Image Sound plc Discussion Paper. An opportunity for a partnership between A specialist instore...
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Transcript of Image Sound plc Discussion Paper. An opportunity for a partnership between A specialist instore...
![Page 1: Image Sound plc Discussion Paper. An opportunity for a partnership between A specialist instore radio and digital media provider & A leading digital media.](https://reader034.fdocuments.in/reader034/viewer/2022051620/56649e915503460f94b95f5b/html5/thumbnails/1.jpg)
Image Sound plc Discussion
Paper
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An opportunity for a partnershipbetween
A specialist instore radio and digital media provider&
A leading digital media network provider
to provide
Integrated instore media channel solutions to the UK retail sector
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Agenda
Introduction to Digital View
Introduction to Image Sound plc
Image Sound
Rolec
TTL
Discussion on Partnership Opportunities
Next Steps
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DV: Our profile
Digital View is a leading marketing partner for companies looking to use digital media solutions in the retail and captive audience environments.
5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems
Digital View develops brand communication campaigns that combine; technology, content and design, with first class support and day-to-day network management
Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.
European operations based in Central London with International operations in HK, USA and Canada .
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DV: Our approach
DV networks deliver: The right dynamic video content Relevant media strategy to satisfy the need
DV networks use: The right display medium to suit the environment The right technology to ensure robust operation
DV networks are: Scaleable, centrally controlled and updateable Offer full 24 hour client visibility, accountability and central field
data analysis Backed up by experienced installation, support and day-to-day
network management
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DV: Our track record - tried & tested across the A-Z of digital media
Media Networks:Retailer Networks: MFI & Mark’s WorkWear HouseBrand Networks: Camelot & JMLRetail Advertising Networks: i-vu & Pharmacy ChannelOutdoor Advertising Networks: Warner Howard & FreephoneCommunity Information Networks: CCNTransport Networks: Heathrow Express, KCRC, Buses & Taxis
Point of Sale Media Systems:Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty FreeShelf Edge Installations: Starbucks, Lego, Hasbro, PersilRetailer Installations: Toys R Us, Meijers, SafewaysRetail Design Installations: L’Oreal, Procter & GambleVending Installations: Walls, BAT, Uit Agenda & Total
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DV: An integrated digital media network solution offering single ‘day-to-day’ client ownership Relevant technology:
Right for location, optimised technology, reliable & robust
Project Management: Installation & on-going service management
Day-to-day Network Support: Network Operations Centre, proactive support and
reporting
Secure & Scalable Central Control Secure, central network management software, 1 –
10,000 screens
Content Scheduling & Management relevant content and design
Accountability
100% client network visibility
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DV: Our retail proposition andproducts operate at all levels instore
Broadcast: common denominator about ambience about entertainment about awareness
Narrowcast: about creating customer communities about addressing specific target groups about where group and environment meet
1-2-1: about customer decision support & messaging at PoP
about direct response about information & education and influencing behaviour about loyalty about why you as an individual buy
Th
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Cate
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Level
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DV: A ready-made content programme & service Development of branded content that
Communicates, educates, entertains and extends value In a relevant and appropriate way At the right time
Supported by the right skills to develop and maintain it
ARTWORK & DESIGN - ANIMATION - FILM – AUDIO - COPY WRITING – ADAPTATION- SOURCING - CONSULTANCY - PHOTOGRAPHY - PROJECT MANAGEMENT
Educational
Brand builder
Interstitial
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DV: A proven, fit-for-purpose, platformContent Delivery Network
Network Support Helpdesk
Media System Technology
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Our understanding of Image Sound plc Specialist in retail radio
Image Sound: Provider of private radio and TV channels to retail and leisure
sector Comet TV, Superdrug instore radio PC-based platform of proprietary isbox media playback system
and satellite delivery
Rolec: Specialist music and video product manufacturer Providing radio and tv receivers, background music systems,
promotional messaging, on screen text, music video, touch screens
TTL: specialist business music solution provider for retail sector
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Discussion & next steps
Platform integration
Proposition synergies
Sales Prospects