Vriksha Mantra

-TrendsetterArijit Agasty

Executive Summary

Business Motto : Green Life, Great Life!

Business Headquarter : Kolkata

The product idea encourages to be close to

nature always and we project it as a style

statement. Small plants in the form of

accessories, as decorative items for

preserving that bit of nature in you.

Product details

Features of the product :

Small potted plants/sprouts/shoots/roots used as pendants,

wrist bands, hair clips, bag tags, almirah/fridge magnets,

decorative pieces for table

Plants : Sedum, Bromeliads (Tillandsia) available in nurseries

Material for pots : polymers, plastic, water tight

Plants transported from nurseries in Kalimpong and Darjeeling

Customization :

Customers can send their own design for the pots, if feasible

Marketing strategy

Promotion : cause marketing, tie ups with environmental organizations

Placing : projecting as a nationalized brand

Positioning : offer to target group as green initiative, eco friendly and style statement

Target Group : nature lovers and fashion conscious , teenage female, working class women

Competitor analysis

Currently, no competitor in the market with

a similar product in India. Though similar

products are available in US.

Financials(a brief summary)

Expenditures :Raw Materials : according to the customization and size of the product

Plants - INR 100 to 300

Pots - INR 50 to 100

Key chains/Magnets - INR 20 to 50

Chain(Necklace) - INR 150 to 250

Website hosting - INR 1000 to 1500 per year

Delivery charges : INR 50

Income :

INR 50-100 margin on each product

Sale target – about 500 items per month initially

Future growth forecast

Sales estimation in the first 1/2 years :

starting with 500 items per month to 30000

Growth expectations in the next 5 years :

brand recognition and opening up stores

in Mumbai, Delhi, Kolkata, Bangalore,

Hyderabad, Chandigarh

Rationale :

Using recycled material in the products is

not new to Indian market, but actually

using plants is

Fashion has now become an integral part

of youth with brand consciousness

catching up even with adults

Thank you!