IKEA PRESS KIT /APRIL 2015 / 1 The IKEA 365+ Collection · IKEA PRESS KIT /APRIL 2015 / 2 For the...

THE IKEA 365+ COLLECTION

IKEA PRESS KIT /APRIL 2015 / 1

The IKEA 365+ Collection APRIL 2015

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To get in touch with us, please contact:

Doris Chinemail: [email protected]: 03-7720 7273

Voon Pui Sanemail: [email protected]: 03-7720 7325



For the ever-changing everydayEveryday is the most important day of the week. But the everyday is changing. Range strategist Viveca Olsson has been exploring different lifestyles from all over the world and found out new discoveries:

“15 years ago most people would be eating together by the kitchen table or dining table. Now, we eat all over the home, anytime. That’s one of the biggest change really, that inspired us to design a new IKEA 365+ collection. It’s about dinnerware, serve ware, pots and knives that are more up to date whith how - and especially where - we eat in our homes today.”

IKEA 365+ has since 1997 been one of our most popular eating and cooking series. Even though still popular it was time to make an update. Design, function and long-lasting quality have turned it into an everyday classic, making it easier and more fun for people all over the world to eat and cook food at home.

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Anywhere and any way you want IKEA 365+ series is for people and homes that value an effortless, flexible and casual everyday life, especially for those with limited space. To all of us who long for the ONE dinnerware and cookware, that will cater to all the cooking and eating needs (and habits) and will last for an eternity. And that demands simplicity. The plates, bowls, glasses and cookware are stripped down to their bare essentials and can be used for all sorts of food, for all sorts of situations, for you and all your friends. 365 days a year.

“Each product is designed to simplify for people who eat everywhere at home. And as much as possible,

you should be able to use the same product all the way. Preparing, eating and serving in ONE.”

VIVECA OLSSON, Creative Leader, IKEA of Sweden

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From Monday morning to Saturday birthday party New ways of living require new ways of thinking and approaching the product development and design process. That’s why a team of four designers have collaborated throughout the whole collection - Henrik Preutz, Wiebke Braasch, Ola Wihlborg and Nike Karlsson: “The dinnerware has a simple but smart design that works for all types of food and all occasions. The plates are higher on the sides, which makes them easy to hold and eat from. The bowls are also suitable to serve from, and can be used for everything from salad to breakfast cereal and cake. Our goal is to make everyday life a little easier – and a little more luxurious.” In the same way, the tempered glasses and heat-resistant glass carafe and jug are durable and resistant products that are suitable for hot drinks. And even the wine glasses are stackable to save space in the cabinet.



IKEA 365+ glass RM17.90/6pcs 20cl. 102.783.61

PH124526From breakfast in bed to brunch The air of simplicity in the IKEA 365+ design is what turns it into this versatile everyday hero. IKEA 365+ is our basic line, the white t-shirt, the jeans that goes with everything. And that can be turned both super casual and super fancy. Simplicity is a virtue.




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IKEA 365+ series. Glass RM15.90/6pcs 18cl. 902.783.57 Glass RM17.90/6pcs 20cl. 102.783.61

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Glass RM15.90/6pcs 18cl. 902.783.57

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PH124546From taking your time to being in a hurry The many different sizes of serve ware make it easy to create your own mobile dinner kit. This way eating on-the-go becomes a lot more convenient. And by doing exactly what you want, you’ll have the perfect recipe for making the moment feel as good as the food tastes.




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PH124532From one to many From eating alone in front of the TV to having all your friends over. IKEA 365+ manages it all. It’s one of the solutions that makes it possible to cook and eat food together with as many as you want. The low price makes it possible for most people to own many plates, bowls and glasses. And the smart stackable design means you will be able to store more than you use every day in your cabinets.


Wine glass RM6.90/each 30cl. 902.783.62 Tablecloth RM69 W145×L240cm. 302.783.55 Carafe with stopper RM19.90 1l. 702.797.20




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IKEA 365+ jug with lid RM35 1.5l. 302.797.22

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All glasses, the carafe and jug can be used for hot drinks too. They’re made of tempered/heat resistant glass which makes them very durable and extra resistant to impact.

IKEA 365+ series. Jug with lid RM35 1.5l. 302.797.22 Glass RM15.90/6pcs 18cl. 902.783.57




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IKEA 365+ series. Wine glass RM6.90/each 30cl. 902.783.62 Tablecloth RM69 W145×L240cm. 302.783.55

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“I have really tried to consider all functions, while the table cloth should feel beautiful and work in all homes. Simple to use, easy to like.” Maria Vinka, textiles designer




PH124591From an ordinary day to a special day

“A clean and basic eating collection enhances the raw ingredients and the final result on the plate. It’s something that we think many people appreciate in a world where being well and eating well is at the very top of the menu”, says designers Henrik Preutz, Wiebke Braasch, Ola Wihlborg and Nike Karlsson.



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IKEA 365+ wine glass RM6.90/each 30cl. 902.783.62

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IKEA 365+ series. Carafe with stopper RM19.90 1l. 702.797.20 Wine glass RM6.90/each 30cl. 902.783.62

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IKEA 365+ wine glass RM6.90/each 30cl. 902.783.62

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The stackable design means you will be able to store more than you use every day in your cabinets.



IKEA 365+ glass RM18.90/6pcs Tempered glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 30cl. 302.783.60




IKEA 365+ mug RM7.90 Tempered glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 36cl. Clear glass 402.797.26

IKEA 365+ wine glass RM6.90 Tempered glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 30cl. 902.783.62

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IKEA 365+ tablecloth RM55 100% cotton. Designer: Maria Vinka. W145×L145cm. White/grey. 302.795.38 IKEA 365+ tablecloth RM69

100% cotton. Designer: Maria Vinka. W145×L240cm. White/grey. 302.783.55

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365 days of cooking The pots bare many of our new insights about cooking at home. You can’t always see them - and that’s the whole point. They are just there to work for you, from the cabinet to the hob to the table to the dishwasher to the cabinet. Repeatedly in a neverending everyday loop. So we added a couple of details. Take the new glass lid for instance. We all want to see what’s cooking under there, and constantly lifting the lid to check if sauce is cooking or water is boiling not only prolongs the cooking time, it’s a bit annoy-ing.



IKEA 365+ series. Pot with lid RM129 5l. 502.567.53 Pot with lid RM99 3l. 902.567.51 Saucepan with lid RM69 1l. 702.567.47

PH124568From one pot dish to different things cooking We wanted to make the cookware in strong and durable stainless steel that would last for years and resist corrosion. We ended up with pots and saucepans so strong that the product developer – and all of his 100 kilos – stood on the handles to show they would not break under the weight. They passed the test.



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Glass lid lets you see what’s cooking in there and the steam vent reduces pressure so that food does not easily boil over.

IKEA 365+ series. Pot with lid RM129 5l. 502.567.53 Pot with lid RM99 3l. 902.567.51

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IKEA 365+ series. Saucepan with lid RM69 1l. 702.567.47

Saucepan with lid RM89 2l. 302.567.49

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IKEA 365+ pot with lid RM99 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 3l. 902.567.51

IKEA 365+ saucepan with lid RM89 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 2l. 302.567.49

IKEA 365+ saucepan with lid RM69 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 1l. 702.567.47

IKEA 365+ pot with lid RM129 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 5l. 502.567.53

IKEA 365+ 6pcs cookware set RM299 Comprises: Pot with lid 5l, pot with lid 3l and saucepan with lid 2l. Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 202.567.40

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Specialists on their tasks Whether you’re a raw vegan or a meat-eater (or something in between!), a good knife should always inspire you to cook good food. The designer team behind the new IKEA 365+ knife series explains:

“When we designed IKEA 365+ knife, we wanted to make a knife that inspires people to cook good food. The quality must be high for the knife to awaken the appetite and withstand everyday use for many years. That’s why it’s made in one single piece of stainless steel and has a timeless design that you never tire of.”

Hardworking goes for all five of them of them: a cook’s knife, bread knife, vegetable knife, paring knife and utility knife.



IKEA 365+ cook’s knife RM69 Length of knife blade 20cm. 202.835.26

From chopping to slicing “Grooves in the handle give a firm, secure grip and keep the knife from slipping in your hand. We hope it will be your everyday favourite and the obvious choice when you’re preparing food,” says the team of designers.

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IKEA 365+ cook’s knife RM59 Length of knife blade 16cm. 902.835.23

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IKEA 365+ series. Vegetable knife RM59 Length of knife blade 16cm. 902.879.36

Paring knife RM39 Length of knife blade 9cm. 502.835.20



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IKEA 365+ series. Bread knife RM89 Length of knife blade 23cm. 902.835.18 Vegetable knife RM59 Length of knife blade 16cm. 902.879.36 Cook’s knife RM59 Length of knife blade 16cm. 902.835.23

Washing the knives by hand prolongs the sharpness. And if you take care of you knife you can sharpen it again and again and it will last for many many years.



IKEA 365+ bread knife RM89 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 23cm. 902.835.18

IKEA 365+ cook’s knife RM69 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 20cm. 202.835.26

IKEA 365+ utility knife RM49 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 14cm. 302.835.16

IKEA 365+ cook’s knife RM59 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 16cm. 902.835.23

IKEA 365+ paring knife RM39 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 9cm. 502.835.20

IKEA 365+ vegetable knife RM59 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg Braasch/Karlsson. Length of knife blade 16cm. 902.879.36

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IKEA PRESS KIT /APRIL 2015 / 1 The IKEA 365+ Collection · IKEA PRESS KIT /APRIL 2015 / 2 For the...

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