Illustrations

Desktop Publishing

Desktop Publishing Elements

TypeBody TextDisplay Text

ArtworkIllustrationsPhotographs (Tuesday)

IllustrationsNon-Typographical, Non-Photographic Elements

RulesBordersOrnamentsLine ArtGraphics

Cam Tracy

Cam Tracy

RulesServe to organize space and separate unassociated elements on the pageCan help define white space, set off display type, or define sections

Simple

Oxford

Dotted

RulesLet rulesecho typeface

RulesUse rules when it makes sense – only use them when they can’t be done withoutRules are like type – don’t mix too many styles (1 or 2 rule formats per layout is enough)Use decorative rules with restraint

BordersEverything that applies to rules applies to bordersAllow your borders to reflect the style you’re searching for -rounded corners for rounded textMake sure the isolation that borders afford is the desired effect

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BordersPlainBordersIsolate

ShadowedBorderslevitate

ShadowedBorderslevitate

Border UsesSeparate a part of the text from the remainder to add emphasisProvide typographical color to an otherwise gray pageBreak text into smaller,more appealing groupsProvide an appropriate border for line art or photographs

OrnamentsPi fonts that add emphasisor character to a pieceDon’t overuse – make surethere is a clear purpose and intentDon’t let them litter the page and take away from the design element white spaceUse them as graphic signposts that enhance communication efficiency

Line ArtArt without grays, B&W onlyMaybe the best for DTPbecause of laser printingchallenges with graysForms of line art:

B&W Clip Art from books or CD-ROMsScanning hand-drawn pieces

GraphicsArt that contains grays and other colorsAvailable as a part of many appsExcellent for on-screen, but can be problematic in printing

Once reduced, the screencan produce moire patternsOnce enlarged, can produce pixelation

BackgroundTextures & Patterns

The background on this slide is an exampleUsed to lend color or weight to a document, not to illustrate a particular part of the textWatermarks are thebest examples ofthis

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Information GraphicsUsed to communicate trends, comparisons and organizational structuresUtilize multiple drawing tools, but are often generated using special programs (Excel)Charts & Diagrams – translate numbers and values into visual imagesDiagrams – choose diagrams instead when you want to emphasize relationships and sequences rather than numbers

Information GraphicsTables – present a lot of info in a concise and orderly wayMaps – depict locationsin a simplified formScreen Captures

Extremely helpful if you’re teaching computers and trying to show non-printing items that are on screenUse Shift-Command-3, which will produce a file named Picture 1 in the Macintosh HDAlt-Print Screen on PCs puts image in clipboard

Screen Capture

Illustration Placement TipsPlace illustrations near relevant textKeep illustration styles identical – don’t use a formal item with a informal oneIf illustrations are the central focus, keep the type and design simpleAvoid trapping white space

Illustration Tips & TricksTurn your illustration into a 30% screen and place it behind the text – this is called watermarkingCreate a screened backdrop for your illustration – a simple circle or polygonOr combine the two previous tips

Illustration Tips & TricksCreate several duplicates of your illustration, and arrange them dynamically on the pageLet an illustration break out of a border

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Illustration FilesRaster

(aka Bitmapped or Pixel-Based)Scanner or Paint Program Produced (PhotoShop, PhotoPaint)Made up of a series of dots

Vector(aka object-oriented)Draw Program produced (Illustrator, CorelDRAW!)Made up of a series of lines, curves or objects

Raster/Vector

Illustration FilesRaster

Enlarge – grainyReduce – moire patternsUse at original size

VectorLike outline defined type – these are outline defined objectsResizing causes no loss of quality

Illustration File TypesRaster

TIFF (.tif)PICT (.pct)EPS (.eps)GIF (.gif)JPEG (.jpg)Photoshop File (.psd)

VectorPICT (.pct)EPS (.eps)Illustrator File (.ai)

Rastorize!Use Vector-based apps (Illustrator) to create your illustrations, but rasterize them you’re ready to print because printers have a hard time with themTo rasterize, you convert or export your graphic as a TIFF (raster-based graphics)Only resize in Illustrator, not after it has been rasterized

Pagemaker and Image Files

How does Pagemaker handle Illustration and Photo Files?

Placing Images - LinkingUse File – Place to bring your image in to PagemakerIt will automatically link to the file; therefore, you need to have it in the same folderIf you change the original, Pagemaker will ask you if you want to update it in the fileYou can manipulate the image as much as you want in Pagemaker, and the original never changes

Placing Images - Embedding

If you don’t want to maintain an entire directory of image files, you can embed the files in PagemakerUsing File – Links Manager you can embed them all into one documentThis will drastically increase the size of your file, but you don’t have to keep up with as much

Manipulating Image FilesOnce they’re in Pagemaker, you can:

Resize by dragging the handlesIf you hold down shift while resizing, it will maintain the original shape of the image

Change width

Change height & width

Change height

Modifying ImagesYou can create screens of images and apply Photoshop filters to photos in PagemakerSelect an image and choose Element – Image – Image Control for creating a screen

Excellent way to create watermarks

Select an photo and choose Element – Image – PhotoShop Effects

You’ll need to save the file as something elseQuick way to obtain a neat effect

Effective Use of Photographs

Topic for Tuesday