IMA_CMA_Introduction.pdf

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CMA Qualification: Opportunities and Challenges



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What Is IMA?

• A 92-year old not-for-profit professional association dedicated to

developing, certifying, and supporting the world’s best

accountants and financial professionals in business.

• A network of over 60,000 members worldwide with 200 chapters in

120 countries. Offices in New Jersey, Zurich, Beijing, Shanghai and

Dubai.

• Provides best-in-class certification for critical internal financial

management responsibilities, including planning, budgeting,

business reporting, decision analysis, and risk management.

• Supports members’ career development through access to an

active professional community, continuing education, valuable

information, and promoting the highest ethical standards.



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Critical Business Issue: CFO Team Looking to Achieve

Aspirations

• Processes

• People• Education, CertificationCurrent Reality :•Transaction – Heavy

•Counter of Wealth

•Some Influence

Aspirations:

•Partnering & Consulting

•Creator of Wealth

•Maximum Influence

Supply

Demand



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What CFOs are Saying …. Bottom Lines

• Aspire to move from “counter of wealth” and compliance cop to“creator of wealth” and a strategic business partner, the trusted

business advisor.

• This requires a whole new set of skill sets.

• Obtaining these new skill sets can be difficult and therefore they

tend to be “home grown” especially in larger enterprises with

greater resources.



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CFO Global Research Study Sources

• The New Value Integrator, Insights from the Global Chief FinancialOfficer Study , IBM, 2011

• Being the Best, Insights from Leading Finance Functions, KPMG and

the Economist Intelligence Unit, 2006

• Balancing Risk and Performance with an Integrated Finance

Organization, IBM, The Wharton School and Economist Intelligence Unit,

2007

• The Changing Role of the Finance Organization in a Multi-Polar

World , Accenture, 2008



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Significant Research with Employers and CFOs confirms:

• CFOs need to raise the competency of their teams.

• There exists a skills gap at all levels.

• Enhanced planning and analysis capabilities are needed in

organizations.

• There is a challenge identifying high potential finance and

accounting staff.

• University accounting and finance curricula provide a goodtheoretical grounding, but do not develop in enough depth the

skills most needed on the job.

Key Findings – IMA Primary Research



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More CFO Research Insights

The New Value Integrator, Insights from the Global Chief Financial

Officer Study , IBM, 2010



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The CMA Program: Helping to Address the Competency Gap

• A rigorous, highly respected

credential for accountants andfinancial professionals in

business.

• Provides expertise in the critical

skills needed to be a trusted

business advisor, such as

financial planning and analysis,

risk management, and more.

• The CMA is a global certification,

not a local license.

• Over 35,000 certifications issued

worldwide.



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Certified Professionals Inside Organizations – Serving As

Trusted Business Advisors

CMA

RiskManagement

InternalControls

Budgeting &Planning

StrategicCost

Management

FinancialLeadership



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CMA Exam Structure

• Part 1 – Financial Planning, Performance and Control

4 hours, 100 multiple-choice questions and two 30-minute essayquestions – Planning, budgeting, and forecasting (30%)

– Performance measurement (25%)

– Cost management (25%)

– Internal controls (15%)

– Professional ethics (5%)

• Part 2 – Financial Decision Making

4 hours, 100 multiple-choice questions and two 30-minute essayquestions

– Financial statement analysis (25%)

– Corporate finance (25%)

– Decision analysis and risk management (25%) – Investment decisions (20%)

– Professional ethics (5%)Becoming Certified:

1. IMA member

2. Pass both exams (3 exam windows)

3. Bachelor’s degree in any field

4. Experience requirement

5. Maintain 30 CPE/year; 2 in ethics



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Best In Class Organizations Provide CMA Training for

Their Staff

http://www.babcock.com/

http://www.ibm.com/us/en/

http://www.novartis.com/



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Leading Universities Around the World Offer CMA Training

http://www.pitt.edu/



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A Range of Exceptional Services and Resources



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How IMA Can Help Employers

• IMA is a respected industry resource for professional development and

continuing education.

• Advance and validate your team’s skills with CMA certification.

• Promote open positions and recruit top candidates through the Career

Center section of LinkUp IMA.

• IMA’s Staff Enrollment Program offers group discounts on membership

and CMA certification.



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IMA_CMA_Introduction.pdf

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