IIML Stratos Competition Guidelines

8/14/2019 IIML Stratos Competition Guidelines

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IIM Lucknow | September 24-25, 2012


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1. STRATOSA Snapshot

2. Whats Up for Grabs

3. Who can Participate

4. How to Participate

5. Timelines

6. STRATOSMore Details Simulation

Financial

Market Positioning

Roadmap


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STRATOS is Aditya Birla GroupsFlagship Competition on Campus

Since its inception in 2010, over 1200 students have participated in STRATOS

It is a Business Simulation Team Competition

This Simulation will take place in the European Car Market. The Market will be defined by datagiven by ABG only.

Each team will be a new entrant into the European Car Market. So you will not only compete withthe other new entrants (other teams) but also with the existing car manufactures in the market

Your task is to start and build a profitable & sustainable business (on your laptop) that rewards itsshareholders for their investment over a 6 year period.

The Business will sell cars into the European market only

STRATOSA Snapshot

The Winning Team will be the one which generates the maximum

ECONOMIC VALUE ADDED (EVA)


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Each member of the Winning team gets an iPad

The Best team(s) across the 6 campuses will be eligible for

PPIs for Aditya Birla Groups Group Internship Program

i.e. they will directly go in for the interview round and will skip all

the preceding 3 shortlisting rounds

What's up for Grabs


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This competition will be held individually on the following campusesonly: IIMA, IIMB, IIMC, IIML, XLRI & ISB.

Only 1styear students of the PGP Program can participate

Teams of exactly 4 members each from the same college can apply

It will be played in 3 Stages.

Stage1: RegistrationRegister your team members and team name

Stage 2: Online RoundStrategy Presentations

Stage 3: Final Round Seven Teams from each campus

will be able to play STRATOS at their Campus

Who Can Participate


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Go through the Market Research PDF Document in detail. (www.abglp.com)

Form a team of 4 members from your college and register your team name andmembers

Go through slides 8-11 in detail

Post that, each team will have to email a 5 Slide Strategy PPT containing:

1.Team Name and Vision Statement (you can even make a logo)

2.Where to Play (Deciding on which segment and age-group will you target

3.Key Focus Areas (what your company stands for and why)4.Financial Predictions at the end of the 6 years: (Return on Equity, Market share,

key ratios, brand etc.)

5.Brief Profile of Team Members

How to ParticipateStage 1 & 2


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All entries / queries must be emailed to [email protected]

Deadlines:

Registrations: Sept 7,2012

Strategy PPT Submission: Sept 17,2012

Final Round: Sept 24-25, 2012

The subject line of your emails needs to be CollegeName_Team Name.

eg. IIML_Mercedes_Registration / IIML_Mercedes_Strategy PPT

The seven teams that have qualified to play STRATOS will be informed of thesame at least 2-3 days prior to the event on their respective campus.

For any queries / clarifications, please feel free to get in touch

with Vinay Choudhary - +91 9820170115 or write to the

above email.

Timelines
mailto:[email protected]:[email protected]


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Each team will be a new entrant into the European Car Market. You will

compete with the other new entrants (other participating teams from yourcollege) but also with the existing car manufacturers in the sector.

Each team has the opportunity to build and run its own company on theirlaptop !!

The decisions to be made involve a wide range of business skills, fromstrategy, finance, Marketing, HR, Operations, etc.

Teams enter a set of decisions which the master system analyzes; the resultsare then printed for every round in the form of an annual report showingcompany trading and accounts.

The simulation is fully interactive so participants are workingin a live marketplace which will change every year /round

STRATOSSimulation Details


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The starting position is a green field site and 500 million in the bank raised fromthe issue of 5 million 100 shares.

There are no production facilities and no workforce.

The current economic environment as per the Market Research Document prevails.

STRATOSFinancial Details

To support the funding of this enterprise 500 million will be insufficient when the

following costs are taken into consideration : (ie you will have to take on debt)

Cost of new Factory : 650 million (all factories will be in the UK)

Cost of R&D for New Car Model (after year 1): 300 million

Cost of wages, raw material, designs and options, R&D, etc

A long-term loan from the bank can be negotiated to cover

any cash shortfall


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STRATOSMarket Positioning Details

The marketplace is Western Europe and market research informs us that the car market is

divided statistically into the following car sizes and age groups:

In the first year of operation two different models of car must be produced.

A maximum of five models is allowed but only one new model can be introduced each year.

Each model may be targeted at one of these 16 sectors. The car sizes are categorized by selling price ranges as follows :

City : up to 14,500; Medium : 12,000-21,000;

Large : 15,000-45,000; Luxury : 40,000- 100,000+


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Remember,

Even though you are a new entrant in a difficult

sector to enter and make a mark,

the simulation is designed in such a way thatif your cars are designed, marketed, priced well,

they will sell and will not suffer due to

the goodwill and reputation of the existing players


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Best of Luck !!

For any queries / clarifications, get in touch

with Vinay Choudhary:+91 9820170115 or write to [email protected]

IIML Stratos Competition Guidelines

Documents

Transcript of IIML Stratos Competition Guidelines