ILLUSTRATED RESUMEBy: Christina Pageau

For: Elaine Marans

Course: SCS 2383 061

Due: July 10th, 2015

CHRISTINA

PAGEAU

A

Digital Digital Digital Digital

Marketing Marketing Marketing Marketing

Business Analyst Business Analyst Business Analyst Business Analyst

That Thinks Differently

TABLE OF CONTENTS ILLUSTRATED RESUME : CHRISTINA PAGEAU

I Personal Overview: Education and Professional Experience………..3

II StarTech.com – Business Analyst: Job Description...................................4A. Web/Marketing Technology Project Portfolio – Mind Map………5

B. Business Analyst Role Explained – Collaboration Diagram………..6

C. Business Analyst – Business Oriented Process Model and Business/System Oriented Process Model……………………...………………………7

III StarTech.com - CRM Database Administrator: Job Description…….8A. CRM Team - RACI Matrix………………………………………....9

IV References – Org Chart…………………………………………….10

V Appendix I - Text Resume…………………………………………...11

VI Appendix II - Structured Walk-Through…………………………....12

I. PERSONAL OVERVIEW -EDUCATION AND PROFESSIONAL EXPERIENCE

II. STARTECH.COM – BUSINESS ANALYST: JOB DESCRIPTION

Job Description

I am currently responsible for helping scope, define, test and implement new technologies, reports, and/or processes used by the Marketing, Web and UX teams here at StarTech.com.

With the expectation that "by 2017 - CMOs will spend more on IT than CIOs" (Gartner, 2013) understanding how current and future marketing technologies is important as High-Tech Marketing teams are anticipated to be the central engine of growth for many companies.

As the Business Analyst for Marketing, I scope out the needs of the Marketing team, identify which tools/technologies best-fit the company's goals, map out possible solutions, establish which business systems and cross-functional stakeholders would be affected, and then validate, test, and implement the new technology, report, or process. My role is very cross-functional, as various departments within StarTech.com, and the business’ customers, interact/use the technologies, reports, or processes that I help implement every day.

I really enjoy the work that I do, and love being a part of the revolutionary worlds of Marketing and Information Technology (IT).

Key Responsibilities:

• Work in an Agile project team alongside the Project Manager, Corporate Communications Manager (Product Manager), IT Supervisor (Scrum Master), and Agile Team Members (developers & programmers).

• Actively participate in sprint planning, backlog grooming, daily scrum meetings, sprint review meetings and retrospectives.

• Use project management software like Atlassian JIRA/Confluence, Asana and Microsoft Project.

• Provide day-to-day tactical objectives, and answer any questions/clarify details on user stories.

• Remove any project barriers for the project team to ensure maximum productivity/velocity and confirm that the project is delivered in a timely-manner.

• Identify the down-stream effects of proposed project initiatives.

• Map existing business processes to define current business activities for the development of procedures and models. (AS-IS)

• Prototype new procedures for the purpose of enhancing Marketing and Website processes, operations, and the UX process flow. (TO-BE)

• Scope, create mock-ups, prototypes, and write requirements documentation for projects.

• Conduct user acceptance testing and business acceptance testing scenarios.

II. A) WEB/MARKETING TECHNOLOGY PROJECT PORTFOLIO – MIND MAP

As the Business Analyst for the Marketing team at StarTech.com I have had the ability to be apart of a plethora of Web/MarTechProjects.

The following diagram is a MIND MAP of the projects that I have been involved in since accepting and working in this role.

Link to Illustrated Resume – Web/MartTech Project Mind Map

II. B) BUSINESS ANALYST ROLE EXPLAINED – COLLABORATION DIAGRAM (LESS CHOREOGRAPHY)

As a Business Analyst at StarTech.com, I and the other Business Analysts work with the Business (Key User) to help them focus on their Goals and Needs so that they understand and are open to the Solutions designed by our Developers.

We also work with our Developers to explain to them the Goals and Needs of the Business (Key User) and help align Solutions designed by the Developers with these Goals and Needs, removing ambiguity during the lifecycle of the project.

The following is a Collaboration Diagram that outlines how Business Analysts collaborate with the Business (Key Users) and Developers at StarTech.com.

Link to Illustrated Resume – Business BA and Developer Collaboration Diagram

II. C) BUSINESS ANALYST – PROCESS MODELLING EXAMPLES

In order to optimize and standardize business processes it is necessary to first define processes.

Processes are defined by interviewing and shadowing individual stakeholders, documenting shell processes, validating and updating existing processes based on observation and then validating with stakeholders.

The following are examples of Process Modelling that I have completed for an App that I helped create that allowed End Users (the Business) to create Soft Category pages on their own, and publish them dynamically on the StarTech.com website.

The following two process models are documented at different levels (First at a Level 2 and the second a Level 3). They involve different groups of stakeholders for the respective level being documented.

Example I:

Level 2 – Product Soft Category

(Business Oriented Process Model)

Example II:

Level 3 – Product Soft Category - Activity: Add Web Data and Publish

(Business/ System Oriented Process Model)*

*Note: System Process is noted with an (S) and Manual Process is noted with an (M)

Example I: Level 2 – Product Soft Category

Example II: Level 3 – Product Soft Category –

Activity: Add Web Data and Publish

Click here to link to file.

Click here to link to file.

III. STARTECH.COM – CRM DATABASE ADMINISTRATOR: JOB DESCRIPTION

Job Description

I was previously responsible for interpreting, editing and customizing StarTech.com's CRM platform to fit the needs of the company, its users and enhance our end users' customer experience.

My role was very cross-functional, as various departments within the business interact and use this technology every day. I also had two direct reports that made up the CRM Team.

I enjoyed the work that I did, and loved helping people delve into customer data!

Key Responsibilities

• Acted as lead resource of the operations and maintenance of the corporate CRM application, including gathering design and data requirements for data capture, dashboard setup, and reports.

• Developed and provided ongoing system audit procedures to ensure proper data cleanliness and integrity and to ensure adherence to correct end-user procedures and guidelines.

• Provided first and second level support and training for CRM users and act as primary contact for all CRM issues.

• I was accountable for the integrity of the data, which is entered by multiple CRM users, I also ensure data is correct across accounts, contacts, opportunities etc.

• Identified and correct errors made by users while communicating to ensure future compliance.

• Provided training to all users and systems and process documentation.

• Built custom reports and dashboards.

• Worked with IT to manage back-end implementation.

• Managed all new user set-ups and deactivation, including transferring ownership of accounts/contacts/opportunities for deactivated users.

• Executed all configuration changes and performed manual or automated data entry/data clean up as required.

III. A) CRM DATABASE ADMINISTRATOR – RACI MATRIX

As the CRM Database Administrator I was responsible for managing the company’s Customer Data, as well as a team that helped complete certain tasks within the CRM database on a daily basis.

To help outline and illustrate “who” was responsible and accountable for “what”, as well as “who” was to be consultedand informed of any changes to the CRM database, I created this RACI Matrix to outline the day-to-day activities that I oversaw.

As I have now moved on from this role – this RACI Matrix still holds tremendous value to the CRM Team, and onboarding/ educating new team members and fellow Business Analysts about CRM tasks. Link to CRM TASKS – RACI MATRIX document.

IV. REFERENCES – ORG CHART

While working at StarTech.com, I have had the privilege of interacting with various employees and collaborating on many projects that have added value to their departments and the organization, overall.

As a part of this project I created an Org Chart to identify and outline the individuals that I interact with on a daily basis, and asked those individuals to write a small reference about me, to demonstrate how I add value to their roles and teams as a Business Analyst.

Link to Org Chart – References diagram

V. APPENDIX I - TEXT RESUME

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Text Version of Resume

VI. APPENDIX II - STRUCTURED WALK-THROUGH

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Structured Walkthrough

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Reviewer: Ho Yee Helena Lee