IITF Delhi: Goa stall design · Guidelines for IITF Delhi Stall • Rotating Goa ambigram...

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IITF Delhi: Goa stall design

October 8, 2014chlorophyll

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Wednesday, 8 October 14

About this presentation

• We will share stall design guidelines for a one-side entry stall at IITF, Delhi

• This presentation does not contain the actual design for the stall

• It only contains the mandatories and guidelines

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Guidelines and mandatories

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One side entry


Guidelines for IITF Delhi Stall• Rotating Goa ambigram ideantity™ along with a

standee explaining Goa’s contrasts (at the reception)

• A key element, tall, large and imposing enough to attract the attention of visitors from a distance (like a lighthouse or a palm tree)

• Images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for: for example, images of waterfalls and beaches in a stall

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Guidelines for IITF Delhi Stall

• Give-away and merchandise area (right at the exit where GTDC executives hand over Goa literature and merchandise to every visitor)

• Closed /open discussion area equipped with LCD screens

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Panel reflecting Goa’s contrasts


Icons that explain various zones

• These icons, plotted on the stall diagram, are meant to give you a clearer sense of the various zones inside the stall design.

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Reception

Discussion Area

Key element to attract visitors

Cafe

Give-away counter

Visitors

Directional signage

Brochure & pamphlets

ReceptionReception

Marketing Executives


‘One side entry’ stall design

• Stall design with the smallest area: 36 sq mtrs

• Mandatory zones: reception with rotating Goa ideantity™, discussion area with LCD, cafe with Goan cuisine, interactive experience zone, give-away and merchandise counter

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Backdrop for images / LCD screens (marked in red)

• This area must have images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for.

• Adequate space must be allocated for images, as indicated on the next slide


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Visitor flow

• The following diagram displays the ideal placement of various zones in a one-side entry stall to ensure smoother visitor flow


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Directional signage:Placed in the walkways to guide visitors to the Goa stall

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Reception with the rotating Goa ambigram


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Key element to attract visitors even from a distance


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Merchandise and give-away stand at the exit

• GTDC executives pick up relevant items from the stand and hand these over to every visitor who leaves the stall


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Material guidelines

• Recommendations of backdrop material in order of preference:• One: Large LCD screens showing Goa’s contrasts• Two: Backlit scrollers• Three: Vinyl-pasted backdrops


Brand ideantity™ guidelines

• These have been uploaded on the GTDC website: please refer to the ideantity™ usage guidelines and colour guidelines mentioned there.

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IITF Delhi: Goa stall design · Guidelines for IITF Delhi Stall • Rotating Goa ambigram...

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