Illustrative Design Development Document(Instructor Guide)[1]

ILLUSTRATIVE DESIGN

DEVELOPMENT DOCUMENT

Prepared For:CENTURY 21

CAMCO OFFICE

ALBUQUERQUE, NEW MEXICO

Authored By: JOHN O’LAUGHLIN

CHRIS SMITH

JEN WATKINS

JENNY WILLIS

DEVELOPMENT DOCUMENT ILLUSTRATIVE DESIGN

POWERPOINT YOUR WAY TO LISTINGS!

Prepared For:CENTURY 21

CAMCO OFFICE

ALBUQUERQUE, NEW MEXICO

INSTRUCTOR GUIDE

Authored By Illustrative Design: JOHN O’LAUGHLIN

CHRIS SMITH

JEN WATKINS

JENNY WILLIS

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Table of Contents

Training Purpose…………………………………………………………………….......4

Performance / Learning Goal and Objectives……………………………………........6

Instructor Preparation Page……………………………………………………………7

Class Preparation Checklist…………………………………………………………….8

Evaluation Checklist………………………….………………………………………….9

Course Evaluation …………………..…………………………………………………10

General Outline

Unit 1: Introduction …………………………………………………………….11Design Principles PowerPoint Overview

Unit 2: Class ActivityCreate PowerPoint Presentation

Unit 3: Question and Answer (Follow-up to Class Activity)Unit 4: Individual Activity

Create PowerPoint Presentation Unit 5: Presentations

Agents Share Their Listing Presentations with ClassDiscussion

Unit 6: Summary - Question and Answer Unit 7: AppendixUnit 8: Resources

Instructor’s Lesson Plan……………………………………………………………….16

Activities ………………………………………………………………………………...18

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Training Purpose – message from Gerald Campbell, Owner / Broker

As an Independent Contractor with Century 21 Camco Realty, we continue to

strive to improve performance through continuing education courses, special event

trainings, and in-house administrative support.

We are looking to improve our sales and profit performance now in order to

prepare for the market situation facing other housing markets nationwide. Specifically,

the performance of individual real estate agents within our office ranges widely. The

office is interested in boosting the performance of all agents to reach the current level of

the best performing agents.

We have found that the top performers used Microsoft PowerPoint presentations

often and demonstrated their adeptness at designing these presentations. The ability to

design appealing / high-quality presentations was identified as the most frequently stated

need identified our best performers.

Therefore, we have, with the professional services of Illustrative Design, designed

this two hour training course for all our Camco Realty agents. Specifically, we have

implemented an instructional program that will:

Verse the agents in the elements of appealing and high-quality graphical design

Allot time to practice the designing of presentations in Microsoft PowerPoint to

increase the agents’ comfort levels in using these principles

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Illustrative Design is a small Organizational Consulting Firm focused on improving

the productivity and profitability of its clients. This is achieved through providing

specific direction to its client’s in terms of organizational change and trainings.

Performance / Learning and Objectives

Performance / Learning Objective #1

At the conclusion of this training, the participant will be able to describe the key elements

of branding and design.

Enabling Objectives:1. During training, the participant will critique a high quality and poor quality

presentation.2. During training the participant will list the three primary communication

goals for the presentation. 3. During training, the participant will create a custom high quality presentation

that clearly and successfully communicate the three primary communication goals.

Performance / learning Objective #2 At the conclusion of this training, the participant will commit to making high

quality presentations and list ways to work faster while customizing presentations to client needs.

Enabling Objectives:4. During training, the participant will commit to making high quality presentations. 5. During training the participant will list three ways to create presentations quicker than previously done. 6. During training, the participant will present a client needs analysis that can be addressed in the PowerPoint presentation they create.

Performance / Learning Objective #3

At the conclusion of this training, the participant will be able to improve speed and

accuracy in creating new presentations.

Enabling Objectives:

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7. During training, the participant will create a short presentation from scratch and then create a presentation from the provided templates and compare times.8. During training the participant will improve the development time in creating a second presentation from the provided templates. 9. During training, the participant will create a custom presentation for an actual upcoming meeting.

Instructor Preparation Page

Course Title: POWERPOINT YOUR WAY TO LISTINGS!

Audience:Camco Agents

Audience Preparation:Send memo two weeks before class to Camco Agents. The memo will include the date, time, and location for the training. A checklist of items to bring to class and templates will be attached to the memo.

Prep Time: Classroom set up – 20 minutes

Length of Course: Two hours (8:00 ~ 10:00)

Instructor Preparation:Review materials one to two days before class beginsClass Roster Facility is secured and can accommodate agentsMake sure handouts are printed and available Refreshments ordered

Materials:LaptopPowerPoint Presentation on flash drive PowerPoint Handouts for participants (utility guide) 3X5 index cards lined on one side PowerPoint Handouts 1 Copy of Instructor Lesson Plan20 Copies of Participant Lesson Plans and Utility Guides20 Copies of Course Evaluations & Evaluation ChecklistsProjector

Notes:

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Icebreaker – Camco agents (participants) are asked to write on 3X5 index card things they need to get done. When they are finished, ask them to turn it over and write “for later” Participants will work on activities in small groups and individually. They will have time to practice Distribute Handouts before class begins. Sample listings (for participants who forget to bring theirs to class)

Century 21 Camco Realty Continuing Education Training

Class Preparation Checklist

PowerPoint Your Way to Listings!

Date of Training: ________ Participants Name: _______________

√ Item Comments

(1) Laptop To be used during training and for saving

templates for your new listing presentation!

(2) "Memory Stick" Utilize your laptop and/or memory stick to

save and update material during training

(2a) Home Photo Please bring a photo of current listing and/or

potential listing to implement into your new

presentation

(2b) Professional Photo Your personal photo utilized for marketing

(2c) Listing Data Listing information of current or potential

client

(2d) Templates Included in memo as attachment

(3) Specific questions It is recommended you bring any specific

questions related to the utilization of

PowerPoint

(4) Participant Guide Bring copy, along with pen and notebook

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In an effort to make our trainings as efficient and productive as possible, we utilize a Preparation Checklist prior to many of our training events. Please review and bring the above items to your scheduled training – PowerPoint Your Way to Listings!

Sincerely,

The ILLUSTRATIVE DESIGN Team

Evaluation Checklist

PowerPoint Your Way to Listings!

Instructor’s Name ___________________________

Participant’s Name___________________________

Objective CompleteYes No

Comments

(1) Participant has committed to make high quality presentations. Participant was present for the entire class.

Participant created a PowerPoint presentation with their own listing. (2) Participant has successfully demonstrated how to customize presentation to client needs. Participant added their personal contact information. Participant added their photos.

Participant added their listing details.

(3) Participant has successfully listed three ways to create presentationParticipant’s PowerPoint presentation used a template.Participant’s PowerPoint presentation used a video clip. Participant’s PowerPoint presentation used the 4 Design Concepts: Contrast

Repetition

Alignment

Proximity

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COURSE EVALUATION1 = Strongly Disagree 5 = Strongly Agree

1. The course objectives were clear. 1 2 3 4 5 N/A O O O O O O

2. The course provided practical information/tools that I anticipate using.

1 2 3 4 5 N/A O O O O O O

3. The course was presented in a logical sequence. 1 2 3 4 5 N/A O O O O O O

4. Time specified was sufficient to meet the course objectives.

1 2 3 4 5 N/A O O O O O O

5. The level of detail was appropriate for me to learn presented material.

1 2 3 4 5 N/A O O O O O O

6. The media ( video, computer presentation) supported my learning.

1 2 3 4 5 N/A O O O O O O

7. I anticipate using the job aids/handouts back on the job. 1 2 3 4 5 N/A O O O O O O

8. Job aids/handouts were useful during the class. 1 2 3 4 5 N/A O O O O O O

9. The in-class activities increased your learning experience. 1 2 3 4 5 N/A O O O O O O

10. The in-class activities were useful in strengthening the course objectives.

1 2 3 4 5 N/A O O O O O O

11. The amount of time spent on in-class activity was appropriate.

1 2 3 4 5 N/A O O O O O O

Additional comments or suggestions: ______________________________________ __________________________________________________________________________________________________________________________________________

PERFORMANCE 1=Strongly Disagree 5 = Strongly Agree

12. The instructor was prepared to teach the class. 1 2 3 4 5 1 2 3 4 5 N/AO O O O O O O O O O O

13. The instructor was knowledgeable in the subject matter.

1 2 3 4 5 1 2 3 4 5 N/AO O O O O O O O O O O

14. The instructor effectively communicated the course content.

1 2 3 4 5 1 2 3 4 5 N/AO O O O O O O O O O O

15. The instructor kept the class on track. 1 2 3 4 5 1 2 3 4 5 N/AO O O O O O O O O O O

PRIOR to taking this class 1 = Low 5 = High

AFTER taking this class 1 = Low 5 = High

16. Rate your level of understanding 1 2 3 4 5 N/A 1 2 3 4 5 N/A

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of the concepts and skills taught. O O O O O O O O O O O O17. Rate your level of confidence to applying the concepts and skills taught.

1 2 3 4 5 N/AO O O O O O

1 2 3 4 5 N/AO O O O O O

Additional comments or suggestions:____________________________________________________________________________________________________________________________________________________________________________________

Unit 1: Introduction

Welcome all the agents to “PowerPoint Your Way to Listings!” training session.

Instructor introduction and Illustrative Design Consulting Firm.

Instructor’s qualifications.

Customer Satisfaction Ratings Graph (from Needs Assessment)

Participant will have a basic understanding of PowerPoint and how it can be utilized

to improve productivity.

PowerPoint Overview

PowerPoint is Microsoft software that allows users to “create dynamic and high-

impact presentations.” The software allows the user to incorporate listing photos,

comparative market analysis (C.M.A.) information, virtual tour video clips, graphs,

charts, and much more. All these features can be used to develop listing presentations

that will grab your potential client’s attention and affirm your professionalism.

Custom design templates, pre-formatted slides, and cut/paste application allows

the user to create your listing and marketing presentations in a short amount of time.

Design Principles

1) Contrast – this is the most important visual attraction in a presentation. The idea here

is get your potential client focused on your presentation.

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2) Repetition – repeat visual elements throughout the presentation. You can repeat

colors, shapes, logos, website addresses, fonts, sizes, concepts, etc.

3) Alignment – the goal here is to create a crisp, professional image. Symmetry!

4) Proximity – organizes similar information, create a clear and concise presentation

Example 1: Listing Presentation Cover Page

Unit 2: Class Activity

Unit 2 Objective: In small groups, the participants will create a step-by-step

PowerPoint listing presentation.

Creating a Presentation

1) Follow trainer’s instructions

2) Complete the three primary communication goals for the presentation

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a) Visual appeal of the home done through the prepared switching out of

photos as needed

b) Value for Camco Realty services demonstrated by the short

presentation

c) Quality of marketing support through Camco Realty with built in video

Slide 1 – Listing Presentation (Class Activity)


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Editing the Presentation

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When editing the presentation, it is important to remember that PowerPoint is similar to

other Microsoft applications. Utilize pull down menus, point and click, cut and paste,

insert and format functions, etc.

Adding photos

Adding video clips

Adding logos

Sharing the Presentation

Utilize the menu and tool bars to access options for sharing presentations

Features helpful to Realtors

o Communicate with users across platforms and devices

o Securely share your PowerPoint presentations

o Help protect the private information in your documents

Class Activity – rotate positions and each agent moves through the presentation

Unit 3: Question and Answer (Follow-up to Class Activity)

Unit 4: Individual Activity

Individually, the participants will create a step-by-step PowerPoint presentation utilizing one of their “current” listings.

Presentation Ideas

Here are some ideas of items that you should consider including in your listing and / or

marketing presentation

Century 21 Camco Realty – company information (including

ownership, size, location, years in business, charitable involvement,

etc.)

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Your name, your title, your designations (i.e., CRS, MBA, etc)

Logos

Website addresses

Albuquerque Metropolitan Board of Realtors – sales data

Comparative Market Analysis – for potential listing

Past and current client referrals and / or quotes

Your productivity

Why you want their business; why they should select you

Create PowerPoint Presentation

Utilizing the listing information each participant brought to training session:

Open and select PowerPoint design template

Create 4-5 slide presentation

Utilize instructor support to incorporate photos, MLS listing

information, etc. into your presentation

Activity is meant to provide template for future use

Unit 5: Presentations

Agents Share Their Listing Presentations with Class

Discussion

Unit 6: Summary - Question and Answer

Unit 7: Appendix

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Handout 1: Pre-training handout; checklist for items to bring to training

Unit 8: References

Resource 1: www.microsoft.com/powerpoint - PowerPoint Guide, online training,

technical support

Resource 2: The Non-Designers Design Book; Robin Williams (2004)

Instructor’s Lesson Plan

Time Topic / Objective Activity Materials Strategies / Notes

8:008:05

Introduction Icebreaker Activity #1 (page 19)

3X5 index cards, pens or pencils, PowerPoint Presentation-Graph

Individual - All supplies and handouts will be passed out before class. Ground rules

Terminal Objective #1 At the conclusion of this training, the participant will be able to describe the key elements of branding and design.

8:058:15

Design Concepts Enabling Objective(EO) #1- During training, the participant will critique a high and poor quality example.

Lecture Demonstration Activity #2(Page 20)

PowerPoint Presentation ProjectorPen or pencil Handout

Guided Teaching – Contrast, Repetition, Alignment, Proximity (Show examples) Branding- the concept of having Company logo in presentation. Handout for activity handed out before class.

8:158:25

PowerPoint Overview Enabling Objective #2- During training, the participant will list the three primary communications goals for the presentation. Enabling Objective #3 – During training, the participant will create a custom high quality presentation that clearly and successfully

Lecture Demonstration

PowerPoint Presentation, Projector Laptops Templates

Guided Teaching – Participants will follow instructor on their own laptops. PowerPoint is similar to other Microsoft applications. – Adding photos, clips, logos -(EO #2) The points are-1.visual appeal of the home done through the nice template where they will swap out the home photo. 2. The value for the Camco services demonstrated by the short presentation. 3. The quality of marketing support through Camco demonstrated with built in video

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http://www.microsoft.com/powerpoint


communicates the three primary communication goals.

sample.-(EO #3) Participants will use the template to customize a presentation for their current listing. Instructor will demonstrate the group version of this.

Terminal Objective # 2 At the conclusion of this training, the participant will commit to making high quality presentations and list ways to work faster while customizing presentations to client needs.

8:258:50

Class Activity Enabling Objective #4 – During training, the participant will commit to high quality presentation. Enabling Objective #5 – During training, the participant will list three ways to create presentation quicker than previously.Enabling Objective #6 – During training, the participants will present a client needs analysis that can be addressed in the PowerPoint presentation they create.

Lecture Demonstration Activity #3 (Page 21)

Laptops Templates Videos

Guided Teaching – (EO#4) Participant will create a presentation from memory using design principles and branding. - (EO #5)1. Turn Key presentations are 80% done to start 2. Checklist provides easy to select options 3. Video presentation is already built in.- (EO #6) Participants were sent an e-mail to bring a current listing to create presentations.

8:508:55

Question & Answer (A)sk question(P)ause 5 seconds(S)select someone to answer

8:559:00

Break Refreshments Bagels, Coffee, Water, Cokes available in Lobby (Set up by staff)

Terminal Objective #3 At the conclusion of this training, the participant will be able to improve speed and accuracy in creating a new presentation.

9:009:30

Individual ActivityEnabling Objective #7 – During training, the participant will create a short presentation from scratch and then create a presentation from the provided templates and compare times.Enabling Objective #8 –During training the participant will improve the development time in creating a second presentation from the provided templates. Enabling Objective #9 – During training, the participant will create a custom presentation for an actual upcoming

Activity #4(Page 23)

LaptopHandout Pen or pencil Templates

Guided Teaching – (EO#7) Participants will create two presentations within a given time and compare the differences. (EO #8) Participants will create a presentation using one of their own listings using templates. (Practice makes perfect)(EO #9) Participants will create a presentation using all the skills learned for an upcoming meeting. (GO FOR IT!!) -Instructor will assist and give suggestions whenever asked.

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meeting.

9:309:40

Individual Presentation Laptop Individual - Each Participant will be asked to present to the class one of his or her presentations that was created in class.

9:40 9:50

Summary - Question & Answer

-Emphasize WIIFM-Remind participants of website-Encourage participants to accept responsibility for learning and creating high quality PowerPoint Presentations.

9:5010:00

Course & Performance Assessment

Page 9 & 10 Handout Pen or pencil

Thank everyone for doing such a great job.- Know they may take out their 3X5 index card and do what they wrote down needed to get done.

ACTIVITIES

Activity #1 - Icebreaker

Total Time needed for Activity 2 minutes

Materials neededPen or pencil 3X5 index card (one side is ruled)

Instruct agents (participants) to take a 3X5 index card from the handouts that were provided before class. They are to write down pressing issues or things that are on their minds that they need to get done. After they are done writing, instruct them to turn the cards over and write the word “later” on it. They are to fold it and put it in their pocket or purse. (Somewhere out of site)

Wonderful! Now you can concentrate fully on this class without worrying that you will forget things you have to do.

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Activity #2 - Design Principles & Branding

Enabling Objective 1: During training, the participants will critique a high quality and poor quality presentation.

Total Time needed for Activity: 10 minutes

Key Teaching Points: The importance of graphical designThe Power of Presentation Branding Proximity – group related items togetherAlignment – nothing should be placed on the slide arbitrarily. Every item should have a visual connection with something else on the slideRepetition – repeat some aspect of the design throughout the entire slideContrast – one of the most effective ways to add visual interest to your slideUsing your imagination

Each Participant is asked to list certain elements of a high quality and a poor quality slide.

Materials needed:

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PowerPoint Presentation ProjectorHandout Pen or pencil

Learning Styles Targeted:AuditoryVisualCognitive Kinesthetic

Activity #2 Poor Quality – High Quality

Example 1:Century 21 Camco Realty Jane Doe, Associate Broker 123 Main Street SEAlbuquerque, NMLocated just south of Historic Nob Hill and RidgecrestStunning remodel and addition – 2200 sf, 4 bedroom, 2 bathListing Presentationwww.janedoe.com

Example 2:

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List the 4 design principles and examples from the high quality example.1. ______________________________________________________________________2. ______________________________________________________________________3. ______________________________________________________________________4. ______________________________________________________________________

List an example of branding. 1. ______________________________________________________________________

Activity # 3 – Class Activity

Enabling Objective 5 – During training, the participant will list three ways to create presentations quicker than previously done.


Key Teaching Points: Reinforces the 4 Design PrinciplesReinforces the concept of brandingThe value of templatesThe value of resources You don’t have to be a graphic designer to produce quality presentations.

Each participant is asked to list the three ways to create presentations.

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Materials needed: PowerPoint Presentation ProjectorHandoutTemplatesVideoschecklistPen or Pencil

Learning Styles Targeted:Visual AuditoryCognitive Kinesthetic

Activity # 3Three Ways to a Speedy Presentation

1. ______________________________________________________________________

2. ______________________________________________________________________

3. ______________________________________________________________________

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Activity #4 – Time is Money

Enabling Objective 7: During training, the participant will create a short presentation from scratch and then create a presentation utilizing the provided templates and compare times.


Key Teaching Points: Time is money!What’s in it for me (WIIFM)The value of having prepared templates The more you use PowerPoint - you become proficient

Step 1 - Each participant is asked to create a PowerPoint presentation from scratch (no templates) using the same fictitious listing. Participant will be given four minutes to complete this exercise. Participant is asked to save his or her presentation.

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Step 2 - Each participant is asked to create a PowerPoint presentation (using templates) with the same fictitious listing that was used in step 1. Participant will be given four minutes to complete this exercise. Participant is asked to save his or her presentation.

Step 3 – Each participant is asked to compare the two PowerPoint presentations they previously saved.

Materials needed:PowerPoint PresentationProjector Handout

Learning Styles Targeted:Auditory VisualCognitiveKinesthetic

Activity #4Time is Money!

Fictitious Listing:

820 Somewhere Rd. Corrales, NMAmazing Custom, Amazing Price 3 bedroom, 2.5 Bath, 2 living, 3 CarFenced Acre Lot, Views! 2,620 sf, $385,000

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Illustrative Design Development Document(Instructor Guide)[1]

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