IMAGE CAMPAIGN FOR DEMENTIAWORK IMAGE CAMPAIGN FOR DEMENTIAWORK IN FINLANDIN FINLAND

Satu KalliomaaProject manager

Master of Social SciencesAlzheimer Society of Finlandsatu.kalliomaa@muistiliitto.fi

Alzheimer Society of Finland

Alzheimer Society of FinlandAlzheimer Society of Finland• Established in 1988 to

provide help and assistance for people with Alzheimer's disease and their caregivers

• A non-profit organization which is mainly funded by the Finnish Slot Machine Association

• Image campaign for dementiawork in Finland

Satu Kalliomaa 2009

The Society and the The Society and the local associationslocal associations

• A national office with 3 local branches and 43 local associations across the country

• 10 000 members altogether

• Nine associations participated in the Image campaign for dementiawork

Satu Kalliomaa 2009

26,6 tai enemmän (0)21,6 - 26,5 (0)16,6 - 21,5 (13)11,6 - 16,5 (50)alle 11,6 (14)

Koko maa: 11,6 %

70 vuotta täyttäneiden osuus (%) seutukuntienväkiluvusta vuoden 2006 lopussa

Aluejako 1.1.2007 mukainen: 77 seutukuntaa

26,6 tai enemmän (22)21,6 - 26,5 (36)16,6 - 21,5 (17)11,6 - 16,5 (2)alle 11,6 (0)

70 vuotta täyttäneiden osuus (%) seutukuntienväkiluvusta vuoden 2030 lopussa

Koko maa: 20,2 %

Aluejako 1.1.2007 mukainen: 77 seutukuntaaLähde: Väestöennuste 2007-2040

Population over 70 y. 2006

Population over 70y. 2030

Image of the Image of the dementiawork dementiawork

in Finlandin Finland• A national image campaign

targeting the Practical Nurse students

• Aim of the campaign was to increase the amount of students specializing in the care for the elderly

• The long term goal was to get more qualified personnel into the elderly care in Finland

Satu Kalliomaa 2009

www.muistimarkkinat.fi

Image campaign Image campaign for dementiawork for dementiawork

• A website and a brochure concerning the studying options in the elderly care

• Organizing events in the nursing schools consisting of an exhibition and lectures

• Establishing network with companies , municipalities and associations within the section of elderly care

Satu Kalliomaa 2009

The campaign day at the schoolThe campaign day at the school• Exhibition where

companies, municipalities and associations from the elderly care branch presented their work

• Lectures on the care of the elderly and dementia work

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Satu Kalliomaa 2009

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ResultsResults

1230 students participated in the 9 events and 14 lectures 669 of them filled a questionnaire 139 companies took part in the exhibitions

Satu Kalliomaa 2009

Web-site statistics 2008:Web-site statistics 2008:during campaign 2100 visitors

during the whole year 6000 visitors

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Networking:Networking:Cooperation and mutual benefitCooperation and mutual benefit

Satu Kalliomaa 2009

ConclusionsConclusions

• Bringing the field to the nursing schools is a good way to get attention to the elderly and dementia care

• The local media was interested in the campaign: articles in newspapers and interviews in the local radio

• The cooperation between different participants of the campaign was increased and new forms of cooperation invented

• The good results brought new funding to the campaign for the years 2009 and 2010 from the Finnish Slot Machine Association

Satu Kalliomaa 2009

Nursing students:Nursing students:• Elderly care Elderly care is…

– Nice, rewarding, fun, tiring, genuine, meaningful, mechanical, helping, rich, positive, important, creative, dull, interesting, holistic, social, respectful, wonderful, routinized, valuable, humane, cosy, challenging, diverse

Satu Kalliomaa 2009

Thank you!Thank you!

Satu Kalliomaa 2009