IHRSA Trade Show press release
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Transcript of IHRSA Trade Show press release
IHRSA BOOTH #2630FOR IMMEDIATE RELEASE
Contact: Keri Aroesty Marketing Manager, DMX MUSIC
DMX MUSIC INTRODUCES TARGETED STIMULATION ZONES TO ENHANCE FITNESS CENTERS
Leading Provider of Health Club Atmospherics Refines Music Programming Selections and A/V Services to Better Fit Industry Needs
LOS ANGELES, CALIFORNIA, April 17, 2007 – Designed to provide health club and spa businesses with highly versatile audio and visual programming and services, DMX MUSIC, the world’s leading provider of integrated media solutions for commercial environments, today introduced its new Stimulation Zones solution at the Annual IHRSA International Convention & Trade Show (booth #2630). From the reception area to the workout floor, DMX MUSIC’s Stimulation Zones solution is designed to accentuate fitness areas, pique members’ senses and drive sales in profit areas with compelling music selections, targeted messaging and high-performance A/V systems.
“DMX MUSIC experts have compiled a targeted list of audio and visual solutions created to enhance a gym or spa’s environment based on the specific activity in different zoned areas,” said Mark Rozells, President and CEO of DMX MUSIC. “What’s needed in the gym store or juice bar is completely different than what’s needed for the cardio or aerobics room. DMX MUSIC understands that and provides the total solution for a club’s needs whether it’s music, message marketing, systems or visual imaging.”
Music programming for each Stimulation Zone includes existing DMX MUSIC selections that best drive members’ activities within the zone. The already comprehensive Stimulation Zone solution continues to grow with four new audio styles and digital signage options. Three new high-energy audio programs include ‘70s & ‘80s Hits Workout, Classic Alternative Workout and Classic Rock Workout. An additional low-energy programming selection, New Age Spa, has also been introduced as an additional relaxation element to the Stimulation Zone selections.
In addition to specific music programming that will motivate and inspire members, DMX MUSIC has identified equipment and services that will efficiently playback these music selections while, in some cases, giving club employees the flexibility to control music selections via a personal music player. Digital signage and video atmospherics equipment is also available to couple with audio selections and further enhance gym goers’ experiences. The Stimulation Zones can also feature targeted message marketing to promote the club, various programs or special promotions. Included in these services and products are DMX MUSIC’s dependable and robust audio/visual systems, speakers and visual playback devices. As a result, each Stimulation Zone is a comprehensive package of DMX MUSIC’s audio and visual services that will maximize the playback and projection to support the gym or spa’s business objectives.
“We understand that gym owners have enough to worry about as it is,” continued Rozells. “Therefore DMX MUSIC has made it a goal to deliver one-stop solutions for all health, racquet and sports club industry professionals. Through close cooperation with owners and invaluable feedback from industry professionals, we’ve developed solutions that can cater to cardio areas, warm-up a welcome area or move products in the store and ultimately eliminate the need for club owners to worry about atmosphere.”
The Stimulation Zones for the health and fitness industry offered by DMX MUSIC are:
Primary Zones Pump Zone: Cardio Machine/Weight Room combination
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Cardio Theater
DMX MUSIC Play list: PUMP!, Glow, Classic Alternative Workout, Classic Rock Workout and Power Hits
Burn Zone: Circuit Training Area or Spin Room
DMX MUSIC Services: High-end audio system with consumer CD player and port for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: Glow, Electro sphere, Power Hits and '70s & '80s Hits Workout
Power Zone: Aerobics Studio
DMX MUSIC Services: High-end audio system with consumer CD player and port for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: Glow, Electro sphere, Power Hits and Dance
Zen Zone: Yoga Studio
DMX MUSIC Services: High-end audio system with consumer CD player and port for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: New Age Spa, Tranquility, Zen, Earth Tones and Subterranean
Secondary Zones: Welcome Zone: Reception/Membership Sales/Check In Desk
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite and On Hold Message Marketing
DMX MUSIC Play list: Party Favors, Holiday & Happenings, Classic Rock Workout, and region-specific options like Modern Country, Urban Beat, Urban AC, Urban Alternative
Refresh Zone: Cafe/Juice Bar
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite Message Marketing
DMX MUSIC Play list: Groove Lounge, Reggae, Retro Disco and Old School Funk
Transformation Zone: Locker Room
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite Message Marketing
DMX MUSIC Play list: Great Standards, Vixens (Ladies' Locker Room), Modern Day Divas (Ladies' Locker Room), Rat Pack, Riviera, College Rock, Holidays & Happenings and region-specific options like Modern Country, Urban Beat, Urban AC, Urban Alternative
Recharge Zone: Spa/Massage
DMX MUSIC Services: High-end audio system with consumer CD player and port for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: New Age Spa, Tranquility, Zen and Earth Tones
About DMX MUSIC:DMX MUSIC, Inc. is a majority-owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B). Operating in more than 100 countries, DMX MUSIC is headquartered in Los Angeles with offices throughout the United States and internationally in Australia, Belgium, Canada, The Czech Republic, France, Germany, Holland, Hungary, Poland, Spain, Japan and the United Kingdom. DMX MUSIC is a global leader in digital music and visual imaging programming, with one of the world's largest digital music and video libraries, creating more than 500 unparalleled styles of commercial-free programming delivered via digital cable, satellite, DVD and the Internet. DMX MUSIC distributes its music and visual services worldwide to more than 11 million homes, 180,000 businesses, and 30 airlines and includes a worldwide daily listening audience of more than 100 million people. For more information access the company’s website at www.dmxmusic.com.
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