1. WebSphere ILOG BRMS Stephane Marouani Sales and Operations Manager, IBM ILOG A/NZ IBM Insight Forum 09Make change work for you

2. WhatWh t I will coverill The Needs and Pains for Changesg Understanding Business Rule Management How BRMS and BPM work togetherg Examples Co c us o Conclusion IBM Insight Forum 09 Make change work for you 3. IBM WebSphere SoftwareCEOs Worry CEO Worr About Change 83% Expect substantial or very substantial change The changeTripleT i l gap s 98% Plan business model changesh Source: IBM Global CEO Study 2008 4. IBM WebSphere SoftwareThe Eff t f Ongoing Change Th Effects of O i ChReduces organizational agilityDifficulties in responding to evolving businessconditionsReduces employee productivityManual intervention required to deal withcomplexities of operations Increases load on ITKeeping applications/systems updated &current across the enterprise consumes timeand resources 5. IBM WebSphere SoftwareBusiness Decisions are Everywherey We need to add anLets create a special eligibility check to promotion for our best meet the requirements customers. of the new regulation. Up-sell/Cross- Up-sell/Cross-sell offerCommissions / RoyaltiesCompliance ScreeningUnderwritingTax calculation Documentation RequirementsBillingFraud assessment Configuration Accounting DispositionEligibility PricingProduct SelectionBenefit calculation Can we automate approvals for this type of order?And Changing Frequently 6. IBM WebSphere Software Business Changes drive IT Agility Business Rules are everywhereIssues Rules are hidden in code or isolated within the organization Changes are hard to track and maintain over time DocumentsApplications Rules used by systems have to be programmed and require IT resources Duplication and multiple versions of the same rules Lack of auditability, traceability Decision changes cannot be easily PeopleProcessestested or simulated 7. IBM WebSphere Software The d i iTh decision intensive processi t iStreamlined process works fine today UntilNew ProductNew PolicyNew RegulationNew P i i R l / M d l N Pricing Rules ModelNew Scoring Rules / Tables g 8. IBM WebSphere SoftwareThe d i i Th decision intensive process i t i Streamlined workflow works fine until Your streamlined process in x months 9. IBM WebSphere Software The nightmare intensive processStreamlined workflow works fine untilYour streamlined process in x months Your streamlined process in x years 10. IBM WebSphere Software Introducing g Business Rules Management 11. IBM WebSphere Software Facilitating Change with BRMS Operational decisions correspond to business policies and business rules Business Rule Management System Rules areDefined, Analyzedand User Tools MaintainedDocumentsApplicationsRules areManaged and Stored Rule Repository Rules R l are People ProcessesDeployed, Executed and Monitored Rule Server 12. IBM WebSphere Software Varying Needs Across th OrganizationV i N d Athe O i tiI need a I need easy, comprehensiveefficient and reliable rules developmentpolicy changeand maintenance deliveryenvironmentDevelopment Rule DeveloperRule ModelerLine of BusinessBusiness AnalystBusiness Partner Policy ManagerLine of BusinessManager ProductionI need performance, IT Administratorscalability, monitoring System/Ops Manager/ andreliability of operations 13. IBM WebSphere SoftwareComprehensive Environments for Every UserIBM ILOG JRulesRule Scenario ManagerRule StudioRule TR l Team Server S Developers Business UsersRule Execution ServerAdministrator 2009 ILOG, An IBM Company 14. IBM WebSphere SoftwareIntuitive Rule Authoring English Like Syntax 15. IBM WebSphere Software Intuitive Rule AuthoringgDecision Table 16. IBM WebSphere Software Intuitive Rule Authoringg Decision Tree 17. IBM WebSphere SoftwareRule Solutions for Office Rule editing in MS Word 18. IBM WebSphere Software Rule Solutions for Office Rule editing in MS Excelg MS Word EditingW d Edi i 19. IBM WebSphere Software Benefits of WebSphere ILOG BRMSReduced leadMore personalizedtimes for changes client i t li t interactions tiReduced time to create or10x improvements inupdate p p product p promotionsacceptance of cross-sell offers from weeks to hours(retail banking)(retail)BRMSInternal/external Business ITcompliancealignmentSupport of regulations thatReduced new policy vary by customer implementation by 50% location and product line(financial services)(insurance) 20. IBM WebSphere Software BRM and BPM working together 21. IBM WebSphere Software DNA of the Agile Enterpriseg p Process MgmtRules Mgmt Describes the how of the core Determines the what of enterprise activities of the enterpriseactivity Combines automatable andIs focused on automating decisions human elements Is fundamentally concerned with the Is fundamentally concerned with operational intelligence of the operational efficiency of the organization organization 22. IBM WebSphere SoftwareWhy S Wh Separate Process & Rules Management?t PR l Mt? Increase business agility by allowing business users to manage d i i l i decision logicStreamline and stabilize processes by externalizing decision logicEnable re-use of decisions across different processes, applications and systemspp yEnable automation of complex, variable decisionsEffectively manage large and evolving sets of rules 23. IBM WebSphere SoftwareChange Once, Impact Anywhere Ch O ItAh BusinessBRMS Systems User ToolsRule Repository Execution Transparent Server Decision ServiceBusiness ProcessesBusiness Decisions 24. IBM WebSphere Software Simplifying Business Processes Business Policy Externalization Agile BPM ValidationValidation RulesEligibility Rules Eligibility Business Rules PricingPricing Rules 25. IBM WebSphere Software Examples El 26. IBM WebSphere SoftwareBRMS Usage Across Industries CapitalPublicBankingInsurance MarketsSector Loan Origination Claims Processing Automated Trading Claims Processing Credit Decisioning Underwriting Trade Order Entitlement and Sales Advisory Quoting Management Benefit calculation Payments Rating Accounting g Fraud Detection Accounting Commissioning Compliance KYC / and ManagementAML Screening and On BoardingTargetingTransportationTelecom RetailManufacturingand Travel Offer Configuration Promotions Online Production quality Order Managementrecommendation controlManagement Loyalty Programs Campaign Order Fraud Detection Customer ServiceManagement Managementand Managementg Billing Order Billing Loyalty Programs ContractManagement Contract Network MonitoringManagement PricingManagement 26 ILOG, All rights reserved 27. IBM WebSphere Software ILOG Customer BRMS-BPM EBRMS BPM ExamplesProcess lResultsVision Service Plan (VSP) Healthcare Claims Speed to market gain over 50% Processing Changes to business rules now implemented in days Achieved significant productivity gain on 1M+ l i 1M claims processed on a monthly b i d thl basisBank of the WestCommercial Loan 93% improvement for application approval Origination (15 days to 1) Greater control & easier audits driving significant cost savingsi ifittiJunta de Castilla y LenGovernment Better service delivered to the citizens: Social Benefits clear & consistent application processing Eligibility Transparency & auditability of all scoring, eligibility & computation rules Rapid response to changes in central or regional government policies 27 2009 ILOG, An IBM Company 28. 28 Entreprises are h ngr for ChangehungryIBM ILOG BRMS : 1. Brings Agility to your processes 2. Reduce lead time to change 3. 3 Align Business and IT 4. Reduce Cost of CompliancepQuestionsIBM Insight Forum 09 Make change work for you