Iluvfarmers Social Marketing Report3

8/3/2019 Iluvfarmers Social Marketing Report3

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Ramon Aboitiz Foundation, Inc.Eduardo Aboitiz Development Studies Center

Young Minds Academy Season 5

iluvfarmersA Social Marketing Initiative for the Kabalikat sa Kabuhayan Project

An accomplishment report submitted by:

Team CPMPC

Generation A - Team 4Team Anchor:

Babykit Marie R. NuezTeam Members:Jaysee John R. Pingkian

Lorbe C. CatadmanJohn Rhecel V. Solon

Irish L. NuezProject Partner:

Municipality of Consolacion


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I . Executive Summary

The highest incidence of poverty occurs in the rural areas and we believe that thevery people who are feeding us, the farmers who work tirelessly to provide us with food, don't

have to remain poor.

We, Team CPMPC of YMA Season 5, has been tasked to do a wide range of SocialMarketing efforts for a poverty alleviation program of the Municipality of Consolacion. We arecampaigning to support Kabalikat sa Kabuhayan. It is a project which aims to train farmersabout modern fruit and vegetable production. Basically, farmer beneficiaries from all over gothe farm demo site in Consolacion to be trained through the education capabilities of HarbestAgribusiness Inc. The project is currently recieved mobilization funding from SM FoundationInc. for the project operating costs which includes training and transportation allowance ofthe trainees.

We aimed for great social impact and awareness by tapping on the social media

applications that most people are using today. Our elaborate Social Marketing Plan revolvesaround a lot of network connections, ad campaigns being disseminated through the newmedia and raise all forms of support possible since our farmer beneficiaries will need farmingtools, supplies, fertilizers, seeds and seedlings to be used in their respective farms.

Our mission is to 10,000 pesos or signatures of commitment and 1,000 FacebookPage supporters, and create a social impact and raise awareness and sympathy to ourfarmer heroes. Thus, we branded the campaign as "iluvfarmers" to unify the values andrealize our visions. The logo design, art direction of the campaigns, messages, and brandpromise have been consistent as an entity on and offline.

We had set up social media accounts for greater reach and as of October 18, 2011,our Facebook Fan Page (http://facebook.com/ iluvfarmers) now has over 981 supportersand we had a 108% increase in Facebook Post Feedback Score meaning people actually notonly cared enough to read but also liked, shared and commented on photos and statuses wemake. Our Twitter account (http://twitter.com/iluvfarmers) has engaged in conversations to80 followers, got promoted 21 times by our followers, and gained the support of personalitiesonline like Janette Toral, Anna Oposa, Bettina del Rosario on Twitter

The iluvfarmers Campaign was featured on 19 websites and even made it to thecountrys premier blogging institution, CebuBloggers.com. Our blog (http://iluvfarmers.blogspot.com) now has 218 pageviews as it publishes life stories of selectedbeneficiaries and updates regarding the project. We also have asked the endorsement fromprominent Cebuano youth personalities and ordinary citizens to become the face ofiluvfarmers in a series of ad campaigns that went abuzz online. Also we have gatheredaround 1,261 signatures of commitment from the students in different colleges anduniversities and have pooled together Php 3,225.00 in donations.


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II. Background of Supported Program/Project

Kabalikat sa Kabuhayan is a season-long training for vegetable farming among theFilipino farmers initiated by the SM foundation together with Harbest AgribusinessCorporation, and jointly implemented with the Department of Agriculture Regional Officesand the Local Government Units. This training program for short-term, high value crops is anintensive dual-tech hands-on training on commercial production technology for differentvegetables and shortterm fruits such as melon, watermelon, cucumber, eggplant, squash,ampalaya, sweet corn and papaya.

The programs aim is to empower our farmers with practical knowledge to improvetheir farm practice and increase yield, thereby providing better income opportunities tosupport their families.

Kabalikat sa Kabuhayan program is a joint undertaking of both private andgovernment agencies. This collaborative effort is initiated by the SM Foundation under thesupervision of Harbest Agribusiness Corporation which conducts the necessary training while

the Local Government Units coordinate their farmers to the Department of Agriculture andprovide other incentives and allowances to the participant-farmers such as food andtransportation.

The on-going project is taking shape in the lands of the Municipality of Consolacionspecifically at a 5,000 square meter agricultural land in Barangay Danglag as the farm demosite. There are 125 farmers trainees from the different barangays as well as municipalagriculturists organized to join and assist in the training program. The training programstarted last September 11 and will end on November 11, 2011. It consists of lectures andhands-on farming techniques and practices such as land preparation, plot/bed making andplastic mulch installation. So far in their sixth week, the farmers had already achieved seedbeds treated with complete fertilizer (organic and inorganic), covered with plastic mulch and

already planted vegetables like ampalaya, tomatoes, eggplant, cucumber and squash. Afterthe training program the farmers are expected to apply what they have learned from thetraining to their own small lands with their own resources.

The project has graduated more than 2,000 farmers throughout the Philippines in thepast two and a half years with 18 project sites. The graduates are very grateful for thetechnologies that helped them produce more and better vegetables with very little capital. Ithas given them renewed confidence in pursuing their family as a reliable source of income.


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III. Internship Experience

First week (September 15, 2011):

We were told to report first to theMunicipal Agricultures Office and we willgo together with the staffs to the farmdemo site. This was the first time we got tomeet the farmers and we were tasked toobserve first. They had arrived at the site 2hours ahead of us. They were alreadygathered and even others were alreadypiqued. But they were then immediatelyoriented about what to do which was to plotand lay-out the land first before making the

plant beds. Everyone then gathered theirtools and started working.

On the other hand, we helped on the preparation of the place for the lecture. It was avery small place and quite far from the site since it was the only available area with access toelectricity. The tent was put up along with the tarpaulin for the projector. We were thentasked to go back to the site to check the attendance of the participants. It was challengingbecause we were not expecting the heat of the sun to be that painful so we didnt bother tobring long sleeves. We have also to deal with the demands of the farmers to call them firstwhile others raised suggestions to do the checking better. We explained why we did it theway that we did and soon enough they understood. A number of farmers cant write so othershad to sign for them. Others kept on apologizing about how bad their penmanship were, a

Nanay also apologized for her being so slow in writing her name which were all unnecessary.We assured them that it was really okay and we had no problem with it.

During the afternoon lecture,the farmers were gathered again anddespite the lack of chairs theymanaged to huddle together bysquatting on the floor while otherspreferred standing. There was nomicrophone for the speaker to use so

everybody tried to be very quiet andlistened very intently. They showedtheir interests further by jotting downnotes and raising questions. After the2-hour lecture all of us went back to thefarm site, men and women alike werevery adamant in finishing their plantbeds.

We have learned that Land Preparation takes the longest time in farming and toensure good harvest, farming procedures should be followed. In farming, wearing the properattire which is a combination of long-sleeves,

hat and pants is a must or else youll get yourskin burned.Second Week (Sept. 22, 2011):

Because of the heavy rains the pastdays the farm demo sites soil was too soft forfarming so the Harbest Agriculture trainerdecided to allot the whole day for lecture. Thelecture took place at the Municipal

Agricultures nursery at Barangay Laray,

Consolacion, Cebu City.In the nursery you willfind plant seedlings, vegetable gardens and a


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greenhouse where the vegetable seedlings are kept. We helped in preparing the venue, theplace was too small for 125 farmers so we managed to get as much chairs inside the roomas possible. During the lecture we toured the whole nursery together with Maam Jeanna,one of the agriculturists and took photos of the seedlings that will be planted later on theseed beds.

Aside from the tasks given to us by the MAOofficers, we also took the opportunity to interview ourfarmers about their farming lives and the importance ofthe program to them which will be later featured on theiluvfarmers blogsite. We interviewed three farmersnamely: Vicente Lacion, Conchita Andrade and theyoungest of all the farmers, 16 year old Dandy Ponce.All their stories were posted atiluvfarmers.blogspot.com.

Third week (Sept. 30, 2011):Since last weeks session was allotted for lecture,

the third weeks allotted for whole day farming. Asidefrom checking the attendance of the farmers we alsohelped on the land preparation. A large portion of theland was already ploughed and plotted with seed bedsso the groups of farmers worked on treating the beds ofcomplete fertilizer. Others, including us were stillpreparing the other unprepared portions of land and the

ones which were also destroyed by the heavy rains. Thecomplete fertilizer is a mixture of a specified amount oforganic fertilizer and an inorganic fertilizer (urea). Theyare measured by kilo. The treated plot/seed beds werethen sprinkled with water and were then covered withplastic mulch before planting.

Mulching is a technique which has been used byvegetable growers for many years. Plastic mulch has a

number of benefits, 1. It can be used effectively to modify soil temperature. Black mulchapplied to the planting bed prior to planting will warm the soil and promote faster growth inearly season, which generally leads to early harvest. 2. It prevents soil water loss during dry

years and sheds excessive water away from crop root zone. 3. Black plastic mulch preventslight from reaching the soil surface, which in turn prevents the weeds from growing. 4. Itreduces fertilizer leaching. 5. It prevents cultivation equipment from injuring crop roots. 6. Itimproves plant growth.

The plastic mulch was then secured on theedges to prevent it from flying off. After which, themulch was holed through a creatively improvised tincan with embers inside it to prevent the plastic fromfurther tearing. Planting of the seedlings thenfollowed.

It was a day of hard work indeed and to seeeverything taking shape right in front of our eyeswas remarkable, something we were privileged tohave experienced. We also got to interview aveteran farmer Florentino Cosido. We have learnedthat growing vegetables for commercial userequires a vigilant work. It is important to take noteof the factors during the process. We also learnedthat too much fertilizer can damage the soil and killthe vegetables and crops. There was also a tip weheard from one of the veteran farmers, he said thatwater may not be sprinkled to the treated soil

because once its covered with mulch, it will


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moisturize itself.Fourth week (October 7, 2011):

Before going to the farm, we presented tothe MAO staffs the screenshots of the socialnetworking sites that we are maintaining to promotethe Kabalikat sa Kabuhayan program with itscampaign name iluvfarmers including photos,farmers stories and supports. They were exuberantabout it. The idea of the photos of the farmers andstories posted online delighted them more. Theyhad also joined in the iluvfarmers fever and wereso excited to tell the farmers about it. Thequestionnaire that we were also tasked to makewas also presented.

It was a session of fun and excitement. Thefarmers were already used to our presence as we tothem. We could say that we were like a big family; wealso ate our lunches together. Still, we were tasked tocheck their attendances and distribute their lunches.We were also tasked to take charge while the staffswere away to practice for their presentation for theupcoming Fiesta. The farmers chatted and jokedaround while working. There was also an uproarwhen the Miss Consolacion candidates visited the

site.To add, we also got to interview another farmer,Demeterio Tubod and was amazed by his touchinglife story of getting up after falling.

We ended the day with a pictorial with thewhole MAO staffs spearheaded by Mrs. EvangelinePuao and with the participation of the Harbest TrainerMr. Leonard Mirador. We learned how to appreciatelife at its simplest that day.

It was also our chance to have our team picture taken with the project site as a YMAGraduation requirement. But we also had the photo opportunity with the beneficiaries and the

agriculturists too.


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5th Week (October 14, 2011)

The farm was already full of vegetables, and it was almostdone. The farmers were working double time in installing the trellisfor the vines. As expected, we were still assigned to check theattendance and distribute the farmers lunches. There were 4plots still left without plastic mulch so we helped out on thesecuring of the mulches. It was very windy, so the plastic mulchhas to be really secured. There was also a problem withmanpower, since a lot has been absent.

One of the good things wasvegetables were growing; others alreadyhad their flowers opening up. It was asight to see. Plastic mulches coveringthe rows looked like flowing water. Wealso had the time to chat with thefarmers while working. We discoveredhow caring the farmers really are formost of them told us that they wouldntuse pesticides because it can harm us.

Sadly though, we were called to gohome early because the MAO staffswere to prepare the venue for the Agri-fair on the morrow.

We learned to value simplefarming tasks like securing themulches could greatly affect to make

a perfect place for the vegetables tolive. Every process in plantingshould be taken seriously; we salutethe farmers for doing a very good

job.


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IV. Social Marketing Initiative

The direct beneficiaries of the social marketing efforts are the trainees of the Kabalikat saKabuhayan project in Consolacion but the indirect beneficiaries who will be benefiting from

the social awareness are all farmers as a whole. Moreover, the target audience of thecampaign are the Filipino youth. With these assumptions in place, we designed an elaboratesocial marketing plan that aims to gather support for the project, raise awareness and glorifythe image of farmers and their importance in the society. All this leads to the ultimate goalwhich is to create a social impact.

Thus our branding is descriptive by nature and we named it iluvfarmers. Our brandattributes are straightforward and empathetic.To gain public trust we have sought the endorsement from prominent and ordinary Cebuanoyouth who express their support for the campaign. The end result was that around 18reputable personalities appeared in a series of ad campaigns that we were posted online.Most of them are student leaders in the provinces leading universities such as University ofSan Carlos, Cebu Normal University and University of Cebu.

With the Php 10,000 parameter set by RAFI, we tried to raise the raise money throughsolicitation. We sent out solicitation letters to our family who should be the first ones to be

convinced first, asked money as we did social marketing in AMA, talked to our friends andwe are currently planning a fund raising activity through the help of the crowdsourcing teamin Cebu, One Juan made up of YMA Alumni, Vernon Go, Camille Garcia, and Vernie Navaja.The meet up is going to be held at the SM City Cebu on October 23-25, 2011.


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In order to gain supporters for the iluvfarmers Facebook page (http://facebook.com/iluvfarmers), we chatted on and offline, plugged the URL all our internet profiles and on thePledge of Commitment forms which were distributed to different schools, we postedFacebook status and Twitter status updates that promoted the page, we even went tospamming our Facebook networks and groups. We also approached the help of topCebuano bloggers to post the press release of the campaign on their blog sites.

The social marketing experience of Jaysee Pingkian was even posted on the official site ofthe Cebu Bloggers Society Inc. website. The compelling internship experience of the YMAscholars of Team CPMPC was chronicled in their respective blogs as well. The Official PressRelease of the campaign was posted in 19 websites online through the support of differentbloggers. Links to the posts featuring the iluvfarmers campaign are documented in theAnnex.

Reaching 10,000 signatures is a herculean task that is why weapproached our different point persons in different schools tocollect the signatures from their classmates and schoolmatesand so far we have gained the support from colleges anduniversities including the YMA Season 5 scholars. One of ourteammate, Babykit was also able to harness the connectionsshe had with their student organizations in UC Banilad andLapu-lapu in different departments where most of thesignatures we collected came from.


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Part of every campaign is to gain sympathy for farmers, so what we did was launch an adcampaign featuring a farmer, posted straightforward Facebook status and Twitter statusupdates, sent out consistent branding messages, and featured real farmer life stories whichare being published on the official blog site of the iluvfarmers campaign (http://iluvfarmers.blogspot.com).

We didnt just want to comply with the requirements being put up by YMA, we want to creategenuine social impact that is why we also aimed for quality interaction from supportersonline. We made sure that the supporters comment on posts, actually like the posts, retweetthe status updates we sent, post the link to the page on their Facebook profiles and conversewith us. We did extensive monitoring on our online marketing statistics with the use ofinteraction analytic tools of the social networks we are using which are detailed on theAnnex. We also praised great comments and thanked those messages of support and evenfeatured some of them in ad campaigns as well.


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V. Social Marketing Accomplishments

Data as of October 18, 2011:

Campaign Goals Action Plan OutputRaise money Solicitation Php 3, 225.00

More fund is coming as Cebu crowdsourcing team,One Juan organizes fund raising on Oct 23-25

Gain signatures ofsupport Key Persons indifferent

universities1, 261 signatures

1,000 FacebookFans On and offlineURL promotion 981 supportersQuality interactionwith supporters Online SocialMarketing

monitoringAfter three weeks, we had a 69.34% increase innumber of post likes meaning people liked thecontent we present

108% increase in Facebook Post Feedback Scoremeaning people actually not only cared enough toread but also liked, shared and commented onphotos and statuses we make

Gain endorsementfrom prominentCebuano youth

Approachpersonally Featured teachers, student leaders, blogger,academic achievers and ordinary youth in 15 ad

campaignsWide reach Interlinking of

new mediaaccounts and

brandengagement

After three weeks,218 have read the blogFacebook supporters more than doubled with157.29% increase in number28% increase in Twitter followers

Gain messages ofsupport Encouragereposting,

sharing,commenting

promoted 21 times by our followers in Twittergained the support of personalities online likeJessica Concha and Marc Solis, Janette Toral, AnnaOposa, Bettina del Rosario on Twitter.The Campaign was featured on 19 websites andeven made it to the countrys premier blogginginstitution, CebuBloggers.com

BEST COMMENTS and PRAISES FROM PEOPLE:You guys are in the right track emancipating somehow our Filipino farmers fromimpoverishment in a way through your campaign. Keep up the spirit and the job well done.God Bless! :-)-Vaniza Grace PandoPosted 09/20/11 (Facebook)I should love farmers because they have the extraordinary, selfless and noble job in whichthey coupled it with hard work, passion and care for others. They are one of those peoplewho enormously contributed a lot to the community. :)-April Lynn Lecciones UrsalPosted 09/26/11 (Facebook)success starts with education... great job! go on...-Sabine TaminiauxPosted 09/22/11 (Facebook)


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VII. Lessons Learned and Continued Commitment

The value of time, to never put off until tomorrow what can be done for today, is what Ilearned from the farmers when I first worked with them. The farmers are one of the mosthardworking and dedicated groups of people Ive met in my life and the most important forthey grow what we basically eat. They are our heroes. But it is sad to note that only a fewvalues them, a few number of our youths of today have interests on agriculture.

Furthermore, I have also learned that our farmers are not very much aware of how greattheir impact is to the community and thus they need to be empowered, to let them know thatwe are thankful and we acknowledge their efforts. The interest of these farmers to learn newways of farming regardless of their age now is remarkable. It reminded me to never stoplearning because learning in itself is endless.In my social marketing experience, I have learned that it is not easy to do a campaign for acause whether through print or social media, the challenge of how many people completelyunderstood what they are supporting stands still. It is important to think about strategies toengage these people to understand more, make them hungry and curious for information, toinspire them and most importantly to establish trust.I commit to honor our farmers forever and to always promote them especially to our childrenof today. I commit to be there at the farm site every once in a while to interview more farmersand write about their touching stories of hard work. I also want to help teach our MAOofficers on how to manage the social networking sites until they master it.

- Lorbe Catadman -

I learned that in life we should not only work hard because they have been farming beyondtheir bodys limits but they are still poor. For poverty to be effectively alleviated, they need towork smart and the modern ways of farming they learned through the program will empowerthem to have abundant and quality harvests. I learned to appreciate what I have to the pointthat I think about the farmers who grow them every time I eat. It made me love life in such away that I dont have to be under the sun, rain or shine, to earn because we have heroeswho do it for us, so we dont have to.

In the social marketing aspect, I have learned to harness the power of relationships, bothpersonal and professional to advance the campaign and how to effectively monitor differentparameters of social interaction online.

I commit to continue promoting and maintaining the social media accounts every once in awhile even after the Kabalikat sa Kabuhayan program and the YMA program commences.

- Jaysee John Pingkian -

The internship track experience was one of the most unforgettable I ever had and it willmake me sad when it ends. Being a volunteer and doing the field work expanded my way ofthinking. The experience made me more open-minded. I got nearer to the farmers. Itsamazing to be a farmer and to think about the fact that you are the one who grew the cropsthat almost everybodys eating. As an intern, I was not only taught how to plow and plant butit also taught me to be aware of the important processes a farmer has to comply to growsomething. I applied the growing process to my own life and I would like to be a blessing toeveryone like that of a vegetable.I commit to still support the program and promote the program and if my help is still needed

then I will as long as I can. -John Rhecel Solon-


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I learned the procedures on planting, how to cultivate the land and grow vegetables andhopefully soon harvesting. I so much realized how farmer's really work hard for long hours,often sunrise to sunset.

Social Marketing is not an easy task because people will keep on asking you even if youalready explained the program to them. I learned to be more patient.I commit to give time and support even if we already have graduated. WE will finish theclimb, until the program ends.

- Irish Nuez -

What I learned about the internship track is that I come to know the real significance

of farmers in and to other people's lives; on how dependent we are towards them. Beforethe internship, I was barely aware of their importance and disregarded them as poor people.

But after getting involved with them for more than a month, and convincing people to support

them in order to provide their needs, I was beginning to love the farmers.

What I learned about the social marketing is that five out of my ten friends in Facebook

are exceptionally kindhearted whether friends for real or friends only in the social networking

site. I was touched on how they loved the project and how they're so into it. They

automatically shared the page and encouraged their friends to like. I had even made some

new friends because of social marketing, internationally and locally.

Even after the internship, I commit myself to continually share and promote the program toother people and let them know what they need to know about working with farmers.

- Babykit Marie Nuez -


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III. Annexes

Figure 1. iluvfarmers Official Logo

Figure 2. Facebook Page Profile Picture


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Figure 3. Facebook Page Landing Page Art

Figure 4. Official Team Picture of Team CPMPC YMA Season 5


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Figure 5. Ad Campaign Template with Endorsers


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Figure 6. Thank You Ad Campaign


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Figure 7. Life Story Ad Campaign


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Figure 8. Official T-Shirt Design


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Figure 9. Why I Should Luv Farmers Ad Campaign

Figure10. Screenshot of the iluvfarmers.blogspot.com

Figure11. Screenshot of Facebook Fan Page


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Figure 12. Screenshot of Twitter Page

GRAPHS

Graph1. Blog (http://iluvfarmers.blogspot.com) Pageviews

Graph2. Facebook (http://facebook.com/iluvfarmers) Insights


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Graph 3. Facebook Page Viral Posts

Graph 4. Facebook Page Posts Views and Post Feedback

Graph 5. Activeness of Facebook Page Supporters


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TABLESOnline Social Marketing Statistics

Facebook Page (http://facebook.com/iluvfarmers)WEEK no of post

likes

no of page

likes

no of post

views

post feedback score

WEEK 1 (Sept 19-24) 21 181 4638 56

WEEK 2 (Sept 25-Oct 1) 22 234 2347 31

WEEK 3 (October 2-8) 34 564 4176 35

WEEK 4 (October 9-16) 60 896 6129 69

Twitter (http://twitter.com/iluvfarmers)

WEEK no oftweets

no of mentions no of messages ofsupport

no offollowers

WEEK 1 (Sept 19-24) 119 33 2 45

WEEK 2 (Sept 25-Oct 1) 216 51 8 61

WEEK 3 (October 2-8) 327 30 6 72

WEEK 4 (October 9-16) 341 21 5 80

Blog (http://iluvfarmers.blogspot.com)

WEEK blog pageviews likes on blog posts

WEEK 1 (Sept 19-24) 26 6

WEEK 2 (Sept 25-Oct 1) 59 10

WEEK 3 (October 2-8) 80 18

WEEK 4 (October 9-16) 41 23

Donors

Donor Amount Collected by

Pingkian Family Php1,000.00 Jaysee

Beverly Catadman Php1,000.00 Lorbe

Franco Canoy Php500.00 Lorbe

Lorlee Catadman Php100.00 Lorbe

Claudine Grace Estrellada Php5.00 Lorbe

Kheydin Obaob Php10.00 Lorbe

Kevin Codilla Php10.00 Lorbe

Jet Villamor Php100.00 Lorbe

Rhecel Solon Php500.00 Rhecel

Total Php3,225.00


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Websites Featuring iluvfarmers

Sites Featuring iluvfarmers

Site Name Site Description Site Owner URL

1 Jaysee Blabs Best Cebu Blogs Awardeeand YMA Season 5 Scholar

Jaysee Pingkian http://jayseeblabs.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

2 iluvfarmers Project of YMA Season 5 Jaysee Pingkian http://iluvfarmers.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

3 Project Gloria News Site Jaysee Pingkian http://projectgloria.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

4 Project Liwanag Project of YMA Season 5 Jaysee Pingkian http://projectliwanag.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

5 Mega Philippines Advocacy Blog Jaysee Pingkian http://megaphilippines.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

6 Pacquiao vsMayweather NewsUpdate

Sports Blog Jaysee Pingkian http://pacquiao-mayweather-

news-updates.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

7 Greatest InternetSecrets

Technology Blog Jaysee Pingkian http://greatest-internet-secrets.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

8 Cebu News Media Top Cebu News Site Neil Jakosalem http://www.cebunewsmedia.com/scholars-upscale-social-marketing-to-promote-hero-farmers.html

9 Aethen Personal Blog of a BayaningPilipino Nominee

Mark Agana http://www.aethen.com/2011/09/scholars-upscale-social-marketing-to.html

10 World With Rhecel YMA Season 5 Scholar Rhecel Solon http://worldwithrhecel.blogspot.com/2011/10/intern-ymaers-on-move-life-in-young.html

11 Legally Yours Personal Blog of a LawStudent

April Lynn Ursal http://aprillynnursal.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html

12 Mr Tambay Personal Blog of a StudentLeader

Mark Razonable http://www.mrtambay.com/2011/10/scholars-give-support-to-farmers.html

13 Cebu Bloggers SocietyInc.

Premier Blogging InstitutionOrg Site

CBSi http://cebubloggers.com/cebu-blogger-becomes-campaign-ambassador-for-farmer-heroes/

14 Pinoy Great Deals Innovative E-commerce Site PinoyGreatDeals http://www.pinoygreatdeals.com/blog/2011/09/scholars-upscale-social-marketing-to-promote-hero-farmers/

15 Lorbe Shares YMA Season 5 Scholar Lorbe Catadman http://lorbeshares.blogspot.com/2011/09/kabalikat-sa-kabuhayan.html

16 Jomar is Me Technology Blog Jomar Lipon http://jomarlipon.blogspot.com/2011/09/scholars-upscale-social-marketing-to.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+JomarIsMe+%28Jomar+Is+Me%29

17 McJobz YMA Season 5 Scholar Irish Nunez http://mcjobz.blogspot.com/2011/09/can-you-imagine-life-without-farmers.html

18 Event Geek ALEx Member and YMAAlumni Blog

Vernon Go http://www.eventgeek.net/2011/09/scholars-upscale-social-marketing-to.html

19 Cebu Bloggers SocietyInc.

Premier Blogging InstitutionOrg Site

CBSi http://cebubloggers.com/donate-for-i-luv-farmers/


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Internship Hours Rendered

Tasks of Jaysee Pingkian Date From To Number ofhours

Setting up FB page September 16, 2011 7:00:00 9:00:00 2

Marketing FB page September 17, 2011 7:00:00 9:00:00 2EADSC meetup September 19, 2011 13:00:00 16:00:00 3

Twitter and blog September 20, 2011 7:00:00 9:00:00 2

FB page, twitter September 21, 2011 7:00:00 9:00:00 2

screenshotting September 21, 2011 16:00:00 19:00:00 3

ad campaigns and twitter September 21, 2011 23:00:00 23:58:00 0.97

twitter, following agrifarming orgs September 26, 2011 10:00:00 13:00:00 3

blog posting, twitter September 27, 2011 6:00:00 8:30:00 2.5

twitter September 28, 2011 6:00:00 8:00:00 2

writing PR and posting it on blog

sites

September 28, 2011 16:00:00 19:00:00 3

Documentation and analysis,screenshots and stats

October 01, 2011 19:00:00 20:50:00 1.83

twitter October 03, 2011 6:00:00 9:34:00 3.57

blog posting, solicitation letter October 04, 2011 16:00:00 18:00:00 2

twitter October 04, 2011 6:00:00 9:00:00 3

twitter, blog posts October 05, 2011 7:00:00 11:35:00 4.58

2 blog posts October 05, 2011 16:00:00 17:00:00 1

twitter, blog posts October 06, 2011 7:00:00 10:42:00 3.7

farm visit October 07, 2011 15:00:00 18:00:00 3

twitter, updating marketing stats October 09, 2011 8:00:00 11:00:00 3making content forcebubloggers.com

October 09, 2011 16:00:00 17:00:00 1

went to AMA for campaign October 11, 2011 16:00:00 18:00:00 2

tshirt design and new campaigndesigns

October 11, 2011 21:00:00 22:00:00 1

new campaign and endorsercampaign

October 12, 2011 15:15:00 17:20:00 2.08

thank you campaign,documentation, letter to principal,twitter

October 16, 2011 10:00:00 14:33:00 4.55

yahoo article October 16, 2011 9:40:00 22:34:00 12.9

Hours so far 67.68

Task of Lorbe Catadman Date From To Numberofhours

EADSC meeting September 17, 2011 13:00:00 16:00:00 3

blog writing + uploading pics on fb

page

September 19, 2011 17:00:00 19:00:00 2

proposing to endorser September 22, 2011 19:00:00 21:00:00 2

blog writing + uploading photos on fbpage

September 26, 2011 14:00:00 17:00:00 3

going to mayor's office (to give theletter)

September 26, 2011 12:00:00 14:00:00 2

Field Volunteer Work September 15, 2011 8:00:00 17:00:00 9



Field Volunteer Work October 7,2011 8:00:00 17:00:00 9

Field Volunteer Work October 14,2011 8:00:00 17:00:00 9


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Social Marketing in AMA ComputerCollege

October 12,2011 8:30:00 10:30:00 2

Social Marketing through twitter +screenshotting supports

October 12,2011 11:00:00 13:00:00 2

re-writing the mayor's letter +uploading the 3rd session kabalikatsa kabuhayan pics

October 5,2011 11:00:00 13:00:00 2

uploading the 4th session photosand the people behind the programon fb page + screenshotting supports

October 12,2011 18:00:00 22:00:00 4

Social Marketing on Fb +screenshotting supports

October 16, 2011 20:00:00 23:00:00 3

Boarding House campaign +screenshotting supports

October15,2011 19:00:00 22:00:00 3

uploading the sixth session photos October18,2011 21:24:00 22:50:00 1.43

Lorbes Hours 36.43

Task of Irish Nunez Date From To Numberof hours

In the field 17-Sep-11 13:00:00 16:00:00 3

In the field 19-Sep-11 17:00:00 19:00:00 2

In the field 22-Sep-11 19:00:00 21:00:00 2

blog writing 26-Sep-11 14:00:00 22:00:00 8

going to mayor's

office

26-Sep-11 17:00:00 18:00:00 1

Field Volunteer Work 15-Sep-11 8:00:00 16:00:00 8



blog writing 21-Sep-11 10:00:00 14:00:00 4

Social Marketing 10/18/2011 4:00:00 6:00:00 2

Irishs Hours 35

Tasks of Babykit Nunez Date From To Numberofhours

Social Marketing on FB Sept. 21 18:00:00 21:00:00 3

Social Marketing on FB Sept.23 19:00:00 20:00:00 1

School inquiring for booking Sept. 24 9:00:00 9:30:00 0.5

Social Marketing on FB Sept. 25 19:00:00 21:00:00 2

School inquiring for booking Sept. 28 2:00:00 2:30:00 0.5

Social Marketing on FB October 03, 2011 18:00:00 21:00:00 3




Farm Visit October 07, 2011 15:00:00 18:00:00 3


School Campaign @ UC-Banilad

October 11, 2011 9:00:00 11:00:00 2

School Campaign @ UC-Banilad

October 11, 2011 13:00:00 17:00:00 4

School Campaign @ CBD October 12, 2011 13:00:00 18:00:00 5


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College

School Campaign @ UC-LM/NSA

October 13, 2011 14:00:00 16:00:00 2


School Campaign @ UC-

Banilad

October 14, 2011 13:00:00 14:00:00 1

Campaign with relatives inMandaue

October 16, 2011 18:00:00 19:00:00 1

EADSC Meeting September 17,2011

13:00:00 16:00:00 3

Babykits Hours 34.5

Tasks of Rhecel Solon Date From To Numberofhours

Field volunteer work September 16, 2011 8:00:00 14:00:00 6

Social marketing on social networkingsites

September 19, 2011 23:00:00 2:00:00 3

Social marketing on social networkingsites

September 21, 2011 23:00:00 2:00:00 3

Introducing the program on somemedia friends

September 22, 2011 23:00:00 2:00:00 3

Field volunteer work and arranging

schedule on the Mayor's officeSeptember 23, 2011 8:00:00 14:30:00 6.5

Encouraging office-mates to supportthe program

September 26, 2011 19:00:00 21:00:00 2

Field volunteer work September 28, 2011 8:00:00 14:00:00 6.5

Rhecels Hours 18

PLEDGE OF COMMITMENT

Signatures Team MemberAssigned

Contact Person

AMA Computer College Lorbe, Jaysee Mr. Franklin Caruana - Dean

RAFI - YMA Scholars Team CPMPC Mr. Mel Yan - Adviser

Kabalikat sa Kabuhayan Farmers Lorbe, Rhecel, Irish Ms. Evangeline Puao

Municipality of ConsolacionAgriculturists

Lorbe, Rhecel, Irish Ms. Evangeline Puao

UC Criminology - Banilad Babykit Peter Anthony Menaling

UC Tourism - Banilad Babykit Mariz Canarejo Pres. TourismDept, Edilyn Lopez (Adviser)

UC Nursing - Banilad Babykit Joel Nino Branzuela Pres. Nursing

DeptUC HRM - Banilad Babykit Kevin Clint Pingkian - Cousin

UCLM Norweigian ShipownersAssociation

Babykit Marc Vanfritz Fabillar, HazelleNunez

CBD College Babykit Roger Rosal - Cousin

Cebu Normal University Jaysee Cybelle Caramba - FormerSchoolmate


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SELECTED SCREENSHOTS OF THE ARTICLES

Blog Article of Rhecel Solons Internship Experience

Blog Article of Irish Nuez Internship Experience


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Blog Article of Lorbe Catadman Internship Experience

Blog Article from a CIT Student Leader Featuring the iluvfarmers Campaign


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Blog Article of Jaysee Pingkians Internship Experience and Promoting All Internship Track

Facebook Pages


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MESSAGES OF SUPPORT


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Iluvfarmers Social Marketing Report3

Documents

Transcript of Iluvfarmers Social Marketing Report3