Ijrcm 1 Vol 4 Issue 2 Art 26

8/12/2019 Ijrcm 1 Vol 4 Issue 2 Art 26

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VOLUME NO.4(2013),ISSUE NO.02 (FEBRUARY) ISSN0976-2183

A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories

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INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories

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ii

CONTENTSCONTENTSCONTENTSCONTENTS

Sr.No. TITLE & NAME OF THE AUTHOR (S)

PageNo.

1 IMPACT OF INVENTORY MANAGEMENT ON THE PROFITABILITY OF SMES IN TANZANIADR. SRINIVAS MADISHETTI & DEOGRATIAS KIBONA

1

2 CORPORATE GOVERNANCE AND AUDIT QUALITY IN NIGERIAN BANKS

OBARETIN OSASU & DR. CHINWUBA OKAFOR

6

3 THE RELATIONSHIP BETWEEN TENURE WITH COST STICKY AND COST OF GOODS SOLD IN TEHRAN STOCK ECHANGEROYA DARABI & LEILA DARVISHI

1!

" AN ASSESSMENT OF THE CHALLENGES AND OPPORTUNITIES OF COOPERATIVE BANK OF OROMIYA# ARSI NEGELLE TOWN# ETHIOPIA# EAST AFRICADR. K. KANAGARAJ

1$

% INVESTIGATING THE RELATIONSHIP BETWEEN OVERVALUATION OF STOCKS AND STOCKHOLDERS EQUITY AND PROFIT'SMOOTHING IN TSECEMENT AND AUTOMOBILE INDUSTRIES

MOHAMMAD REZA ASGARI & SHAHIN SAHRAEI

2%

6 THE INFLUENCE OF MANAGEMENT ON SCHOOL CULTURE AND ITS EFFECTS ON ACADEMIC PERFORMANCE( A CASE OF ST) PATRICKS HIGHSCHOOL ITEN

CHRISTINE KETER

2*

+ DETERMINANTS OF LIFE INSURANCE IN ETHIOPIAADERAW GASHAYIE AYALIEW

36

$ COLLABORATION BETWEEN SALES AND MARKETING INCREASES THE BUSINESS PERFORMANCE( EVIDENCE FROM PAKISTANI EPORT INDUSTRYARSLAN RAFI, YASIR SALEEM, JAVED IQBAL, ALI IFTIKHAR & MUHAMMAD NAWAZ

"6

* EFFECT OF OUTSOURCING ON ORGANIZATIONAL PERFORMANCE IN BANKING INDUSTRY IN NIGERIAOLUYEMI OLUWOLE OLUTOSIN

%1

1! A STUDY ON ORGANISATIONAL SUPPORT AND ITS IMPACT ON WORK'LIFE BALANCE OF EMPLOYEES IN INSURANCE COMPANIES IN COIMBATOREDR. SHRIPRIA. V

%*

11 AN EMPIRICAL STUDY ON USER SATISFACTION IN CORPORATE HOSPITALSDR. T. SREENIVAS & DR. U. SRINIVASA RAO

63

12 EMPLOYER BRANDING IN INDIA( EMERGING DIMENSIONSDR. M. K. SINGH & DR. SONAL SHARMA

+!

13 AN EMPIRICAL ANALYSIS ON FINANCIAL PERFORMANCE OF PUBLIC SECTOR HOUSING CORPORATION IN INDIA( A CASE STUDY OF HUDCOCH. HARI GOVINDA RAO, DR. N. APPARAO & B. VENKAT RAO

+6

1" FACTORS INFLUENCING RETAIL INVESTORS IN INDIAN PRIMARY MARKETDR. T. MANJUNATHA & K. T. GOPI

$1

1% A STUDY ON CUSTOMERS ATTITUDE TOWARDS PURCHASE OF MIDDLE SEGMENT CARS IN VELLORE CITYS. SHRILATHA & DR. A. ARULAPPAN

$+

16 AN EMPIRICAL STUDY ON EPLOITATION AND EPLORATION OF BUSINESS OPPORTUNITIES FOR BSNL IN INDIAN TELECOM MARKETK. ARUN PRASAD & DR. S. V. DEVANATHAN

*1

1+ A COMPARATIVE STUDY ABOUT THE MANAGING OF STRESS BY WOMEN NURSES BOTH AT PRIVATE AND GOVERNMENT HOSPITALS ATKANCHIPURAM DISTRICT

T. THIRUMALESWARI & DR. C. B. RAGOTHAMAN

**

1$ A STUDY ON FRANCHISED RESTAURANTS AS A SUCCESSFUL BUSINESS MODEL FOR FRANCHISEESUSHA DINAKARAN

1!+

1* ATTITUDE OF MUTUAL FUND INVESTORS , AN EMPIRICAL STUDYDR. SANYASI RAJU G.V.S.S.N

112

2! IMPACT ANALYSIS OF VARIOUS DEVELOPMENTAL SCHEMES IN JAMMU & KASHMIR STATEAASIM MIR & SHIV KUMAR GUPTA

11+

21 PERFORMANCE OF FOREIGN BANKS IN INDIA( AN EVALUATIONDR. VIJAY KUMAR SHARMA & ANUJ KUMAR

12!

22 AN EVALUATION OF PERFORMANCE OF THE WEST BENGAL STATE CO'OPERATIVE BANK LTD)TARASANKAR DAS

131

23A STUDY OF CUSTOMERS ATTITUDE AND BEHAVIOUR ON JEWELLERY PURCHASE IN SALEM DISTRICT

DR. S. DEEPA & DR. M. NATARAJAN 13+

2" CUSTOMERS PERCEPTION AND CHANGING WAVES IN INDIAN RETAILING( A CASE STUDY OF BELAGAVI# KARNATAKA STATEDR. B. S. NAVI

1"3

2% ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE BEHAVIOURPRIYANKA SHAH & ANU GUPTA

1"+

26 STUDY OF THE PRODUCTS OF LAKME COMPANY LTD) WITH REFERENCE TO PUNE CITYDR. G. SYAMALA

1%!

2+ ROLE OF WORKING CAPITAL FINANCING IN SMOOTH RUNNING OF A BUSINESS( AN EVALUATIVE STUDYDR. UTTAM PAUL

1%%

2$ FINANCIAL INCLUSION , AN EMPIRICAL STUDY ON RURAL HOUSEHOLDS AWARENESS( A STUDY WITH SPECIAL REFERENCE TO SELECTEDVILLAGES IN MADURAI DISTRICT

DR. K. UMA & S. RAMAN

16!

2* PORTFOLIO EVALUATION OF MUTUAL FUNDS IN INDIA ' AN EMPIRICAL STUDY OF EQUITY GROWTH SCHEMES OF SELECT FUNDSB. USHA REKHA & DR. K. RAJENDER

16"

3! IMPULSE BUYING OF APPARELSANKITA NANDA 1+!

REQUEST FOR FEEDBACK 1++


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CHIEF PATRONCHIEF PATRONCHIEF PATRONCHIEF PATRONPROF) K) K) AGGARWAL

,h!ncellor% 6in&!y!7s 8niversity% Delhi

$ounder 9ice-,h!ncellor% #uru #obind "in&h ndr!pr!sth! 8niversity% Delhi

:; Pro 9ice-,h!ncellor% #uru J!3bheshw!r 8niversity% .is!r

FOUNDERFOUNDERFOUNDERFOUNDER PATRONPATRONPATRONPATRONLATE SH) RAM BHAJAN AGGARWAL

$or3er "t!te Minister for .o3e < =ouris3% #overn3ent of .!ry!n!

$or3er 9ice-President% D!dri :duc!tion "ociety% ,h!r>hi D!dri

$or3er President% ,hin!r "ynte; 6td (=e;tile Mills)% Bhiw!ni

COCOCOCO----ORDINATORORDINATORORDINATORORDINATOR

DR) SAMBHAV GARG$!culty% M M nstitute of M!n!&e3ent% M!h!rishiM!r>!ndeshw!r8niversity% Mull!n!% A3b!l!% .!ry!n!

ADVISORSADVISORSADVISORSADVISORSDR) PRIYA RANJAN TRIVEDI

,h!ncellor% =he #lob!l Open 8niversity% '!&!l!nd

PROF) M) S) SENAM RAJUDirector A , D% "chool of M!n!&e3ent "tudies% #'O8% 'ew Delhi

PROF) M) N) SHARMA,h!ir3!n% MBA% .!ry!n!,olle&e of =echnolo&y < M!n!&e3ent% ?!ith!l

PROF) S) L) MAHANDRUPrincip!l (Retd)% M!h!r!5!A&r!sen,olle&e% J!&!dhri

EDITOREDITOREDITOREDITORPROF) R) K) SHARMA

Professor% Bh!rti 9idy!peeth 8niversity nstitute of M!n!&e3ent < Rese!rch% 'ew Delhi

COCOCOCO----EDITOREDITOREDITOREDITORDR) BHAVET

$!culty% M M nstitute of M!n!&e3ent% M!h!rishiM!r>!ndeshw!r8niversity% Mull!n!% A3b!l!% .!ry!n!

EDITORIAL ADVISORY BOARDEDITORIAL ADVISORY BOARDEDITORIAL ADVISORY BOARDEDITORIAL ADVISORY BOARDDR) RAJESH MODI

$!culty% 2!nbundustri!l,olle&e% ?in&do3 of "!udi Ar!bi!

PROF) SANJIV MITTAL8niversity"chool of M!n!&e3ent "tudies% #uru #obind "in&h P 8niversity% Delhi

PROF) ANIL K) SAINI,h!irperson (,R,)% #uru #obind "in&h P 8niversity% Delhi


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DR) SAMBHAVNA$!culty% =M% Delhi

DR) MOHENDER KUMAR GUPTAAssoci!te Professor% PJ6'#overn3ent,olle&e% $!rid!b!d

DR) SHIVAKUMAR DEENEAsst Professor% Dept of ,o33erce% "chool of Business "tudies% ,entr!l 8niversity of ?!rn!t!>!% #ulb!r&!

ASSOCIATE EDITORSASSOCIATE EDITORSASSOCIATE EDITORSASSOCIATE EDITORSPROF) NAWAB ALI KHAN

Dep!rt3ent of ,o33erce% Ali&!rh Musli3 8niversity% Ali&!rh% 8P

PROF) ABHAY BANSAL.e!d% Dep!rt3ent of nfor3!tion =echnolo&y% A3ity "chool of :n&ineerin& < =echnolo&y% A3ity

8niversity% 'oid!

PROF) V) SELVAM""6% 9= 8niversity% 9ellore

PROF) N) SUNDARAM9=8niversity% 9ellore

DR) PARDEEP AHLAWATAssoci!te Professor% nstitute of M!n!&e3ent "tudies < Rese!rch% M!h!rshiD!y!n!nd8niversity% Roht!>

DR) S) TABASSUM SULTANAAssoci!te Professor% Dep!rt3ent of Business M!n!&e3ent% M!trusri nstitute of P# "tudies% .yder!b!d

TECHNICAL ADVISORTECHNICAL ADVISORTECHNICAL ADVISORTECHNICAL ADVISOR

AMITA$!culty% #overn3ent M "% Moh!li

FINANCIAL ADVISORSFINANCIAL ADVISORSFINANCIAL ADVISORSFINANCIAL ADVISORSDICKIN GOYAL

Advoc!te < =!; Adviser% P!nch>ul!

NEENAnvest3ent ,onsult!nt% ,h!3b!&h!t% "ol!n% .i3!ch!l Pr!desh

LEGAL ADVISORSLEGAL ADVISORSLEGAL ADVISORSLEGAL ADVISORSJITENDER S) CHAHAL

Advoc!te% Pun5!b < .!ry!n! .i&h ,ourt% ,h!ndi&!rh 8=

CHANDER BHUSHAN SHARMAAdvoc!te < ,onsult!nt% District ,ourts% 2!3un!n!&!r !t J!&!dhri

SUPERINTENDENTSUPERINTENDENTSUPERINTENDENTSUPERINTENDENTSURENDER KUMAR POONIA


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CALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTS@e invite unpublished novel% ori&in!l% e3piric!l !nd hi&h u!lity rese!rch wor> pert!inin& to recent develop3ents < pr!ctices in the !re! of

,o3puter% Business% $in!nce% M!r>etin&% .u3!n Resource M!n!&e3ent% #ener!l M!n!&e3ent% B!n>in&% nsur!nce% ,orpor!te #overn!nce

!nd e3er&in& p!r!di&3s in !llied sub5ects li>e Accountin& :duc!tion Accountin& nfor3!tion "yste3s Accountin& =heory < Pr!ctice Auditin&

Beh!vior!l Accountin& Beh!vior!l :cono3ics ,orpor!te $in!nce ,ost Accountin& :cono3etrics :cono3ic Develop3ent :cono3ic .istory

$in!nci!l nstitutions < M!r>ets $in!nci!l "ervices $isc!l Policy #overn3ent < 'on Profit Accountin& ndustri!l Or&!ni!tion ntern!tion!l

:cono3ics < =r!de ntern!tion!l $in!nce M!cro :cono3ics Micro :cono3ics Monet!ry Policy Portfolio < "ecurity An!lysis Public Policy

:cono3ics Re!l :st!te Re&ion!l :cono3ics =!; Accountin& Advertisin& < Pro3otion M!n!&e3ent Business :duc!tion M!n!&e3entnfor3!tion "yste3s (M") Business 6!w% Public Responsibility < :thics ,o33unic!tion Direct M!r>etin& :-,o33erce #lob!l Business

.e!lth ,!re Ad3inistr!tion 6!bor Rel!tions < .u3!n Resource M!n!&e3ent M!r>etin& Rese!rch M!r>etin& =heory < Applic!tions 'on-

Profit Or&!ni!tions Office Ad3inistr!tion/M!n!&e3ent Oper!tions Rese!rch/"t!tistics Or&!ni!tion!l Beh!vior < =heory Or&!ni!tion!l

Develop3ent Production/Oper!tions Public Ad3inistr!tion Purch!sin&/M!teri!ls M!n!&e3ent Ret!ilin& "!les/"ellin& "ervices "3!ll

Business :ntrepreneurship "tr!te&ic M!n!&e3ent Policy =echnolo&y/nnov!tion =ouris3% .ospit!lity < 6eisure =r!nsport!tion/Physic!l

Distribution Al&orith3s Artifici!l ntelli&ence ,o3pilers < =r!nsl!tion ,o3puter Aided Desi&n (,AD) ,o3puter Aided M!nuf!cturin&

,o3puter #r!phics ,o3puter Or&!ni!tion < Architecture D!t!b!se "tructures < "yste3s Di&it!l 6o&ic Discrete "tructures nternet

M!n!&e3ent nfor3!tion "yste3s Modelin& < "i3ul!tion Multi3edi! 'eur!l "yste3s/'eur!l 'etwor>s 'u3eric!l An!lysis/"cientific

,o3putin& Ob5ect Oriented Pro&r!33in& Oper!tin& "yste3s Pro&r!33in& 6!n&u!&es Robotics "y3bolic < $or3!l 6o&ic !nd @eb Desi&n

=he !bove 3entioned tr!c>s !re only indic!tive% !nd not e;h!ustive

Anybody c!n sub3it the soft copy of his/her 3!nuscript -./0 in M" @ord for3!t !fter prep!rin& the s!3e !s per our sub3ission

&uidelines duly !v!il!ble on our website under the he!din& &uidelines for sub3ission% !t the e3!il !ddress4 .45789:-;)85

GUIDELINES FOR SUBGUIDELINES FOR SUBGUIDELINES FOR SUBGUIDELINES FOR SUBMISSION OF MANUSCRIPTMISSION OF MANUSCRIPTMISSION OF MANUSCRIPTMISSION OF MANUSCRIPT

COVERING LETTER FOR SUBMISSION(DATED(


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1 KEYWORDS(Abstr!ct 3ust be followed by ! list of >eywords% sub5ect to the 3!;i3u3 of five =hese should be !rr!n&ed in !lph!betic order sep!r!ted byco33!s !nd full stops !t the end

F MANUSCRIPT(M!nuscript 3ust be in BRITISH ENGLISHprep!red on ! st!nd!rd A+ sie PORTRAIT SETTING PAPER t 3ust be prep!red on ! sin&le sp!ce !ndsin&le colu3n with G 3!r&in set for top% botto3% left !nd ri&ht t should be typed in H point ,!libri $ont with p!&e nu3bers !t the botto3 !nd centre of every

p!&e t should be free fro3 &r!33!tic!l% spellin& !nd punctu!tion errors !nd 3ust be thorou&hly edited

I HEADINGS(All the he!din&s should be in ! * point ,!libri $ont =hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised 6e!ve ! bl!n> line before e!chhe!din&

H SUB'HEADINGS(All the sub-he!din&s should be in ! H point ,!libri $ont =hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised

MAIN TET(=he 3!in te;t should follow the followin& seuence4

INTRODUCTION

REVIEW OF LITERATURE

NEED>IMPORTANCE OF THE STUDY

STATEMENT OF THE PROBLEM

OBJECTIVES

HYPOTHESES

RESEARCH METHODOLOGY

RESULTS & DISCUSSION

FINDINGS

RECOMMENDATIONS>SUGGESTIONS

CONCLUSIONS

SCOPE FOR FURTHER RESEARCH

ACKNOWLEDGMENTS

REFERENCES

APPENDI>ANNEURE

t should be in ! H point ,!libri $ont% sin&le sp!ced !nd 5ustified =he 3!nuscript should prefer!bly not e;ceed 5000 WORDS

* FIGURES & TABLES(=hese should be si3ple% cryst!l cle!r% centered% sep!r!tely nu3bered 4:7 S578@

54 -0- @5; .05. ;5 0 0-;>4:7 t should be ensured th!t the t!bles/fi&ures !re referred to fro3 the 3!in te;t

EQUATIONS(=hese should be consecutively nu3bered in p!rentheses% horiont!lly centered with eu!tion nu3ber pl!ced !t the ri&ht

E REFERENCES(=he list of !ll references should be !lph!betic!lly !rr!n&ed =he !uthor (s) should 3ention only the !ctu!lly utilised references in the prep!r!tion

of 3!nuscript !nd they !re supposed to follow H-7-7 S0/; 54 R47.8.: =he !uthor (s) !re supposed to follow the references !s per the followin&4

All wor>s cited in the te;t (includin& sources for t!bles !nd fi&ures) should be listed !lph!betic!lly

8se ()) for one editor% !nd ()@ for 3ultiple editors

@hen listin& two or 3ore wor>s by one !uthor% use --- (E*;;)% such !s !fter ?ohl (I)% use --- (E**)% etc% in chronolo&ic!lly !scendin& order

ndic!te (openin& !nd closin&) p!&e nu3bers for !rticles in 5ourn!ls !nd for ch!pters in boo>s

=he title of boo>s !nd 5ourn!ls should be in it!lics Double uot!tion 3!r>s !re used for titles of 5ourn!l !rticles% boo> ch!pters% dissert!tions% reports% wor>in&p!pers% unpublished 3!teri!l% etc

$or titles in ! l!n&u!&e other th!n :n&lish% provide !n :n&lish tr!nsl!tion in p!rentheses

=he loc!tion of endnotes within the te;t should be indic!ted by superscript nu3bers

PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES(

BOOKS

Bowerso;% Don!ld J% ,loss% D!vid J% (F)% K6o&istic!l M!n!&e3entK =!t! Mc#r!w% .ill% 'ew Delhi

.un>er% .6 !nd AJ @ri&ht (F0)% K$!ctors of ndustri!l 6oc!tion in OhioK Ohio "t!te 8niversity% 'i&eri!CONTRIBUTIONS TO BOOKS

"h!r3! =% ?w!tr!% # (E**H) :ffectiveness of "oci!l Advertisin&4 A "tudy of "elected ,!3p!i&ns% ,orpor!te "oci!l Responsibility% :dited by D!vid ,rowther shetr! 8niversity% ?uru>shetr!ONLINE RESOURCES

Alw!ys indic!te the d!te th!t the source w!s !ccessed% !s online resources !re freuently upd!ted or re3ovedWEBSITES

#!r&% Bh!vet (E*)4 =ow!rds ! 'ew '!tur!l #!s Policy% Politic!l @ee>ly% 9iewed on J!nu!ry *% E*E http4//epwin/user/view!bstr!ct5sp


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1*

STUDY OF THE PRODUCTS OF LAKME COMPANY LTD) WITH REFERENCE TO PUNE CITY

DR. G. SYAMALA

ASST. PROFESSOR

DEPARTMENT OF COMMERCE & RESEARCH CENTRE

UNIVERSITY OF PUNE

PUNE

ABSTRACTLak! "# a$ I$%"a$ 'a$% () *(#!+"*#, ($!% - U$"!/!'. I+ #+a'+!% a# 0112 #3#"%"a'- () Ta+a O" M"# 4 TOMCO5 6"*6 a# a 7a'+ () Ta+a 8'(37, $a!% a)+!'

F'!$*6 (7!'a !a$"$8 8(%%!## () !a+6. I$%"a$ *(#!+"* Lak! a# #+a'+!% "$ 09:;. T6! +6!$ P'"! M"$"#+!' Jaa6a'a N!6'3 7!'#($a- '!3e% cos3etics% s!tisf!ction% preference

INTRODUCTION!>3e% ! br!nd ori&in!lly introduced by the =A=A &roup of ndi! now bou&ht by .86 (.indust!n 8niliver 6td) produces different r!n&e of cos3etics =he

current sieof the ndi!n ,os3etic 3!r>et is !ppro;i3!tely !round 8" L F** 3illion ndustry sources esti3!ted th!t there is ! r!pid &rowth of E* p!

!cross different se&3ent of the cos3etics industry

STATEMENT PROBLEM=o loo> be!utiful is the ri&ht of every wo3en ,os3etics helps to enh!nce the e;tern!l be!uty of individu!ls =he present study tries to find out the level of

s!tisf!ction the custo3ers h!ve !fter usin& the products of 6!>3e% hence% it focuses o n the N"tudy of the products of 6!>3e 6td with reference to custo3ers

s!tisf!ction in Pune7

8nder the li&ht of the !bove cert!in uestions h!ve been r!ised for the purpose of the study

Do these products re!lly 3!>e wo3en loo> be!utiful

E Do they h!ve !ny side effects

0 t is fe!sible to use these products

+ Are wo3en h!ppy !nd s!tisfied !fter usin& these products

OBJECTIVES OF THE STUDY8nder the li&ht of the followin& ob5ectives the followin& study h!s been undert!>en 4

=o study the custo3er s!tisf!ction of the products of 6!>3e

E =o "tudy v!rious products produced by 6!>3e0 =o >now the co3petitors of 6!>3e in the be!uty products world

HYPOTHESIS.* I* of 6!>3e users !re co3pletely s!tisfied with the product

.- 6ess th!n I* 6!>3e users !re not co3pletely s!tisfied with the products

RESEARCH METHODOLOGY"!3ple "ie 1* wo3en

"!3plin& =echniue ,onvenience "!3plin&

"t!tistic!l =ools "pecified proportion test (l!r&e s!3ple test)

P7-7/ D-0-4 nfor3!tion w!s collected throu&h structure uestionn!ire % convenience s!3plin& w!s used =he d!t! w!s co3plied !nd presented in

di!&r!33!tic for3 by usin& pie-ch!rts !nd b!r di!&r!3s% hypothesis w!s tested by !pplyin& chi-su!re !s ! st!tistic!l tool

S85.-7/ D-0-("econd!ry d!t! w!s collected fro3 the published !rticles% p!pers% 3!&!ines

FINDINGS

=he v!ri!bles under which the followin& study w!s b!sed is !s follows4

Price% u!lity st!nd!rds% Dur!bility% u!lity% Attr!ctiveness !nd 8s!&e

DATA ANALYSIS

C5@08@ . U@( 6!>3e produces v!rious cos3etics =he cos3etics produced by 6!>3e !re used for '!ils% :yes% 6ips% $!ce !nd for M!>e-up =he

followin& d!t! shows the us!&e of the products% wo3en use the r!n&e of cos3etics either for n!ils% eyes% f!ce or !s 3!>e-up

TABLE 1( COSMETICS IN USE = USAGE OF PRODUCTS

8s!&e of Product Percent!&e

$!ce +*

:yes 0*

6ips +

'!il *

M!>e - up F

$e3in!indi!-p&+-=he ndi!n ,os3etic M!r>et-E*

L


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VOLUME NO.4(2013),ISSUE NO.02 (FEBRUA

INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe

G

$ro3 the !bove d!t! it is inferred th!t 3!;i3u3 p

protection % f!irness cre!3 !nd sindoor Only F wo3E F-8057@ -4480.: L-?4 =he f!ctors which !ttr

p!c>!&in&% its vers!tility !nd other f!ctors

$

A

9

P

O

0F of wo3en &et !ttr!cted tow!rds l!>3e products

!ttr!cted bec!use of its vers!tility % + prefer the p!c

0 B7-.@ 54 C5@08@(=here !re different cos3e

Oliv!% R!vlon% :veryouth% 2!rdly !nd Avon =hese

)+

u!lity Av!li!blity of

)

Y)

RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the

http4//i5rc3or&in/

APH 1 ( USAGE OF PRODUCTS

ercent!&e ie +* wo3en prefer to buy f!ce products li>e po

n prefer the 3!>e-up sets!ct 6!>3e products !re li>e different r!n&e of colours !nd sh!

TABLE 2( FACTORS AFFECTING LAKME

ctors !ffectin& 6!>3e Percent!&e

u!lity 0F

!il!bility of different r!n&e of sh!des 0*

ers!t!lity +

c>!&in& +

thers F

GRAPH 2( FACTORS EFFECTING LAKME

ec!use of its u!lity% 0* wo3en !re !ttr!cted bec!use of its !v

>!&in& !nd F covers the other f!ctors

ic br!nds used by wo3en =he different br!nds in the cos3eti

br!nds !re !lso the co3petitors for 6!>3e

TABLE 3( DIFFERENT BRANDS OF COSMETICS

Different br!nds Percent!&es

6!>3e 01

#!rnier 1

6QOre!l 0*R!vlon F

Ponds 1

A3w!y +

:ver 2outh 1

0F

0*

)+F

-8057@ -443801.: L-?23

different r!n&e of sh!des 9ers!t!lity P!c>!

+*

0*

+

)*

F

Usage of Products

ISSN0976-2183

AGEMENTntern!tion!l "eri!l Directories

1

der% found!tion% cle!nser% lotion% sun-

des% the u!lity of the products% their

!il!bility of different sh!des % + &ets

c products !re 67Ore!l% Ponds% #!rnier%

&in& others

$!ce

:yes

6ips

'!il

M!>e - up


9/13

VOLUME NO.4(2013),ISSUE NO.02 (FEBRUA

INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe

01 of wo3en prefer to use the products produced b

:veryouth

+ F-8057@ -007-80.: L-?4 6!>3e products !re pproperly priced !nd suit!ble !nd e!sy to c!rry !ny

I* custo3er li>e the product bec!use of its !fford!bil

1 O07 4-8057@4 =here !re other f!ctors which !ttr

!) [email protected] Do the product provide over!ll s!tis

with the products

*

1

)*

)1

E*E1

0*

01

6!>3e #

F

Y)

RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the

http4//i5rc3or&in/

GRAPH 3( BRANDS OF COSMETICS

y 6!>3e 6!>3e is their first choice% then co3es 67Ore!l !nd the

referred by wo3!n bec!use of different f!ctors li>e it help to enwhere

TABLE "( FACTORS ATTRACTING LAKME

$!ctors !ttr!ctin& 6!>3e Percent!&es

:nh!nces be!uty 1

suit!bility 1

!fford!bility I*

GRAPH "( FACTORS ATTRACTING LAKME

ity !s it is re!son!ble priced

ct wo3en () s!tisf!ction fro3 the products (E) side effects the p

f!ction the custo3er F* custo3ers !re s!tisfied with the produ

TABLE %)1' SATISFACTION

"!tisf!ction Percent!&es

"!tisfied F*

'ot s!tisfied +*

!rnier 6QOre!l R!vlon Ponds A3w!y :ver

2out

C5@23018 B7-.G@

8057@ -007-801.: L-?23

:nh!nc

suit!bili

Afford!

ISSN0976-2183

AGEMENTntern!tion!l "eri!l Directories

1E

#!rnier + use A3yw!y !nd 1 use

!nce be!uty% it7s e!sy !v!il!bility % it is

oduct !fter usin& the3

cts !nd +* custo3ers !re not s!tisfied

s be!uty

y

ility


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http4//i5rc3or&in/

10

GRAPHS %)1 ' SATISFACTION

b) S'4480@4 ,os3etics nor3!lly h!ve side-effects% li>e s>in r!shes% dry s>in% pores s>in or s>in turnin& bl!c> IH of custo3ers !&ree to the f!ct th!t the

products does not h!ve !ny side effects @hile EE s!y th!t the product h!s side effects

TABLE %)2 ' SIDE EFFECTS OF THE PRODUCT

"ide effects Percent!&es

2es there !re side effects EE

'o there !re no side effects IH

GRAPH %)2 ' SIDE EFFECTS OF THE PRODUCT

TESTING OF HYPOTHESIS

.* 4 I* of 6!>3e users !re co3pletely s!tisfied with the product

. 4 6ess th!t I* !re not s!tisfied with the product

"pecified proportion test w!s !pplied (l!r&e s!3ple test)

.ypothesis is !ccepted !t 1 !nd levels

OBSERVATIONS

,usto3ers prefer f!ce% eyes% lips !nd n!il products of l!>3e 6!>3e f!ces hu&e co3petition in the 3!r>et !nd the co3petition is incre!sin& d!y by d!y t is the

u!lity f!ctor of l!>3e th!t !ttr!cts ! l!r&e nu3ber of custo3ers =he products !re re!son!ble priced in co3p!rison to its u!lity !nd other products As such

the products of l!>3e h!ve !ttr!cted wo3en !nd they !re h!ppy !nd s!tisfied to use the products .ence it c!n be s!id th!t the products of l!>3e h!ve cre!ted

! br!nd i3!&e in the 3inds of the custo3ers

CONCLUSION=he study hi&hli&hts the s!tisf!ction level of custo3ers usin& cos3etic products 6!>3e !s ! co3p!ny h!s to concentr!te on its br!nd i3!&e by t!>in& cert!in

str!te&ic steps bec!use firstly it h!s co3petition with the intern!tion!l br!nds li>e #!rnier% 67ore!l !nd secondly the loc!l 3!r>ets for cos3etics is not so

dyn!3ic% the loc!l 3!r>et h!s &oods with che!per u!lity !nd low price .owever% it would be interpreted by s!yin& th!t the t ,os3etic industry in ndi! h!s

&ot lon& w!y to &o it h!s to cre!te !n i3!&e !nd !w!reness !3on&st custo3ers !nd should e3ph!sie on the u!lity !nd service f!ctors to h!ve !n co3petitive

ed&e over other

REFERENCESBOOKS

?otler P ( I) M!r>etin& M!n!&e3ent4 An!lysis% Pl!nnin&% 3ple3ent!tion !nd control% 6ondon4 Prentice .!ll

F*

+*

S-01@4-8015.

"!tisfied 'ot s!tisfied

EE

IH

S1G3 344380@

2es there !re side effects 'o there !re no side effects


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http4//i5rc3or&in/

1+

E 6!ur!% Milner% $odness D!le !nd "peece% M!r> @ ( 0)4 C3plic!tions of consu3er beh!vior7% :urope!n Adv!nces in consu3er Rese!rch% % I*-IF

0 Mooi5% D ( E**+) ,onsu3er Beh!viour !nd ,ulture4 ,onseuences for #lob!l M!r>etin& !nd Advertisin&% =hous!nd O!>s% ,A4 "A#: Public!tions

+ P!l3er% A (E***) Principle of M!r>etin&% O;ford 4 O;ford 8niversity Press1 "chiff3!n% 6# !nd ?!nu>% 6 6eslie(+) ,onsu3er beh!vior% 'J 4 Prentice .!ll

F "chutte% . !nd ,i!rl!nte% D(H) ,onsu3er Beh!viour in Asi!% M!c3ill!n Press 6i3ited

I "olo3!n% MR ( F) ,onsu3er Beh!viour% :n&lewood cliffs% 'J4 Prentice .!llJOURNALS

H Ac>er3!n% D !nd #er!rd J =ellis% (E**) Cc!n culture !ffect price A cross-cultur!l study of shoppin& !nd ret!il prices% CJourn!l or Ret!ilin&% II% 1I-HE

?!le% "udhir !nd J!wn B!rnes% (E) Cunderst!ndin& the do3!in of cross-n!tion!l buyer-seller inter!ctions %75ourn!l of ntern!tion!l Business studies% E0%*-0E

* @illi!3 D Jero3e% "!n&-6in .!n !nd @illi!3 J u!lls% (H) C! ,onceptu!l Model of "tudy of ,ross-,ultur!l Business Rel!tionshipsG Journ!l of BusinessRese!rch

WEBSITES

wwwfe3in!indi!co3E www&oo&leco3

0 wwwhindust!nliver co3

+ wwwinvou&eco31 wwwl!>3eindi!co3


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11

REQUEST FOR FEEDBACK

D-7 R-7@

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< !ppreci!tes your efforts in showin& interest in our present issue under your >ind perus!l

would li>e to reuest you to supply your critic!l co33ents !nd su&&estions !bout the 3!teri!l published

in this issue !s well !s on the 5ourn!l !s ! whole% on our :-3!il ie .45789:-;)85 for further

i3prove3ents in the interest of rese!rch

f you h!ve !ny ueries ple!se feel free to cont!ct us on our :-3!il .45789:-;)85

!3 sure th!t your feedb!c> !nd deliber!tions would 3!>e future issues better ! result of our 5oint

effort

6oo>in& forw!rd !n !ppropri!te consider!tion

@ith sincere re&!rds

=h!n>in& you profoundly

A8-8-;;/ /57@

"d/-

C5'57.-057


13/13


INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA M thl D bl Bli d P R i d (R f d/J i d) O A t ti l J l l d d i th t ti l " i l Di t i

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