Introduction4q2012

About us

• Founded by• Samarjeet Singh – Serial Entrepreneur & ex Seller Development Head at

eBay India

• D.J. Basumatari – ex Head of Category Management at eBay India and General Manager (Mktg & Sales) at Futurebazaar.com

• Cumulatively 10 years of Category & Internet marketing experience

• Offices in the US & India

• Handling 150 plus online stores

• Built half a million plus SKUs & growing

• 80 full time employees & 20 associates

• Iksula excels in two areas most critical to online marketing:

• “Editorial Content” and “Cataloging”

Clients that feature in the Top 500 Internet Retailers in US

Wayfair is the 51st largest Online Retailer in US with $500 million in top line sales in 2011

Iksula has created more than 1.5 million SKUs in last 4 years for Wayfair

We excel in “Editorial Content” and “Cataloging”

Editorial ContentCataloging

• Product Descriptions

• Category Descriptions

• Consumer Reviews

• Blog writing

• Buying Guides & How-to Guides

• Latest Launches

• Jargon Busters

• Building Taxonomy / Category Structure

• Product Attributing

• Short Descriptions and Key Feature Points

• Competitive Pricing

• Image Processing

• Accessory Identification for Up-Sell

A team of copy writers led by experienced editors exposed to

international writing

An experienced team with category specific expertise

• Cataloged more than a Quarter Million SKU’s in 2009

• We have proven expertise in the home & health categories

• USA, UK & Germany are the two key markets in which the catalogs we created are marketed

• We have created catalogs for suppliers based out of China, Vietnam, US, Italy, India, Taiwan and so on

• Other categories we work on: Clothing & Accessory, Mobiles, Electronics, Computers, Toys & Games

Our expertise Cataloging for Home & Garden Category

Appliances

Bed, Bath & Home•Kitchen, Dining & Bar•Lamps, Lighting & Fixtures•Plumbing•Rugs & Carpets

Lawn & Garden

Office Products

Outdoor Living

Tools

Home & Garden

About us

Established in 2007 in Mumbai, India

Offices in the US & India

150+ full-time employees and 100 Associates

USA and UK are the two key markets in which the catalogs we create are marketed

Our clients are located across 5 continents and we work in three time zones

Cataloging

• Abundance & supply conversion rate based break out approach

• Through detailed understanding of categories and industry landscape

Building Taxonomy / Category Structure

• Helping consumers find products easily through attributors / product finders

• In depth understanding of product lines to identify right attributes

Product Attributing

• Creating consumer interest on a product by highlighting the key features of a product through a brief description and key bullet points

• Deep research capabilities along with product knowledge

Short Descriptions & Key Feature Points

• Helping consumers buy right accessories, different options or related products from the product’s page

• Understanding across product lines to identify the right accessories and related products

Accessory Identification for Up-sell

In depth product knowledge to build the best catalog

• Creating great product images, highlighting product from multiple angles to make consumers familiar with the product

• Bulk sourcing and processing of imagesImage Processing

Iksula builds taxonomy, categorization & attributing

Consumer Need• Helps a consumer

narrow down on his choice of products

Iksula Expertise• Experienced

resources with in-depth category knowledge

• Detailed category documents for reference and training

Example: Classes & Attribute list for the Lighting Category

Cataloging

Iksula creates CROSS SELLS on accessories & related Items

Business Need• Cross sell and related

items can increase consumer value to retailers

Iksula Expertise• Understand and

associate related products or accessories which can be cross sold with the product.

Plumbing Category Example

Supplier: Danze

Product: Danze D500058 Single Handle Pressure Balanced Tub, Shower Trim and Valve with Rain Showerhead from the Parma Collection

Accessories Related ItemsMain Product

Cataloging

Why our clients value us

Knowledge & Expertise

Process Conversion Rate

Optimization

Experts in Ecommerce space with experience of handling 150 plus online stores globally

Clients that feature in the Top 500 Internet Retailers in US

Proven expertise in creating world class product page content across categories namely:

Focused Service

Out management team comes with a cumulative experience of over 12+ years in Category & Internet

Marketing

Expertise in optimizing content that directly impacts conversion rate

Team of category experts with industry experience

Understanding of the end user with focus on increasing product page conversion rate

Strong focus towards optimizing the website for search engines

Team of copy writers led by experienced editors exposed to international writing

Iksula has a team of 100+ writers & editors who come from backgrounds in various categories and segments

Knowledge backed with Processes

Combination of tools developed in-house to enable productivity

Error tracking and RC analysis to ensure consistent and measurable quality

Flexible execution methodology to allow rapid scale up scale down

Best in industry knowledge management and project management practices

We create content for 3000+ SKUs every day for clients location in three different time zones

We offer complete on-page cataloging services

Product Tech Specs

Product Tech Specs

Product TitleProduct Title

Multi-views and product video

Multi-views and product video

Product PriceProduct Price

Options and swatches

Options and swatches

Accessories and Cross Sells

Accessories and Cross Sells

Product Description

Product Description

Feature PointsFeature Points

Expertise in optimizing content for search engines

Category GuidesWe help you write impressive Category Guide contentBuying/”How to” GuidesTo help consumers understand their requirements betterBlogsExpert blogs that help attract traffic to the websiteSocial Media ContentCreate, update and monitor your social media content in real timeProduct ReviewsWrite expert reviews that help customers make the decision to buy

Extensive experience and understanding of apparels category

T-Shirts & Tops

Jeans & BottomsFormal Wear

Footwear

Evening Wear

Some Other Categories

Home Health Electronics & Consumer

Durables Pets Bikes Music, Movies and Books Toys and Games Food Jewellery

Our well trained resources ensures very high levels of productivity and quality

Leverage tools for high productivity

QualityExtensive training &

documentation

• In house and available scraping tools

• Scripts and macros for automated data structuring and cleaning

• In house tools for detailed quality checks

• Detailed QC processes for

• Extensive training sessions

• Documentation of category knowledge into industry reference documents

Bulk download, extraction and structuring of data

No Check List Item Checked 1 Have you gone through the project mail and pricesheet in detail Manual

2Check if overall dimension in description matches the tblproduct dimension

TOOL

3Enter the dimensions in description (don’t leave it blank) if it has been entered on the tblproduct sheet. Check wether maximum height, width, depth is greater than minimum height, width, depth.

TOOL

4Collection Name (Description) – Check if initial letter of all the words are in capital (Eg: Tommy Bahama – In this case T and B should be capital)

TOOL

5Check if collection name in PrName and Description are sameCheck if collection name is there in the PR name and that has to be the first word

TOOL

6 Check if finish in PrName and description are same TOOL

7If the sku is joined by different finishes, do not enter one specific “finish” in PrName. PrName will not have finish details

TOOL

8Check if dimension entered are 7“ H AND NOT 7“H (There should be space between 7” and H)

TOOL

9 Do final spell check on all sheets wherever applicable TOOL

10Do not leave any formula trail on the output sheet. All fonts to be in black color (Calibri 11). No bold.

TOOL

11

If PrName is "Side Table in Cherry" then What the item is in description should be "Side table".

If PrName is "Two Pack Table Lamp in Brown" the What the item is in description should be "Two pack table lamp"

TOOL

Extensive quality checks using tools Regular training sessions to improve quality

Our philosophy of effective product page content

CATEGORY KNOWLEDGEUnderstanding of product featuresAppreciation of a product’s selling

points and Consumer benefits

PRESENTATION SKILLSAppealing photographs

Consumer focused product catalogUnique and engaging product descriptions

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Category Experts Photographers and

Image Editors Writers and

Catalogers

Type of Resources Required

Scalable Consistent quality Lower cost of

production

Benefits

Discuss potential areas of engagement

Free Site Audit that allows you to begin to discover our expertise

Free Pilot exercise to prove our capabilities that could factor into your

annual planning diligence

Next Steps

Contact:

John BaRoss

President Marketing Business Development (North America)

Iksula Online Solutions

NY Office: 646-495-1657 NJ Office: 908-813-0164