Illinois PressLines Oct 2013

October 2012

Official publication of the Illinois Press Association

Illinois

www.illinoispress.org

INSIDE:IPA honors

Rep. Elaine Nekritz

Seasonal sales tips

Postal rates

increase

Illinois PressLines / October 2012

ILLINOIS PRESSLINES (USPS 006-862) ispublished bimonthly for $30 per year forIllinois Press Association members by theIllinois Press Association, 900 Community

Drive, Springfield, IL, 62703. © Copyright2012. All rights reserved.

Volume 19 – October/2012 Number 5 Date of Issue: 10/23/2012

POSTMASTER: Please send address changes to ILLINOIS PRESS LINES, 900 CommunityDrive, Springfield, IL 62703. Periodicalpostage paid at Spring field, Illinois and

Peoria, Illinois.

Illinois PressLines is printed and distributed courtesy of GateHouseMedia, Inc. in Peoria and Springfield.

David Porter, EditorE-mail [email protected]

Illinois

BOARD OF DIRECTORS - OFFICERSJohn Galer, President

The Journal-News, HillsboroKaren Flax, President

Tribune Company, ChicagoJohn Barron, Immediate Past President

Steve Raymond, Past President

DIRECTORSSam Fisher,

Bureau County Republican, PrincetonSandy Macfarland,

Chicago Daily Law BulletinWendy Martin,

Mason County Democrat, HavanaNick Monico,

GateHouse Media, Inc.Todd Nelson,

Lee Enterprises, Decatur/BloomingtonJim Shrader, The Telegraph, Alton

Caroll Stacklin, GateHouse Media, Inc.L. Nicole Trottie,

West Suburban Journal, Forest Park

Dennis DeRossett, Executive Director

Ours is a fast-changing industry ina fast-changing world.

For newspapers to remain relevantand able to provide audiences andadvertisers with the best possibleproducts over a variety of platforms,we all must embrace change. Thisrequires making the commitment tolearning new methods, technologiesand skills. Your state press associationcan assist so that commitment is botheasier to make and to achieve.

It is critical that IPA members havegreater opportunities to stay on top ofthe learning curve through qualityeducation and training programs. Theformula for success is to follow a fewsimple but important points regardingthe education and training programs:flexibility, availability, affordability,cutting-edge topics and expert presen-ters.

We are able to achieve this throughcollaborative efforts and partnershipswith other industry associations. Goneare the days when these associationsall “reinvented the wheel” by usingvaluable resources, time and expenseto develop quality education andtraining programs for members.Today, it is much more cost-effectiveand advantageous to our members forassociations to collaborate and takeadvantage of new technologies forthese training opportunities.

We’re proud to announce the IPA

has recently partneredwith the Local MediaAssociation, formerlyknown as SuburbanNewspaper PublishersAssociation, so that wecan offer more trainingopportunities to ourmembers. ManyIllinois newspapersare already membersof LMA and receivethe member-pricingfor the training. Underour new partnershipagreement, IPA mem-bers who are not mem-bers of LMA willreceive the new “part-ner member” pricing level.

Much of the training is donethrough webinars which are very costeffective since they require no out-of-office time or travel expense for staff.Please watch your email Inbox in thecoming weeks for more informationon the IPA-LMA partnership. Also,please visit the LMA website atwww.localmedia.org for more infor-mation about them and their offer-ings.

We also want to again tout our long-standing partnership with OnlineMedia Campus, another webinar-based opportunity for education andtraining sessions. These webinars are

also on cutting-edgeindustry topics withtop-quality presenterswho are experts intheir field. These webi-nars are offeredthrough a partnershipthe IPA establishedwith the IowaN e w s p a p e rFoundation andSouthern NewspaperP u b l i s h e r s ’Association. Most ofthese webinars costless than $50 each andmultiple members ofyour staff can partici-pate.

The IPA will still continue to hostsome regional training sessions formembers in 2013. But we are also veryaware of the budget and time restric-tions facing our members and realizein-person training may not always bethe best format for education andtraining. Through the use of new tech-nologies and the partnerships withLMA and Online Media Campus, theofferings and access to top-quality, cut-ting-edge training opportunities havenever been greater for our members.We encourage you to take advantageof these opportunities for the benefit ofyou and your staff, and to the commu-nities you serve.

EXECUTIVE REPORTDennis DeRossettExecutive [email protected]

IPA collaborates forcutting-edge training

900 Community DriveSpringfield, IL 62703

Ph. 217-241-1300, Fax 217-241-1301www.illinoispress.org

IPA STAFF — PHONE 217-241-1300Dennis DeRossett, Executive Director

Ext. 222 — [email protected] Galloway, Director of Finance

& Business AdministrationExt. 230 — [email protected]

Jeffrey Holman, Director of Advertising

Ext. 248 — [email protected]

Barry Locher, Director of Foundation

& Member Services


David Porter, Director of

Communications & Marketing


Josh Sharp, Director of Government Relations


COVER PHOTO: 27-story rappel Tom Cruze shot this image for Oak Leaves in Oak Park. Judges gave it a first placefor general news photo and said it was “the best story-telling image.” Twenty-seven stories to be exact.

October 2012 / Illinois PressLines

The Illinois Press Association hasproudly named Rep. Elaine Nekritz,D-Des Plaines, as the recipient of its2012 Legislative Service Award. Thedistinctive and rare honor, last givenby the IPA in 2009, recognizes Nekritzfor her outstanding work on legisla-tion to amend Illinois’ outdatedeavesdropping law and for her over-all commitment to open governmentand transparency.

Todd Wessell of Journal & TopicsNewspapers in Des Plaines made thepresentation Oct. 12 at the CookCounty Suburban Publisher’s AnnualMeeting.

Last December, Nekritz introducedHouse Bill 3944 to allow citizens toaudio record police officers in the per-formance of their public duties inpublic places. Despite an individual’sFirst Amendment right to audiorecord police, Illinois citizens werebeing charged with a Class 1 Felonywhich carries a maximum penalty of15 years in state prison. Nekritz,along with several Illinois courts, dis-agreed with attempts to punish andinterfere with citizens’ FirstAmendment rights.

Almost immediately as it wasintroduced, Nekritz’s legislationfaced massive opposition from certainmembers of the law enforcementcommunity causing the legislation toinitially fail in the House. Nekritzpushed forward, however. “We wereamazed at how Elaine neverwavered,” said Dennis DeRossett,Executive Director of the Illinois PressAssociation. “She worked tirelessly todo the right thing for her constituentsand for all Illinois citizens. Her hardwork and determination deserverecognition.”

In late May, Nekritz was able tooverwhelmingly pass a reintroduced

version of her bill out of the House inthe form of Senate Bill 1808. Despitethis legislation not being called in theSenate, Illinois’ high court has cur-rently prohibited all prosecutions ofcitizens who audio record police. “Ithink Elaine deserves a lot of thecredit for keeping innocent peoplefrom being prosecuted,” addedDeRossett. “She brought a lot of pos-itive attention to a harmful,statewide issue that needed to beseriously addressed. And she suc-ceeded.”

In accepting the honor, Nekritzsaid, "I have been and will always be

committed to doing the right thing bythe people of the state of Illinois as astate legislator.” She added, “I wasproud to work with the Illinois PressAssociation and the other organiza-tions that recognized that this eaves-dropping law was seriously out oftouch with our values in Illinois. Igreatly appreciate this award. I lookforward to returning to Springfield towork with the Illinois PressAssociation and others on realanswers for our serious problems andto push for more open, accountablegovernment."

The IPA also lauds Nekritz for her

leadership as Chair of the HouseJudiciary-I Committee and for hersupport in providing citizens accessto an open and honest government.Accountability and transparencyhave always been high priorities forthe IPA and over the years, Nekritzhas proven she is absolutely commit-ted to keeping government open andhonest. DeRossett ended, “the IPA ishonoring Elaine, but really, it has beenan honor for the IPA just to work withher.” Congratulations to this year’sIPA 2012 Legislative Service Awardwinner, Representative ElaineNekritz.

IPA honors Rep. Nekritz withLegislative Service Award

REP. ELAINE NEKRITZ receives the IPA Legislative Award from Todd Wessell (l) of Journal & Topics Newspapers in Des Plaines andDennis DeRossett, executive director of the IPA.

A man walks into the newspaperoffice and slides a half-sheet of paperacross the counter. “I need to run thisin next week’s paper,” he says.

The clerk looks and sees it’s a meet-ing notice for a rural drainage district.The clerk also notes that it’s a PublicNotice subject to Public Notice lawand that it needs to be uploaded to thePublicNoticeIllinois.com website.Public Notices don’t always come inon neatly typed forms or from usual

sources, so it’s important that anyoneworking behind the counter recog-nizes Public Notices, all of which aresubject to the upload requirement thattakes effect at the end of this year.

Even as this article was being writ-ten, a newspaper called and describedreceiving four hand-written pages onlined notebook paper as a PublicNotice for a rural township.

Those placing the ads may not beaware of the new upload require-

ment, so it’s important that newspa-per staffs are trained in this area.

A PUBLIC NOTICE IS ANY NOTICETHAT IS REQUIRED TO BE PUBLISHED BYSTATE LAW OR COURT ORDER.

Court ordered notices include fore-closures, assumed name publicationsfor start-up businesses and certaindomestic documents. For instance, astepparent adopting a stepchildwhere the whereabouts of the biolog-ical parent is unknown might berequired by a judge to publish anadoption notice.

A “state law” notice includes anydocument from a taxing body thatmust be published such as a budget, atax increase or a bid notice.

Public Notices might come from alawyer, city clerk, county clerk, circuitclerk, banker, school administrator orboard member, a township official, alibrary district board member, a waterconservation district board member,etc. It is important to recognize whatis a Public Notice so it will beuploaded to the state website operat-ed by the Illinois Press Association.

Illinois has nearly 7,000 taxing bod-ies and most of them have one ormore Public Notice requirement. Addto that the number of court actionsthat require notice and one can seethat there is a broad spectrum ofnotices to ensure transparency in gov-ernment. All of these notices are sub-ject to the upload requirement.

The IPA’s website at www.illinois-press.org has guides to Public Noticesand other advertising laws. Click oneither the “government” or “advertis-ing” tab on the home page and findthe guides in the left-hand column. Ifyou have questions about whether anad is a Public Notice, contact JoshSharp ([email protected]) or

Jordan Powell ([email protected]) in the IPA office at 217-241-1300.

If you have technical questions regard-ing the uploading of notices, contact RonKline ([email protected]) or LynneLance ([email protected]) in theIPA office at 217-241-1300.


New upload law covers all typesof Public Notice advertising

What does ‘published in’

mean?When accepting Public Notices,

keep in mind where your newspa-per is “published in.” The term“published in” refers to the placewhere the newspaper is first madeavailable for public distribution.Where the newspaper is printed andwhere the newspaper’s office islocated are not necessarily wherethe newspaper is “published in.” Anewspaper can be “published in”only one location.

Some notices are required to beprinted in a newspaper that is “pub-lished in” a particular community.Other notices require only that thenewspaper “circulate in” a particu-lar area. It’s a good idea to familiar-ize one’s self with the requirementsof commonplace notices – both toensure the newspaper is uploadingall notices and to make sure localtaxing bodies are publishing all ofthe required notices.

If you have any questions about“published in” or other PublicNotice requirements, contact JoshSharp or Jordan Powell at the IPA.(Phone 217-241-1300.)


Court sets criteria for citing ‘unduly burdensome’By Esther Seitz

In Heinrich v. White (2012 IL App(2d) 110564), Illinois’ Second DistrictAppellate Court curbed overuse — andabuse — of the “undu-ly burdensome”defense to the produc-tion of public records.Mr. Heinrich, an attor-ney, had filed aFreedom ofInformation Actrequest with theSecretary of State, seeking all notices ofsuspension sent to motorists for anytraffic violation. The SOS deniedHeinrich’s request, citing the FOIA’sexemption for “private information”and the Illinois Vehicle Code.

Heinrich then filed a FOIA lawsuitagainst the SOS in an effort to obtainthe requested records. The trial courtheld that the SOS was allowed to makeredactions under the FOIA’s exemptionfor “private information” and theVehicle Code’s exemption for “person-ally identifying information” — whichtogether cover driver identificationnumbers, names and addresses. Aftersuch redactions were made, accordingto the trial court, nothing useful wouldbe left. Thus, it tossed out the case.

The appellate court reversed the trialcourt’s dismissal of the case.Specifically, the appellate court deter-

mined that, while the trial court cor-rectly held that the SOS could withholdpersonally identifying informationfrom the requested records, the rest ofthe records were not exempt.

Heinrich would be allowed to obtainthe records in redacted form — unlessthe SOS would suffer an undue burdenin producing those records.

The appellate court rejected theSOS’s argument that Heinrich’s requestwas unduly burdensome. The courtstressed that before a public body mayclaim that production of its records isunduly burdensome, a public bodymust confer with the requester in anattempt to reduce the request to man-ageable proportions.

Specifically, the court highlightedthat the SOS — and not Heinrich — hadto take that initiative by offering thatthe request be narrowed. But the SOS,the court held, had not met this burden.Before he could, the SOS would have toshow that the following three elements:(1) compliance with the request as stat-ed is unduly burdensome, (2) there isno way to narrow the request, and (3)the burden of the public body out-weighs the public interest in the infor-mation. Because the Secretary hadfailed to prove these elements, he couldnot invoke the “undue burden”defense. The court admonished that themere need for a computer program to

extrapolate the requested data did notrender a request unduly burdensome.

This case highlights that a publicbody cannot simply avoid producingpublic records by claiming that doingso would be unduly burdensome.Rather, it must extend the requester anopportunity to narrow his request. In

fact, a public body can avail itself of theundue burden defense only if it hasbeen able to show each of the three ele-ments described above.

Esther Seitz is an attorney in CravenLaw Office in Springfield, which repre-sents the IPA.

Seitz

ESTHER SEITZ has practiced law in the office of IPA General Counsel Don Cravenfor three years where she specializes in media, intellectualproperty law and litigation. She holds bachelor degreesfrom Centenary College of Louisiana in Economics andEnglish, a law degree from the University of Arkansas, anda master of laws in intellectual property law from the Max-Plank Institute in Munich, Germany. After law school, sheserved as a judicial clerk at the Arkansas Court of Appeals.

DON CRAVEN is general counsel to the Illinois PressAssociation. He was born and raised in Springfield andattended Southern Illinois University School of Law in

Carbondale. Upon graduation, hewent to work for the Springfield law firm of Londrigan,Potter & Randle, where he practiced general business lawfor five years. He then joined his father, former IllinoisAppellate Court Justice James C. Craven, in practice inSpringfield, concentrating on media specific issues. Cravennow concentrates on libel and First Amendment issues,access to government meetings and records, and businessissues of concern to newspapers. He has counseled execu-tive directors and board members of the Illinois PressAssociation, Illinois Broadcasters Association, and IllinoisNews Broadcasters Association on association activities,

both legal and legislative. He resides in Springfield with his wife Denise and has twosons, Joseph and David.

Craven law officespringfield, illinois

Craven law officespringfield, illinois

Donald M. Craven • Esther Seitz — Phone 217-544-1777

LIBEL HOTLINE217-544-1777

Free pre-publication advice for members of the Illinois Press Association.

LIBEL HOTLINE217-544-1777

Oak Trust Credit Union, whichserves the IPA and its members, wasrated as a 5-star superior credit unionby BauerFinancial, Inc., the nation’sleading credit union rating andresearch firm.

To earn the rating, Oak Trust had toexcel in the areas of capital quality,asset quality, profitability and more.Oak Trust has earned this coveted 5-star rating from Bauer for the last con-secutive 88 quarters.

“Oak Trust Credit Union has mas-tered the three R’s of service: It is 1)Responsive to its members’ needs, 2)

Responsible in its underwriting andinvestments, and 3) Respected by thenation’s premier rating and researchfirm as well as its members,” saidKaren L. Dorway, president of the rat-ing firm. “This gets increasingly impor-tant to consumers as big banks growmore complex and inflexible. It’sencouraging to know that there arecommunity oriented institutions likeOak Trust.”

Established in 1964, Oak Trust hasoffices in Naperville and Villa Park aswell as Eagan, MN. It can be foundonline at www.oaktrust.com.

IPA’s credit union earns 5-star rating

Illinois Petroleum MarketersAssociation/ Illinois Association of

Convenience StoresContact us when you need

the latest information on thepetroleum marketing and

convenience store industry.phone: 217.544.4609

fax: 217.789.0222

CommunityBankers

Associationof Illinois

www.cbai.com

Especially now,BANKING ISSUESAREN’T SIMPLE

Calling CBAI is.

A professional trade association serving nearly 400 Illinois banks and thrifts since 1976.

Illinois Press AssociationGovernment Relations

Legal & LegislativeJosh Sharp, Director

[email protected]

Jordan Powell, Asst. [email protected]

217-241-1300www.illinoispress.org

800-736-2224217-529-2265


FREE Pre-publication HOTLINE

for IPA members only: 217-544-1777

Have a legal question regarding a story?

Ask Attorney Don Craven first.

ADVERTISEIN THIS SPACE

Mike Flesch217-241-1700

You have questions.We have answers.


Shaw Media in Dixon has pur-chased Suburban Life Publications,based in DownersGrove, fromGateHouse Media. J.Tom Shaw wasnamed publisher ofthe group. He also ispublisher of the KaneCounty Chronicle inSt. Charles.

Suburban Life Publications is com-prised of 22 weekly newspapers inChicago’s western suburbs. Titlesinclude the Downers Grove Reporter,Elmhurst Press and Berwyn Life.

Shaw Media is the third oldest fam-ily-owned media company in the U.S.with dozens of award-winning news-papers and websites including theNorthwest Herald in Crystal Lake,Daily Chronicle in DeKalb, KaneCounty Chronicle in St. Charles,Morris Daily Herald, Bureau CountyRepublican in Princeton andSaukValley.com. The company wasfounded by Benjamin F. Shaw in 1851.

As part of the sale, Shaw Media willparticipate in GateHouse Media’sonline private ad exchange, AdhanceMedia, which is comprised of morethan 500 media outlets nationwide.

•••Karen Waldron was honored by the

Illinois Journalism EducationAssociation with its “Friend ofScholastic Journalism Award.”Waldron, retired administrative aidefor the SIUC School of Journalism, washonored for her years of service of“nurturing scholastic journalism, stu-dent news media, faculty advisers,journalism organizations and schoolcommunities in countless beneficialways.”

•••William Street Press, the commer-

cial printing division of the DecaturHerald & Review, is being sold toDecatur firm Wallender-DedmanPrinting Inc. Wallender-Dedman will

take over the equipment and customerbase of William Street Press and sever-al employees who work there will jointhe staff of the new owners. TheHerald & Review will keep the 8,000-square-foot building and continue touse it for newspaper distributionwork.

•••The Centralia Morning Sentinel

has formed a partnership with RendLake College in Ina and KaskaskiaCollege in Centralia to publish aschool paper and reach out to the stu-dent body. “We at the Sentinel arehappy to aid the colleges in the prepa-ration of their weekly newspapers,”said Sentinel General Manager DanNichols. “After watching the area col-leges grow over the years, it justseemed apparent that there should bea single publication to spread the goodnews and excitement associated withcollege life,” he said.

•••For the first time, a photographer

was allowed to document a criminaltrial in Kankakee County CircuitCourt. Mike Voss, chief photographerof The Daily Journal in Kankakee,used a camera encased by a soundblimp, a protective casing that silencesthe sound of the camera’s shutter.While Voss could photograph all pro-ceedings and participants, the jurywas the only off-limits group.Kankakee County became the secondcounty in the state to allow cameras inthe courtroom during criminal cases atthe circuit court level.

•••Investigative reporters George

Pawlaczyk and Beth Hunsdorfer ofthe Belleville News-Democrat signedcopies of their book, “Murder on aLonely Road,” at a Barnes & Noblebookstore in September. “Murder on aLonely Road” is a true-crime bookabout the 1985 murder of beautyqueen Jackie Johns in Springfield,Missouri.

•••Reflejos, the weekly journal serv-

ing the suburban Chicago Latino mar-ket, is seeking nominees for its firstReflejos Reflecting Excellence Awards.The journal, published by the DailyHerald Media Group, is looking forbusinesses or institutions that serveLatinos in the suburbs. Winners will beawarded during a special recognitionin October.

•••With the limited supply of food and

donations at the Cass County FoodPantry, the Cass County Star-Gazettein Beardstown is launching a “Caringand Sharing” program. Drop off $10worth of non-perishable food items ora $10 cash donation and new sub-

scribers can receive a six-month sub-scription to the Star-Gazette. Currentsubscribers can receive four additionalmonths on their subscriptions.

•••Sauk Valley Media held a two-day,

silent auction in August to benefit itsNewspapers in Education program.More than 30 items were available forbid.

•••Aurora Beacon-News reporter

Matt Hanley has written a book, “TrueTales of Aurora Illinois.” Thirteenchapters take readers back in time tothe best stranger-than-fiction local sto-ries available. “I like telling people sto-ries about the community they maynot know,” Hanley says.

STATELINES —

Shaw Media buys Suburban Life

Shaw

Christopher Wills, who has beenwith the Associated Press for 22years, most of that time spent at theStatehouse, is leaving the news busi-ness and going to work as communi-cations manager for the IllinoisHistoric Preservation Agency. He hasa journalism degree from theUniversity of Illinois and a publicaffairs reporting master’s from theUniversity of Illinois Springfield.

•••Penny Shreve has retired from the

Wayne County Press in Fairfield after25 years. She intends to be a stay-at-home mother.

•••

Danielle Tyler has joined TheLincoln Courier as a multi-mediasales executive. Tyler previouslyworked as a reporter and editor for 10years at the Pike County Express, theMount Vernon Sentinel and theMarion County Observer. She holdsa Bachelor of Arts degree in Englishfrom SIU Carbondale and a Master ofArts in English from the University ofNew Hampshire.

•••Kyle Lientz has joined the

Chrisman Leader as an advertisingsalesman. He is a Chrisman HighSchool graduate. Kyle replacesWarren Thomas, who has retired.

•••Alexandrea Davis has joined The

Lincoln Courier as a reporter. She hasa background in broadcast journalismand has worked in Houston,Oklahoma City and Springfield. Shehas a Bachelor of Arts degree inbroadcast journalism from IllinoisState University and a Master of Artsdegree in public affairs reportingfrom the University of IllinoisSpringfield.

•••Gerry Burke has left his position as

publisher of the Morris Daily Herald,re-broadening his focus to assist allproperties within Shaw Media by

assuming a company-wide role aspart of the media chain’s “One GreatCompany” initiative, which empha-sizes Shaw Media’s duties to providerelevant information to readers, mar-keting solutions to clients and advo-cacy for the community.

•••Roger Ebert, the Chicago Sun-

Times Pulitzer-Prize winning filmcritic, will be awarded the SundanceInstitute’s Vanguard LeadershipAward by its founder, actor/directorRobert Redford, at aJune gala in LosAngeles. Redfordcited Ebert for havinglong supported free-dom of artisticexpression, noting hisearly enthusiasm forSundance. “Whenfew would support us, Roger wasthere,” Redford said.

•••Sharon Whalen, publisher of

Illinois Times inSpringfield, has relo-cated to Sarasota,Florida. Illinois Timesowner and editorFletcher Farrar, Jr.lauded Whalen: “Aspublisher, she camein as a temporaryconsultant but stayed on to pour herheart and soul into Illinois Times. Shemanaged the business side with anunderstanding that newspapering ismore than a business; it’s a mission, acalling, a cause. On those occasionswhen a news story was almost certainto make an advertiser go away,Sharon never flinched – the newscame first. That kind of journalist’spublisher is increasingly rare.”


Wills leaves AP after 22 years of reportingNew management team at SouthtownStar

PRESS PEOPLE —

Introducing the new Public Notice websitewww.PublicNoticeIllinois.com

Brought to you by thenewspapers of Illinois

• Search Public Notices in Illinois in one online location• Free to use 24/7; Smart Search available• Produced and maintained at NO EXPENSE TO TAXPAYERS

Ebert

Whalen

•••Brenda Pennington, long-time cir-

culation manager at The CarmiTimes for 32 years, has retired. Shemanaged all customer accounts forThe Weekly Times, Carmi Times,Shopper News and the Spectator.

Elena Pruitt has assumed theduties of circulation manager. Shejoined the newspaper in June as frontoffice clerk. Diann Glover has movedinto the clerk position.

•••Mark Baldwin has joined the

Rockford RegisterStar and the FreeportJournal-Standard asexecutive editor.Baldwin comes toRockford from hismost recent post aseditor of TheRepublic inColumbus, Indiana. He also workedfor Gannett’s Central WisconsinGroup. He succeeds Doug Gass, whostarted in his new role as manager ofcontent delivery for GateHouseMedia.

•••Judith Puckett will be joining the

Wayne County Press in Fairfield as apart-time feature writer. Puckettretired from the teaching staff atFrontier Community College in thepast year. She is a noted WayneCounty historian and plays a signifi-cant role in the operation of theWayne County Historical Society.

•••Ryan Voyles has

joined the DecaturHerald & Review asa staff writer. He is aSpringfield nativeand graduate ofSouthern IllinoisU n i v e r s i t y ,Carbondale. Herecently graduated from the PublicAffairs Reporting program at theUniversity of Illinois Springfield.

•••Marlo Guetersloh has joined the

Washington Times-Reporter as edi-tor. She is a native of Chillicothe and

has worked for newspapers inCharleston and Bloomington as wellas Chillicothe. She holds a master’sdegree in history from Illinois StateUniversity.

•••Kara Silva has joined the Kane

County Chronicle in St. Charles asfeatures editor. She is a graduate ofOklahoma Baptist University whereshe majored in journalism, graphicdesign and art.

•••Allen Parker has been hired as

sports editor of the Benton EveningNews. A native of Benton, he playedfootball all four years in high school.He attended Southern IllinoisUniversity, Carbondale where herealized he was “a history major whodecided he didn’t want to teach.”

•••Scott Richey and Aren Dow have

joined the Decatur Herald & Reviewas staff writers in the sports depart-ment. Richey is a graduate of EasternIllinois University, and Dow is agraduate of Southern IllinoisUniversity Edwardsville.

•••Matt Schuckman has been named

sports editor of the Quincy Herald-Whig. He is a Quincy native whoattended the Missouri School ofJournalism. Schuckman succeedsDon O’Brien, who is taking on dutiesas a general news reporter. O’Brien isa Galesburg native and graduate ofEastern Illinois University. He joinedthe sports staff in 1997.

•••Sun-Times Media has announced

a new management team at theSouthtown Star in Chicago.Managing editor Joe Biesk willbecome editor, replacing outgoingeditor MichelleHolmes. JohnO’Brien will assumethe duties of manag-ing editor. Both aregraduates of theUniversity of IllinoisSpringfield PublicAffairs Reporting pro-gram.


Baldwin

Voyles

Biesk

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Illinois PressLines / August 2012

Two recent predictions show news-paper revenue on the rise. GordonBorrell of Borrell Associates, said hethinks print advertising revenue willincrease next year, mostly amongsmaller newspapers.

He predicted that large metropapers would continue to see adecline but in the 4-6 percent range.He warned that increases could be off-set by the U.S. Postal RegulatoryCommission’s negotiated agreementwith Valassis that will make it cheap-er for preprints to use direct mail.

Jim Moroney, publisher and CEOof The Dallas Morning News andchairman of the NewspaperAssociation of America, was a littleless optimistic about the timeline butpredicted that newspaper revenuewould rise by 2014. He warned thatnewspapers must decrease theirdependency on print advertising andfind new ways to generate revenue.

His own newspaper raised its pay-wall on its website and added anevent marketing company.

He said revenues could improve in2013 but that he thinks overall rev-enues will grow before ad revenue do.He has faith in digital growth but alsoin non-traditional revenue sources.He suggested in an article inNetNewsCheck.com that newspaperslook at their brand, core competenciesand infrastructure to develop non-advertising revenue sources.

Borrell also predicted stronggrowth in digital sales. He said hethinks online ad revenue couldincrease by 30 percent in 2013.Targeted banner ads and video will bethe principal drivers, he suggested toNetNewsCheck.com.

Expertspredict revenuegrowth

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One of our members was recently look-ing for software to help process classifiedads, so we polled our members about whatsystems they are using. Some are usingfront-end tracking systems that generateinvoices and reports while others use theirlayout software.

Here are a few comments we heardback, mostly from smaller newspapers.

We are using Brainworks and arevery happy with it. The vendor rep isMatthew Griffith at 631-963-5586. Thewebsite is www.brainworks.com.Their support staff is excellent.

Excellent response time on isues.Requests are not met with quotes butrather with solutions. Folks are wel-come to stop by and see it in action atthe NewsTribune in LaSalle. (JoyceMcCullough, 815-223-3200)

We use MediaSpan. It’s very user-friendly and great for generatingreports. Our customer rep is TammyTalvitie who can be reached at 734-887-4400 extension 2242 or [email protected].

We use Vision Data. Not myfavorite program. The vendor rep is

Amy Weaver, 423-975-9389.We use Quark XPress just like all of

the other pages.We use MediaSpan. We’re happy

with it. Our vendor contact is 734-662-5800.

We have so few classifieds that Ijust set them up in Text Edit and saveas RTF files, then import them intoInDesign and use pre-set formatting.We have maybe 10 local classifieds aweek plus 12-15 Public Notices.

I just have an InDesign page set up.I place the last date at the bottom of

each ad when it is finished running.Then, every week, I delete the ads thatare finished running. I then copy andpaste over to my classified pages.

We use MediaSpan’s AdManagerPro and Classflow module for pagi-nating and billing classified ads.Through this program, we can alsotake classified ads online.

We use Baseview classified andreally like it. I don’t have a contactname, but they’re based in Ann Arbor,Mich.

Members share classified recommendationsMediaSpan and Brainworks rate favorably

’Tis the season to boost ad salesPage 2I liinosnr PLerr/noer O c tbs0eL I 12I

The start of the Christmas shop-ping season is upon us. Black Friday,perhaps the busiest shopping day ofthe year, is moving closer on the cal-endar.

While most of the holiday seasonmarketing decisions have alreadybeen made by the major retailers,there are often discretionary advertis-ing dollars at the local level so the big-ger stores can participate in commu-nity promotions. A quick sales call tothe store’s manager could add somerevenue to your newspaper.

Also, it’s not too late for small andlocally-owned retailers to implementstrategies to increase their share of theholiday business and effectively com-pete with the Goliaths of the retailworld.

To be successful you need to be cre-ative and enthusiastic,says Jeffrey Holman,advertising directorfor the Illinois PressAssociation. Also,combining efforts andresources with fellowsmall businesses pro-vides more synergyfor success for your customers.

Holman offered several last-minute tips specifically for smallermarket businesses.

As long as there are shopping daysleft before Christmas, there are adver-tising sales opportunities for newspa-per sales staffs and opportunities forsmall retailers to compete with themajor retailers and draw in cus-tomers.

“Don’t go in empty-handed,”Holman suggests. “Take ideas tothem.” Here are a handful of ideasyou could try in your town:

• Always have spec ads ready topresent. This makes it easier for theadvertiser to see the possibilities.They will want to change a few thingson the ad, but spec ads do help toclose a sale. Retailers are extra busy at

this time of year and with no ideas inhand, the easiest answer for time sakeis “no.”

• Create a map showing where thebig retailers are and where the small-er ones are in relation to them. Thesmaller businesses could chip in toprint maps to have available in theirstores. This way, shoppers who growweary of the crowds at the largerstores will have nearby options.

• Create half-page or full-page adsbuilt around a theme surrounded by2x2 ads or signatures. Be sure thesestress the benefits of shopping inlocally owned stores.

• Create a pre-emptive strike byorganizing a “pre-Black Friday” saleor an “anti-Black Friday” sale.

• Coordinate an “open late” nightone or two nights a week throughoutthe season or as a one-time event.

• Utilize a community building orempty storefront in conjunction witha walking tour of downtown stores.Ask service professionals to showcaseand donate their skills. As an exam-ple, a rest stop could include massage,

reflexology, aromatherapy, etc. Itcould also include gift wrapping witha school group doing the work andearning tips. Coordinate differentbenefits such as refreshments at dif-ferent participating stores so every-one isn’t offering the same stuff.Pamper the customers.

• Utilize your website for an onlinecampaign in conjunction with print.

• Partner with a local radio stationfor blitz advertising at locally ownedbusinesses.

• Using online and print, hold aChristmas wish list for kids or lettersto Santa. Then pair their wish listswith links to stores where those giftsare available.

• Create a coupon that is good atmultiple stores. Shopping in one storecould generate more coupons to beused at other stores.

• Create a game with specialstamps so shoppers have to visit allthe participating stores in order toreceive a discount or to win a gift.

• Ask your local Chamber ofCommerce or Convention & Visitors

Bureau to help out with the promo-tion costs and extras that are provid-ed. Community efforts like this bringpeople into town, so it’s a legitimateexpense for groups tasked withattracting tourists.

• Ask local schools or churches toprovide carolers throughout theextended sales hours.

• Go outside of your comfort zoneand outside your typical sales area.People will drive 100 miles or moreduring the Christmas shopping sea-son, so sell to stores that far away.

Ideas like these can be generated injust a few minutes. Some are tried andtrue while others are off-the-cuff.What can your sales staff come upwith during a 5- to 10-minute brain-storming session?

This is the season when peoplebuy, so it’s also the season to sell.Providing creative marketing ideas toyour customers gives them opportu-nities to attract more customers intotheir stores. It’s a relationship thatworks for both the newspaper and thelocal businesses.

Holman


In order to use sales techniqueseffectively, you have to be able toremember them.Sometimes, you haveto think fast on yourfeet and pull outsomething thatworks.

Long-time IPAmembers will remem-ber J. Shelov, a mas-ter at creating easy-to-remember salestools. His book, Lovers or Clients:Selling Succeeds has been helpingsalespeople in a variety of industriesfor a quarter of a century.

The book, available onAmazon.com, includes explanationsfor the following tips, but they’re fair-ly self-explanatory and easy toremember:•Six steps to making a sale

1) Make contact

2) Create interest3) Create a preference4) Ask for the sale5) Close the sale6) Keep the sale closed

•The four keys to success1) Application2) Attitude3) Enthusiasm4) Goals

•The four enhancers1) Conviction2) Confidence3) Creativity4) Care

•The four marketing pillars in orderof importance

1) Quality2) Style and/or design3) Selling and advertising

4) Price•The four reasons people buy

1) Pride2) Pleasure3) Profit4) Protection

•Four sales appeals1) To gain something2) To save something3) To do something4) To be something

•Four powerful words in sales1) Money2) Save3) You4) New

•Four attention grabbers1) Money2) Recognition3) Romance4) Self-preservation

•Trade on your integrity•Never lie, steal, cheat or deceive

Quick & catchy sales tipsShelov on the economy

Recession is brought on by, and begins with, a negative mental atti-tude that can be beaten by being inventive and putting good sales prin-ciples back to work. Recession is man-made, and man can unmake it bycreating a positive mental attitude. You can beat recession by just reach-ing beyond the framework within which you have been thinking. Bybeing creative. By acquiring new skills in your chosen profession. By tak-ing risks for the rewards that are available to you. You are what you thinkyou are.

Shelov

When newspapers first began pub-lishing local pictures on their pages inthe early 20th century, it immediatelyallowed readers to make a personalconnection to theircommunity. Theycould recognizeneighbors and placesthey were familiarwith and the closeproximity of theseimages to the paper’ssubscribers makesthem fantastic historical documents.We see what they saw, and yet,because of a picture’s ability to freezea moment, we can see so much more.

Rich Saal, photographer and pic-ture editor at the State Journal-Register in Springfield for 27 years,has been researching his newspaper’sphoto archives for the past severalyears. A recent exhibition in

Springfield, Springfield Photographs:Images from The Illinois State JournalGlass Plates, 1929 – 1936, is a result ofSaal digitizing more than 1,300 glassplate negatives that were taken for theJournal, one of the State Journal-Register’s predecessors. The exhibit isonline at springfieldphotographs.com

Saal says it is fortunate that theJournal negatives were saved but hehas heard the stories about how manyof these historical records have beendiscarded by some newspapers.

“I realize that newspaper publish-ers do not have the resources now tocontract out the digitization of theirphoto archives,” he says. “It’s expen-sive and time consuming.”

Which is why Saal thinks there is asense of urgency to locating anynewspaper photography collectionsfrom that period that are still outthere.

“These are an incredibly richsource of historical information.Collectively, there is no greater bodyof work covering American historyduring that era than the visual legacycreated by newspapers. They areinteresting to the communities theyserve, important to researchers andhistorians, and they are irreplace-able.”

Saal is interested in identifying col-lections of photographs at Illinois

newspapers from the early to midpart of the 20th century and is offer-ing to help digitize them.

“I’d like to help on a small scale toscan your collection. In return, you’llget a copy of the digitized files for youto use on your website, perhaps sell-ing reprints to your readers. I feel sostrongly in the importance of this thatit’s worth the effort.”

You can reach Saal at [email protected]

Saal

Saal seeks to preserve photos

President Hoover in Springfield, 1931

I liinosnr PLerr/noer O c tbs2eL 0140

The Illinois Office of Tourism’s“Mile After Magnificent Mile” slogantook on real meaning for me duringAugust and September as I loggedmore than 3,000 of those magnificentmiles visiting IPA member newspa-pers. And I did it without strikingeven one of Illinois’ estimated 800,000white-tailed deer as I navigated scenicback roads, interstate highways andrural shortcuts. As Julie Boren, pub-lisher of the Pike Press and otherCampbell Publications knows, I pre-fer to secure my venison from a treestand in her beautiful county of Pike.

Quite unfortunately, however, arogue skunk did wander into mypath, the resulting, uh, smell, clingingto the vehicle for a good 24 hours. Inor out of a vehicle, it’s no fun toencounter one of the cute little crea-tures. Such are the hardships of thetraveling man. It was a grueling anddifficult assignment (At least that’swhat I told the executive director) butI was up for the challenge.

Enjoying the spectacular beauty ofthe Mississippi River from CarterNewton’s pontoon boat was delight-ful. As most of you know, Carter is theowner and publisher, along with hiswife, Sarah, of The Galena Gazette.Sarah told me privately that “he looksfor every opportunity to take thatboat out,” so I figure he started plot-ting our trip as soon as he heard I’d bein town. Carter even shared someriver piloting information with me,such as which vessels have priority inthe lock and dam process. For those ofyou wondering, vessels carrying mailhave first priority through the locks;barges come next and pleasure craftare last in the sequence. The next timeyou’re on a trivia night team you’llhave that one nailed.

As I wrote in the August edition of

PressLines, my tripspecifically targetedIPA newspapers thatparticipate in theIllinois PressFoundation’s mostimportant fundingmechanism, theACORN program. Mymission was simple inthat I just wanted tosay “thank you” forparticipating and toask for continuingsupport. Just for fun, Icalled the journey my“Tour de ACORN2012.” While I made itto a great deal of newspapers, I didn’tmake it to all, and my goal is to keepworking on it until I’ve connected inperson to as many as I possibly can.

From Vienna to Galena and allpoints between, it was a great pleas-ure for me to meet new friends, sayhello to some old friends, tour manyhistoric newspaper facilities and “talkthe business” with so many of you.Your welcoming hospitality – some-times on days when you were reallybusy putting out a newspaper – wasgracious and very much appreciated.

Back to the grueling part of theassignment: I can honestly say I don’tremember the last time I enjoyed adrink at a local Moose Lodge, butmany thanks to Pat Seil and his wife,JoEllen, at the Grayville/AlbionNavigator Journal-Register, for theexperience. A fourth-generationnewsman in his hometown, you cancount on Pat for great stories, greatlaughs and a robust approach to thebusiness of community journalismand life in general.

Lonnie Hinton and staff at theVienna Times directed me to some

fine local barbequesold from a trailer onthe east side of town.A diced pork-typesandwich, I dined instyle in the parking lotof the local IGA foodstore, nary a drop ofthe succulent saucefinding its way to myshirt.

And of course, itwould be sacrilege tobe in southern Illinoisand not enjoy a rack of17th Street baby-backribs, which I forceddown in Marion. The

Travel Channel’s Adam Richman, starof “Man v. Food,” has nothing on me.

As I headed up the western part ofthe state along Route 84 and throughThomson, I had a nice visit with JonWhitney and wife Nancy, owners andpublishers of the Carroll CountyReview. Thomson is also home to theinfamous Thomson CorrectionCenter, and as I headed out of town Idecided to take a first-hand look atthe place, a for-all-intents-and-pur-poses unused facility completed in2001 that cost taxpayers in Illinoismore than $170 million. As I pulledup and looked at its stark image ofgrayness, razor ribbon and gates, theonly thought that came to mind was“How in the world could this hap-pen?” Government bureaucracy at itsfinest.

My visit to the shuttered facilityproved prophetic, however, as onOctober 2 the Obama Administrationannounced that the prison would bepurchased by the Federal Bureau ofPrisons for $165 million, an obviousboon to Thomson, its 600 residents,and others in this picturesque north-

west corner of the state.But I digress, and I apologize. It’s

just my newsroom background want-ing to raise hell about such a wastefulgovernment boondoggle. Makes mecrazy.

Let’s get back to the food of Illinois.As I was on my way to visit CherylWormley, owner and publisher of theWoodstock Independent, I had calcu-lated in advance that my route wouldtake me right through the heart ofHampshire, home to a locally (andregionally) famous butcher shop,Dreymiller and Kray. In businesssince 1929 on the town’s main street,the place looks the same as it did 80years ago and features some of thebest smoked meats in America. Neverleaving town without my trusty cool-er, I was obliged to fill it with hickorysmoked bacon, some specialtysausages and a beautiful ham, not oneof those water-filled holiday specialsfrom the local grocery store but a realsmoked ham, hand-trimmed andcold-smoked for 20 days in theDreymiller and Kray smokehouse.Keeping my primary care physicianand cardiologist in mind, I tossed insome specialty cheeses for goodmeasure.

But for as much fun as I had onthese little side trips, the business ofthe Tour de ACORN 2012 couldn’thave been more serious.

The Illinois Press Association con-sists of just over 460 member newspa-pers. Of those, roughly 81 participatein ACORN, an acronym that standsfor “Advertising ContributionsReward Newspapers.” To be blunt,we need more of you to enroll in thisprogram. It’s simple, easy to under-stand, and allows the Illinois Press

Traversing the magnif icent milesSampling Illinois cuisine and planting ACORNs

FOUNDATION REPORTBarry [email protected]

See ‘Foundation’ on page 15

By Lonny CainThe question immediately pushed

my brain into ponder mode.I could not resist. I

started typing out aresponse. It was hardto stop.

The query came inwith my morningmass of email. It hadbeen pushed into theInternet world as partof the Society of ProfessionalJournalists chat board by MichelleHoffman.

Michelle is a freelance writer andadjunct journalism instructor at LosAngeles Pierce Community College.

This was her question: “If youcould go back in time and speak toyour younger self at the start of yourjournalism career, what advice wouldyou give?”

Oh, where to begin? Actually, thatwas not the problem. I had to tellmyself when to stop.

I stopped at 15. Below was my listwith a few adjustments:

1. Write, write, write. Read, read,read. That’s a given.

2. Never pass up an opportunity to

teach. You will learn more than yourstudents.

3. Everyone has an agenda.Everyone. That is not necessarily abad thing. But it drives how peoplethink and act. Just know that going in.

4. Learn to listen so you know whatpeople mean vs. what they say. Andbe patient. They do not always knowwhat they mean.

5. Write and read poetry. Goodwriting — even a hard news story —has cadence and rhythm.

6. Know your audience before youspeak.

7. Know your mistakes will bebenchmarks later in life. And youlikely would not go back and redoyour life if you could. In fact, youmight wish you had made more mis-takes. Those moments often aremoments of courage.

8. Don’t assume you will ever find

the complete truth. (See No. 3.) Insome backyards a rose can be a weed.

9. Be brave. Writing takes courage.If you do not ask the important ques-tions, who will?

10. Learn-learn-learn. Whatevernew skill set walks into your work-place, you should hug it, embrace itand master it.

11. “The reader” is not the enemy— and that includes your sources.

12. Embrace the First Amendmentbut never ever forget the impact a sin-gle word can have on a human life.What you write — and say — alwaysinterrupts lives. Try to make that agood thing.

13. Make time to listen to people“who have been there.” History har-bors pride and achievement but alsochronicles change that begs the ques-tion why. Study history for the warn-ings it offers. Know the history ofthose you talk to. Remember whatyou write instantly becomes recordedhistory.

14. Don’t mow the grass the sameway every time. There is discovery inchange. This also means somewhereyou should have your own patch ofgrass.

15. Find a mentor. Eventuallybecome a mentor.

The online chat on this questionwent back and forth mostly betweenwriters and journalists.

Of course, someone had to say:“Find another career.”

But then another said, “Follow thatdream.”

Generally there was good advice.I liked: “Major in curiosity, and go

from there,” from Janie Rosman, a“professional communicator” livingin greater New York City.

And Dennis Byrne, freelancer andhistorical novelist from the Chicagoarea, said: “You won’t make a million,but you’ll have a great time, meetsome smart people (both in journal-ism and the people you report on)and feel rewarded for contributing tothe nation’s welfare.”

And Jonathan Austin, publisherand editor of the Yancey CountyNews in North Carolina, shared thisnugget:

“As you become more proficient,the stories ‘for some reason’ get easierto write. But don’t relax your guard.Always assume you got somethingwrong, tear it apart and put it backagain before turning it in.”

It would be interesting to take thequestion outside our circle. We shouldhear from the many audiences wereport on and pull information fromthem. After all, these are the peopledirectly affected by what we writeand report.

What advice would they give tomake each of us better journalists?What advice would you give?

I suspect the answers would all bedifferent.

And just as relevant … if not moreso.

Lonny Cain is managing editor ofThe Times in Ottawa where thiscolum first appeared. He may bereached at [email protected]


What would you say to your younger self?Mistakes test courage, teach lessons

Cain

Foundation to continue to operate at ahigh level with programming initia-tives, scholarships, scholastic journal-ism and more.

Here’s how it works: your newspa-per pledges one inch of advertisingrevenue to the foundation per week.That’s 52 weeks per year. Or, if you’dlike, you may pledge two inches of adrevenue per week. Please considerenrolling. We need your help, and it’s

an opportunity for you to providesupport for the future of the industrythat has sustained you, your families,and your communities. All it takes tosign-up is a phone call to me at 217-241-1300, ext. 223. I’d sure like to hearfrom you.

Barry Locher is the FoundationDirector for the Illinois PressAssociation. He can be reached [email protected].

Foundationcontinued from page 14

I liinosnr PLerr/noer O c tbs2eL 0160

REGISTER TODAY AT

WWW.ONLINEMEDIACAMPUS.COM

Online Media Campus is brought to you by Southern Newspaper Publishers Association and Iowa Newspaper Foundation in partnership with the Illinois Press Association

CANCELLATION POLICY:

Registration fees cannot be

refunded if a cancellation

is made less than 72 hours

prior to the session.

Brad HillNNA Representative

Brad Hill is one of the National NewspaperAssociation’s representatives on the USPSMailer’s Technical Advisory Committee. In thatrole he works with postal executives and imple-menters on issues such as electronic docu-mentation, address quality and the Intelligent Mail Barcode, toname a few. He is also the general manager at Interlink, aMichigan-based company that provides circulation software certi-fied under the Postal Service’s PAVE program to more than 1,500publications in the U.S. He has been with Interlink for ten years.

Effective January 2013 newspapers must implement Intelligent Mail barcode(IMb) in order to be eligible for USPS automation rates. This webinar will pro-vide an understanding of how you can continue to take advantage of automa-tion pricing. It will cover migration to the Intelligent Mail barcode including cre-ating the barcode, obtaining a Mailer ID, working with your software vender andmuch more.


Illinois PressLines 0 0 6 8 6 2 October 1, 2012

bi-monthly 6 (six) $30.00

David Porter900 Community Drive, Springfield, IL 62703 217-241-1300

900 Community Drive, Springfield, IL 62703

Dennis DeRossett, 900 Community Drive, Springfield, IL 62703

David Porter, 900 Community Drive, Springfield, IL 62703

David Porter, 900 Community Drive, Springfield, IL 62703

Illinois Press Association 900 Community Drive, Springfield, IL 62703

XNone

X

Illinois PressLines August 21, 2012

1102 1098

1100 1096

2 2

0 0

0 0

1102 10980 0

0 00 00 0

0 0

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1202 1198

100 100

XOctober 23, 2012

David Porter, Editor 10/1/12

From the Newspaper Association of America

It has been a long time since wereceived good news from the U.S.Postal Service. That came on Oct. 11when the USPS filed its annual ratechanges with the Postal RegulatoryCommission. The filing contains anew rate category, high density plus,for standard mail flats such as news-papers’ total market coverage prod-ucts.

For the last three years, NAA hasmet with USPS management to dis-cuss the rate disparity between stan-dard high density enhanced carrierroute mail (used for newspapers’TMC products) and standard satura-tion enhanced carrier route mail (used

by our direct-mail competitors andsome newspapers in areas where cir-culation is low). NAA recommendeda new rate category to the PostalService between high density and sat-uration, recognizing that newspapersmail TMC pieces at volumes wellabove the high-density threshold (150pieces per carrier route) but below thesaturation threshold (90 percent ofresidential households). Under cur-rent rules, newspapers are mailingmore pieces but can’t qualify fordeeper discounts.

The Postal Service listened to NAAand developed the new high densityplus category for mailings of at least300 pieces per carrier route.Newspapers’ TMC mail qualifying

for the new category will receive norate increase in 2013, compared totoday’s high-density rates. We believemany newspapers will benefit fromthis development, although it maynot be enough to keep a newspaperTMC product in the mail, in light ofthe Valassis negotiated services agree-ment and other rate advantages givento saturation mail since 2009.

High-density mailings not meetingthe new “plus” threshold will be sub-ject to rate increases that vary basedon packaged weight.

The overall increase for periodicalrates is the maximum permissible –2.56 percent. The in-county rate willrise 2.91 percent; for outside-county, itwill go to 2.546 percent. Periodical

rates do not cover costs, so the PostalService will impose the maximumincrease for the overall class under thestatutory price cap established by the2006 postal reform law.

Finally, the Postal Service will elim-inate the surcharge for repositionablenotes, which often are found onmailed newspapers and TMC pack-ages.

New rates will take effect Jan. 27.View a chart outlining standard mailand periodical rates here:h t t p : / / w w w. n a a . o r g / P u b l i c -Policy/Government-Affairs/Postal-Affairs/~/media/NAACorp/Public%20Files/PublicPolicy/GovernmentA ff a i r s / S t a n d a rd - S a t H D - a n d -Periodicals-Mail-Rate-Changes.ashx.

USPS raises rates but adds rate category

Clifford W. BobackClifford W. Boback, 82, Chicago,

died Sept. 24. Clifford was a typog-rapher, retired from the ChicagoSun-Times.

Ronald M. “Ron” BriggsRonald M. “Ron” Briggs, 83,

Springfield, died July 27. He onceworked as a printer for TheCarlinville Democrat. He thenjoined the staff of the State Journal-Register as a printer, retiring in1991.

Gary ChildsGary Childs, 58, Peoria, died

Sept. 7. Childs worked as a journal-ist at the Suburban Tribune inChicago and for 30 years at thePeoria Journal Star, where hebecame the assistant sports editor in2003.

Virginia “Ginny” ClaypoolVirginia Lee “Ginny” Claypool,

71, Fairmont, died Aug. 20. Shedelivered newspapers and wrotethe “Fairmount News” column forthe Sidell Reporter.

Arlette V. ContentoArlette V. Contento, Chicago,

died Sept. 29. She served as acolumnist for several regionalnewspapers and worked manyyears at the Chicago Sun-Times.

Lowell Dean CutsingerLowell Dean Cutsinger, 76,

Sullivan, died Aug. 15. Lowell andhis wife, Pat, joined Allen andFreeda Mann as owners and pub-lishers of the local weekly, TheGraphic-Clarion, Arthur. TheCutsingers became sole owners andpublishers in 1994. They sold thenewspaper to current owner andpublisher Greg Hoskins ofMascoutah in 2000.

Arthur DiazArthur Diaz, 86, Mt. Carmel,

died Sept. 5.While working his waythrough graduate school at PennState; he began a 50-year career inthe newspaper business. She servedin management roles at newspapersaround the country including theSt. Louis Dispatch and the DailyHerald, Arlington Heights.

Daniel Pembroke DightonDaniel Pembroke Dighton, 53,

Monticello, died Aug. 23. Danearned a master’s degree at theMedill School of Journalism atNorthwestern University, Chicago.His career included a stint as areporter for the Pantagraph,Bloomington.

Phyllis L. HarrisonPhyllis L. Harrison, 81, Virginia,

died Sept. 20. She was onceemployed as a computer operatorand supervisor for the StateJournal-Register and CopleyComputer Services of Springfield.

Ronald J. IsbellRonald J. Isbell,

63, KingsMountain, NC,died on Sept. 7.Ronald began isjournalism careeras a correspondentfor The RobinsonDaily News while still in highschool. He served as editor of twonewspapers before buying his firstnewspaper, The Casey DailyReporter. His company grew toinclude newspapers in Marshall,Oakland, Neoga, Greenup,Knightstown, New Castle,Edinburgh, and Bicknell.

Bill JaussBill Jauss, 81, Chicago, died Oct.

10. Bill was a pioneering sports

journalist whose enthusiastic man-ner encompassed newspapers,radio and television. He spent 50years as a sportswriter and retiredfrom the Chicago Tribune in 2007.

Hildegarde Elizabeth KernsHildegarde Elizabeth Kerns, 94,

Mendota, died Sept. 18. She was areporter-photographer for 10 yearswith the News-Tribune, LaSalle,retiring in 1958.

Ralph Douglas LawheadRalph Douglas Lawhead, 59,

Ashmore, died Aug. 23. Lawheadworked as an award-winning pho-tojournalist for 23 years. His firstjournalism position was at theRobinson Daily News as a photog-rapher and reporter. In 1992, hebecame a photographer for theJournal Gazette & Times-Courier,Mattoon. “”He was what we call atrue photojournalist,” said formerDaily News reporter Herb Meeker,remembering that Lawhead was anaccomplished writer as well asshooter.

Drusilla Ruth LinnellDrusilla Ruth Linnell, 86,

Orangeville, died Aug. 24. Drusillawas a successful writer, serving asreporter, editor and columnist forregional newspapers in CookCounty and Ogle County, whereher writing earned her a number ofMate E. Palmer Awards.

Marguerite Shuck McIlwainMarguerite Shuck McIlwain, 89,

Bethany, died August 15. She andher husband Bill once produced theBethany Echo and FindlayEnterprise.

Allen Fox MeadAllen Fox Mead, 95, Geneva,

died Sept. 30. He started his jour-

nalism career at the GenevaRepublican, where his uncle wasthen publisher. Allen reported atthe Republican and later becameeditor and publisher of the paper.

Joe MooshilJoe Mooshil, 85, Chicago, died

Sept. 7. He was a fixture on theChicago sports scene over thecourse of four decades covering thecity’s teams for the AssociatedPress. “Going to cover a baseballgame in Chicago with Joe was likegoing to Mass with the pope.Everyone knew him and everyonetreated him with the utmostrespect,” said John Dowling, a rook-ie reporter in 1982 who is now AP’sdirector of news training.

Robert L. MoyerRobert L. Moyer, 81, Kankakee,

died Sept. 9. With 15 years’ experi-ence in the industry, Moyer joinedThe Daily Journal, Kankakee, andSmall Newspaper Group in 1973 asdirector of production. The nextyear he was named general manag-er of the newspaper. In 1977, hebecame vice president of operationsfor the newspaper group. “BobMoyer was a passionate and enthu-siastic man who loved life, his fam-ily, golf, newspapers and Kankakeegenerally,” Jennifer Small, SNG cor-porate board member, said.

John MulkinJohn Mulkin, 86, Carterville, died

Sept. 17. He was the editor at theChester Herald Tribune and thenthe Metropolis News. In 1957, hemoved to Herrin to start the HerrinSpokesman, selling it in 1968.

Bill O’ConnellBill O’Connell, 83, Kewanee,

died Sept. 23. He was a long-timePeoria Journal Star politicalreporter. The paper wrote of him,

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Industry Deaths

Isbell

“William J. O’ConnellJr., the journalist’sjournalists who did-n’t just thoroughlyreport and clearlyexplain the news outof the state capitaland City Hall for theJournal Star for morethan 42 years, he often helped makeit.” He was credited with the ability tobring together lawmakers fromdownstate and the Chicago area to thebenefit of both.

Robert “Bob” L. OuelletteRobert “Bob” L. Ouellette, 77,

Princeton, died Sept. 9. He worked asa route carrier for the News-Tribune,LaSalle, for several years.

William R. PeakWilliam R. Peak, 69, Canton, died

Aug. 8. He was the city night editorfor the Peoria Journal Star for 34years.

Phoebe C. PetriePhoebe C. Petrie, 88, Quincy, died

July 22. Phoebe worked for manyyears at the Freeport Journal-Standard.

Marie C. PikeMarie C. Pike, 73, Effingham, died

Aug. 17. She once worked for theEffingham Daily News.

John Miller RowleyJohn Miller Rowley, 92, Lombard,

died Oct. 6. He was a long-time advi-sor of the Willowbrook Skyline news-paper.

John E. “Jack” Schultz, Jr.John E. “Jack” Schultz, Jr., 58,

Aurora, died Sept. 16. Jack was aCommon Sense columnist for theBeacon-News, Aurora in the 90s.

Warren Jay ThomasWarren Jay Thomas, 63, Chrisman,

died Sept. 20. He was an advertisingsales rep for the Chrisman Leader.


O’Connell

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Illinois PressLines Oct 2013

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Transcript of Illinois PressLines Oct 2013