Ill Manors case studyBy Amelia Barrett

Key Information Director: Ben Drew

Writer: Ben Drew

Box OfficeBudget- $100,000

World Wide Gross- $1,108,176

Profit- $1,008,176

Company Credits

Productions Microwave Film London BBC FilmsAimimage ProductionsGunslinger (Co-productions)Ill Manors

DistributorsRevolver Entertainment Benelux Film DistributorsDistriB FilmsBerkshire Axis MediaFilm 1Koch MediaMozinetPinnacle FilmsSynergy Cinema

Distribution The film was released on DVD, Blu-ray, Download and On Demand. These are a way to advertise the film as its different technologies that can be accessed to gain more popularity. This is also a way of exhibiting as its’ a ways of viewing the film. Also TV spots and websites.

A campaign was made that combined both traditional and digital technology. This campaign began by a tweet and posters hash tagging ‘Ill Manors’. Plan B also released a protest music video that was to raise awareness. He decided to do this because he was brought up in a council house before he became noticed therefore he can relate to how youths feel growing up in council houses as they are all stereotyped to be negative people.

Cross media convergenceIll Manors used cross media convergence through the release of Plan B’s album which was named after the film. This is because they had released the album and the film both in 2012. This strategy was successful as it contributed hugely with the advertising of the film. This shows both the music industry and the film industry combining to promote the film even further.

Synergy Ill Manors is a small independent British company therefore struggles to use synergy. This is because it doesn't’ own different companies like ‘Sony 'therefore this is a disadvantage for independent British film companies as the only products released at the same time as the release of Ill Manors were clothing and calendars. This isn't enough products to successfully contribute to the increase of profit.

Issues raised with national and local audiences

Ill Manors was aimed at ‘Niche audience’ as its aimed at 16-24 year olds. Heavily pitched at a male audience. Ill Manors aims at a local audience this is because the location is set in ‘Forest Gate’ therefore the issues shown in this film will relate to the audience of people who have lived or live in ‘Forest Gate’. These issues involve gun and knife crime, Prostitutes, drugs, love and death.