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Internal presentation for Key Management Personnel(For Internal circulation Only)

Product: Advisory PMS

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What is Advisory PMS?

First product from Investment Advisory basket

Long term equity investment instrument

Passively managed but actively advised (could be thematic)

Introduces next leg of product innovation

Well suited to meet dual objective of clientprofitability/performance and revenue generation

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Why Advisory PMS?

Increase the product basket for business development team

Build asset management model of recurring revenue

Provide accessibility to other financial needs of the client

Increasing stickiness of the client in the system

Long term positive brand implications

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Product Innovation tree

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About Advisory PMS

Product Features Medium to long term view

Research based

Access to FM team

Focus on absolute return

Flexible

Transparent fee structure Audited reports

Multiple RiskCategories

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Comparison with Otherproducts

Broking BrokerAdvice

MF PMS NDPMS AdvisoryPMS

Execution Yes Yes No No Yes Yes

Advice No Yes No No Yes Yes

Premium No No No Yes Yes Yes

Customized Yes No No No Yes Yes

Flexible Yes NA No No Yes Yes

ClientConnect

Yes Yes No No Yes Yes

Hedging Yes Yes No No No Yes

Leverage Yes Yes No No No Yes

Transparent Yes Yes No Yes Yes Yes

Ready taxreports

No No Yes Yes Yes Yes

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Stock selection process

Multipleresearch inputs

Quantitative &Qualitativefiltration

PortfolioInclusion

Discussion->Consent ->Execution

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Customer Experience

Relationship team will be given access to new PMS backendsoftware to enable them to access various reports

RMs can also request centralized support team for any reports

Clients will be sent quarterly reports summarizing all trades for thequarter

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Risk Profiling

We are offering 3 portfolio options

Low Risk

Medium Risk High Risk

Client and Relationship manager willjointly agree on the risk profile

A reed risk rofile should be marked

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Fee Structure

AUM Fixed Fee Brokerage Rate Funding Charge

10-25 Lacs 3% 0.5% Linked to market

25-50 Lacs 2.5% 0.4% Linked to market

50 Lacs & above 2% 0.3% Linked to marketFixed fee will be charged upfrontBrokerage rate for futures at 0.3%, Rs 70 Flat for optionsNo Variable feesOther statuary charges as applicable

Please note that fee structure is quite competitive as compared toother similar products in the market. We are not offering any variablefee structure which is generally one directional. We are also notcharging any exit load which is industry practice. Brokerage rate alsocomes down along with higher corpus. Most importantly, fee structure

is quite transparent unlike MFs that charge asset management fee toNAV

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Comparison between feestructures

Structure IFixed fee of 2%Structure IIFixed fee of 1% + variable fee of 20% w/owatermarkingStructure IIIFixed fee of 1% + variable fee of 20% with

watermarking

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Target Clientele

Investors looking at longer termwealth creation objective

Investors looking at participating ininvestment decision making process

Passive investors who would want tomonitor their portfolio more closely

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We should target

Existing clients in the system not generating enough yieldin last 6 months

Prospective clients who fits advisory profiling

Clients met by our sales team in past 18 months notinterested in trading

Large relationships difficult to be managed locally

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Product Champions

Will be one point contact for all advisory related queries inthe region

Will be responsible for identifying advisory potential clientsfrom current client base and assisting in conversion of thesame

Will work as a link between the centralized team and zonefor all updates related to advisory services

Will assist sales team in identifying right clients for theproduct and close deals

Will be responsible for driving advisory sales for the existingteam in different areas/regions

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Account opening Process

We will send account opening kits to respectiveregional heads & products champions. Accountopening kit will include following

Advisory PMS agreement

Trading & Demat account

LAS account opening form

All duly filled account opening forms should be sentto Eshwars team in Mumbai Thane Office

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Support

FM team will travel to all regions for producttraining & meet clients

Online support through Webinars andconference calls

Local support through Product Champions

Regular newsletters from the FM team to

share with clients

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For any assistance