IM-Home Certification

Coaching Course 2 of 2

Presentation by: Sherrie HardyHardy Brain Training • Camarillo, CA

Agenda

• When to adjust the training• How to customize templates• Identifying the best fit between clinic

and distance training• How to market your services• How to charge for your services

Your IM-Home Self-Training• How did it go?• Are you

comfortable with the eClinic?

• Did you modify your training plan?

When to adjust the training

• Be able to keep your score under 100 ms before increasing reps– Example: If you have a

250 ms on both hands, set their program for 50 to 100 reps and keep it there until their scores are below 100 ms.

– Tip: Demo hand over hand to parent or caregiver to help them

• Gradually increase the reps as you are able to maintain scores consistently under 100 ms

• As the scores drop lower add longer reps to EACH TASK

• When able to do tasks with longer reps (starting with the 500 reps tasks) make sure they can maintain their scores in the average to above average range

When to adjust the training

• An off session or two can be expected at some point in the training• Don’t change plan just

yet• Some clients have a

few poor scores right before they make a big gain in their timing

• If lack of progress persists, it is time to reassess

When to adjust the training

How to customize training plans

Let’s face it…• IM was meant to be offered

as a home program. • It’s not realistic to expect a

family to come to the clinic as much as IM needs to be done*

• But your job is to provide your clients with the best care possible.

• *To make permanent neurological changes in the brain thousands of repetitions need to be done.

…that’s where IM-Home comes into play

How can I use IM-Home and not cannibalize my in-clinic practice?

Models of Use

• Just because the client isn’t physically seeing you, doesn’t mean he/she shouldn’t be charged for your time

• Hybrid– Mix of In-Clinic & Home

allows patient to bill insurance part of the time

• Virtual– Great for those with travel

issues or a discharge program

How to charge

Cost per sessions

# of sessions

Total Cost of IM/IM-Home Program Consultation

Time it takes you all in-clinic

Time it takes you all in-home

$50 32 $1600 32 hours 10-20 hours

$100 32 $3200 32 hours 10-20 hours

$150 32 $4800 32 hours 10-20 hours

Equipment Cost • $599 IM-Home Equipment• $199 Additional License**Plus Your Clinical Fees**

How can I charge my client That much?

• A plumber spends 10 minutes fixing a pipe and hands the woman a bill for $100.

• The woman is shocked by the bill and asks why it’s so much, it only took him 10 minutes.

• The plumber replies, why yes, but it took me 20 years to know exactly where to hit that pipe so it doesn’t blow-up and flood your house!

YOU ARE WORTH IT!!DIDN’T YOU GO TO SCHOOL TO LEARN A SPECIFIC TRADE? YOU ARE THE EXPERT & THAT’S WHY YOUR SERVICES ARE VALUABLE

How do I market IM-Home?• Demo IM-Home to current clients*

• Hold Free Screenings for new clients

• Package IM with other modalities• Market on Social Media- Join our FB

Tribes and interact with potential clients

• Collateral we have created for you:• IM-Home Brochures• What is the cost of a Changed Life?• Developmental Milestones• What is IM’s Secret Ingredient?• Screening Form with Pricing• Ads

OFFER FREE SCREENINGS

TO GET PEOPLE IN

DOOR

Your Clinic NameYour Name

Your Phone #Your E-mail

Client Selection•IM-Home IS NOT FOR…Clients who:• Have severe

disabilities and need professional guidance

• Unable to commit to training 45 min, 5 days a week

• Are looking for an instant fix (ie. Medication)

IM-Home is perfect for clients….• Who can’t make it to the clinic at least 3 times per week. • Who need to focus on other modalities during their in-clinic time, but

still would benefit from IM. • Who have completed the IM training in the clinic and would benefit

doing IM to tackle future developmental milestones. • Who have a degenerative condition.

• When ready to shift to home set up a meeting with the parents/caregivers– Review progress to date– Review why you think the

client is ready to shift to home

– Review what schedule might be best for the client and the family

– Help parents complete the IM home schedule before they end the meeting.

Office to Home Consultation

• Help identify the best space for doing IM

• Help parents identify the best schedule for the shift to home: For example– First week-2 sessions in

the office, 1 at home – Second week- 1 session

office, 2 at home– Third week-All IM

sessions at home with ½ hr consult from IM provider

Shifting IM from office to home

Materials you received

Marketing Materials• Screening Form with Pricing

• What is the Cost of a Changed Life?• Developmental Milestones

• What is IM’s Secret Ingredient?• Ads- Pediatric, Adult

Materials can be downloaded from:http://imhome.org/index.php/home-certification-coaching

• Take online post-test to be listed as IM-Home Certified on the Locator Board

• Find a Client to become IM-Home Specialist & recognized as such on the Locator Board– Get more clients- take Marketing 101 Webinars– Learn how to charge with the Profit & Success

Webinar*These can be found on the Free OnDemand Webinars page on the IM website

Questions

Coaching Supportcoaching@interactivemetronome.com

Clinical Supportavega@interactivemetronome.com

Technical Support support@interactivemetronome.com