IIIDaward book 2014

4

JURY MEMBERS 2014

8

GRAND PRIX

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Introducing CARECARE International is a global confederation of 14 member organisations working together to end poverty. They fight poverty and injustice in more than 80 countries around the world to help the world’s poorest people find routes out of poverty. CARE also delivers emergency aid to survivors of war and natural disasters. They are often first on the scene, helping people to rebuild their lives in the aftermath.

COPING WITH FREEZING CONDITIONSUSING INFORMATION DESIGN TO HELP REFUGEES WINTERISE THEIR HOMES

Winter in Syria and the surrounding region is cold and harsh. In Jordan, more than half a million refugees from Syria have sought shelter after being forced to flee their homes. Most of them are staying in run-down apartments with nothing but a few old mattresses. In the winter, CARE has helped families to cope during the freezing temperatures, distributing cash to buy heaters blankets and fuel refills to refugees.

Eman Ismail Program Director CARE Jordan

As a non-religious and non-political confederation, CARE delivers humanitarian and development assistance to anyone in need regardless of race, gender, ethnicity, age, religion, political view or sexual orientation.

In 2015 CARE celebrate 70 years practical and hands-on experience; their programmes tackle the deep-seated root causes of poverty, not just the consequences.

photo by CARE photo by CARE

photo by CARE








photo by CARE

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photo by CARE

What was our solution?

Project progress blogs were posted each day on Behance, enabling CARE to view progress both in their UK and Syrian bases. This also enabled them to invite feedback from a wider stakeholder group.

SymbolsAs the final product was going to educate the user and act as a series of calls to action for varied levels of literacy, we used symbols to represent certain elements and actions; this enabled us to minimalise text. Feedback was sought on the perception of these symbols throughout the design stage.

Call to actionThe use of illustrated people ‘performing’ the actions helps the user to understand the ‘how’ rather than just the final outcome. The illustrations also give ‘good and bad’ situations for easy comparison. The use of 3D illustrations helped to add depth to the heat and ventilation impacting actions.

Life size measurement ruleOne of the main challenges was to portray the requirement to prevent heat loss, but still retain good ventilation to reduce

carbon monoxide build up. A life size measurement rule was used to highlight how wide the ventilation gap should be, this enabled the leaflet to act as a physical tool as well as for information sharing.

Line artWe used simple line art and clear messaging to ensure the leaflet was suitable for all literacy levels. Different line weights were used to define objects, with circles used to ‘zoom in’ on elements defining ‘good’ and ‘bad’ more clearly, and arrows and colour depicting heat.

What was the challenge?

CARE international asked for our help during the crisis in Syria when millions of people were fleeing the country. They urgently needed a leaflet to help refugees prepare for the colder months by ‘winterising’ their accommodation within neighbouring countries. We only had five days to design the document for immediate use within the refugee communities.

The brief was to design a leaflet suitable for varied levels of literacy, and clearly explained how to keep warm. The leaflet would be handed out with ‘non food items’, i.e. the equipment needed to help winterise accommodation. The design needed to highlight the benefits of winterising over just ‘buying another heater’.

The constraints for the project were: • Two sided for cheap on-site printing. • Designed in English and Arabic. • The leaflet had to be clear and easy to understand with a heavy focus on visuals not just text.

• The leaflet had to explain the priorities of keeping warm as stated by ‘Global Shelter Cluster’ best practice.

Category Social AffairsProject CARE refugee leaflet by TDL London

photo by CARE

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SPECIAL RECOGNITION

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GOLD SILVER BRONZE

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Contact:name: Victoria Tomlinsoncompany/organisation: TDL-London

e-mail: [email protected]: www.tdl-london.com

Working up the translated version required flipped designs (for reading right to left) and a specialist Arabic typeface.

Life-size dimensions were shown on the space dedicated to carbon monoxide poisoning.

Circles were used to ‘zoom in’ on elements defining ‘good’ and ‘bad’ more clearly.

NEXT!GOLD

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What was the challenge?Doc tors With out Bor ders is a No bel Peace Prize win ning emer gency med ical or gan i sation that op er ates in con flict zones around the world. Since 2000, Moni teurs has been re spon si ble for the cor po rate de sign of the Ger man branch. 2014 has seen the or gani sa tion sharpen its im age: clear, in de pendent, pro fes sional – these are the es sen tial at trib utes.

What was the solution?Moni teurs’ task is to re flect these attrib utes in print. The cor po rate de sign is kept open in or der to be able to speak specif cally to the dif fer ent tar get groups. The colour red and the con cise ty pog ra phy, de vel oped for Doc tors With out Bor ders by Moni teurs – a “rough” head line cut, based on the font Fago – have be come im por tant dis tin guish ing fea tures for the or gan i sa tion. What was the effect? The de sign uses colours, ty pog ra phy and im ages in a way that cre ates a “read ing at mos phere”, which makes it easy for the reader to en ter the ma te r ial. The goal of the de sign is to have lots of in for ma tion that is in ter est ing and easy to dis cover. For this, data graph ics were also de vel oped.

Category: Healthcare

Project: Ärzte ohne Grenzen

Contact:Moniteurs Communication [email protected]

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What was the challenge?Doc tors With out Bor ders is a No bel Peace Prize win ning emer gency med ical or gan i sation that op er ates in con flict zones around the world. Since 2000, Moni teurs has been re spon si ble for the cor po rate de sign of the Ger man branch. 2014 has seen the or gani sa tion sharpen its im age: clear, in de pendent, pro fes sional – these are the es sen tial at trib utes.

What was the solution?Moni teurs’ task is to re flect these attrib utes in print. The cor po rate de sign is kept open in or der to be able to speak specif cally to the dif fer ent tar get groups. The colour red and the con cise ty pog ra phy, de vel oped for Doc tors With out Bor ders by Moni teurs – a “rough” head line cut, based on the font Fago – have be come im por tant dis tin guish ing fea tures for the or gan i sa tion. What was the effect? The de sign uses colours, ty pog ra phy and im ages in a way that cre ates a “read ing at mos phere”, which makes it easy for the reader to en ter the ma te r ial. The goal of the de sign is to have lots of in for ma tion that is in ter est ing and easy to dis cover. For this, data graph ics were also de vel oped.

Category: Healthcare

Project: Ärzte ohne Grenzen


GOOD SHAPE

SILVER

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© Holmes Wood 20141 : Oxford Brookes University

What was the challenge?Oxford Brookes University had commissioned a new building for the campus. They wanted it to be a modern icon in the heart of the campus: The new John Henry Brookes Building.As with the architecture the information graphics had to literally sign a new attitude to branding a built environment within their organisation. We had to design the scheme off plan working closely with the architects.

What was the solution?The architects design used a varied palette of materials and colours. We took the key brand device (the notch) from the guidelines and developed it to define the detail of the information graphics. The arrow becomes quite a participant in the signs and the icons we designed to reflect the thin weight of Helvetica that we have chosen. We have separated the icons and the type for quick reference, recognising that in a University you have a mix of students who visit everyday to new visitors who only visit once. We worked with the background colours in each instance introducing signs with depth to create some visual contrast within the space.

What was the effect?Having designed the solution off plan we are pleased to know that the students and staff have responded very positively. It is a complex building and the new look and feel has been sited to extend throughout the university. The building opened in May 2014 and has won several architectural and design awards.

Category: Wayshowing

Project: Oxford Brookes University

Contact:name: Lucy Holmescompany/organisation: Holmes Woode-mail: [email protected]: www.holmes-wood.com

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© Holmes Wood 20141 : Oxford Brookes University

What was the challenge?Oxford Brookes University had commissioned a new building for the campus. They wanted it to be a modern icon in the heart of the campus: The new John Henry Brookes Building.As with the architecture the information graphics had to literally sign a new attitude to branding a built environment within their organisation. We had to design the scheme off plan working closely with the architects.

What was the solution?The architects design used a varied palette of materials and colours. We took the key brand device (the notch) from the guidelines and developed it to define the detail of the information graphics. The arrow becomes quite a participant in the signs and the icons we designed to reflect the thin weight of Helvetica that we have chosen. We have separated the icons and the type for quick reference, recognising that in a University you have a mix of students who visit everyday to new visitors who only visit once. We worked with the background colours in each instance introducing signs with depth to create some visual contrast within the space.

What was the effect?Having designed the solution off plan we are pleased to know that the students and staff have responded very positively. It is a complex building and the new look and feel has been sited to extend throughout the university. The building opened in May 2014 and has won several architectural and design awards.


Project: Oxford Brookes University


GOal!SILVER

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What was the challenge?NYU Langone Medical Center is con-sidered one of the nation’s premier centers for excellence in clinical care, biomedical research and medical edu-cation. However, they are not immune to the changing and competitive healthcare market. Major gifts led to the renaming and re-branding of the institution and its several facilities. In 2008, the Medical Center’s Real Estate Development and Facilities Department (RED&F) embarked on an ambitious Campus Transforma-tion Initiative to reshape the Medical Center.

The initiative is comprised of new construction, renovations and expan-sions to reorganize and optimize resources across all NYU Langone facilities. The institution is committed to being a “world-class, patient-cen-tered integrated academic medical center.” This vision statement formed the framework for the Wayfinding and Communications System. An exten-sion of this vision is a visitor wayfind-ing and communications experience that serves a diverse community yet is as straightforward, logical and clear as possible.

What was the solution?A key goal of the system was to create an environment in which users can be given simple, clear directions to a medical center destination, no mat-ter their primary language. To meet this goal we established a consistent

Category: xx

Project: NYU Langone Medical Center Wayfinding & Communications System

Contact:name: Jennette Cheungcompany/organisation: Two Twelvee-mail: [email protected]: www.twotwelve.com

naming convention to be employed across all wayfinding touchpoints and an intuitive circulation strategy to aid in navigation but creating a reliable understanding of the facility. This became the functional framework for the system and detailed how to ad-dress user wayfinding requirements by determining how and where infor-mation and directions are needed.

In order to be successful, the circula-tion strategy needed to consider both current and future conditions as determined by the Campus Trans-formation Initiative. The circulation strategy developed for the main campus consists of three color-coded pathways that lead to key landmarks - the public elevators. This simplifica-tion makes navigation more efficient and simplifies the decisions users have to make on their journey. The pathways also function as information highways containing the touchpoints that aid in a user’s journey. We used a simple five-step process to guide us-ers to their destinations and to estab-lish understandable and memorable directions. (1. Building 2. Entrance 3. Pathway 4. Elevator 5. Destination). All destinations are color-coded to their corresponding pathway and assists in self-navigation, particularly for those users with limited English and reading proficiency.

What was the effect? For NYU’s patients and visitors, the difficulty in finding one’s way around this complex environment was further compounded by intimidating medical terms, inconsistent signage, varying directions, and elevated stress levels. Iterative consensus building and applications of user testing and

research served as foundations for a responsive wayfinding system, one where the network of information is interconnected, logical, suits the users’ needs, and can be embraced by the Medical Center. The consistent design aesthetic and wayfinding vocabulary serves as the backbone of this system, manifesting in each of the touchpoints, from static signage to maps and digital tools. The overall user experience

The overall user experience is thus transformed to one that is supportive, seamless, and stress-free. The solution has simplified navigation and made each touchpoint an opportunity for the Medical Center to express their brand and reinforce their mission. We have not just created tools or a wayfinding system of signage and digital interactions, but a branded experience focused on patient-cen-tered care. For NYU Langone Medical Center, we exceeded expectations by designing an experience that: -maintains visual continuity -provides accessible infor-mation that can be understood by a diverse community -seamlessly integrates digital and static tools in the physical environment -embraces user testing re-search to meet the needs of a diverse community, from training staff with consistent directions to incorporating user feedback on interactivity -grows with the expansion of the Medical Center by being flex-ible and easy to maintain.

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This is achieved by the ordered layout of messages, selection and balancing of typeface weights and the shape of the sign panels.

Using a kit of parts approach, the strength of the design relies upon a simple panel and post components that can be configured in a multitude of ways to suit a specific location. A post can support several panels of communication for a complex location or a single panel for a location that requires only one message. A busy location with several messages becomes more visible to the user by dedicating one message per panel.

The Kit of Parts approach to the design integrates signage elements made of recyclable stainless steel and aluminium with existing structural components. The modularity of the panels advocates for ease of rotation, and anticipates the inevitability of future change.

The design is predicated on a principle of energy conservation. In this case, human energy. The intention is to help more people move around Brisbane city efficiently and effectively thus achieving more with less.

What was the effect?

Throughout Brisbane’s city centre these highly recognizable signs stand out from their environment, punctuating a pedestrians journey with brightly coloured panels displaying clear and concise information. They provide an inclusive, clearly identifiable wayfinding strategy, for visitors of many nationalities trying to navigate a new urban environment.

Contact:

name: Laura Beattie

company/organisation: Dotdash

e-mail: [email protected]

website: www.dotdash.com.au


One of the strategies from the Australian city of Brisbane’s Economic Development Plan, is to establish stronger links with the Asia Pacific economy. Part of this strategy is to provide multilingual communication to international visitors, including signage and digital guides.

Based on the target audience of short stay international tourists and long stay international students, messages in Korean, Japanese, Traditional Chinese and Arabic are to be included in the signage. The messaging should be inclusive of a variety of languages, however, English should be treated as the dominant language.

What was the solution?

Multilingual signage in the city centre was developed to support international visitors and reinforce Brisbane’s credentials as a global city. Thirty three new multilingual directional signs, were installed within the city centre, replacing English only signs.

An inherent problem with multilingual signage is ensuring that all of the messages are discernible and legible. This was addressed in two ways. First, a sign panel features a single message repeated in multiple languages. A busy location with several messages becomes more visible to the user by dedicating one message per panel.

Second, a clear hierarchy is denoted between English and the other four languages. English is still the dominant language spoken.


Project: Brisbane Multilingual Pedestrian Signage

Contact:

name: Laura Beattie




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GOal!SILVER

This is achieved by the ordered layout of messages, selection and balancing of typeface weights and the shape of the sign panels.

Using a kit of parts approach, the strength of the design relies upon a simple panel and post components that can be configured in a multitude of ways to suit a specific location. A post can support several panels of communication for a complex location or a single panel for a location that requires only one message. A busy location with several messages becomes more visible to the user by dedicating one message per panel.

The Kit of Parts approach to the design integrates signage elements made of recyclable stainless steel and aluminium with existing structural components. The modularity of the panels advocates for ease of rotation, and anticipates the inevitability of future change.

The design is predicated on a principle of energy conservation. In this case, human energy. The intention is to help more people move around Brisbane city efficiently and effectively thus achieving more with less.

What was the effect?

Throughout Brisbane’s city centre these highly recognizable signs stand out from their environment, punctuating a pedestrians journey with brightly coloured panels displaying clear and concise information. They provide an inclusive, clearly identifiable wayfinding strategy, for visitors of many nationalities trying to navigate a new urban environment.

Contact:

name: Laura Beattie





One of the strategies from the Australian city of Brisbane’s Economic Development Plan, is to establish stronger links with the Asia Pacific economy. Part of this strategy is to provide multilingual communication to international visitors, including signage and digital guides.

Based on the target audience of short stay international tourists and long stay international students, messages in Korean, Japanese, Traditional Chinese and Arabic are to be included in the signage. The messaging should be inclusive of a variety of languages, however, English should be treated as the dominant language.

What was the solution?

Multilingual signage in the city centre was developed to support international visitors and reinforce Brisbane’s credentials as a global city. Thirty three new multilingual directional signs, were installed within the city centre, replacing English only signs.

An inherent problem with multilingual signage is ensuring that all of the messages are discernible and legible. This was addressed in two ways. First, a sign panel features a single message repeated in multiple languages. A busy location with several messages becomes more visible to the user by dedicating one message per panel.

Second, a clear hierarchy is denoted between English and the other four languages. English is still the dominant language spoken.


Project: Brisbane Multilingual Pedestrian Signage

Contact:

name: Laura Beattie




40

What was the challenge?We got the pleasant task to develop a wayfinding system for the headquarter of Gebrüder Weiss, a logistics company located in Lauterach/Austria.

Our work was about understanding what people in the company are doing, the things which influence and determine their way of thinking and their behavior. Movement is a main concept of Gebrüder Weiss – not only the goods, but also the people and the company itself are in a constant movement.

What was the solution?Set in motion, the embleme – the orange square – becomes a blurred shape and finally a point. Based on the point as a highly moveable form, we derive starting points, arrival point, viewpoints and points of i ntersection.

The idea is about connecting points and rising up lines inbetween them, which are forming active networks that reflect the world of Gebrüder Weiss.

Furthermore, the point provides the fundament for creating a specific typography and pictograms for the wayfinding system. The design of ground markings and direction signs are also following the same concept.

What was the effect? The infographic on the glass fronts connects via virtual lines the employees from the headoffice in Lauterach with customers and staff members all over the world. These connections illustrate the different altitudes of the sun and therefore the clock time at the respective locations. This could animate people to develop an awareness for their collegues far away. One takes the first coffee in the morning, while another enjoys allready his wellearned closing time drink.

»Village squares« are created to offer open encounters and exchange zones to everybody. These spaces should help to escape from the daily routine and to find a relaxing moment. To make also the workaday life of the drivers visible in the headquarter, road markings from different countries bring this reality back to the world of management.

Walking across the 70 meters long tunnel from the old to the new office building, you pass several locations along a virtual 47th degree of latitude. This walk »around the world« is ment to overcome barries and distances.

All intentions of this project are aiming to bring toghether and to feel the world of Gebrüder Weiss.


Project: Gebrüder Weiss, Signage

Contact:Name: Sigi Ramoser, Martin Platzgummer, Stefan AmannCompany: Sägenvier [email protected]/neues

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GOal!SILVER

What was the challenge?We got the pleasant task to develop a wayfinding system for the headquarter of Gebrüder Weiss, a logistics company located in Lauterach/Austria.

Our work was about understanding what people in the company are doing, the things which influence and determine their way of thinking and their behavior. Movement is a main concept of Gebrüder Weiss – not only the goods, but also the people and the company itself are in a constant movement.

What was the solution?Set in motion, the embleme – the orange square – becomes a blurred shape and finally a point. Based on the point as a highly moveable form, we derive starting points, arrival point, viewpoints and points of i ntersection.

The idea is about connecting points and rising up lines inbetween them, which are forming active networks that reflect the world of Gebrüder Weiss.

Furthermore, the point provides the fundament for creating a specific typography and pictograms for the wayfinding system. The design of ground markings and direction signs are also following the same concept.

What was the effect? The infographic on the glass fronts connects via virtual lines the employees from the headoffice in Lauterach with customers and staff members all over the world. These connections illustrate the different altitudes of the sun and therefore the clock time at the respective locations. This could animate people to develop an awareness for their collegues far away. One takes the first coffee in the morning, while another enjoys allready his wellearned closing time drink.

»Village squares« are created to offer open encounters and exchange zones to everybody. These spaces should help to escape from the daily routine and to find a relaxing moment. To make also the workaday life of the drivers visible in the headquarter, road markings from different countries bring this reality back to the world of management.

Walking across the 70 meters long tunnel from the old to the new office building, you pass several locations along a virtual 47th degree of latitude. This walk »around the world« is ment to overcome barries and distances.

All intentions of this project are aiming to bring toghether and to feel the world of Gebrüder Weiss.


Project: Gebrüder Weiss, Signage

Contact:Name: Sigi Ramoser, Martin Platzgummer, Stefan AmannCompany: Sägenvier [email protected]/neues

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© Holmes Wood 20141 : University of Greenwich

What was the challenge? The University of Greenwich: Library and Academic Building is a new Library and School of Architecture. Working with the architects, Heneghan Peng we responded to their solution: ‘the urban grain (striation) is drawn across the site, its dimensions related to natural light penetration, air movement and scale. The grain of narrow and wide bands structure the site, narrow bands containing courtyards, wide bands provide the teaching and learning spaces’.

What was the solution? Working with the concept of voids and the clear grid structure that runs throughout the building we created our own sub-grid and designed a play on positive and negative spaces. The colour palette in the building is white and grey. We took inspiration from Le Corbusier’s tonal colours and created these 3D forms. Every sign is unique and the shape responds to the exact location within the space.

What was the effect? The feedback is good. There is a feeling that the building, its function and the information graphics work as one.


Project: University of Greenwich


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© Holmes Wood 20141 : University of Greenwich

What was the challenge? The University of Greenwich: Library and Academic Building is a new Library and School of Architecture. Working with the architects, Heneghan Peng we responded to their solution: ‘the urban grain (striation) is drawn across the site, its dimensions related to natural light penetration, air movement and scale. The grain of narrow and wide bands structure the site, narrow bands containing courtyards, wide bands provide the teaching and learning spaces’.

What was the solution? Working with the concept of voids and the clear grid structure that runs throughout the building we created our own sub-grid and designed a play on positive and negative spaces. The colour palette in the building is white and grey. We took inspiration from Le Corbusier’s tonal colours and created these 3D forms. Every sign is unique and the shape responds to the exact location within the space.

What was the effect? The feedback is good. There is a feeling that the building, its function and the information graphics work as one.


Project: University of Greenwich


GOal!BRONZE

50

© Holmes Wood 20141 : Imperial War Museum

What was the challenge?The Imperial War Museum (IWM London) reopened its doors to the public after a period of extensive redevelopment and transformation. The timing is auspicious: 2014 is the centenary of the start of the First World War. We delivered an integrated wayfinding solution for the revamped Museum. We worked collaboratively with the multi-disciplinary team to ensure the end-user needs were at the heart of the solution.

What was the solution?The design translates the brand concept of ‘Forces of War’ into a 3D display effect by offsetting panels and using opposing margins for the information graphics. Panels are split to reveal a flash of colour to establish a hierarchy of information. The design is modular and flexible to allow the Museum to update content easily when required as well as to promote current and upcoming exhibitions. We had extensive consultation to establish the masterplan and design criteria, a comprehensive wayfinding strategy and review of nomenclature, as well as the design of all components of the internal and external scheme. In addition to the wayfinding components this also included the design of banners, donation boxes, a donor board and a hand-held printed guide. We also upgraded the Museum’s existing set of pictograms for use on the scheme.

What was the effect?The Museum is enjoying a very busy time, welcoming visitors into the transformed spaces. It is early days but the feedback we’ve received has been very positive, in capturing the brand within the built environment and guiding people around a new building.


Project: Imperial War Museum


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© Holmes Wood 20141 : Imperial War Museum

What was the challenge?The Imperial War Museum (IWM London) reopened its doors to the public after a period of extensive redevelopment and transformation. The timing is auspicious: 2014 is the centenary of the start of the First World War. We delivered an integrated wayfinding solution for the revamped Museum. We worked collaboratively with the multi-disciplinary team to ensure the end-user needs were at the heart of the solution.

What was the solution?The design translates the brand concept of ‘Forces of War’ into a 3D display effect by offsetting panels and using opposing margins for the information graphics. Panels are split to reveal a flash of colour to establish a hierarchy of information. The design is modular and flexible to allow the Museum to update content easily when required as well as to promote current and upcoming exhibitions. We had extensive consultation to establish the masterplan and design criteria, a comprehensive wayfinding strategy and review of nomenclature, as well as the design of all components of the internal and external scheme. In addition to the wayfinding components this also included the design of banners, donation boxes, a donor board and a hand-held printed guide. We also upgraded the Museum’s existing set of pictograms for use on the scheme.

What was the effect?The Museum is enjoying a very busy time, welcoming visitors into the transformed spaces. It is early days but the feedback we’ve received has been very positive, in capturing the brand within the built environment and guiding people around a new building.


Project: Imperial War Museum


GOal!BRONZE

52

What was the challenge?With over 1,000 shops and restaurants, Leeds city centre is one of the largest retail centres in the UK. Its shopping experience is unique; it is the only city that offers both top ten premium, and value retail centre markets. Along with its shear size, this dichotomy has made it difficult for visitors to understand what the city has to offer, leading to polarised views of the Leeds shopping experience.

With proposals for two new major shopping centres – Trinity Leeds and Eastgate Quarters – adding 25% more shops and restaurants, the council’s City Centre Management team recognised the urgency to consolidate the visitor experience prior to its expansion.


Project: Legible Leeds

Contact:name: Ben Acornleycompany/organisation: Applied Wayfindinge-mail: [email protected]: appliedwayfinding.com

What was the solution?Applied’s wayfinding strategy identified a fragmented centre – 13 disparate retail clusters, in addition to cultural, civic and financial destinations, all served by disconnected arrival points.

The strategy centred on a simple approach: ‘knowledge of one centre equals knowledge of all’. This approach established that each retail cluster would act as a gateway for the entire city, providing integrated information that described the city offer and allowed visitors to plan their current and future visits.

The wayfinding strategy formed the building blocks for the design of a new wayfinding system featuring a combination of on-street sign and print applications.

The first realisation of the project was the development of the Leeds Walk It printed map. At a glance it gave people an understanding of the structure of the city, and on more detailed inspection revealed the retail offer in each centre. The mapping highlighted the permeability of the shopping hubs, allowing people to plan journeys using connections through each shopping mall and arcade.

Ahead of the on-street implementation, and alongside the publication of the printed map, temporary signs replaced the outdated city centre map signs at arrival points around the centre. This dibond overcladding allowed the new maps to be present on-street a year ahead of the development of the bespoke system.

The implementation of the permanent system was then strategically phased, so that installations could be made as and when funding allowed.

The pedestrian signs were developed to a unique design, with a curved edge along one side giving the signs a distinctive appearance, and solar cell-powered backlit panels illuminating the maps at night.

What was the effect? The on-street pedestrian signage system, with its integrated multi-modal information and supporting print applications have raised the profile of Leeds as one of the country’s premier retail destinations.

The bespoke signs give the City of Leeds an unmistakable character. The wayfinding system has been well received and continues to expand, with Applied having overseen all consequent sign installation phases to date.

53

GOal!BRONZE

What was the challenge?With over 1,000 shops and restaurants, Leeds city centre is one of the largest retail centres in the UK. Its shopping experience is unique; it is the only city that offers both top ten premium, and value retail centre markets. Along with its shear size, this dichotomy has made it difficult for visitors to understand what the city has to offer, leading to polarised views of the Leeds shopping experience.

With proposals for two new major shopping centres – Trinity Leeds and Eastgate Quarters – adding 25% more shops and restaurants, the council’s City Centre Management team recognised the urgency to consolidate the visitor experience prior to its expansion.


Project: Legible Leeds


What was the solution?Applied’s wayfinding strategy identified a fragmented centre – 13 disparate retail clusters, in addition to cultural, civic and financial destinations, all served by disconnected arrival points.

The strategy centred on a simple approach: ‘knowledge of one centre equals knowledge of all’. This approach established that each retail cluster would act as a gateway for the entire city, providing integrated information that described the city offer and allowed visitors to plan their current and future visits.

The wayfinding strategy formed the building blocks for the design of a new wayfinding system featuring a combination of on-street sign and print applications.

The first realisation of the project was the development of the Leeds Walk It printed map. At a glance it gave people an understanding of the structure of the city, and on more detailed inspection revealed the retail offer in each centre. The mapping highlighted the permeability of the shopping hubs, allowing people to plan journeys using connections through each shopping mall and arcade.

Ahead of the on-street implementation, and alongside the publication of the printed map, temporary signs replaced the outdated city centre map signs at arrival points around the centre. This dibond overcladding allowed the new maps to be present on-street a year ahead of the development of the bespoke system.

The implementation of the permanent system was then strategically phased, so that installations could be made as and when funding allowed.

The pedestrian signs were developed to a unique design, with a curved edge along one side giving the signs a distinctive appearance, and solar cell-powered backlit panels illuminating the maps at night.

What was the effect? The on-street pedestrian signage system, with its integrated multi-modal information and supporting print applications have raised the profile of Leeds as one of the country’s premier retail destinations.

The bespoke signs give the City of Leeds an unmistakable character. The wayfinding system has been well received and continues to expand, with Applied having overseen all consequent sign installation phases to date.

54

What was the effect? UBC’s new wayfinding system has been a great success, making not only the cultural attractions, but all academic, athletic, and residential buildings easy to find. Applied’s detailed and human-scale mapping designs allow visitors, students, and staff alike to orientate themselves and plan their journeys to and round campus easily.

With the success of the pedestrian wayfinding system, Applied were subsequently asked to develop design standards for building entrance signs, a parking wayfinding strategy, campus road sign design standards, and a wayfinding system for UBC’s Okanagan campus, which modified the Vancouver standards to suit the particular characteristics of the campus.

The design aesthetic of the system, with its high-spec product design, clear typography, and custom iconography, complements and expands upon the university’s identity standards, reinforcing UBC’s tier one status.Applied have documented all of this into a set of design guideline manuals, which ensure that UBC will be able to maintain their high standards for years to come.

What was the challenge?The University of British Columbia is a ‘tier one’ research university with an enviable global reputation in academic achievement and research. A major aspect of UBC’s approach is ensuring that the wider community has access to performances, exhibitions and events linked to faculty programmes.

The 1,000-acre campus features a mixture of museums, arts and research venues make UBC very much the cultural heart of Vancouver, but this was not widely recognised by the public. In 2010, UBC asked Applied to review wayfinding for the attractions and also review the thinking towards attraction promotion to address perceived problems.

User research, analysis of user requirements and expectations of the cultural attractions revealed a deeper disconnect in the eyes of the public about the accessibility and extent of this large campus. As a result of this the cultural attractions were not fulfilling their potential as campus revenue earners.

Following on from these findings, Applied began work on a wayfinding strategy to better highlight the walkability of the UBC Vancouver campus, and promote the cultural attractions.


Project: University of British Columbia Campus Wayfinding


What was the solution?Applied proposed a strategy that took a more basic approach, proposing objectives to use wayfinding information to help cement a clearer image of a multi-faceted UBC as a ‘destination’, rather than a disparate collection of attractions related to a tier one University.

Working closely with University departments and feeding in public opinion and holistic thinking, Applied developed a strategic plan that encouraged awareness, identity and navigation for the campus and its attractions. This plan proposed a multi-platform mapping solution that could unify the image of the campus, increase spatial understanding, allow the flexibility for planned development and include technological innovation.

The strategic project united public affairs, campus planning, attractions and technical teams at UBC around a common purpose and led to an executive decision for development of the wayfinding scheme, commissioning Applied as its designers.

Development began in 2012, with the implementation completed ready for the start of the new academic year in 2013. The new system features mapping and wayfinding information at arrival points, fingerposts, monolith signs at strategic locations throughout the campus, and detailed lecterns in local residential and athletic campus areas.

Applied produced a design and sign specification that was entirely fabricated in Delta, British Columbia by Knight Group. To deliver the three mapping scales required for the various sign applications, Applied worked closely with the UBC GIS and planning teams, producing a custom system that would allow UBC to produce high-quality artworks themselves in-house.

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What was the effect? UBC’s new wayfinding system has been a great success, making not only the cultural attractions, but all academic, athletic, and residential buildings easy to find. Applied’s detailed and human-scale mapping designs allow visitors, students, and staff alike to orientate themselves and plan their journeys to and round campus easily.

With the success of the pedestrian wayfinding system, Applied were subsequently asked to develop design standards for building entrance signs, a parking wayfinding strategy, campus road sign design standards, and a wayfinding system for UBC’s Okanagan campus, which modified the Vancouver standards to suit the particular characteristics of the campus.

The design aesthetic of the system, with its high-spec product design, clear typography, and custom iconography, complements and expands upon the university’s identity standards, reinforcing UBC’s tier one status.Applied have documented all of this into a set of design guideline manuals, which ensure that UBC will be able to maintain their high standards for years to come.

GOal!BRONZE

What was the challenge?The University of British Columbia is a ‘tier one’ research university with an enviable global reputation in academic achievement and research. A major aspect of UBC’s approach is ensuring that the wider community has access to performances, exhibitions and events linked to faculty programmes.

The 1,000-acre campus features a mixture of museums, arts and research venues make UBC very much the cultural heart of Vancouver, but this was not widely recognised by the public. In 2010, UBC asked Applied to review wayfinding for the attractions and also review the thinking towards attraction promotion to address perceived problems.

User research, analysis of user requirements and expectations of the cultural attractions revealed a deeper disconnect in the eyes of the public about the accessibility and extent of this large campus. As a result of this the cultural attractions were not fulfilling their potential as campus revenue earners.

Following on from these findings, Applied began work on a wayfinding strategy to better highlight the walkability of the UBC Vancouver campus, and promote the cultural attractions.


Project: University of British Columbia Campus Wayfinding


What was the solution?Applied proposed a strategy that took a more basic approach, proposing objectives to use wayfinding information to help cement a clearer image of a multi-faceted UBC as a ‘destination’, rather than a disparate collection of attractions related to a tier one University.

Working closely with University departments and feeding in public opinion and holistic thinking, Applied developed a strategic plan that encouraged awareness, identity and navigation for the campus and its attractions. This plan proposed a multi-platform mapping solution that could unify the image of the campus, increase spatial understanding, allow the flexibility for planned development and include technological innovation.

The strategic project united public affairs, campus planning, attractions and technical teams at UBC around a common purpose and led to an executive decision for development of the wayfinding scheme, commissioning Applied as its designers.

Development began in 2012, with the implementation completed ready for the start of the new academic year in 2013. The new system features mapping and wayfinding information at arrival points, fingerposts, monolith signs at strategic locations throughout the campus, and detailed lecterns in local residential and athletic campus areas.

Applied produced a design and sign specification that was entirely fabricated in Delta, British Columbia by Knight Group. To deliver the three mapping scales required for the various sign applications, Applied worked closely with the UBC GIS and planning teams, producing a custom system that would allow UBC to produce high-quality artworks themselves in-house.

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What was the challenge?Taiwan Hakka Cultural Center is estab-lished as a specialist institution to promote the long-term conservation and develop-ment of Hakka culture. The Hakka population in Taiwan numbers around 4 million people, which means around 20% of the total population. This center is divided into two, the exhibi-tion part and the research part, and the former one covered with one roof which is open to the public consists of permanent exhibition room, four special exhibition rooms, theater and lecture rooms.Our points of signage design was to pro-vide a guidance signage easy to understand for great many visitors and also to make them feel familiar with the signage itself.

What was the solution?This building is characterized by exhibition space in the large atrium space, like a box, and many diagonal columns. We thought that standard wall hanged type or straight stand type signage are not suitable for such a bold space, so tried to guide people by unique floating signage. We used “kite” which are very familiar to Hakka people as a design motif of floating signage and selected their traditional red color to stand out.

What was the effect? The signage with flying kite shape which are floating independently from wall and columns can be recognized clearly and eas-ily from everywhere. And also the vivid red color stand out in the colorless space with glass and metal materials. As a result, they function as a visual accent in the space.


Project: “flying kite” Signage Design for Taiwan Hakka Cultural Center

Contact:name: Kei Miyazakicompany/organisation: KMD Inc.e-mail: [email protected]: www.km-d.jp/







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GOal!BRONZE







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What was the challenge?On the one hand our aim was to create an aesthetic orientationsystem that represents the architecture as well as the corporate design of MED-EL, an world leading com-pany of hearing aid devices and hearing implants. On the other hand the orienta-tionsystem also has to cover the highest safety and security standards.

What was the solution?The design vocabulary of the building`s sur-face was taken and translated to the door signs. Next to administration also rease-arch labs are located at the headquarter`s building. The white color, material and the clean character of the signs emphasize the feeling of the laboratories and encourage work, the red color functions as a signal and highlighting color. While designing the signs, great value was set to the details, also an important part of the overall design of MED-EL. To represent the organic design of the hearing aid devices the edges are rounded. The triangle form functions as an index of orientation. As an example the leading edges of the triangle door signs are pointing at the door handles and giving a hint to go further. What was the effect? Through the new orientationsystem, a combination of the corporate design and architecture, the headquarter of MED-EL is forming both inside and outside a hole aesthetic unit.

Category: wayshowingProject: MED-El

Contact:name: Christian Lunger, Markus Scheibercompany/organisation: motasdesigne-mail: [email protected]: www. motasdesign.com





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GOal!BRONZE





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What was the challenge?The Kresge Art Center, on Michigan State University’s campus, was built in 1958 and houses the Department of Art, Art History, and Design. Over the past 55 years signage had been installed intermittently and inconsistently, as additions were built and interior configurations altered. Disoriented students and visitors often relied on asking staff or passersby for directions. Of special concern was awkward placement of room numbers on the face of doors hidden within alcoves, disregard of the Americans with Disabilities Act (ADA) requirements, no indication of the annex building, no maps, and incorrect room identification.

What was the solution?Being an educational institution, budget was limited, but the creative opportunities and student energy was high. I taught a wayfinding course in which we developed initial concepts for interior signage. The mockups—produced with petroleum-based vinyl and plexiglass—enabled valuable critical review. Continued design and research led to producing the actual system with environmental consideration towards materials and processes. Sustainable materials were used, and the production sequence was local and efficient.

What was the effect? The wayfinding system seamlessly integrates information for users. Sign proportions relate to architectural elements and unique spaces. The color palette—based on exterior chromatic panels —indicates the four levels of the building. Maps and directional signage display updated information, and highlight key public use rooms. With the aid of the way-finding system (in compliance with ADA), visitors now understand the building upon their first visit, while sensing the creative disciplines that reside in it.


Project: Kresge Art Center

Contact:name: Kelly Salchow MacArthurorganisation: Michigan State University e-mail: [email protected]: elevatedesign.org

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GOal!BRONZE

What was the challenge?The Kresge Art Center, on Michigan State University’s campus, was built in 1958 and houses the Department of Art, Art History, and Design. Over the past 55 years signage had been installed intermittently and inconsistently, as additions were built and interior configurations altered. Disoriented students and visitors often relied on asking staff or passersby for directions. Of special concern was awkward placement of room numbers on the face of doors hidden within alcoves, disregard of the Americans with Disabilities Act (ADA) requirements, no indication of the annex building, no maps, and incorrect room identification.

What was the solution?Being an educational institution, budget was limited, but the creative opportunities and student energy was high. I taught a wayfinding course in which we developed initial concepts for interior signage. The mockups—produced with petroleum-based vinyl and plexiglass—enabled valuable critical review. Continued design and research led to producing the actual system with environmental consideration towards materials and processes. Sustainable materials were used, and the production sequence was local and efficient.

What was the effect? The wayfinding system seamlessly integrates information for users. Sign proportions relate to architectural elements and unique spaces. The color palette—based on exterior chromatic panels —indicates the four levels of the building. Maps and directional signage display updated information, and highlight key public use rooms. With the aid of the way-finding system (in compliance with ADA), visitors now understand the building upon their first visit, while sensing the creative disciplines that reside in it.


Project: Kresge Art Center


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What was the challenge?The historic hospital campus with its many buildings (“Pavillions”) was designed in the early 1900s by the Viennese Architect Otto Wagner. The whole complex is partly still in use as a hospital but also in its entirety un-der heritage conservation order. Wayshow-ing consisted of a collection of signs that were installed over the years of varying quality and partly outdated content.Visitiors and – more significantly – am-bulance-drivers frequently got lost, a very unsatisfactory and sometimes life-threaten-ing situation. The new outdoor signage system for pedes-triand and drivers needed to blend in with the architectural setting, there were budget constraints as well as a very tight deadline.The daytime and nighttime emergency admission switched between two build-ings thus requiring a digital solution that switched direction according to time of day.


Project: Otto-Wagner-Hospital Vienna/Austria

Contact:Josef SögnerSö[email protected]

Veronika [email protected]

What was the solution?The dark green and light brown coloring blends in with the historic background while still providing good visibility. Also the typographie has softer, “Jugendstil” connotations while delivering the clear readability required. Very pragmatically the choice of frames took up a style already in evidence with existing structures that were not to be replaced.

What was the effect? Explicitly positive reactions from manage-ment and staff, who had participated in the design process. It was particularly gratify-ing that there was no negative feedback at all, which really surprised the management (the Viennese don’t usually like change). Ambulance-drivers also seem to find their way now, so who knows how many lives have already been saved through good information design.

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GOal!BRONZE

What was the challenge?The historic hospital campus with its many buildings (“Pavillions”) was designed in the early 1900s by the Viennese Architect Otto Wagner. The whole complex is partly still in use as a hospital but also in its entirety un-der heritage conservation order. Wayshow-ing consisted of a collection of signs that were installed over the years of varying quality and partly outdated content.Visitiors and – more significantly – am-bulance-drivers frequently got lost, a very unsatisfactory and sometimes life-threaten-ing situation. The new outdoor signage system for pedes-triand and drivers needed to blend in with the architectural setting, there were budget constraints as well as a very tight deadline.The daytime and nighttime emergency admission switched between two build-ings thus requiring a digital solution that switched direction according to time of day.


Project: Otto-Wagner-Hospital Vienna/Austria



What was the solution?The dark green and light brown coloring blends in with the historic background while still providing good visibility. Also the typographie has softer, “Jugendstil” connotations while delivering the clear readability required. Very pragmatically the choice of frames took up a style already in evidence with existing structures that were not to be replaced.

What was the effect? Explicitly positive reactions from manage-ment and staff, who had participated in the design process. It was particularly gratify-ing that there was no negative feedback at all, which really surprised the management (the Viennese don’t usually like change). Ambulance-drivers also seem to find their way now, so who knows how many lives have already been saved through good information design.

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What was the challenge?The new headquarter of the DGUV (Deutsche Gesetzliche Unfallversicherung) designed by Grüntuch & Ernst architects, located in the center of Berlin. Moniteurs designed the building orientation signage for its conference rooms, re cep tion area, of f ce spaces and the un der ground car park.

What was the solution?Moniteurs very f rst signage system in glass. Especially developed for the DGUV, highly related to the corporate identity. The holding gesture of the logo sensitive transferred to the concept for the signage. Roundshaped, highquality glass with a blue edge transform the logo into the space. General maps, direction signs, doorplates, Pictograms are individual developed for the DGUV. What was the effect? The signage system, with the focus on barrierfree design, structures the 10,000 sqm multileveled building, certif ed with gold by the German Sustainable Building Council.


Project: Deutsche Gesetzliche Unfallversicherung – DGUV







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GOal!BRONZE






70

What was the challenge?The court and prison of the federal capital Eisenstadt underwent major reconstruc-tion as well as significant extention (new building).Modern legal processes should be reflected in the architecture with new entrances, totally new room configurations (hearing rooms, service center etc.). A suitable way-finding solution had to be developed based on “design for all”-principles.

What was the solution?It was agreed with the architect, that wayshowing and information should be provided using existing surfaces rather than


Project: Town and District Courthouse & Prison, Eisenstadt/Austria



adding new layers of material. Large glass surfaces posed a triple challenge: maintain the light and transparency of the building, provide privacy and ensure safety of use with glass markings that are visible for visitors with a visual impairment. Tactile lettering is in evidence on all door plates and some handrail information.

What was the effect? Wayshowing information is as close as possible on existing materials as possible (walls, glass) and thus “part of the build-ing”. It looks genuine “built in” but clearly visible. It blends in the architecture, nevertheless is highly supportive.

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GOal!BRONZE

What was the challenge?The court and prison of the federal capital Eisenstadt underwent major reconstruc-tion as well as significant extention (new building).Modern legal processes should be reflected in the architecture with new entrances, totally new room configurations (hearing rooms, service center etc.). A suitable way-finding solution had to be developed based on “design for all”-principles.

What was the solution?It was agreed with the architect, that wayshowing and information should be provided using existing surfaces rather than


Project: Town and District Courthouse & Prison, Eisenstadt/Austria



adding new layers of material. Large glass surfaces posed a triple challenge: maintain the light and transparency of the building, provide privacy and ensure safety of use with glass markings that are visible for visitors with a visual impairment. Tactile lettering is in evidence on all door plates and some handrail information.

What was the effect? Wayshowing information is as close as possible on existing materials as possible (walls, glass) and thus “part of the build-ing”. It looks genuine “built in” but clearly visible. It blends in the architecture, nevertheless is highly supportive.

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Category: Universal Design

Project: Vienna University of Economics and Business

Contact:name: Erwin K. Bauercompany: buero bauere-mail: [email protected]: buerobauer.com

What was the challenge?The challenge was the self-set standard of being an international best-practice leader in Inclusive Design by providing a visual and informative bracket for the largest newly built business school campus in Europe. The orientation system should guide 25,000 students through cutting-edge architecture set within the extensive park landscape of the Vienna Prater.

What was the solution?The challenge to equally provide informa-tion for all people was met with an intel-ligent combination of analog and digital, of tactile and acoustic media that engage all senses.

What was the effect? An extensive inclusive orientation system. The open-source font Titillium has a strong character. The accompanying pictogram family refers to the business context. By folding the signs, 2 levels allow to transport information in both, German and English. Blind and partially sighted people were given additional guidance. Tactile Braille, raised tactile letters, tactile paving + guidance lines and tactile maps offer information. All applications follow the two-sense principle by alternatively addressing at least two senses to the one missing. Digital door terminals allow to contact staff members, digital door displays show current and upcoming lectures. All information is not visual only, but acoustic too. Info terminals are bilingual, with audio mode, a strong reading contrast and can be rolled-under.







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ALLINCLUSIVEGOLD













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What was the challenge?“Escort: Safety Wayfinding Signage Design” is a partial result from the Shelters and Materials Management Project, World Design Capital Taipei 2016: Adaptive City effort. It is an opportunity but also a challenge to make a wayfinding signage system results in a population’s heightened understanding and awareness of emergency and safety information.

What was the solution?The work “Escort: Safety Wayfinding Signage Design” focuses on two signage system phases; the Normative and the Featured phases. The Normative phase features existing national public signs, while the Featured phase, an extension of the Normative, presents an independent Wayfinding Signage system. Visitors attending this exhibition are invited to view and to become acquainted through simulation activity with this user-friendly community-based emergency and safety Wayfinding Signage Design system.

What was the effect? The wide public distribution of aesthetic and functional design visuals inform and train people to immediately recognize signage information and assist them to respond to different emergency situations with reduced confusion, anxiety and stress. The work “Escort: Safety Wayfinding Signage Design” focuses on the creation of a concise, uniform and aesthetically pleasing and informative visual signage design system.

Category: Emergency / Safety

Project: Escort : Safety Wayfinding Signage Design

Contact:name: Tingyi S. Lin company/organisation: VID Lab, Taiwan Teche-mail: [email protected]: http://tingyilin.wordpress.com/







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What was the challenge?The ICCT Publications contain a lot of data, standard diagrams and dense facts and figures. The challenge was to impart know-ledge about the complex subject matter by means of information graphics, to structure the publication clearly and to visually guide the reader through the publication.

What was the solution?In the Pocketbook 2012 and 2013 five illustrative and informative double-sided visualizations structure the publication, create different possible entries for a viewer and liven up the dense content. On the respective covers of the different publication illustrative elements of visualization from the inner part are shown and introduce the subject in a playful manner. The consistent use of color and graphical elements throughout the whole publications and in different medias (print and digital) help the viewer to find his way though the immense mass of information (up to 100 standard diagrams) and data.

What was the effect? A series of different publications in differ-ent medias that communicate facts of a complex subject matter in a clear, demon-strative and reader-friendly way.

Category: Corporate Design and Communications

Project: ICCT Publications

Contact:Barbara Hahn / Christine ZimmermannHahn und [email protected]







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GOLD













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What was the challenge?Founded in 1917, the carpenter’s work-shop called Schreinerei Freudig has been passed on from one generation to the next. To impart the values – dedicated to the long familiy tradition of carpentry – a new corporate design was to create. Values like handcraft, tradition, sustainability, quality, family, teamwork, etc... to mention some of them, should be reflected/transported by the logo, the applications and haptics.

What was the solution?Part of the new corporate design is a small but lovely brochure titled »Book of Craft«. It combines all themes the company stands for. The curved »F« monogram, gently embossed on the cover, is a discreet haptic experience. Working day-to-day with a natural material such as wood, bothcraftsmanship and haptics play a major role for the company and are therefore reflected in the brochure’s manufacture and content.

What was the effect? With its new corporate design and the »Book of Craft« the traditional carpenter’s workshop represents not only its crafts-manship but also its self-concept. Not knowing if there will even be a demand for it, there are only few copies of the brochure left. It won several international design awards in 2014.

Category: Corporate Design and Communication

Project: Schreinerei Freudig »Book of Craft«

Contact:Andreas Koopdesigngruppe [email protected]







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What was the challenge?Existing mailboxes are broadly generic and mediocre in design. They are produced as utilitarian objects without open exploration towards aesthetic or creative opportunity. Frustration with this product incited an interdisciplinary approach towards emphasizing the relationships between typography, object and architecture. Research identified five noteworthy mid-Century modern architects (George Brigham, Robert Metcalf, David Osler, Alden B Dow, and Tivador Balogh) who each designed serveral homes in Michigan.

What was the solution?Mailboxes were developed to relate to—but not imitate—the architecture they are paired with, and informed by universal design principles. Special consideration was given to designing hinges, flags and mounting methods that would relate to the specific mailbox, while being durable through time and weather. The typography on each box was considered in tandem with the dimensional design. Collaboration between designer, homeowner, architectural organization, fabricators and vendors resulted in six unique mailboxes that challenge the traditional object.

What was the effect? Final fabrication utilizes stainless steel, aluminum, copper, powder coating, acrylic, and reflective vinyl. Influenced by the exceptional spatial interactions between the homeowners and their cherished homes, each mailbox aspires to create an unexpected user experience on a smaller scale, which is worthy of the architectural quality. This project demonstrates creative opportunity across disciplines, towards options that question generic assumptions, and that reveal solutions complementary to the environment they become a part of.

Category: Products and Services

Project: Modern Mailboxes








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LIKE IT!EDITOR`S CHOICE & BRONZE







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What was the effect?The result was a system of information and awareness on the quality of fruit and vegetables typical of the Veneto that was presented in Treviso in October 2013 in a major exhibition (along with other student’s design projects from IUAV ). It was an event focusing on the themes of food supply in view of Expo 2015 and sponsored by the University IUAV of Venice with the Cham-ber of Commerce of Treviso, Coldiretti, Unindustria Treviso and others. The exhibition, entitled “ Design from farm to fork “ was then brought in Venice and in other venetian cities to promote culture and quality of local products and to stimulate even the youngest (the same students for first) to a deeper understanding of the wealth of their territory.Here there are some of the student’s projects: . Marostica cherry, design Chiara Tonon, Giordana Lazzarato, Marianna Saccardo; . Violet artichoke of St. Erasmo, design Guido Dal Prà, Alberto Reginato, Caterina Zoppini;. Lamon bean, design Michele Bruttomesso, Otto Climan, Giordano Zennaro;. Red beet of Chioggia, design Giulia Modolo, Elisa Porcu, Vita Tae Zorat.

What was the challenge?This work aims to enhance, to raise awareness and to provide a useful tool for the knowledge and the promotion of agro-food chain of Veneto, a district that is very rich in variety and leader in this production in Italy.The basic question was: how can design help to enhance the fruit and vegetable products of the territory and help operators of the whole production chain that carries products of the earth up to our tables? Inside the Bachelor’s degree in Industrial Design and Multimedia of the IUAV University of Venice, the agro-food sector has been the focus of various educational activities. From a direct comparison with farmers, local producers, representatives of the consortium of typical products protection, were born many innovative ideas around some fruits and vegetables typical of the Veneto territory, in particular 16 products (violet artichoke of St. Erasmo, pepper of Zero Branco, Lamon bean, Marostica cherry and walnut of Feltre, just to name a few).

What was the solution?With the contribution of farmers of the more authentic agriculture of the territory and of Coldiretti (Italian Organization of Farmers), the laboratory for Communication Design 2 - conducted by Gianluigi Pescolderung with Elisa Pasqual and Giorgio Cedolin - worked on an infographic project for the promotion and knowledge of local products.

Category: Didactics

Project: Design from farm to fork: aware food, sustainable development

Contact:name: Gianluigi Pescolderung / Laura Badaluccoorganisation: Iuav University of Venicee-mail: [email protected]: www.iuav.it

The direct contact between farmers and students was very important and allowed a construction shared and participated of the contents.A unique blend of history, tools, skills, methods, ingredients, returned through

accurate processes of storytelling and visualization. A system of information panels, simple and cheap, is intended to transmit “at a glance“ all the knowledge necessary to an aware consumption “ from farm to fork “.

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GOT IT.

GOLD

What was the effect?The result was a system of information and awareness on the quality of fruit and vegetables typical of the Veneto that was presented in Treviso in October 2013 in a major exhibition (along with other student’s design projects from IUAV ). It was an event focusing on the themes of food supply in view of Expo 2015 and sponsored by the University IUAV of Venice with the Cham-ber of Commerce of Treviso, Coldiretti, Unindustria Treviso and others. The exhibition, entitled “ Design from farm to fork “ was then brought in Venice and in other venetian cities to promote culture and quality of local products and to stimulate even the youngest (the same students for first) to a deeper understanding of the wealth of their territory.Here there are some of the student’s projects: . Marostica cherry, design Chiara Tonon, Giordana Lazzarato, Marianna Saccardo; . Violet artichoke of St. Erasmo, design Guido Dal Prà, Alberto Reginato, Caterina Zoppini;. Lamon bean, design Michele Bruttomesso, Otto Climan, Giordano Zennaro;. Red beet of Chioggia, design Giulia Modolo, Elisa Porcu, Vita Tae Zorat.

What was the challenge?This work aims to enhance, to raise awareness and to provide a useful tool for the knowledge and the promotion of agro-food chain of Veneto, a district that is very rich in variety and leader in this production in Italy.The basic question was: how can design help to enhance the fruit and vegetable products of the territory and help operators of the whole production chain that carries products of the earth up to our tables? Inside the Bachelor’s degree in Industrial Design and Multimedia of the IUAV University of Venice, the agro-food sector has been the focus of various educational activities. From a direct comparison with farmers, local producers, representatives of the consortium of typical products protection, were born many innovative ideas around some fruits and vegetables typical of the Veneto territory, in particular 16 products (violet artichoke of St. Erasmo, pepper of Zero Branco, Lamon bean, Marostica cherry and walnut of Feltre, just to name a few).

What was the solution?With the contribution of farmers of the more authentic agriculture of the territory and of Coldiretti (Italian Organization of Farmers), the laboratory for Communication Design 2 - conducted by Gianluigi Pescolderung with Elisa Pasqual and Giorgio Cedolin - worked on an infographic project for the promotion and knowledge of local products.

Category: Didactics

Project: Design from farm to fork: aware food, sustainable development

Contact:name: Gianluigi Pescolderung / Laura Badaluccoorganisation: Iuav University of Venicee-mail: [email protected]: www.iuav.it

The direct contact between farmers and students was very important and allowed a construction shared and participated of the contents.A unique blend of history, tools, skills, methods, ingredients, returned through

accurate processes of storytelling and visualization. A system of information panels, simple and cheap, is intended to transmit “at a glance“ all the knowledge necessary to an aware consumption “ from farm to fork “.

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What was the challenge?„Vermessungen“ visualizes data regarding the Austrian county of the Tyrol. By visually translating statistical data it seeks public awareness for a broad set of problems around an area which traditionally identi-fies itself with tourism, mountains and ski-ing. The enormous ammount of data made the choice of material difficult. The main challenge – certainly for the designers – lay in the transformation of statistics into understandable, yet appealing graphics .

What was the solution?The choice of material as well as the visual strategies were discussed between the edi-tor, the writer and the designer on an equal basis. Seeking for diversification, methods of story-telling were implied: An example is the corelation of the annual production of artificial snow for skiing and the motorway between Innsbruck and Rome which could be covered in snow by 1,52 metres using the equal amount of water.

What was the effect? The book was published in late 2014. After one month we observe high public interest manifesting in newspaper/TV-coverage and high selling figures. Hence, the project has been a success so far. Our near-future-hope is to add to a shift of awareness in an area which is highly industrialized, struck by environmental polution, high costs of living and many more challenges. A contrast to clichees around a romantic life in the Alps.

Category: Editorial

Project: Vermessungen

Contact:Christian MariacherAtelier Christian [email protected]

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What was the challenge?The natural history museum »inatura« is an attractor to more than 150.000 visitors each year. The distance from the historical build-ing to the centre of Dornbirn is less than 500 meters. But when walking it feels like a long distance, since the path leads you through living areas and a school district. The city of Dornbirn has tried to set differ-ent approaches with signs and footsteps on the ground, but all of them failed. The basic need to get somewhere is he first trigger to watch out for help or signs. And if you want to get somewhere you need the information that there is something worth the effort. So: How would it be possible to attract visitors from the centre to search the »inatura« and vice versa?

What was the solution?In earlier days the centre used to be the traffic junction number 1 in the region of Vorarlberg. 25 years ago the junction was turned into a pedestrian zone, but until then the famous policeman Bruno Walter conducted the traffic, placed in the middle of the junction, standing on a small plat-form. He was well known and beloved as a policeman and a human being. He delivers the most positive memories you could think of, he was a warmhearted man and full of humour. We reinstalled his person in his old duty as a signpost. He is supposed to enter his old platform, but in 6 meters height, and not at his original position, but on the grounds of the »inatura«, pointing towards the marketplace.On the former position in the marketplace we will find the same platform, but from there, in 6 meters height, a giant, golden

Category: Future Concepts

Project: Visual Information Concept for Dornbirn (AT)


http://vimeo.com/109119749

beetle is pointing towards the »inatura«, his current home.They both are made of polished bronze, leaning towards each other. On the way between the two sculptures those wonder-ful red-white striped platforms will show the way. They are stuck in the facades of houses, seem to roll around a street corner, serve children as a stage and many more. These objects are an invitation to play and be used, they can also carry information about the upcoming exhibitions of the »inatura« and the »Kunstraum Dornbirn«, or concerts, events and other things hap-pening at the marketplace.Meanwhile a social sculpture will be initiated: one platform is carrying a radio play, filled with changing contents, like the famous and funny stories about Bruno Walter, a riddlehunt for children, inhabit-ans of Dornbirn telling stories and so on... Different events involving the population of Dornbirn, like moving along the straight line between A and B, crossing fences, entering houses through windows and garages, etc... the important goal is to establish those two very close places into the awareness of inhabitants. Only then can we succeed to spread the facts, so visitors from outside will be encouraged to move from one to another.

What was the effect? We all are looking forward to the realisa-tion of this project, which was the winner of the international competition »Vlow! Award«, where we presented it to an inter-national jury of experts and the persons in charge of Dornbirn. This concept is touch-ing for so many, because of it’s lightheartet, playful approach, and of it’s deep connec-tion to the real history at the same time – it brings back some very positive memories from former times and shows, how they can find a modern and innovative new duty in the now and here. Another important issue: the concept is easy to move, since the city plans the reorganisation of the structure of urban development.

More: http://vimeo.com/109119749

Team: Daniela Egger (author), Daniel Nikolaus Kocher und Gottfried Bechtold (artists), Mark Riklin (sociologist), Büro Super BFG und designgruppe koop/Andreas Koop (designer)











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What was the challenge?Ecological issues in traffic become more and more pressing as personal transporta-tion is one of the greatest contributors of CO2 emissions. Means to support people reducing their ecological impact are urgently needed. People love to use apps. But how to design a route planning app for users who want to use it frequently improv-ing their ecological footprint?

What was the solution?PEACOX enables users to become aware of more environment-friendly mobility options. It does so by providing real time information through innovative components that are playful, visually and aesthetically pleasing. It goes beyond just displaying CO2 information, with the shape-changing tree as a central feedback element, challenges and badges as additional motivational aspects and route suggestions based on CO2 emissions.

What was the effect? A study with test users in Vienna and Dublin examined if and how the PEACOX app would influence the test users’ mobility behaviour. First results were published in October 2014. They show that the aims of the research project were achieved. The innovative features of the PEACOX app in-fluenced the test users’ mobility behaviour positively. Users stated that PEACOX increased their awareness in regards to CO2 pollution. They chose more eco-friendly means of transport thanks to PEACOX.

Motivation right on your start screenA little tree on the PEACOX app start screen gets more and more green leafs if the user chooses eco-friendly options for his or her trips.

Progress trackingPEACOX offers daily, weekly or monthly sta-tistics of the user´s mobility behaviour. These features visualize the eco friendliness of the user´s mobility on his/her mobile phone. Ad-ditionally, PEACOX offers a leaderboard, where the users can compare their own mobility behaviour to the performance of other PEACOX users. This also motivates travellers to save CO2 emissions by using eco-friendly modes of transport.

Route planning the ecological wayThe PEACOX app offers a cross-modal route planner, that comes with a new feature: it shows the CO2 emissions of every route option. So the user becomes aware of the consequences of his/her travel choices. He or she directly sees how much CO2 could be saved by choosing an eco-friendly means of transport. This kind of ecological feedback is calculated by using emission models.

PEACOX also recommends routes to the user. Especially in an urban environment it often makes sense to use the bike or public transportation instead of a car. The time for the trip remains almost the same, but using a car multiplies CO2 emissions.

Rewards to motivate furtherChallenges are another option to influence user behaviour. The PEACOX operators could propose for example to use the bike twice a week in the following month. If the user meets the target, he gets bonus points and specific badges (e.g. Eco Guru).

Category: Sustainability

Project: PEACOX

Contact:Michael KieslingerFluidtime Data Services [email protected]://www.fluidtime.com










Project: PEACOX


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Project: PEACOX


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Contact:name: Carsten Meier, Martin Kolb & Sina Buschcompany/organisation: University of Applied Sciences Augsburge-mail: [email protected]@[email protected]:http://www.condime.de/datenschnorchel

What was the effect? After zooming and scrolling through the trail of their own data, the users should decide for themselves if it is wise to continue publishing in those social networks.

The Datenschnorchel is not fully implemented yet but already works with Facebook accounts. Using test accounts revealed that even few posts with locations can provide a rough assumption

where the user lives his daily life. The behavioural pattern, which can be recognized through the visualisation, will become even more detailed after data from further social networks is analyzed.

We think it is important that people know what can be done with metadata and it will hopefully create a better sense for privacy while using the world wide web.

What was the challenge?Concerning the data retention in Germany and the global surveillance disclosures published with the help of Edward Snowden in 2013, the term metadata was used to appease concerned users. Metadata does not include the content of communication (e.g. the text on a letter) but contains the information “who communicates at what time, where and with whom” (e.g. the letter’s envelope).

The privacy and safety of users was declared safe and protected by government and intelligence agencies because no actual content is retained.

This argumentation did soothe many people because metadata is a very abstract construct. But the truth is that metadata can, in fact, reveal most accurate and private details of a persons life and behaviour. This has been proven by several analyses of retained data.

Many people feel safe while using social networks (e.g. Facebook) because they choose not to reveal any personal data such as their home address or telephone number directly, but simply using social networks generates huge amounts of metadata. It can be automatically analysed and will present detailed behaviour of the user - something most people are not aware of.

The challenge therefore was to let everyone experience the extent of this surveillance by themselves - using their own data.

What was the solution?The challenge was solved by our interactive visualisation called “Datenschnorchel” (English: “data snorkel”). It is an illustration of the user’s analyzed metadata. The name

Category: Student Work

Project: Interactive Visualisation of Metadata

comes from the German expression “Daten abschnorcheln”, used for the interception of data.

People using the visualisation shall learn what metadata can reveal about them - using data from their own social network accounts. Those networks are used to provide the following data types for the visualisation:

Who? When? Where? With whom? How long?

Analysing this data, some facts about the user can be assumed:

ResidenceIf a user posts something from a certain location between 10 p.m. and 6 a.m, the location might be his residence.

WorkPosts from 6 a.m. to 6 p.m. might refer to the users workplace or school/university.

Leisure activitiesLocation entries from 6 p.m. to 10 p.m might refer to leisure activities (such as sport, meeting friends, etc.)

RelationshipsThe amount of communication between the user and other users can give us an overview about important and less important contacts.

The generated information can be clustered into two different visualisation types: Location-based information, which is shown on a map and contact-based information, which will be presented as a list.

The map, being the most important view, is shown in a circle. It gives the user the impression of “looking through a keyhole”, as if he is spying on himself. Icons of the respective facts (residence, work, ...) are placed on the map. Additional information explaining how the Datenschnorchel generated this information is revealed if the icon is clicked.Locations which are not shown in the current map frame are displayed at the border of the circle, providing a compass-like navigational help.

The user can switch between the map view and a contacts view, which is also presented in the circle.

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What was the challenge?“Indeland” is an association of various cities and villages located in a region in Germany with one of the largest lignite surface mines in the world. The region provides energy for itself and a large part of Germany with the mined lignite, while alternative energies from the same region are unable to provide energy for a fraction of the people living there. The lignite-fired plant produces more than 18 000 times the amount of energy than alternative energy producers like wind power plants or solar plants in the same region while using much less space. When comparing produced energy and emissions of the lignite-fired power plant with renewable energy, most people can’t imagine how much of a difference exists in the amount of produced energy and on the other hand how much emission the power plant really produces. People want to change to green energies but most of the time don’t realize that it is not that easy to replace a big lignite-fired power plant with renewable energies. The challenge was to create awareness about the situation and the dimensions of several energy sources and to allow an opinion to form about future perspectives and possibilities.

What was the solution?What was the solution? The solution was a room installation consisting of two main graphics focusing on those dimension differences. The first infographic (a 5m long installation) uses the size of the installation and a quantity of little squares to visualize differences of produced energy. It shows a timeline of population development, energy

Category: Student

Project: Indeland: Energy Infographics

Contact:name: Mark-Jan Bludaucompany/organisation: FH Aachene-mail: [email protected]: http://be.net/markjanbludau

demand, and energy generation of various energy sources and future predictions/perspectives. One square represents 0,001 tWh of produced energy. The second graphic tries to make the abstract volume of produced CO2 by the lignite-fired power plant more accessible by comparing it to the annual emissions of all licensed cars of several big German cities combined.

What was the effect? The information is easier to grasp for the viewer and also has more of an emotional effect. The viewer needs to step closer to be able to see the small amount of energy produced by renewable energies and in this way the installation leaves the viewer with a bigger impact when he sees the immense mass of produced energy by the power plant in comparison. On the other hand, the second graphic of the installation shows that the price for this amount of energy is very high, by demonstrating that in one year the power plant produces as much CO2 as all of the licensed cars in Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Bremen, Düsseldorf, Duisburg, Leipzig, Essen, Bonn, Dortmund, Wuppertal, Nuremberg, Bochum, Wiesbaden, Hannover and Aachen together.

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What was the challenge?The Amsterdam tram network is a vast transport system with a complicated track layout and entangled stop arrangements. Due to this complexity, the representation of the system on a map is challenging. Since decades, changes in orientation criteria and style have been very common in the tram map. In the last four years, there have been three different maps (not counting updates). It seems it is hard to find a graphical representation of the network that satisfies both users and designers. The goal of the project was to find an adequate graphical representation of the system, and arrange user-centred design issues to enhance comprehension and legibility. Special attention at how informa-tion for wheelchair users is shown would also be a priority. All these had to fit in a foldable pocket size map.

What was the solution?One of the main efforts was to bring the new network map closer to Amsterdam’s characteristic geographical layout to improve orientation of users within the city. However, there had to a balance between a clear layout, and a geographically accurate map. To do so, a survey was carried out were participants were timed while de-scribing the tram routes they would choose from two predetermined parts of the city. Among four different maps, the dodecalin-ear angle layout (0º, 30º, 60º and 90º) was selected. To avoid excessive distortion of the city when transferring the information to the new map, tram stops in the city centre were not placed more than 1,5 cms from its place in the geographical map.

Category: Student Work

Project: Amsterdam tram network map

Contact:name: Joan Zalacaincompany/organisation: studente-mail: [email protected]: www.zlk.cat

To incerease legibility the layout also had to be able to accomodate horizontal text to label the tram stops. The actual map shows many stop labels at 45º, and past maps even featured labels at 90º. The task is harder than in a metro network, which runs underground not following a city’s streets and has greater distances between stops.The map was designed with the idea that wheelchair access is a priority. It reverses the current trend by showing the symbol for a barrier free stop as the standard one. Stops with no disabled access are marked with an alternate symbol. The argument behind this is that accessible stops are no longer an added value they should a standard.

What was the effect? The combination of both a clear layout and geographical accuracy, yields a map similar to the shape of the city while still remain-ing easy to understand. The accuracy helps users to keep track of the route, as they travel overground and are more aware of the geographical changes of the city. The stop labels set horizontally are easier to read, and remain at 7pt size in pocket map size. Redesigning the map with the symbol for a barrier free stop as the standard might seem as a small change in the map, but it is a strong stance. Despite the complexity of the network the goals were achieved, delivering a map which is user friendly and takes wheel chair users into account.

IIIDaward book 2014

Documents

Transcript of IIIDaward book 2014