Specialeworkshop 4/4 Rasmus Rønlev, cand.mag. Gitte Holten Ingerslev, lektor, ph.d.
IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh
-
Upload
rasmus-ingerslev -
Category
Business
-
view
1.642 -
download
5
description
Transcript of IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh
![Page 1: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/1.jpg)
Fitness 2.0
The opportunities and threats in online fitness
9th Annual European CongressDublin, October 23rd 2009
By Rasmus E. Ingerslev
![Page 2: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/2.jpg)
Rasmus E. Ingerslev
> Co-founder of fitness dk
> Co-founder of DFHO (Danish Fitness & Health Org.)
> Founder of Wexer - online health club launched May ‘09
> IHRSA European Council member
> Several Board positions within the fitness industry
![Page 3: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/3.jpg)
Web 2.0 Social Networking
![Page 4: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/4.jpg)
![Page 5: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/5.jpg)
The number of YouTube videos viewed per day
225,000 search results for fitness – 233,000 for exercise
![Page 6: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/6.jpg)
3,000,000 tweets made daily!
![Page 7: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/7.jpg)
300 million users
100 million in the U.S(1/3 of the entire U.S. population)
100 million in Europe
![Page 8: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/8.jpg)
A World Of Opportunity
Also for the fitness industry!
![Page 9: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/9.jpg)
120 million people are currently members of health clubs
Approximately 40 million of these are in Europe
More people are considering joining but do not because of:
The Health Club Industry
1. Time 2. Price 3. Intimidation
![Page 10: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/10.jpg)
Taking Fitness To The Home
![Page 11: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/11.jpg)
Exercise Videos
![Page 12: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/12.jpg)
Trainers
![Page 13: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/13.jpg)
Marketplace
![Page 14: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/14.jpg)
News & Knowledge
![Page 15: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/15.jpg)
HR & PR
![Page 16: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/16.jpg)
What Does Executives Think?
![Page 17: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/17.jpg)
STRETCH
BREAK!
![Page 18: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/18.jpg)
The “competition”- what´s out there?
![Page 19: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/19.jpg)
![Page 20: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/20.jpg)
![Page 21: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/21.jpg)
![Page 22: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/22.jpg)
![Page 23: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/23.jpg)
![Page 24: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/24.jpg)
![Page 25: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/25.jpg)
![Page 26: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/26.jpg)
![Page 27: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/27.jpg)
![Page 28: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/28.jpg)
![Page 29: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/29.jpg)
Where To Go?
![Page 30: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/30.jpg)
Your members AND potential members are there. 2/3 of the Global Internet population visits social networks
Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time
Save money!
Web 2.0 – Why get involved
![Page 31: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/31.jpg)
93% of Social Media users believes that a company should have a presence in social media
85% think companies should interact
Web 2.0 - What Is Expected
![Page 32: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/32.jpg)
One way communication
Irrelevant communication
Inactivity
Not monitoring (use e.g. Google Alert and addictomatic)
Web 2.0 - What To Avoid
![Page 33: IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh](https://reader037.fdocuments.in/reader037/viewer/2022103013/5462b79faf79594c1b8b72b0/html5/thumbnails/33.jpg)
Leader Or A Follower!Take part in the online innovation within fitness
Understand the online services and potential
Create your strategy
Utilize the online potential
Friend or Foe?