IKEA:Secret to low prices

Designs are efficient and wasteis kept to a minimum.

IKEA

Cultural Factors:-

IKEA SOLD 250000 ROOSTER THEME PLASTIC PLACEMATS

WITH ROOSTER THEMES WHICH QUICKLY SOLD OUT.

U.S CUSTOMERS USE TO BUYIKEA VASES AS THEY

CONSIDERED IKEA’S USUALGLASSES TOO SMALL.

DIFFERENT CLOSETS FOR THE EUROPEAN AND U.S MARKETS.

IKEA’S STRATEGY IN INDIA AND CHINA.

U.S CUSTOMERS PREFFEREDKING SIZED BEDS NOT EUROPEAN SIZED BEDS.

IKEA FACTS:-• IKEA sells one Billy book shelf every 10

seconds.• IKEA’s products approximately use 1% of

the world’s commercial supply of wood.• 690 million customers visited IKEA in

2012, which is twice the population of America.

• 1/10th of all the furniture purchased in Britain comes from IKEA.

IKEA FACTS:-•  Each year, there are more copies of the

IKEA catalogue printed than the Bible.• IKEA is building it’s own town near London.• Every year IKEA delivers 800 million cubic

feet of products which is enough to fill more than 9000 Olympic sized swimming pools.

Recap• Introduction to IKEA and it’s history.• IKEA’s values, aims and it’s special

features.• IKEA’ strategies to reduce costs.• Analysis of consumer markets.• How IKEA understands it’s customers

and improves it’s services.• What makes IKEA so successful?

DisclaimerCreated by Pushkar Saraf, IIT

Bombay, during a marketing internship conducted by prof.Sameer Mathur.