IHRSA 2014 Global Federation Meeting - Using Social Media To Increase Membership - Bryan O'Rourke
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Transcript of IHRSA 2014 Global Federation Meeting - Using Social Media To Increase Membership - Bryan O'Rourke
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Global Federation Meeting #IHRSA2014 | Bryankorourke.com
"How to Expand the Club Market and Your Membership With Social Media"
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-bryankorourke.com
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bryankorourke.comToday’s content will be available here. Helping others is
important, so please contact me with questions.
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"How to Expand the Club Market and Your Membership
With Social Media"
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3 WhyWhat How
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Why Technology Has ChangedMarketing
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6See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8bryankorourke.com
How you communicate with existing and potential members must change
with the times.
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Why
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Social Media Connects Billions
Your existing and potential members decide what’s
relevant - we don’t.Global Federation Meeting #IHRSA2014 | Bryankorourke.com 8
Why
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What Be Focused, Tell & Share Inspiring Stories
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Focus On 1-2 Networks First
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What
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Care, Engage, Listen, Don’t SPAM
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What
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Content Quality Vs. Quantity
What
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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”
PLEASE ATTEND @GaryVee
#IHRSA2014 KeynoteFRIDAY 9:30 AM
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Success
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CREATE & CURATE HELPFUL INSPIRING CONTENT
Global Federation Meeting #IHRSA2014 | Bryankorourke.com
16What
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@WaterIsLifeSome organizations are doing great work on
content to advance their organizations#firstworldproblems
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#WhyGetActive#IHRSA Digital Content Campaign
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How Get Expertise, Adopt A New Mindset & New Tools
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How We Have Limited
Resources
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21Global Federation Meeting #IHRSA2014 | Bryankorourke.com
How VISION &LEADERSHIP#NEWMINDSET
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BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
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CROWDSOURCINGServices delivered from a large online community
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TOOLS THAT MAKE IT EASIER
How
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25Global Federation Meeting #IHRSA2014 | Bryankorourke.com
TOOLS THAT MAKE IT EASIER
How
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By Embracing New Approaches You Can Make A Bigger Difference.
I Promise.
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3 WhyWhat How
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Global Federation Meeting #IHRSA2014 | Bryankorourke.com
"How to Expand the Club Market and Your Membership With Social Media"
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Thank You