IIeX Health 2018

03.27.18 WHYY

Philadelphia

IIeX Health is imagined and presented by

IIeX Health is supported by

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Welcome to IIeX Health

Ready to discover the newest thinking and technologies in health insights, and network with like-minded MR pros?

You’re in the right place. Get ready to hear from thought leaders in the insights space, meet new startups making their

debut at IIeX, and learn about the changes in the industry that are creating the future of health insights.

We’d like to thank Lisa Courtade and the team at Merck for their continued support of this event, and their dedication

to sharing their unique viewpoint of the healthcare industry with other researchers in the IIeX community.

We’re so glad to have you be a part of IIeX Health. Prepare yourself for a full day of nonstop learning, collaboration,

and connection with other industry leaders. Welcome to IIeX.

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7:45AM-8:30AMRegistration & Morning Refreshments

Join us for coffee, tea, and some light breakfast snacks while connecting with other thought leaders in the industry.

REGISTRATION & MORNING REFRESHMENTS

Agenda

8:30AM-8:40AMOpening Remarks

Lisa Courtade (Merck)

8:40AM-9:00AMThe Power of Actionable Analytics: Where is the Value in Real World Data?

Oodaye Shukla & Edward Kalpas, MD, MPH (HVH Precision Analytics)

9:00AM-9:40AMPanel: Leveraging Automation in Healthcare Research

Moderated by Benjamin Gilgoff (Merck) with panelists Ryan Barry (ZappiStore), Allyson Wuensch (Kantar Millward Brown),

Kate Schardt (Pepsi), & Sofia Panayiotakopoulou (Johnson & Johnson)

9:40AM-10:00AMThe Birth of Prescription Digital Therapeutics

Katie Ka (InCrowd) & Alex Waldron (Pear Therapeutics)

MODULE 1: A GLIMPSE INTO THE FUTURE Chaired by Lisa Courtade & Gregg Archibald

10:00AM-10:30AMNetworking Break & Innovation Showcase

Take some time to refresh with light snacks, check out exhibits, and network with other attendees.

NETWORKING BREAK & INNOVATION SHOWCASE

10:30AM-10:50AMGamification to Revivification: Innovating the

Research Experience for Healthcare Professionals

Amber Leila Esco (M3 Global Research)

10:50AM-11:10AMVirtual Realities: Opportunity for New Insights

Marjorie Reedy (Merck) & Peter Smith (GMR)

11:10AM-11:30AMTechnology Empowers Us to Make Customers the Star

Peter Chopra & Brendan Egan (nuaxia)

11:30AM-11:50AMValue for Whom? Delivering on Value in a World of

Shifting Healthcare Economics

Elizabeth Byrns (Merck) & Shameer Ladha (IQVIA)

11:50AM-12:10PMDa Vinci Was Wrong: Future of Healthcare

Market Research

Jason Tiffer & Dan Foreman (Borderless Access)

TRACK ONE Chaired by Gregg Archibald

10:30AM-10:50AMCapturing The Real World Patient Journey: Big Data +

Patient Insights Using an Innovative Mobile App

Susan Jones (Janssen Pharmaceuticals), Susan Wyant (The

Dominion Group) & Sion Balass (Belong.life)

10:50AM-11:10AMTell Me A Story: Take Your Message Testing to a Higher Level

Annie McDannald (Civicom)

11:10AM-11:30AMHow to Leverage Machine Learning for Evidence

Based Insights in Healthcare?

Loubna Bouarfa (OKRA)

11:30AM-11:50AMExtending Primary Research into Multichannel

Real World Evidence

Andrew Kress (HealthVerity)

11:50AM-12:10PMBringing Together Clinical, Economic & Patient Reported

Outcomes Data – Future of Real World Evidence

Chitra Karki (Ipsos)

TRACK TWOChaired by Will Leach

Agenda MODULE 2: TECHNOLOGY & DATA EMPOWERMENT

12:10PM-1:10PMLunch & Innovation Showcase

Refuel for the second half of our day.

LUNCH & INNOVATION SHOWCASE

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1:10PM-1:30PMRevisiting Design Thinking and the Future of

Healthcare Market Research

Greg Chu (InTask, Inc.)

1:30PM-1:50PMConsumer Neuroscience in Healthcare: Using the

Right Tool for the Right Question

Michelle Niedziela, Ph.D (HCD Research)

1:50PM-2:10PMImproving New Member Acquisition and Retention

Using Behavioral Design

Tom Rouse (Limetree Marketing Group) &

Justin Skerbetz (Gateway Health)

2:10PM-2:30PM10 Effective Techniques To Inspire Patients To Tell All

Jonathan Weiser (BuzzBack)

TRACK ONE Chaired by Ken Berry

1:10PM-1:30PMOn Behalf of Providers – How Better Workflows and

New Data Streams will Revolutionize Healthcare

Carm Huntress (RxRevu)

1:30PM-1:50PMMapping Integrated Patient Journeys through

Behavioral Science and Cultural Anthropology

Delia Jacobson (Fresh Squeezed Ideas) &

Scott Edwards Ph.D (Indiana Army National Guard)

1:50PM-2:10PMThe Psychology of Adherence: Becoming Present,

Relevant and Influential

Michael Fergusson (Ayogo)

2:10PM-2:30PMModernizing Your Patient Journey with

Emotional Journey Mapping

Steve Reeves (DRG Digital)

TRACK TWOChaired by Dan Foreman

Agenda MODULE 3: THE (BEHAVIORAL) SCIENCE OF DECISION MAKING

2:30PM-3:00PMNetworking Break & Innovation Showcase

Take some time to refresh with light snacks, check out exhibits, and network with other attendees.

NETWORKING BREAK & INNOVATION SHOWCASE

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Agenda

3:00PM-3:20PMCity Government and Healthcare: A Partnership that Works

Sondra Brown (MDRG, Inc.) & Tom Richert (Blue Cross Blue Shield La.)

3:20PM-3:40PMThe Power of the Human Voice in Market Research

Fabio Gratton (InVibe Labs)

3:40PM-4:20PMPanel: The Pulse of our Communities and Markets – Insights That Inspire Action

Moderated by Leigh Caldwell (The Irrational Agency) with panelists Christine Heye (Aetna),

Dana Yamate (Independence Blue Cross), Alexine Tranquada (Merck), & Tim Nanneman (Anthem)

4:20PM-4:30PMClosing Remarks

Gregg Archibald (Gen2 Advisors)

MODULE 4: LISTENING TO LEARN Chaired by Gregg Archibald & Benjamin Gilgoff

4:30PM-5:30PMNetworking Reception

Join us for wine, beer, and light appetizers while networking with your fellow insights pros.

NETWORKING RECEPTION

IIEX BEHAVIOURMay 10, 2018 in London

IIeX Behaviour is designed to keep your business one step

ahead of the curve by implementing the most cutting-edge

technology and tools in the insights arena.

IIEX NORTH AMERICAJune 11-13, 2018 in Atlanta

IIeX North America is the most disruptive and content-

packed innovation event in our industry. If staying ahead of

the curve is important to you, our flagship event is a can’t-miss.

JOIN US AGAIN SOON AT ANOTHER EVENT!

We hope to see you at another GreenBook event soon! Here’s what’s coming up on our events calendar:

INSIGHTS MARKETING DAYMay 11, 2018 in London

Insights Marketing Day is a one-of-a-kind event designed

to help market research firms do better marketing – and it’s

the only event of its kind in our industry.

IIEX LATIN AMERICAJuly 25-26, 2018 in Santiago

IIeX Latin America brings you a fresh channel to explore

regional and global cutting-edge ideas that are changing

the world of insights.

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SILVER SPONSORS

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EXHIBITORS

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LANYARD SPONSOR NOTEPAD & PEN SPONSOR

MEDIA PARTNER

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TITLE SPONSOR

Thanks to Our Sponsors

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