IISS A. Fantoni | Startup, E-commerce & Online Marketing
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Transcript of IISS A. Fantoni | Startup, E-commerce & Online Marketing
![Page 1: IISS A. Fantoni | Startup, E-commerce & Online Marketing](https://reader031.fdocuments.in/reader031/viewer/2022022415/5a64e6e97f8b9ac21c8b7a55/html5/thumbnails/1.jpg)
Startup, E-commerce & Online Marketing
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Ruben
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Il mondo sta cambiando sempre più velocemente
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Sport
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Lavoro/Istruzione
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Tecnologie Digitali
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Il cambiamento è come un’onda
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Le aziende ne sono la dimostrazione 2006
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2016
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Startup
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Innovazione
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Alla ricerca di un modello di business sostenibile
Startup
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Scalabilità
VS
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Necessità di risorse finanziarie: ○ Venture Capitalist○ Business Angels○ Crowdfunding○ Incubatori/Acceleratori○ Mutui
Get Big Fast
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Ecosistema
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Le startup non sono soltanto in Silicon Valley
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E-commerce
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Retailer
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Marketplace
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Gaming Online
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SAAS
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Marketing
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Online Marketing
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Real Time
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Mirata
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Misurabile
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Come si misura/paga la pubblicità online
Click/VisiteImpressioni Download Conversioni Costi/Ricavi
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Come si misurano i risultati
CTR = %( )CR = %( )CPO/CPI =
AOV/ARPU =
ROAS =
CLV = X
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Display
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Native
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Search Engine Marketing
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Come funziona Google?
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Come funziona Google?
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Come funziona Google?
GATTO
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Come funziona Google?Quali sono le
pagine più rilevanti per
“gatto”?
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Come funziona Google?
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Social Media Marketing
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Pubblicità su Facebook
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Remarketing
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Influencer Marketing
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Email Marketing
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Affiliate Marketing
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Programmatic Advertising