IIBA Beyond the boundaries of Business Analysis
Transcript of IIBA Beyond the boundaries of Business Analysis
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IIBA Beyond the boundaries of Business Analysis
GARY COCKBURN
27TH AUGUST 2020
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Gary Cockburn
https://www.lightforceconsultingltd.com/
GARY COCKBURN, LIGHTFORCE CONSULTING LTD, IIBA ON 27TH AUGUST 2020 2
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Purpose
What I’m hoping you’ll take away this evening
Past, present and the future
Themes
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Source: Google image files
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The past shapes the future…
DESIGN
In 1965, sculptor Arnold Machin was given
the enviable task of designing the definitive
stamp.
Once perfected, his design was issued on 5
June 1967 and a stamp icon was born.
https://shop.royalmail.com/special-stamp-issues/definitives
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The Roles
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Beyond the boundaries of Business Analysis
Blurring the boundaries
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https://www.lightforceconsultingltd.com/
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Business Architect
Customers, partners and competitors
Capabilities
Organisation Information
Value Streams
Vision, strategies and tactics
Policies, rules and regulations
Products and services
Initiatives and projects
Metrics and measures
Decisions and events
Source: BIZBOK guide: Figure 1.1, page 2
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Business Architecture knowledgebase
Business Architecture
• Stakeholder value driven• Capability centric• Strategically orientated• Business Silo agnostic• External and internal
transparency• Enables business model
realisationBusiness Architecture enables business to drive operating model investments
Operating Model• Depicts how business
operates• Business process, people
and IT architecture focused
• Focus on efficiency gains, cost reductions and improvement
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Principal Business Analyst
Me
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https://www.lightforceconsultingltd.com/
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Business Designer
Business Design
Mindset
ThinkingMethods
Stimulate https://www.ideo.com/news/how-business-people-can-become-business-designers
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Empathy
Sketch/Visual
Openness
Mindfulness
Intrinsic
MotivationCo-creator
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Content Creation
Business Architect Principal Business Analyst Business Designer
Strategy MapsInformation MapsOrganisational DiagramsAsset ChartsValue MapsProcess MapsRequirements MapsCapability MatrixProduct DiagramsInitiative MapsStakeholder Diagrams
RoadmapsProcess MapsBusiness Benefits AnalysisData JourneysValue Stream MappingCapability ModellingGap AnalysisScenario PlanningUser Story MappingQuality Assurance (BDD)
Customer Journey MapsEmpathy DiagramsSystems PicturesDemand AnalysisType and Frequency DiagramsCustomer and User Persona Diagrams
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https://www.lightforceconsultingltd.com/
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Crossing the three roles: Emergent Themes
Value Connectedness Method
LearningBuilding
Robustness
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https://www.lightforceconsultingltd.com/
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Blurring the Boundaries
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Transformation
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Transformation and Change
Change
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Everything is Connected
Event 1
Event 2
Event 3
Event 4
Event 5
Event 6
Process Events Planning Target States
People ImpactsCustomer Journeys
Understanding the events which cover the continuous process
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https://www.lightforceconsultingltd.com/
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Example from DWP
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Source: DWP website
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Building the Strategic Wall
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Https://www.impactmapping.org/example.html
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Service Blueprints & VSM
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Service Blueprints
Customer Actions
Front of Stage
interactions
Back of Stage
interactions
Physical Evidences
Support Processes
Value Streams
Active time
Inactive time
Process gates
Unit times and
costs
Events and the
E2E
https://www.lightforceconsultingltd.com/
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Taking it to the Gemba
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https://www.lightforceconsultingltd.com/
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Blurring the Methodologies
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Methods
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https://www.agilebusiness.org/page/whatisdsdm
Source: google image files
https://vanguard-method.net/the-vanguard-method-and-systems-thinking/
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Method (and Audience) Design
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Method Design Audience Design
Is method design similar to Alan Bell’s audience design?
https://www.lightforceconsultingltd.com/
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Community
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Community of Practice
Community
Purpose
Values
Ecosystem
Capability (what we do)
Community sharing
Roles
Partnerships
Learning & Developments
https://www.lightforceconsultingltd.com/
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Growing the Community Spirit…(across Communities)
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https://www.lightforceconsultingltd.com/
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Building robustness (across the Community)
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Contractors or Permanent?
Training – Bespoke or Standard?
On the job – experience?
https://www.lightforceconsultingltd.com/
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Design
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Google Ventures: Design Sprint
Test
Friday
Prototype
Thursday
Decide
Wednesday
Sketch
Tuesday
Understand
Monday
https://design-sprint.com/remote-virtual-design-sprint/
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Kiplin and Dan Roam
RUDYARD KIPLING
I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who.
DAN ROAM
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Prototyping
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https://www.lightforceconsultingltd.com/
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The Power of Sketch
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https://www.lightforceconsultingltd.com/
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Summary
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In summary
Moving beyond the boundaries
Morphing – Business Architect, Principal
Business Analyst and Business Designer
Full system view
Blur the boundaries (if you think this is the
right thing to do)
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Thank you
Gary Cockburn
Director
Lightforce Consulting Ltd
https://www.lightforceconsultingltd.com/
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Questions?