiches, tacos,

sushi and daily prepared meals.

“it’s the first store of its kind,

and we’re making it appealing

for those who love to cook, and

for those who don’t,” says sam

Anderson, director of consumer

and community relations for

Brookshire Grocery Co. “The

community’s enthusiasm level

about it is very high. We’ve been

getting lots of comments from

people saying they can’t wait for

it to open. some residents have

been driving to dallas to get

products they’ll soon be able

to get right here in Tyler.”

Brookshire officials made plans

for the new store after exploring

the best grocery stores across the

nation and improving upon what

they discovered. They hope FResh

by Brookshire’s appeals to foodies.

The store created more than

200 new jobs in the area.

– Jessica Mozo Je

FF

Ad

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Since March 2009, the City of Tyler has been working diligently to better the local economy. For a rapidly

growing community of close to 100,000 diverse residents, community leaders saw the need for higher-paying, more abundant job opportunities to increase the standard of living.

While Tyler has proven itself to be an attractive location for professionals, young families and retirees alike, community leaders understood the importance of building an increasingly sustainable and entrepreneurial economy.

Thus, the 20-year plan for the region took form.

The Tyler Leadership Roundtable

Mayor Barbara Bass and Senator Kevin Eltife are taking the lead,

forming what is known as The Tyler Leadership Roundtable.

“I was included in the initial meeting in the winter of 2009 of a group organized by Mayor Barbara Bass and State Senator Kevin Eltife,” says Tom Mullins, president and CEP of the Tyler Area Chamber of Commerce and the Tyler Economic Development Council. “We wanted to find some common projects various public and private entities in the community could work on together and to develop a uniform marketing strategy.”

The Industry growth Initiative

The projects all fell under one umbrella known as the Industry Growth Initiative (IGI). The city, Smith County, Tyler ISD, Tyler Junior College, the Metro Black Chamber, the Area Chamber and the Development Council

wORkINg TO BETTER THE ECONOMY

Economic

sToRy By LYNSEY FRANkS

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tyler pipe and target are two major employers in tyler.

36 t yler

adopted the IGI in May 2010 with the goal of fostering an innovative economy.

Consisting of 10 primary building blocks, the IGI pinpoints industries that Mayor Bass says make the most sense of where to channel resources. Sectors include graduate education, health care, bio-med, tourism, arts and entertainment, retirement, infrastructure, 21st-century energy and transportation, and an innovative economy.

The Future of Tyler“There is room for growth in all the

categories listed above,” says Mullins. “We are fortunate to have two branches of the University of Texas here, a medical research facility and an academic campus with an engineering school. They can support the knowledge-based jobs of the future.”

According to the 2010 Milken Institute best-performing cities index, Tyler ranked seventh out of 179, and is a city Mullins is confident will remain in the top 10 nationwide.

An Attractive CommunityWith the cost of living being below the

national average and a mild climate with four distinct seasons, Tyler is an attractive community with many unique characteristics, such as “our natural beauty, amazing health care and higher education opportunities (we have four colleges),” says Susan Guthrie, communications director and key leader with the City of Tyler. “We are a regional destination for shopping, employment and dining, also the people are tremendous; we have 26 parks and a tremendous quality of life.”

Since the implementation of the IGI, Guthrie says the city’s sales tax revenues are up 3.63 percent, compared to the same period last year.

“Our hotel-motel occupancy tax revenues are up more than 10 percent,” she adds.

The city’s focus on innovation versus traditional manufacturing has greatly benefited the economy. As of March 2009, more than $478 million has been generated in new investment throughout the region.

major employersTrinity Mother FrancesEast Texas Medical CenterBrookshire Grocery Co.Wal-MartThe Trane Co.SuddenlinkCB&IUT Health Center at TylerTarget Distribution CenterCarrier CorporationSouthside BankJohn Soules FoodsTyler Pipe

tyler pipe is one company that adds a great deal to the success of tyler’s economy.

38 t yler


Leading the PackHEALTH CARE: TYLER’S TOP EMPLOYER

Home to three major hospitals – the east Texas Medical Center, Trinity

Mother Frances hospital and the university of Texas heath science

Center at Tyler – health care in Tyler continues to see rapid growth.

“i believe that we are a regional destination. People come from the

entire region to seek health care,” explains Guthrie. “Additionally, the

health science Center enhances the element of medical education.”

Reflecting the city’s growing health care community, Tyler is home

to more than 730 physicians, 50 pharmacies, 36 medical clinics and

87 dentists/oral surgeons. As the fastest-growing sector, Mullins says

that Tyler has been a regional center for three decades.

“We have a growing population of retirees who know they will need

more services as they age,” he says.

– Lynsey Franks

Biz Briefsa saMpling oF Businesses – large and sMall – that helps

deFine tyler’s strong and Well-BalanCed eConoMiC CliMate

scorecardBUSINESS AT

A gLANCE

$1.93 billion

Annual retail sales

$22,169Retail sales

per capita

$190 millionAnnual hotel

and food sales

9,316Total number

of firms

source: U.s. Census QuickFacts

COLE AND CO.Biz: Jewelry and giftsBuzz: Cole and Co. purchased the 30-year-old R.L. Davis Fine Jewelry in Tyler in 2007 and has since been selling quality gifts, china and jewelry online and in-store. The company is committed to providing exceptional customer service that includes bridal registry, imprinting services and complimentary gift wrapping. Cole and Co. opened its new Tyler location in 2008.www.cole-and-co.com

jANIE’S CAkESBiz: Bakery; cake manufacturerBuzz: Janie’s Cakes has been making its specialty pound cakes in Tyler since 1987. The cakes are all handmade from scratch using all-natural ingredients, and range in flavors from lemon and chocolate to the best-selling “Italian Jane,” made with Italian cream sauce and Texas pecans. Janie’s Cakes won the 2009 Small Business of the Year award from the chamber.www.janiescakes.com


HISPANIC BUSINESS SERVICE OFFICEBiz: Business development organizationBuzz: The Hispanic Business Service Office was established as part of the chamber’s Hispanic Business Alliance to promote the development and growth of Hispanic businesses in Tyler. The office provides information on starting businesses, loan programs and more. www.tylertexas.com/hbso

THE ROSE SPA AT THE CASCADESBiz: SpaBuzz: The Rose Spa is the premier spa and workout facility in East Texas. With 8,500 square feet, the spa includes workout facilities, whirlpools, saunas, massage therapy, hairstyling and makeovers, providing the service and pampering of a big city all from Tyler.www.rosespaonline.com

STANLEY’S FAMOUS PIT BAR-B-qBiz: Barbecue restaurantBuzz: Family-owned and -operated, Stanley’s is among Tyler’s oldest operating companies, founded more than 50 years ago. Celebrated as one of the best barbecue joints in Texas, Stanley’s won Best Pork Ribs at the Texas Monthly BBQ Festival in 2010. www.stanleyspitbbq.com


www.courtyardtyler.com

hietyler.com

imagehospitality.com

chamber reportdoWntoWn headQuarters Flourishes at long-tiMe loCation

The Tyler Area Chamber of Commerce is 111 years old and has

been headquartered in three different buildings during its impressive history. And all three buildings are located within a block of each other in the downtown district.

“We have always wanted to help keep downtown Tyler vibrant, which is why we’ve always specifically been

located in the district,” says Henry Bell, chief operating officer of the Tyler Area Chamber of Commerce. “Right now, we are housed in a six-story historical building about a block off the square from two courthouses.”

Bell says the chamber promotes all of the positive aspects of Tyler, including the fact that Tyler is the largest city east of Dallas, west of

Shreveport and north of Houston.“We are centrally located in East

Texas, so we’re a regional destination in a lot of areas,” he says. “For example, the health care industry has a significant economic impact on our community, making up a 30 percent employment base in Smith County. Tyler is also a regional shopping destination and banking center. Our community is lucky to have a diverse economy.”

The city has also become a regional legal services destination, which in recent times has made a bigger name for Tyler thanks to patent law cases and their fast rulings.

“We have a judge here – Judge Leonard Davis – who tries cases so quickly that he has garnered attention from around the country,” Bell says. “It has increased our presence as a legal services area and makes our downtown district even more bustling throughout the week.”

The Tyler chamber is made up of 15 employees who oversee a membership that now numbers more than 2,000. Bell says that besides acting as a chamber, the organization also operates as an economic development commission, as well as a convention and visitors bureau.

“The chamber is also a Hispanic business headquarters, offering help to those small start-up companies because they are our fastest growing business segment,” he says. “We are a busy chamber these days, and we like it that way.”

For more about the Tyler Area Chamber of Commerce, visit the website at www.tylertexas.com.

–Kevin Litwin


www.southside.com

EDUCATION

27%high school graduation

24%some College, no degree

8%associate degree

16%Bachelor’s degree

8%graduate or professional degree

ECONOMIC RESOURCES

tyler economic development Council315 N. Broadway Ave. Tyler, Tx 75701 (903) 593-2004 www.tedc.org

tyler area Chamber of Commerce315 N. Broadway Ave. Tyler, Tx 75702 (903) 592-1661 (800) 235-5712 www.tylertexas.com

texas engineering extension service301 Tarrow College station, Tx 77840 (979) 458-6800 (877) 833-9638 www.teex.org

INDUSTRIAL SITES

tyler industrial/Business parkwww.tedc.org

MAjOR EMPLOYERS

trinity Mother Frances

3,652 employees

east texas Medical Center

3,620 employees

tyler independent school

district 2,501 employees

Brookshire grocery Co.

2,213 employees

Wal-Mart 1,697 employees

the trane Co.

1,520 employees

suddenlink 1,138 employees

City of tyler 890 employees

CB&i 853 employees

ut health Center at tyler

840 employees

TRANSPORTATION

tyler transit system

www.cityoftyler.org/Admin/

Tabs/tabid/104/default.aspx

service hours are Monday

through Friday 6:00 a.m. to

8:15 p.m. and saturday 9:00

a.m. to 6:00 p.m. Night service

is available with advanced

scheduling. Tyler’s fixed route

buses are also equipped with

racks for bicycle transport.

tyler pounds

regional airport

700 skyway Blvd.

Tyler, Tx 75704

(903) 531-2343

www.cityoftyler.org/?Tabid=78

union pacific railroad

John owens, industrial

development

(281) 350-7302

www.up.com

ECONOMIC OVERVIEwTyler is considered the advanced manufacturing, health care,

educational and retail center of east Texas. Tyler offers companies

a quality, centrally located, middle-market location with many of

the advantages of a major market. Tyler is part of the Tyler MsA,

which includes all of smith County, Texas.

ECONOMIC PROFILE

TAxES

1.5%City sales and use tax

0.5%County sales tax

6.25%state sales tax

8.25%total sales tax

INCOME

$13,570per Capita income

$38,830average annual household expenditure

wORkFORCE

63,192total Workforce

79%White Collar Jobs

21%Blue Collar Jobs


Lake Tyler State Park

Photo by Antony Boshier

image Gallery


A sculpture at Tyler’s Children’s Park

Photo by Todd Bennett


Millennium Carillon Tower at UT Tyler


image Gallery


Tyler Azalea Trail



image Gallery

Elephant at the Caldwell Zoo


48 t yler

www.tylertexas.org

www.tedc.org

3303 Troup Hwy. Tyler, TX 75701 (903) 595-5188

www.residenceinntyler.com

Room to relax …

Room to breathe …

A place to call …

HomeAway From Home!

582 654 2156 7 25 37 564 98 7125 19 5000 96 525 3 775 851 9500 45 2750 10500 1 65 2000 92 120 8525 8 465 78

Learn fun and interesting facts about Tyler in the By the Numbers video at

images-tyler.com

of commerciaL rose Bushes produced iN The u.s. are growN iN TyLer aNd smiTh couNTy

20%

www.residenceinntyler.com

tyleR in action

Don’t just take our word for it – see for yourself how great Tyler is in our quick videos at images-tyler.com, highlighting a little bit of everything that Tyler has to offer.

images-tyler.com


www.brookshires.com

From local texas favorites to traditional international cuisine, tyler has its food covered. There are plenty of popular restaurants around to satisfy the cravings of all Tyler residents and visitors.

When you think about typical

Texas fare, the things that usually

come to mind are steaks,

barbecue and Tex-Mex. such

traditional lone star state food is

readily available in Tyler. But the

city also ventures well beyond the

state line with restaurants that

specialize in French, italian,

Mediterranean and latin cuisine.

rick’s On the squaresince 1992, one of the most

popular restaurants in town has

been Rick’s on The square. As the

name suggests, Rick’s is located

in the heart of downtown Tyler.

And it has found a place in the

hearts of city residents by

offering something for everybody

in terms of food and atmosphere.

on the plate, Rick’s specializes in

steaks (the chipotle rib eye is a local

fave), seafood, wine and house-

made desserts. Menu items range

from the basic burger to the exotic

barbecued smoked-shark tacos.

As for the atmosphere, Rick’s is

upscale enough to resemble a

fine-dining experience, yet still

casual enough for live music on

the patio.

kiepersOl estates Winery and B&B

one of the city’s true food

destinations is Kiepersol estates,

which is a combination restaurant,

winery, and bed and breakfast.

The business-casual restaurant

features high-quality steaks and

seafood. Tours of the winery and

vineyard are available, and include

a visit to the tasting room.

true texas BBq JOintof course, it wouldn’t be Texas

without a good local barbecue

joint, and Tyler’s is stanley’s

Famous Pit Bar-B-Q. Texas Monthly magazine has proclaimed

stanley’s to be one of the 50 best

here to thereFoodies enJoy loCal and european dishes

barbecue restaurants in the state.

stanley’s has been family-owned

and -operated since the 1950s. in

addition to the standard pulled pork

sandwich, the restaurant offers

some interesting combinations such

as the Brother-in-law (grilled hot

link, chopped beef and cheese) and

the Big swimmer (tilapia on a

jalapeño-cheese sourdough bun,

topped with guacamole).

mediterranean and mexican

For those who want to think

outside the Texas box, Bernard

Mediterranean Restaurant brings

tastes of italy and France to

Tyler. This cozy eatery has such

traditional europeans dishes as

escargot and lasagna Bolognese,

as well as a selection of steaks to

appease the local palate.

French pastries can be found at

Chez Bazan, which specializes in

cakes, pies, cookies and breads.

The restaurant also creates some

extravagant wedding cakes.

don Juan’s Mexican Restaurant

and Cantina has long been a Tyler

staple. The dishes have more of a

traditional Mexican flavor rather

than the Americanized version

of Mexican food. The tacos are

particularly popular, especially on

Wednesdays when they are sold

for a dollar apiece.

other Tyler favorites include

The Potpourri house, villa Montez

and Breakers. – Cary Estes

Stanley’s Famous Pit Bar-B-q

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local Flavor


www.learningrx.com/tyler

the health care industry has become an integral part of tyler in recent years. As the city has grown and the medical options have expanded, an increasing number of residents in east Texas are choosing Tyler for their health care needs instead of making the trip to dallas, approximately 100 miles to the west.

The city’s two primary health

care facilities are east Texas

Medical Center and Trinity Mother

Frances hospital. As of 2008,

they were the top two employers

in Tyler, with a combined

workforce of more than 7,000.

east texas medical center

eTMC has 454 beds and a

level i trauma center. The hospital

has institutes dedicated to cancer,

cardiovascular, neurological,

orthopedic and urology, as well

as a kidney transplant program

and a behavioral health center.

in the 1980s, eTMC began

developing formal referring

relationships with hospitals in

other east Texas communities.

eTMC now has 11 affiliate hospitals

outside of Tyler. All told, the

eTMC Regional health Care

system sees more than 300,000

patients a year.

trinity mOther Frances hOspital

Trinity’s origins in Tyler date to

1937, when the sisters of The holy

Family of Nazareth worked with

city leaders and area physicians to

bring a hospital to the community.

The facility opened one day ahead

of schedule when the devastating

New london school explosion,

which killed nearly 300 people and

injured hundreds more, pressed

the hospital into immediate action.

Trinity currently has 392 beds and

is a level ii trauma center. in

health care closer to homeeast texas residents Choose tyler For their MediCal needs

health & Wellness

addition to centers focusing on

cancer, heart disease and

neurological disorders, Trinity

offers a variety of specialized

services from sports medicine and

reconstructive surgery to long-

term care for the acutely ill.

university OF texas health science center at tyler

The university of Texas health

science Center at Tyler is a

smaller facility (109 beds) with

specialties in such areas as cystic

fibrosis, sleep disorders, infectious

diseases and rheumatology. since

1977, the facility has been a

component of the university of

Texas system.

a leader in spine surgery

Tyler has one of the best hospitals

in the nation when it comes to

spine surgery. The Texas spine and

Joint hospital ranked in the top 5

percent nationally in spine surgery

from 2006 to 2009, according to

the healthGrades hospital Quality

in America study, and was ranked

No. 1 in the state of Texas. The

physician-owned hospital provides

services focused on disease and

injury affecting the spine and

joints. – Cary Estes

Texas Spine and joint Hospital

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the educational opportunities in tyler include several options that maintain the state’s overall theme that everything is bigger in Texas. From a junior college to the public school district, Tyler has some sizable choices when it comes to education.

ut tylerThe state’s most expansive

educational component is the

university of Texas system, and

the city of Tyler has been part of

it since 1979, when Texas eastern

university became the university

of Texas at Tyler. Known locally

as uT Tyler, the college has

approximately 6,200 students

and a 210-acre wooded campus

located on harvey lake, just

southeast of downtown.

uT Tyler offers more than

90 graduate and undergraduate

degrees, with a specialty in

nursing. it is the school’s most

popular major, and includes a

Ph.d. program. other majors

that attract a high level of

interest include education,

management, psychology and

accounting. uT Tyler is also the

home of the Texas Allergy,

indoor environment and energy

institute research center.

The university opened a

38,000-square-foot, three-story

university Center in 2009,

complete with restaurants,

meeting rooms, a ballroom,

an entertainment area and a

convenience store. The school’s

R. don Cowan Fine and

Performing Arts Center attracts

more than 26,000 visitors

annually for a variety of shows

and performances.

education is Big in tyleroptions inClude the largest Junior College in the state

university of texas at tyler

56 t yler

education

texas JuniOr cOllegesince its inception in 1926, Texas

Junior College has grown from having

fewer than 200 students to today’s

enrollment of approximately 10,000, with

another 15,000 people taking continuing

education courses at the school.

TJC has approximately 230 full-time

faculty members, keeping the average

class size close to 20 students. The

school has more than 50 degree options,

with a focus on pre-professional offerings

in allied health. TJC also offers advanced

training in information systems, with

concentrations in networking,

programming and Web mastering.

histOric texas cOllegeThe city’s oldest school is Texas

College, which was established in 1894

by a group of Christian Methodist

episcopal Church ministers who wanted

to provide higher education to African-

Americans. Texas College remains

affiliated with the CMe Church.

Among the offerings at Texas College

are 16 baccalaureate degree programs

and two associate of arts degrees. There

is also a special program for working

adults that provides a bachelor of science

degree in business administration.

puBlic and private schOOls

on the public-school level, the

Tyler independent school district is

the largest district in northeast Texas,

encompassing 193 square miles with a

total of 28 schools and an enrollment

of approximately 18,000 students.

in 2008, Tisd began using the 5e

Model of teaching: engage, explore,

explain, elaborate and evaluate. The goal

is for students to have more interaction

during the learning process, rather than

simply writing down information and

repeating it at test time.

There also are several church-affiliated

private schools in Tyler, including All

saints episcopal, st. Gregory Catholic

and Good shepherd Christian.

– Cary Estes

Brook hillThe Brook Hill School

is a non-denominational Christian school for students in grades pre-K through twelve. An international/domestic boarding program is offered, and the school has hosted students from all over the world since its inception in 2003. The Brook Hill School’s 2010 graduates were accepted into 80 different colleges and were awarded more than $3 million in scholarship money.

www.bishopgorman.net

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sports & Recreation

there is no shortage of options for outdoor recreation in tyler. From ample amateur sporting events to more relaxed activities, such as fishing or taking a stroll at the park, outdoor-lovers have plenty to choose from in Tyler.

Tyler is an outdoors kind of

city. With 30 baseball fields,

15 soccer fields, 25 city parks

and 15 campgrounds, there are

numerous opportunities to get

out and about.

The organization sPoRTyler

ensures that there are plenty of

activities taking place at all those

fields and parks. sPoRTyler was

developed in 1990 to attract

amateur sporting events to

Tyler, and promote recreation.

under the direction of

sPoRTyler, the city has played

host to national junior college

sports championships in baseball,

basketball, soccer and tennis.

Tyler also has held the Texas

state open golf tournament,

as well as several events put

on by the national Amateur

softball Association.

tyler state parkFor those who like their outdoor

activities a bit more secluded,

there is Tyler state Park, spread

across nearly 1,000 acres just

north of the city. The park has a

64-acre lake with a concrete boat

ramp, a 13-mile mountain bike trail,

an amphitheater, a dining hall with

full kitchen and premium campsites.

summer campsTyler has numerous summer

camps to help keep children

active during their mid-year break

from school. Camp Nation, which

is run by All saints episcopal

school, offers programs ranging

from traditional sports activities

to “Princess for a Week” for

young girls who like to dress up.

other popular summer camps

in Tyler include Pine Cove

Christian Camp, sky Ranch and

the Rockin’ C Ranch, which is set

on a real working Texas ranch.

A different type of camp can be

found at elite Gymnastics. Created

by a former competitive gymnast,

elite Gymnastics attempts to

improve self-confidence in children

while they learn new skills.

parks, lakes and mOre

But one does not have to find a

camp or major state park to have

outdoor fun in Tyler. That’s because

the city has 25 smaller parks

that comprise more than 1,000

acres of land. These parks have

playgrounds, athletic fields, walking

trails and tennis courts. There also

is an amphitheater in Bergfeld Park,

which is the site of the annual Tyler

Azalea Trail and the Texas Rose

Festival arts and craft shows.

And the list goes on. lake Tyler

is a popular fishing spot, while the

Faulkner Park Nature Trail offers

a 1.25-mile walk through oak and

pine forests. There are golf

courses for the adults and a

skateboard park for children and

teens. in fact, if there is something

to do outdoors, there is a good

chance you can do it in Tyler.

– Cary Estes

great Outdoorsparks, Fields, CaMps oFFer plenty oF Fun

Clockwise from top: sky ranch summer camp; Bergfeld park in tyler; Fishing at tyler state park

Larry Lott

InterIors

Fine Furnishings

Gifts

Accessories

Design

BERGFELD CENTER 114 E. 8th St. • Tyler

903.705.1764www.larrylottinteriors.com


cultural opportunities bloom throughout the year in tyler, especially when it comes to the city’s flowery celebrations, from the Tyler Azalea Trail held each March to the annual Texas Rose Festival in october.

The premier event for a city

that touts itself as America’s Rose

Capital is the Texas Rose Festival.

The rose industry has long been

an important part of Tyler’s

economy (more than half of

all rose bushes currently sold

in the united states are grown

or packaged in the area). even

during the Great depression,

the city was known for its robust

rose production.

so in 1933, the Tyler Garden

Club helped organize a festival

to showcase the east Texas town

where they said, “everything is

coming up roses.” it was originally

known as the Tyler Rose Festival,

but as its popularity expanded

and attracted visitors from

throughout the state and beyond,

the name was changed to the

Texas Rose Festival.

Thousands of people attend

the three-day event, which

includes art shows, floral displays

and a flamboyant rose parade

featuring the Rose Queen and her

court. There is also a Queen’s Tea

held in an elaborate rose garden.

FlOWer trails and rOse gardens

A more subdued – but just as

colorful – floral festival is the Tyler

Azalea Trail, which has been held

coming up roses (and more)Cultural options range FroM Floral Festivals to MuseuMs

goodman-Legrand House and Museum


Arts & Culture

in Tyler every year since 1960.

Two trails traverse through 8 miles

of residential gardens and historic

homes, attracting more than

100,000 visitors during the annual

two-week run.

Rounding out the flower power

is the city’s year-round attraction,

the Tyler Municipal Rose Garden.

The 14-acre garden is the largest

of its kind in the united states,

and contains numerous varieties

of roses, some dating back to the

mid-1800s.

museums and mOreBut there is much more to do in

Tyler than just stop and smell the

flowers. discovery science Place

is a hands-on science museum

geared toward children and

teens. Ballet Tyler holds dance

performances and helps provide

scholarship assistance to aspiring

dancers. The east Texas

symphony orchestra has been

performing regularly since the

1950s and plays a series of

popular park concerts each year.

The city features eight different

museums, including the American

Freedom Museum, the Cotton

Belt depot, harrold’s Model Train

Museum, the historic Aviation

Memorial Museum, the Tyler

Museum of Art and the Goodman-

leGrand house and Museum,

which was built in 1859 and was

the first property in Tyler to be

listed on the National Register

of historic Places.

And for something slightly

different, there is Texas True, a

furniture and memorabilia store

that sells only products made in

Texas. it’s the perfect place to find

that cowboy-theme dog bed.

– Cary Estes

East Texas Symphony Orchestra

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www.unitedwaytyler.org


For Students Ages 18 Months Through Sixth Grade

How Montessori education ProMotes GrowtH:

• Greater independence

• Problem-solving skills

• Enjoyment of learning

• Mature sense of justice and fairness

• Respect for oneself and others

• Exceptional oral and written communication skills

• Greater responsible group membership

PrinciPle reasoninG for cHoosinG Montessori

eleMentary:

• Individual and small group instruction

• Individual instruction that is geared to each child’s own learning style

• Child learns at own rate and pace

• Instruction that is designed for child’s learning and success

• Includes a broad academic curriculum enhanced using hands-on materials – see website for additional details

• Independent learning

6720 oak Hill Blvd. tyler, tX 75703 (903) 561-1002

www.oakhillschooltyler.com

The Cornerstone for all your real estate needs

(903) 581-4141 • www.cornerstonebrokerage.com

2104 Grande Blvd., Ste. 100 • (903) 581-4141 • Tyler, TX 75703

Back row: John Owen, Brandy Sawyer, Don Stanley, Vicki Waldron, Andy GuinnFront row: Donna Shay, Audrey Pongetti, Mary Simpson, Lorri Loggins, Mary Anne Davis

www.cornerstonebrokerage.com

www.austinbank.com

www.oakhillschooltyler.com


CLIMATE

Tyler’s climate is hot during

the summer and cold during

the winter. Rainfall is

fairly evenly distributed

throughout the year. The

wettest month of the year

is october, with an average

rainfall of 5.14 inches.

93.6 FJuly average high

37.7 FJanuary average low

45”annual rain Fall (vs. national average annual rain Fall of 37”)

TIME zONE

Central

SIzE IN SqUARE MILES

49.4

COST OF LIVINg

$43,557Median household income

$108,224Median home price

$691Median rent for a two-Bedroom apartment

TRANSPORTATION

19 minutesMedian travel time to work

HOUSEHOLD INFORMATION

98,872total population

34Median resident age

54%Married

46%single

29%age 19 and under

47%age 20-54

24%age 55 and over

52%White

19%Black

15%hispanic

14%other

NUMBERS TO kNOw

Driver’s License:

texas department

of public safety

4700 university Blvd.

Tyler, Tx 75713

(903) 939-6014

www.txdps.state.tx.us

Vehicle Registration:

County of smith:

auto registration

1517 W. Front st.

Tyler, Tx 75702

(903) 590-2900

www.smith-county.com/

government/electedofficials/

taxassessor/vehicleReg.aspx

Utilities:

tyler Water utilities

P.o. Box 2039

Tyler, Tx 75710

(903) 531-1234

www.cityoftyler.org/

default.aspx?tabid=331

COMMUNITY OVERVIEwTyler’s charming brick streets lead visitors to an array of family

attractions, quaint antique shops and unique specialty stores.

special events throughout the year include the Texas Rose

Festival, Azalea & spring Flower Trail, Festival on the square

and Movies under the stars in Bergfeld Park.

COMMUNITY PROFILE


visit ouradvertisersAltra Federal Credit Unionwww.altra.orgAmerican State Bankwww.myamericanstatebank.comAustin Bankwww.austinbank.comBishop Thomas K. Gorman Regional Catholic Schoolwww.bishopgorman.netBrookshire’s Grocery Companywww.brookshires.comCornerstone Brokeragewww.cornerstonebrokerage.comEast Texas Medical Centerwww.etmc.orgEast Texas Symphony Orchestrawww.etso.orgExpress Employment Professionalswww.expresspros.comFirst Presbyterian Church – Tylerwww.fpctyler.comHoliday Innwww.ichotelsgroup.com/h/d/hi/1/en/hotel/tyrsbHoliday Inn Express & Suiteswww.hietyler.comLarry Lott Interiorswww.larrylottinteriors.comLearning Rxwww.learningrx.com/tylerOak Hill Montessori Schoolwww.oakhillschooltyler.com

Residence Inn Marriottwww.residenceinntyler.com

Scott & White Health Planwww.swhp.org

Southside Bankwww.southside.com

Special Health Resources www.shrt.net

Swann’s Furniture Gallerywww.swanns.com

Texas Bank & Trustwww.texasbankandtrust.com

Texas Spine & Joint Hospitalwww.tsjh.com

The Brook Hill Schoolwww.brookhill.org

The University of Texas Health Science Centerwww.uthct.edu

Trinity Mother Frances Hospitals & Clinicswww.tmfhc.org

Tyler Area Chamber of Commercewww.tylertexas.com

Tyler Independent School Districtwww.tylerisd.org

Tyler Junior Collegewww.tjc.edu

United Waywww.unitedwaytyler.org

www.tyler.expresspros.com

www.etso.org


Pastor:Rev. Dr. Stuart Baskin

WorshipSun. 8:30 a.m. and 11 a.m.

Church SchoolSun. 9:30 a.m.

Contemplative CommunionWed. 5:30 p.m.

230 W. Rusk St.Tyler, Texas 75701

In the heart of Tyler’s Azalea, Brick Streets

and Charnwood Historic Districts

Voice: (903) 597-6317 www.fpctyler.com

[email protected]

Rooted in a compassionate faith

First Presbyterian Church

Voter Registration:smith County

Courthouse annex

200 e. Ferguson

ste. 500

Tyler, Tx 75702

(903) 590-4777

www.smith-county.com/

Government/departments/

elections/Registration.aspx

Recycling:tyler recycling

Collection Center

418 N. Bois d’ Arc

(903) 531-1388

www.cityoftyler.org/Admin/

Tabs/tabid/100/default.aspx

tyler solid Waste department

414 N. Bois d’ Arc Ave.

Tyler, Texas 75702

(903) 531-1388

test.cityoftyler.org/

?Tabid=100

The City of Tyler solid

Waste department offers

subscription-based curbside

recycling to residential

customers. Residents can sign

up for this optional program

and receive two curbside

recycling pickups per month

for $2.50 plus tax per month.

Telephone:at&t

(800) 464-7928

Cable:suddenlink

(903) 595-4321

northland Cable television

(Flint area)

(903) 894-8200

Library:tyler public library

201 s. College Ave.

Tyler, Tx 75702

(903) 593-7323

www.cityoftyler.org/

library/library/tabid/542/

default.aspx

At St. Jude Children s̓ Research Hospital, we can t̓.That s̓ why we are working every day to find cures for life- threatening diseases that strike children everywhere. Diseases like cancer, pediatric AIDS, and sickle cell. And we wonʼt stop until every child is cured and every disease is defeated.

Because we can t̓ imagine a world without children … can you?Call 1-800-996-4100 or log onto www.stjude.org to learn how you can help.

Finding cures. Saving children.

www.fpctyler.com

As a photographer who cut

his teeth on nature photography,

i was thrilled to have the

opportunity to shoot at the Tyler

Municipal Rose Garden. As i

started walking through the rose

garden, i could not help noticing

the wind blowing and the swaying

of all but the stoutest rose plants.

i was reminded of an axiom that

was told to me by one of my

mentors: “God created the wind

to keep nature photographers

humble.” despite the dancing of

my subject, i was able to capture

this image of Tyler’s claim to fame.

FrOm Our phOtO BlOg: tyler, tx

PosTed By ANToNy BoshieR

more Online See more favorite photos and read the stories behind the shots at images-tyler.com.

Barbershop in Tyler

Hudnall Planetarium at Tyler junior College

now that you’ve experienced tyler through our photos, see it through the eyes of our photographers. visit images-tyler.com to view our exclusive photographers’ blog documenting what all went in to capturing those perfect moments.

get the story Behind the photo

66 t yler

Through the lens

Ad Index C3 AltrAFederAlCreditUnion

6 AmeriCAnStAteBAnk

62 AUStinBAnk

57 BiShopthomASk.GormAn reGionAlCAtholiCSChool

52 BrookShire’S GroCeryCompAny

62 CornerStoneBrokerAGe

C4 eASttexAS mediCAlCenter

64 eASttexAS SymphonyorCheStrA

64 expreSS employmentproFeSSionAlS

65 FirStpreSByteriAn ChUrCh-tyler

34 holidAyinn

41 holidAyinnexpreSS AndSUiteS

59 lArrylottinteriorS

54 leArninGrx

62 oAkhillmonteSSoriSChool

50 reSidenCeinnmArriott

8 SCottAndWhite heAlthplAn

42 SoUthSideBAnk

21 SpeCiAlheAlthreSoUrCeS

Ad Index (cont.) 5 SWAnn’SFUrnitUreGAllery

12 texASBAnkAndtrUSt

7 texASSpine&JointhoSpitAl

17 theBrookhillSChool

2 theUniverSityoFtexAS heAlthSCienCeCenter

C2 trinitymotherFrAnCeS hoSpitAlSAndCliniCS

49 tylerAreAChAmBer oFCommerCe

9 tylerindependent SChooldiStriCt

4 tylerJUniorColleGe

61 UnitedWAy

www.altra.org

www.etmc.org

Images Tyler, TX: 2011

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Transcript of Images Tyler, TX: 2011