I'll Tumblr for Ya
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I’LL TUMBLR FOR YA
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Bill Sachman of The College at Brockport's Office of Alumni Relations shared these slides as part of his presentation to the College's Social Media Users' Group on Feb. 7. The alumni office is using Tumblr in some creative ways to engage young alumni.
Transcript of I'll Tumblr for Ya
I’LL TUMBLR FOR YA
The tumblr Idea
• Increase number of GOLD volunteers• Build a culture of philanthropy• Increase participation in regional and on-
campus events• Enhance career and social networking
The tumblr Idea
• GOLD Leadership Board• “Drivers” of the GOLD Program• Plan events• Assist with philanthropic efforts
The tumblr Idea: GOLD Launch Events
• Program launch on Thurs., Dec. 6• Simultaneous event across six cities• How could we showcase the event?
tumblr
• Social media site• Microblogging• Multiple users can post
multimedia content• The #hashtag• Current content• Multiple microblogs
tumblr
• How do we use it?• Promote and showcase events
(Homecoming, GOLD Events)• Reflections (Event follow-up, personal
anecdotes)• “Year Book” (Bucket List)
tumblr: GOLD Launch• Network of tumblr
volunteers• Each given unique
email address• Posted throughout
the night• Who was
watching?• Use of Google
Analytics
Future tumblr Projects
• Bucket List• Homecoming 2013
tumblr: Bucket List
tumblr: Homecoming 2013
• Homecoming 2013• Ellsworth Excursion• Honored reunion
classes (2003, 1988, 1973, 1968, & 1963)
tumblr: Pros and Cons
Pros• html knowledge• Many free themes• Ease of
interaction• Multiple
microblogs• #hashtags
Cons• Video• Search feature• That pesky email
address
www.tumblr.com
