Image Processing Expertise - Actian · Title: Image Processing Expertise Author: Raghu Babu M...
Transcript of Image Processing Expertise - Actian · Title: Image Processing Expertise Author: Raghu Babu M...
1 Copyright © 2018 HCL Technologies Limited | www.hcltech.com1 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Neeraj SoniSenior Vice President, Customer Advocacy, Strategic Accounts
HCL Technologies
2 Copyright © 2018 HCL Technologies Limited | www.hcltech.com2 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
HCL Manchester United –
Background to Partnership
What it’s not?
Not the typical Branding and Sponsorship relationship.
Not an App or Website Delivery.
What it’s about?
Helping an iconic brand like Manchester United leapfrog into the Digital
Age.
Underpin Digital Transformation for the club through an Experience
Platform.
3 Copyright © 2018 HCL Technologies Limited | www.hcltech.com3 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Roadmap for Experience Platform
Vested Partnership
• HCL as a Manchester United partner benefits from certain marketing rights
• As Digital Technology partner, HCL delivers transformation services
• Experience Platform and feature set is HCL’s own IP available for our customers/prospects
• Accelerator for other Sports, Broadcast and B2C organizations looking to enhance Brand or Consumer experience
Evolving Platform
• Continuous innovation on platform to add value to MU Business, Fans, Partners and Players
• WIP with addition of exciting features in the roadmap; underpinned by data and analytics
44 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
MANCHESTER UNITED DIGITAL TRANSFORMATION CASE STUDY
ACTIAN HYBRID DATA CONFERENCE, LONDON
IAN FOX, HEAD OF MEDIA OPERATIONS
NOVEMBER 1ST 2018
5 Copyright © 2018 HCL Technologies Limited | www.hcltech.com5 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
6 Copyright © 2018 HCL Technologies Limited | www.hcltech.com6 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Manchester United FC - A Long History
7 Copyright © 2018 HCL Technologies Limited | www.hcltech.com7 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Largest Global Fanbase
659 million Manchester United followers worldwide
N. AMERICA
34m
S. AMERICA
37m
90mEUROPE
325mASIA
173m
MIDDLE EAST/AFRICA
8 Copyright © 2018 HCL Technologies Limited | www.hcltech.com8 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Most Watched Football Club
Top Regular
Season match
in 2017
26.0m
Top match in
2016/17
122.7m
Finale
2017
16.5m
The Oscars
2017
32.9m
9 of the ‘all-time top 10’ Premier League broadcasts feature Manchester United
9 Copyright © 2018 HCL Technologies Limited | www.hcltech.com9 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Multiple touchpoints – 150 M+ connections
across platforms
Over
150m+connections,
across 16 platforms
worldwide
Over
22.7Mfollowers
Over
15.3Mfollowers
Over
9.3Mfollowers
Over
6.7Mfollowers
Over
1.1 MSubscribers
Over
73.6Mfollowers
Over
20.9Mfollowers
10 Copyright © 2018 HCL Technologies Limited | www.hcltech.com10 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Sponsorship & Partners
11 Copyright © 2018 HCL Technologies Limited | www.hcltech.com11 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Digitally connecting across all touchpoints
Global fans &
memberships
B2B
sponsorships
& partners
Media &
Broadcast
Venue &
MerchandiseCommunity &
responsibility
12 Copyright © 2018 HCL Technologies Limited | www.hcltech.com12 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
A robust marketing platform, a portal for
everything
Bespoke real
time authoring
CMS
Deep analytics
across
enterprise
Single
integrated
platform
Live stat feeds
during match
experience
Scalable
Solution
13 Copyright © 2018 HCL Technologies Limited | www.hcltech.com13 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Digital Journey | Enabling Club Objectives
Roadmap for Digital Leadership leading to Business Outcomes
Experiential
multi-channel
interaction
Increase
Registered
Fan base
E-Commerce
Revenue
growth
Sponsorship
Revenue
Global
Follower
base
14 Copyright © 2018 HCL Technologies Limited | www.hcltech.com14 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Digital = Business Transformation and not just a
Technology Change
Stakeholders -
Multiple
Scope –
Moving TargetProcesses -
Reimagined
People -
Teams & Skills‘Best Dressed’
Premium
15 Copyright © 2018 HCL Technologies Limited | www.hcltech.com15 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Engineering a Fan Engagement Platform
Inbound/Outbo
und Data
Core Platform Products
Cloud Hosting
Cloud Services Products
CMS DAM SSO
Video Platform Tag Management Analytics/Audience) Ad Serving
Push Notification Social Aggregation Social Engagement
SEARCH
AB
Testing/Targeting
Campaign
ManagementCommunity Recommendations API Gateway
CDN
Match-View
Assets
Inbound/
Outbound
Data
Databases
CRM
Partners
(Portal/Feeds
)
Other MU
Applications
Online Store
Ticketing
Tuned for 659 million followers
Applicable Industries
• Media &
Entertainment
• Banking
• Telecom
• Sports
• Government
• E-commerce
• Online
aggregators
• Online Education
16 Copyright © 2018 HCL Technologies Limited | www.hcltech.com16 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Get a 360 degree view of Fans across the platform
Drive Direct Engagement on MU DIGITAL Platform
Single view of customer
and individual user
including Interaction
& traffic data
Official
Partners
MU shares selected Fan
Analytics as per
Partnership agreements
MU configures Audience
Manager for Segmentation
and Targeting
Partners
request for
specific
Targeting
based on
analysis
Partners take
part in
Campaigns
along with MU
MU shares
selected
Campaign
Analytics as per
Partnership
agreements
Content author is able to add tags to be displayed.
Additional, meta tags can be added using CMS for
Search and Analytics.
Enables distribution &
management of tags
and event reporting
in analytics tool
MU Marketing team tracks user actions
based on tags and interaction data.
Segment & Geo Targeted
Ads
Tag Manager
Single Sign on
Fan Analytics
Campaign Manage-ment
Campaign Analytics
Fan data
is owned
by MU
17 Copyright © 2018 HCL Technologies Limited | www.hcltech.com17 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Inclusive and Open Experience
HCL and Manchester United used a Design Methodology that enables and draws
on the full range of human diversity; at the same time creating great Fan
Experience for everyone in order to meet both A and AA WCAG 2.0 compliance.
ASSISTIVE TECHNOLOGY TESTING
• Testing performed with assistive technologies
• Done in parallel with compliance testing
USABILITY TESTING
• Design analysis by Accessibility UX SMEs
• Analysis and recommendations for enhancement
COMPLIANCE TESTING
• Consulting on the guidelines requirement
• Accessibility Knowledge / WCAG 2.0 / Section 508 /EN 301 549 etc.
• Validation on the requirement fulfilment
18 Copyright © 2018 HCL Technologies Limited | www.hcltech.com18 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
United Now - Top of feed United Now - Cards in Stream United Now - Matchday mode
19 Copyright © 2018 HCL Technologies Limited | www.hcltech.com19 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Poll Cards Social Integration Moods - Fan engagement
20 Copyright © 2018 HCL Technologies Limited | www.hcltech.com20 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Stats Card – Tackles Stats Card – Head to Head Stats Card – Player Stats
21 Copyright © 2018 HCL Technologies Limited | www.hcltech.com21 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Partner DFP ad Native Ads Sponsored content
22 Copyright © 2018 HCL Technologies Limited | www.hcltech.com22 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Players Grid Player Profile Player Stats
23 Copyright © 2018 HCL Technologies Limited | www.hcltech.com23 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Impact
• Launched free global app on 9th August
• No 1 in all apps in UK app store
• No 1 in sports category in 70 markets
and was in top 10 in 123 markets
• Downloads in 210 markets
• Average 4.8 ratings across app stores
• Double the engagement we seen on the
previous version of the website
24 Copyright © 2018 HCL Technologies Limited | www.hcltech.com24 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Beautifully
designed app with
all information easily
accessible.
The fact that the
interface is so
smooth makes this
app a hit. Very nice
Man Utd.
Useful and easy
to use app!
Also colourful
and brilliant!
Wonderful and
so lovely. It has
really made it easy
for me to connect
my Club.
Amazing app.
Must have for all
Man U fans. Every
minute detail has
been enhanced.
25 Copyright © 2018 HCL Technologies Limited | www.hcltech.com25 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Next Steps
• Capitalise on new platform capabilities
• Use analytics and optimisation techniques to derive
actionable insight
• Further develop interactive features and content formats
to drive user engagement and develop habitual use
• Further integrate commerce & provide more value to sponsors
• Increase understanding of customer behaviours to increase
personalisation options
26 Copyright © 2018 HCL Technologies Limited | www.hcltech.com26 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
Key Takeaways
Old Ways:
• Website maintained on a platform over a decade old.
• A few small Apps to satisfy niche business problems.
• Multiple suppliers to manage
Technical Beacons for our solution:
• Cloud based
• Central back end digital platform
• An integration of industry standard components and services
Issues to consider:
• Manage Technical debt
• Architect the future
• Deliver todays needs
• Commitment to big picture
• Strategic goals are rarely delivered in one phase
• Prepare for organisational transformation
• Strong Project Management is vital to your success
27 Copyright © 2018 HCL Technologies Limited | www.hcltech.com27 Copyright © 2018 HCL Technologies Limited | www.hcltech.com
$8 BILLION | 124,000 IDEAPRENEURS | 41 COUNTRIES
WX
00
00